{"id":361537,"date":"2022-11-02T08:13:57","date_gmt":"2022-11-02T08:13:57","guid":{"rendered":"https:\/\/xplora.bg\/dienstleistungen\/planung\/"},"modified":"2022-11-30T09:08:11","modified_gmt":"2022-11-30T09:08:11","slug":"planung","status":"publish","type":"page","link":"https:\/\/xplora.bg\/de\/dienstleistungen\/planung\/","title":{"rendered":"Planung"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;header&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#FFFFFF&#8220; background_enable_video_mp4=&#8220;off&#8220; custom_margin=&#8220;0px||||false|false&#8220; custom_padding=&#8220;0px||0px||true|false&#8220; collapsed=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; make_equal=&#8220;on&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#E1E1E1&#8243; background_enable_image=&#8220;off&#8220; 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global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Wie planen Sie?<\/h2>\n<p>[\/et_pb_text][et_pb_text module_id=&#8220;text1&#8243; module_class=&#8220;pa-bullet-list-1&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;be6edb42-7db7-496d-8ba7-debec31a7c5c&#8220; global_colors_info=&#8220;{}&#8220;]Wir planen, indem wir die Marketingziele kaskadenf\u00f6rmig bis auf die Ebene der Kan\u00e4le, des Content-Mix und der Werbeformate herunterbrechen. Bei komplexeren Strategien und Kampagnen planen wir einzelne Phasen, die wir dann bis ins Detail ausarbeiten.<\/p>\n<p>Wir haben fast immer auch eine kontinuierliche Kommunikation &#8211; denn die Nutzer denken nicht in Kampagnen und starten und beenden Kampagnen. Deshalb achten wir bei der Planung der st\u00e4ndigen Kommunikation immer genau darauf, was, an welches Publikum, mit welchem Budget.[\/et_pb_text][et_pb_button button_text=&#8220;ANTWORT SEHEN&#8220; button_alignment=&#8220;left&#8220; admin_label=&#8220;Button&#8220; module_class=&#8220;text1_button closed&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;f834a7f8-0936-4391-bddb-fedd37c28973&#8243; custom_margin=&#8220;5vh||10vh||false|false&#8220; custom_margin_tablet=&#8220;||5vh||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding_tablet=&#8220;|1vw||1vw|false|true&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_button][et_pb_code _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<script type=\"text\/javascript\"><!-- [et_pb_line_break_holder] --> jQuery(document).ready(function() {<!-- [et_pb_line_break_holder] -->\/\/ Hide the div<!-- [et_pb_line_break_holder] -->jQuery('#text1').hide();<!-- [et_pb_line_break_holder] -->jQuery('.text1_button').click(function(e){<!-- [et_pb_line_break_holder] -->e.preventDefault();jQuery(\"#text1\").slideToggle();<!-- [et_pb_line_break_holder] -->jQuery('.text1_button').toggleClass('opened closed');<!-- [et_pb_line_break_holder] -->jQuery('.text1_button').html(jQuery('.text1_button').html() == 'SIEHE ANTWORT' ? 'AUSBLENDEN' : 'SIEHE ANTWORT');<!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; disabled_on=&#8220;on|on|off&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; background_color_gradient_direction=&#8220;145deg&#8220; z_index=&#8220;1&#8243; custom_padding=&#8220;30vh||||false|false&#8220; custom_padding_tablet=&#8220;&#8220; custom_padding_phone=&#8220;5vh|||0px|false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; pac_drh_add_staking_order_tab=&#8220;pac_drh_order_tab_two&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_two&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;2_5,3_5&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; make_equal=&#8220;on&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; admin_label=&#8220;In welchen Bereichen haben Sie Ihre Kunden erfolgreich gemacht?<br \/>\n&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_color_gradient_direction=&#8220;145deg&#8220; z_index=&#8220;1&#8243; width=&#8220;100%&#8220; width_tablet=&#8220;90vw&#8220; width_phone=&#8220;&#8220; width_last_edited=&#8220;on|tablet&#8220; max_width=&#8220;100%&#8220; max_width_tablet=&#8220;90vw&#8220; max_width_phone=&#8220;&#8220; max_width_last_edited=&#8220;on|tablet&#8220; module_alignment=&#8220;right&#8220; custom_margin=&#8220;0px||0px||false|false&#8220; custom_margin_tablet=&#8220;||0px||false|false&#8220; custom_margin_last_edited=&#8220;off|tablet&#8220; custom_padding=&#8220;0px|0px|0px||false|false&#8220; custom_padding_tablet=&#8220;||0px||false|false&#8220; custom_padding_phone=&#8220;&#8220; module_alignment_tablet=&#8220;right&#8220; module_alignment_phone=&#8220;&#8220; module_alignment_last_edited=&#8220;on|tablet&#8220; pac_drh_column_numbers_tablet=&#8220;pac_drh_tab_col_one&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_one&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;2_5&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; background_color_gradient_direction=&#8220;145deg&#8220; background_enable_video_mp4=&#8220;off&#8220; custom_padding=&#8220;|5vw||7vw|false|false&#8220; custom_padding_tablet=&#8220;5vh|17vw||7vw|false|false&#8220; custom_padding_phone=&#8220;0vh|7vw||7vw|false|false&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; background_last_edited=&#8220;off|desktop&#8220; background_enable_video_mp4_phone=&#8220;off&#8220; pac_drh_add_staking_order_tab=&#8220;pac_drh_order_tab_two&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_two&#8220; box_shadow_horizontal_tablet=&#8220;-20px&#8220; box_shadow_horizontal_phone=&#8220;&#8220; box_shadow_horizontal_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;on|tablet&#8220; custom_css_main_element_phone=&#8220;width:20% !important;&#8220; custom_css_main_element_tablet=&#8220;margin-top:0 !important;&#8220;][\/et_pb_column][et_pb_column type=&#8220;3_5&#8243; disabled_on=&#8220;off|off|off&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; background_color_gradient_direction=&#8220;145deg&#8220; z_index=&#8220;1&#8243; custom_padding=&#8220;||||false|false&#8220; custom_padding_tablet=&#8220;0vh|17vw||7vw|false|false&#8220; custom_padding_phone=&#8220;5vh|10vw||7vw|false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; pac_drh_add_staking_order_tab=&#8220;pac_drh_order_tab_one&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_one&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;439d141d-1e89-4ef6-82eb-15b61221eae1&#8243; width=&#8220;auto&#8220; width_tablet=&#8220;70vw&#8220; width_phone=&#8220;auto&#8220; width_last_edited=&#8220;off|desktop&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Was genau haben Sie vor?<\/h2>\n<p>[\/et_pb_text][et_pb_text module_id=&#8220;text5&#8243; module_class=&#8220;pa-bullet-list-1&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;be6edb42-7db7-496d-8ba7-debec31a7c5c&#8220; width=&#8220;40vw&#8220; width_tablet=&#8220;&#8220; width_phone=&#8220;&#8220; width_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;]Die kurze Antwort lautet &#8222;alles&#8220;. Die l\u00e4ngere Antwort beinhaltet, welcher Kanal wann welche Inhalte und welche Werbung zeigen wird. Wie hoch ist das geplante Budget? Und nat\u00fcrlich &#8211; die erwarteten Ergebnisse. So wissen wir alle, was wir zu erwarten haben, wie die Analyse der tats\u00e4chlichen Ergebnisse aussehen wird und welche Anpassungen und Verbesserungen wir gemeinsam vereinbaren werden.[\/et_pb_text][et_pb_button button_text=&#8220;ANTWORT SEHEN&#8220; button_alignment=&#8220;left&#8220; admin_label=&#8220;Button&#8220; module_class=&#8220;text5_button closed&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;f834a7f8-0936-4391-bddb-fedd37c28973&#8243; custom_margin=&#8220;5vh||10vh||false|false&#8220; custom_margin_tablet=&#8220;||5vh||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding_tablet=&#8220;|1vw||1vw|false|true&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_button][et_pb_code _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<script type=\"text\/javascript\"><!-- [et_pb_line_break_holder] --> jQuery(document).ready(function() {<!-- [et_pb_line_break_holder] -->\/\/ Hide the div<!-- [et_pb_line_break_holder] -->jQuery('#text5').hide();<!-- [et_pb_line_break_holder] -->jQuery('.text5_button').click(function(e){<!-- [et_pb_line_break_holder] -->e.preventDefault();jQuery(\"#text5\").slideToggle();<!-- [et_pb_line_break_holder] -->jQuery('.text5_button').toggleClass('opened closed');<!-- [et_pb_line_break_holder] -->jQuery('.text5_button').html(jQuery('.text5_button').html() == 'SIEHE ANTWORT' ? 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Deshalb ist es am besten, wenn man sieht und h\u00f6rt , was die Eigent\u00fcmer, Manager und Marketingteams vieler unserer Kunden <a href=\"https:\/\/xplora.bg\/de\/uber-uns\/#uspeshni-istorii\" target=\"_blank\" rel=\"noopener\">zu sagen haben<\/a>.<\/p>\n<p>[\/et_pb_text][et_pb_button button_text=&#8220;ANTWORT SEHEN&#8220; button_alignment=&#8220;left&#8220; admin_label=&#8220;Button&#8220; module_class=&#8220;text2_button closed&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;f834a7f8-0936-4391-bddb-fedd37c28973&#8243; custom_margin=&#8220;5vh||10vh||false|false&#8220; custom_margin_tablet=&#8220;||5vh||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding_tablet=&#8220;|1vw||1vw|false|true&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_button][et_pb_code _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<script type=\"text\/javascript\"><!-- [et_pb_line_break_holder] --> jQuery(document).ready(function() {<!-- [et_pb_line_break_holder] -->\/\/ Hide the div<!-- [et_pb_line_break_holder] -->jQuery('#text2').hide();<!-- [et_pb_line_break_holder] -->jQuery('.text2_button').click(function(e){<!-- [et_pb_line_break_holder] -->e.preventDefault();jQuery(\"#text2\").slideToggle();<!-- [et_pb_line_break_holder] -->jQuery('.text2_button').toggleClass('opened closed');<!-- [et_pb_line_break_holder] -->jQuery('.text2_button').html(jQuery('.text2_button').html() == 'SIEHE ANTWORT' ? 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Das, was man geplant hat, zu realisieren &#8211; ein Muss, damit die Planung Sinn macht. Und zu analysieren, was man gut gemacht hat, was verbessert werden k\u00f6nnte, was hinzugef\u00fcgt oder gestrichen werden k\u00f6nnte &#8211; das ist eine gute Praxis bei jeder Planung. Viele Unternehmen planen jedoch und verfolgen dann die Ergebnisse nicht, manchmal weil sie nicht genau wissen, was sie verfolgen sollen, oder weil sie nicht \u00fcber die richtigen Daten verf\u00fcgen &#8211; aktuell, genau und angemessen.<\/p>\n","protected":false},"author":1,"featured_media":356602,"parent":361524,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"class_list":["post-361537","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/pages\/361537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/comments?post=361537"}],"version-history":[{"count":0,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/pages\/361537\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/pages\/361524"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/media\/356602"}],"wp:attachment":[{"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/media?parent=361537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}