{"id":361637,"date":"2022-11-03T14:17:09","date_gmt":"2022-11-03T14:17:09","guid":{"rendered":"https:\/\/xplora.bg\/dienstleistungen\/performance-marketing-und-werbung\/google-oekosystem\/google-display-netzwerk\/"},"modified":"2022-12-13T13:23:04","modified_gmt":"2022-12-13T13:23:04","slug":"google-display-netzwerk","status":"publish","type":"page","link":"https:\/\/xplora.bg\/de\/dienstleistungen\/performance-marketing-und-werbung\/google-oekosystem\/google-display-netzwerk\/","title":{"rendered":"Google Display-Netzwerk"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;header&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#FFFFFF&#8220; background_enable_video_mp4=&#8220;off&#8220; custom_margin=&#8220;0px||0px||true|false&#8220; custom_padding=&#8220;0px||0px||true|false&#8220; collapsed=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; 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custom_padding=&#8220;||0px|0px||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Welche Erfahrungen haben wir mit Werbung im Google Display-Netzwerk?<\/h2>\n<p>[\/et_pb_text][et_pb_text module_class=&#8220;pa-bullet-list-1&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;a6908920-5e1c-4657-a82d-dc39db9729dc&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;&#8220; width_last_edited=&#8220;on|tablet&#8220; custom_margin=&#8220;1vh||5vh||false|false&#8220; custom_padding=&#8220;||0px|||&#8220; hover_enabled=&#8220;0&#8243; header_2_font_size_tablet=&#8220;&#8220; header_2_font_size_phone=&#8220;&#8220; header_2_font_size_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]Werbung im Display-Netzwerk von Google ist ein Schl\u00fcsselelement fast jeder Kampagne, die wir f\u00fcr unsere Kunden planen. Im Laufe der Jahre haben wir \u00fcber 1.500 GDN-Kampagnen durchgef\u00fchrt &#8211; jede einzelne zugeschnitten auf die Besonderheiten des Unternehmens des Kunden, seine Ziele und die gew\u00e4hlte Kommunikationsrichtung. Wir greifen auf diese Art von Werbung zur\u00fcck, wenn wir die Nutzer mit der Marke und ihren Produkten und Dienstleistungen vertraut machen wollen, sowie bei Vorliegen spezieller Werbebedingungen, wenn wir darauf abzielen, Besucher auf der Website des Kunden zu generieren. Daf\u00fcr gibt es viele Beispiele. Eine gro\u00dfe Chance in der Display-Werbung ist der Einsatz von Remarketing-Audiences, mit denen wir Verbraucher, die uns bereits kennen, erneut ansprechen k\u00f6nnen. 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sticky_enabled=&#8220;0&#8243;]<\/p>\n<h2>spezifische Beispiele<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;default&#8220; link_font=&#8220;||||on|||#FFFFFF|&#8220; link_text_color=&#8220;#FFFFFF&#8220; hover_enabled=&#8220;0&#8243; custom_css_main_element=&#8220;margin-right: 7vw;&#8220; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]\n            <section class=\"splide buttonblue\" aria-label=\"\" id=\"first\">\n                <div class=\"splide__track\">\n                        <ul class=\"splide__list\">\n        \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2022\/10\/Xplora_CaseStudy_Spoko_thumbnail-1024x576.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">Generationenwechsel - Einstieg in neue Plattformen<\/div>\n            <p class=\"post_excerpt\">[et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;header&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;cf5f917f-0b26-49c1-adba-56cc9ee7e3a2&#8243; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; make_equal=&#8220;on&#8220; custom_padding_last_edited=&#8220;on|desktop&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; background_enable_image=&#8220;off&#8220; z_index=&#8220;2&#8243; width=&#8220;100%&#8220; max_width=&#8220;100%&#8220; custom_margin=&#8220;-1px||0px||false|false&#8220; custom_padding=&#8220;35vh||||false|false&#8220; custom_padding_tablet=&#8220;25vh||0px||false|false&#8220; custom_padding_phone=&#8220;35vh||||false|false&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