{"id":361533,"date":"2022-11-02T08:09:48","date_gmt":"2022-11-02T08:09:48","guid":{"rendered":"https:\/\/xplora.bg\/dienstleistungen\/strategie\/"},"modified":"2022-11-29T14:20:23","modified_gmt":"2022-11-29T14:20:23","slug":"strategie","status":"publish","type":"page","link":"https:\/\/xplora.bg\/de\/dienstleistungen\/strategie\/","title":{"rendered":"Strategie"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;header&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#FFFFFF&#8220; background_enable_video_mp4=&#8220;off&#8220; custom_margin=&#8220;0px||||false|false&#8220; custom_padding=&#8220;0px||0px||true|false&#8220; collapsed=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; make_equal=&#8220;on&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#E1E1E1&#8243; background_enable_image=&#8220;off&#8220; 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animation_style=&#8220;slide&#8220; animation_direction=&#8220;left&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Warum eine digitale Marketingstrategie?<\/h2>\n<p>[\/et_pb_text][et_pb_text module_id=&#8220;text1&#8243; module_class=&#8220;pa-bullet-list-1&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;be6edb42-7db7-496d-8ba7-debec31a7c5c&#8220; global_colors_info=&#8220;{}&#8220;]Alle Strategien, die wir entwickeln, basieren auf den Schl\u00fcsselelementen des Gesch\u00e4ftsmodells unserer Kunden. Dementsprechend:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Die Ziele, die wir uns gesetzt haben, sind f\u00fcr das Unternehmen wichtig und ehrgeizig, aber erreichbar;<\/li>\n<li>wir sehen Phasen f\u00fcr die Pr\u00fcfung, den Einsatz und die Skalierung vor &#8211; jede Phase baut auf der vorherigen auf, weil wir bereits mehr haben<\/li>\n<li>Informationen, mehr Nutzer mit relevantem Verhalten;<\/li>\n<li>Inhalte und Kan\u00e4le sind miteinander verkn\u00fcpft und bauen aufeinander auf.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_button button_text=&#8220;ANTWORT SEHEN&#8220; button_alignment=&#8220;left&#8220; admin_label=&#8220;Button&#8220; module_class=&#8220;text1_button closed&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;f834a7f8-0936-4391-bddb-fedd37c28973&#8243; custom_margin=&#8220;5vh||10vh||false|false&#8220; custom_margin_tablet=&#8220;||5vh||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding_tablet=&#8220;|1vw||1vw|false|true&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_button][et_pb_code _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;default&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<script type=\"text\/javascript\"><!-- [et_pb_line_break_holder] --> jQuery(document).ready(function() {<!-- [et_pb_line_break_holder] -->\/\/ Hide the div<!-- [et_pb_line_break_holder] -->jQuery('#text1').hide();<!-- [et_pb_line_break_holder] -->jQuery('.text1_button').click(function(e){<!-- [et_pb_line_break_holder] -->e.preventDefault();jQuery(\"#text1\").slideToggle();<!-- [et_pb_line_break_holder] -->jQuery('.text1_button').toggleClass('opened closed');<!-- [et_pb_line_break_holder] -->jQuery('.text1_button').html(jQuery('.text1_button').html() == 'SIEHE ANTWORT' ? 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Davon h\u00e4ngt es ab, ob eine separate digitale Strategie erforderlich ist:<\/p>\n<ul>\n<li>den Umfang der Marketingentwicklung des Kunden<\/li>\n<li>das Ausma\u00df der Entwicklung des digitalen Marketings des Kunden<\/li>\n<li>welche Ziele der Kunde verfolgt &#8211; strategische, taktische oder operative<\/li>\n<\/ul>\n<p>Manchmal entwickeln wir eine integrierte Strategie, manchmal eine Kanalstrategie, und manchmal beginnen wir mit taktischen Aktivit\u00e4ten und entwickeln die Strategie gemeinsam.[\/et_pb_text][et_pb_button button_text=&#8220;ANTWORT SEHEN&#8220; button_alignment=&#8220;left&#8220; admin_label=&#8220;Button&#8220; module_class=&#8220;text5_button closed&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;f834a7f8-0936-4391-bddb-fedd37c28973&#8243; custom_margin=&#8220;5vh||10vh||false|false&#8220; custom_margin_tablet=&#8220;||5vh||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding_tablet=&#8220;|1vw||1vw|false|true&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_button][et_pb_code _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;default&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<script type=\"text\/javascript\"><!-- [et_pb_line_break_holder] --> jQuery(document).ready(function() {<!-- [et_pb_line_break_holder] -->\/\/ Hide the div<!-- [et_pb_line_break_holder] -->jQuery('#text5').hide();<!-- [et_pb_line_break_holder] -->jQuery('.text5_button').click(function(e){<!-- [et_pb_line_break_holder] -->e.preventDefault();jQuery(\"#text5\").slideToggle();<!-- [et_pb_line_break_holder] -->jQuery('.text5_button').toggleClass('opened closed');<!-- [et_pb_line_break_holder] -->jQuery('.text5_button').html(jQuery('.text5_button').html() == 'SIEHE ANTWORT' ? 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Die Einbettung eines kontinuierlichen und intern eingebetteten phasenweisen Prozesses und einer Feedbackschleife in unsere Strategien erm\u00f6glicht es uns, Ressourcen dort einzusetzen, wo sie am besten wirken, und suboptimale Ausgaben zu begrenzen.<\/p>\n","protected":false},"author":1,"featured_media":356606,"parent":361524,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"class_list":["post-361533","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/pages\/361533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/comments?post=361533"}],"version-history":[{"count":0,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/pages\/361533\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/pages\/361524"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/media\/356606"}],"wp:attachment":[{"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/media?parent=361533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}