_one&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;a0a38618-0677-4757-951e-e9d725bfb6f9&#8243; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_one&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;off|phone&#8220; custom_css_main_element_phone=&#8220;width:20% !important;&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; text_font=&#8220;|800||on|||||&#8220; text_text_color=&#8220;#EC028A&#8220; text_font_size=&#8220;7vw&#8220; custom_padding=&#8220;||5vh||false|false&#8220; text_font_size_tablet=&#8220;7vw&#8220; text_font_size_phone=&#8220;10vw&#8220; text_font_size_last_edited=&#8220;on|phone&#8220; header_font_size_tablet=&#8220;&#8220; header_font_size_phone=&#8220;&#8220; header_font_size_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;]FALLSTUDIE[\/et_pb_text][et_pb_text admin_label=&#8220;categories&#8220; _builder_version=&#8220;4.16&#8243; _dynamic_attributes=&#8220;content&#8220; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; text_line_height=&#8220;2em&#8220; header_line_height=&#8220;2em&#8220; custom_padding=&#8220;|10vw|||false|false&#8220; global_colors_info=&#8220;{}&#8220;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9jYXRlZ29yaWVzIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJsaW5rX3RvX3Rlcm1fcGFnZSI6Im9uIiwic2VwYXJhdG9yIjoiIHwgIiwiY2F0ZWdvcnlfdHlwZSI6InByb2plY3RfY2F0ZWdvcnkifX0=@[\/et_pb_text][et_pb_text admin_label=&#8220;Title&#8220; _builder_version=&#8220;4.16&#8243; [&hellip;]<\/p><a href=\"https:\/\/xplora.bg\/de\/projects\/fallstudien\/branding-de\/generationenwechsel-einstieg-in-neue-plattformen\/\" class=\"read_more read_more\">Lern mehr<\/a><span class=\"post_date \">11.11.2022<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2022\/09\/Xplora_CaseStudy_Kozarev_thumbnail-1024x576.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">Wie erz\u00e4hlt die kulinarische Fotografie Geschichten?<\/div>\n            <p class=\"post_excerpt\">Die Besonderheit des Produkts erm\u00f6glicht es uns, unserer kulinarischen Fantasie freien Lauf zu lassen. Jeder wei\u00df, dass Liebe durch den Magen geht. Mit den Produkten von Kozarev und den Geschichten, die unsere kulinarischen Fotografien erz\u00e4hlen, k\u00f6nnen Sie den authentischen Geschmack eines unwiderstehlichen Abendessens riechen, Ihren Gaumen mit einem Mittagessen oder einem gesunden Snack erfreuen.<\/p><a href=\"https:\/\/xplora.bg\/de\/projects\/fallstudien\/branding-de\/wie-erzahlt-die-kulinarische-fotografie-geschichten\/\" class=\"read_more read_more\">Lern mehr<\/a><span class=\"post_date \">11.11.2022<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"536\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2018\/08\/ZooMall_Case_Study_carousel-1024x536.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">Wie haben wir durch Mini-Aktivierung eine beeindruckende Reichweite auf Facebook erzielt?<\/div>\n            <p class=\"post_excerpt\">Was war der Zweck?\nErzielung einer Reichweite von 60.000 auf Facebook bei einer wichtigen Zielgruppe durch eine Mini-Aktivierung, die die Marke ZooMall auf unterhaltsame und ansprechende Weise bewirbt. Zu diesem Zweck haben wir uns daf\u00fcr entschieden, ein Minispiel in den Feed der Seite zu implementieren, das ein optimales Budget hat.<\/p><a href=\"https:\/\/xplora.bg\/de\/projects\/fallstudien\/inhaltliches-marketing\/wie-haben-wir-durch-mini-aktivierung-eine-beeindruckende-reichweite-auf-facebook-erzielt\/\" class=\"read_more read_more\">Lern mehr<\/a><span class=\"post_date \">11.11.2022<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"536\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2016\/11\/Acera_Case_Study_carousel-1024x536.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">Wenn eine Investition in Google-Werbung einen ROI bringt, der dem Werbebudget f\u00fcr eineinhalb Jahre entspricht<\/div>\n            <p class=\"post_excerpt\">Das Gesch\u00e4ftsmodell unserer Agentur besteht darin, eine kontinuierliche Beziehung zu unseren Kunden aufzubauen - wir gehen auf die Details ihrer Gesch\u00e4fts- und Marketingbed\u00fcrfnisse ein und bieten dann die Dienstleistungen an, die in kurzer Zeit den gr\u00f6\u00dften Mehrwert bringen. Wenn wir gut abschneiden, wissen wir, dass wir langfristig mit diesem Kunden zusammenarbeiten und gemeinsam sein digitales \u00d6kosystem entwickeln und ausbauen werden.  <\/p><a href=\"https:\/\/xplora.bg\/de\/projects\/fallstudien\/b2b-de\/wenn-eine-investition-in-google-werbung-einen-roi-bringt-der-dem-werbebudget-fur-eineinhalb-jahre-entspricht\/\" class=\"read_more read_more\">Lern mehr<\/a><span class=\"post_date \">11.11.2022<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"536\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2016\/11\/IUVO_Case_Study_carousel-1024x536.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">Direct-Response- und Lead-Generierungs-Kampagne f\u00fcr die IUVO GROUP O\u0170 Estland<\/div>\n            <p class=\"post_excerpt\">Unser Kunde IUVO GROUP O\u0170 Estland trat mit einer gro\u00dfen Herausforderung an uns heran - der Vorstellung einer neuen Investitionsm\u00f6glichkeit f\u00fcr Bulgarien - Peer-to-Peer.\n\nDIE AUFGABE\nZiel der Kampagne war es, die Plattform einem m\u00f6glichst relevanten Publikum vorzustellen, eine ausreichende Anzahl von Leads von interessierten Zielnutzern zu sammeln und Erwartungen f\u00fcr die n\u00e4chste Phase zu wecken.<\/p><a href=\"https:\/\/xplora.bg\/de\/projects\/fallstudien\/branding-de\/direct-response-und-lead-generierungs-kampagne-fur-die-iuvo-group-ou-estland\/\" class=\"read_more read_more\">Lern mehr<\/a><span class=\"post_date \">11.11.2022<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"536\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2016\/11\/Idelyn_Case_Study_carousel-1024x536.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">Sommerkampagne f\u00fcr Nutzer an der Schwarzmeerk\u00fcste<\/div>\n            <p class=\"post_excerpt\">Unser Kunde Valmark wandte sich an uns mit der Aufgabe, den Bekanntheitsgrad und den Verkauf von Edeline's Beleema w\u00e4hrend des Sommers, einer der st\u00e4rksten Jahreszeiten f\u00fcr dieses Produkt, zu steigern. Unsere Strategie bestand darin, hochwertige Inhalte zu liefern und die richtigen Verbraucher zur richtigen Zeit zu erreichen.<\/p><a href=\"https:\/\/xplora.bg\/de\/projects\/fallstudien\/branding-de\/sommerkampagne-fur-nutzer-an-der-schwarzmeerkuste\/\" class=\"read_more read_more\">Lern mehr<\/a><span class=\"post_date \">11.11.2022<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"536\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2016\/11\/Toyota_Case_Study_carousel-1024x536.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">Toyota Hybrid - Wissen warum<\/div>\n            <p class=\"post_excerpt\">Unser Kunde Toyota Balkans wandte sich an uns, um eines der wichtigsten Ziele des Unternehmens f\u00fcr 2016 zu erreichen - eine 100-prozentige Steigerung des Absatzes der Hybridprodukte des Unternehmens.  <\/p><a href=\"https:\/\/xplora.bg\/de\/projects\/fallstudien\/inhaltliches-marketing\/toyota-hybrid-wissen-warum\/\" class=\"read_more read_more\">Lern mehr<\/a><span class=\"post_date \">11.11.2022<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2018\/08\/Fintrade_\u0423\u0421\u041f\u0415\u0428\u041d\u0418-B2B-\u041c\u0410\u0420\u041a\u0415\u0422\u0418\u041d\u0413-\u041f\u0420\u0410\u041a\u0422\u0418\u041a\u0418_Case_Study_carousel.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">Erfolgreiche B2B-Marketingpraktiken, die die Nutzung sozialer Netzwerke mit der Leistung von Google kombinieren<\/div>\n            <p class=\"post_excerpt\">Seit 2016 arbeiten wir mit unserem Kunden Fintrade zusammen, einem Finanzinstitut, das nicht zu den Banken geh\u00f6rt und sich auf Unternehmenskredite spezialisiert hat. Wie bei jedem B2B-Kunden standen wir zu Beginn unserer Zusammenarbeit vor gro\u00dfen Herausforderungen, die darin bestanden, den Markt zu erforschen, die richtigen Zielgruppen zu definieren und die richtigen digitalen Kan\u00e4le zu w\u00e4hlen, um sie zu erreichen.  <\/p><a href=\"https:\/\/xplora.bg\/de\/projects\/fallstudien\/b2b-de\/erfolgreiche-b2b-marketingpraktiken-die-die-nutzung-sozialer-netzwerke-mit-der-leistung-von-google-kombinieren\/\" class=\"read_more read_more\">Lern mehr<\/a><span class=\"post_date \">11.11.2022<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"536\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2019\/08\/Fintrade_\u041a\u041e\u0413\u0410\u0422\u041e-\u041f\u0420\u041e\u041c\u042f\u041d\u0410\u0422\u0410-\u0412-\u041f\u042a\u0420\u0412\u041e\u041d\u0410\u0427\u0410\u041b\u041d\u0410\u0422\u0410-\u041a\u041e\u041d\u0426\u0415\u041f\u0426\u0418\u042f_Case_Study_carousel-1024x536.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">Wenn eine \u00c4nderung des urspr\u00fcnglichen Konzepts Ihr bester \"Verb\u00fcndeter\" sein kann<\/div>\n            <p class=\"post_excerpt\">Oder wie die rechtzeitige Analyse der Ergebnisse uns wieder daran erinnert hat, dass es keine Einheitsl\u00f6sungen gibt, die in jedem Kanal funktionieren, und was wir mit diesen Informationen gemacht haben\n\nIm vergangenen Sommer hat unser Kunde Fintrade eine neue Kommunikationsplattform - \"Ally\" - eingef\u00fchrt. Die Entwicklung einer v\u00f6llig neuen Landing Page und die \u00c4nderung der bestehenden Botschaften und des Erscheinungsbildes durch neue Botschaften f\u00fchrten zu einem R\u00fcckgang der Ergebnisse. Die Konversionsrate in den Hauptkommunikationskan\u00e4len Google Search und Facebook sank in den ersten Tagen der Kampagne um \u00fcber 50 %.<\/p><a href=\"https:\/\/xplora.bg\/de\/projects\/fallstudien\/branding-de\/wenn-eine-anderung-des-ursprunglichen-konzepts-ihr-bester-verbundeter-sein-kann\/\" class=\"read_more read_more\">Lern mehr<\/a><span class=\"post_date \">11.11.2022<\/span>\n                <\/li>\n            \n                    <\/ul>\n                <\/div>\n            <\/section>\n        \n            <script>\n                document.addEventListener( \"DOMContentLoaded\", function () {\n                    new Splide(\"#first\", {\n                        perPage: 3,\n                        perMove: 1,\n                        autoHeight: 1,\n                        arrows: 0,\n                        rewind: 0,\n                        lazyLoad: 0,\n                        gap: \"5rem\",\n\t\t\t\t\t\tinterval: \"4000\",\n                        autoplay: 1,\n                        start: 0,\n                        focus: 0\n                    }).mount();\n                });\n            <\/script>\n        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;3_4,1_4&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|phone&#8220; admin_label=&#8220;Welche Erfahrungen haben wir mit Werbung im Google Display-Netzwerk?&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; background_color_gradient_direction=&#8220;145deg&#8220; z_index=&#8220;9&#8243; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|phone&#8220; max_width=&#8220;100%&#8220; max_width_tablet=&#8220;&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|phone&#8220; module_alignment=&#8220;right&#8220; custom_margin=&#8220;||0vh||false|false&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;||||false|false&#8220; custom_padding_tablet=&#8220;||||false|false&#8220; custom_padding_phone=&#8220;0px||0px||false|false&#8220; pac_drh_enable_stacking=&#8220;pac_drh_stack_row pac_drh_stack_tab_mob&#8220; pac_drh_column_numbers_tablet=&#8220;pac_drh_tab_col_one&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_one&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;3_4&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;|||7vw|false|false&#8220; custom_padding_tablet=&#8220;|10vw||7vw|false|false&#8220; custom_padding_phone=&#8220;|||10vw|false|false&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; pac_drh_add_staking_order_tab=&#8220;pac_drh_order_tab_one&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_one&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; custom_margin=&#8220;5vh||0px||false|false&#8220; custom_padding=&#8220;||0px|0px||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Warum im Google Display-Netzwerk werben?<\/h2>\n<p>[\/et_pb_text][et_pb_text module_class=&#8220;pa-bullet-list-1&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;a6908920-5e1c-4657-a82d-dc39db9729dc&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;&#8220; width_last_edited=&#8220;on|tablet&#8220; custom_margin=&#8220;1vh||5vh||false|false&#8220; custom_padding=&#8220;||0px|||&#8220; header_2_font_size_tablet=&#8220;&#8220; header_2_font_size_phone=&#8220;&#8220; header_2_font_size_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;]Die Integration von Google Display Network Advertising in Ihren Marketing-Mix bietet Ihnen die M\u00f6glichkeit, die Reichweite Ihrer digitalen Kampagnen zu erh\u00f6hen, Ihre Marke zu f\u00f6rdern und die Vorteile Ihrer Produkte einem relevanten Publikum vorzustellen. Dadurch k\u00f6nnen Sie die Verbraucher von dem Punkt, an dem sie sich mit Ihren Produkten und Dienstleistungen vertraut machen, weiter in den Trichter zum Kauf bringen. Anders als bei der Google-Suche k\u00f6nnen Sie mit Display-Werbung auch Verbraucher erreichen, die noch nicht aktiv nach den L\u00f6sungen suchen, die Sie oder Ihre Konkurrenten anbieten.<\/p>\n<p>Was sind die Vorteile dieser Art von Werbung?[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_4&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;||||false|false&#8220; custom_padding_tablet=&#8220;|||5vw|false|false&#8220; custom_padding_phone=&#8220;|0px||0vw|false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; pac_drh_add_staking_order_tab=&#8220;pac_drh_order_tab_two&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_two&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;2&#8243; custom_padding_last_edited=&#8220;on|phone&#8220; admin_label=&#8220;Reihe&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; background_color_gradient_direction=&#8220;145deg&#8220; z_index=&#8220;9&#8243; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|phone&#8220; max_width=&#8220;100%&#8220; max_width_tablet=&#8220;&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|phone&#8220; module_alignment=&#8220;right&#8220; custom_margin=&#8220;||0vh||false|false&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;||||false|false&#8220; custom_padding_tablet=&#8220;|10vw|||false|false&#8220; custom_padding_phone=&#8220;0px|5vw|||false|false&#8220; pac_drh_enable_stacking=&#8220;pac_drh_stack_row pac_drh_stack_tab_mob&#8220; pac_drh_column_numbers_tablet=&#8220;pac_drh_tab_col_two&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_one&#8220; collapsed=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;|5vw||7vw|false|false&#8220; custom_padding_tablet=&#8220;|0vw||7vw|false|false&#8220; custom_padding_phone=&#8220;|5vw||10vw|false|false&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_two&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;on|tablet&#8220; custom_css_main_element_tablet=&#8220;width:50% !important;||flex-basis: auto !important;&#8220; custom_css_main_element_phone=&#8220;width:50% !important;||flex-basis: auto !important;&#8220;][et_pb_image src=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/\u043e\u0431\u0445\u0432\u0430\u0442.png&#8220; title_text=&#8220;Umfang&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;b340b5ee-2c9f-4e68-bd56-da23f3c5c3b8&#8243; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][et_pb_text module_class=&#8220;pa-bullet-list-1&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; custom_margin=&#8220;5vh||5vh||false|false&#8220; custom_padding=&#8220;||0px|||&#8220; header_2_font_size_tablet=&#8220;&#8220; header_2_font_size_phone=&#8220;&#8220; header_2_font_size_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h3>Umfang<\/h3>\n<p>Das Display-Netzwerk von Google ist in dieser Hinsicht kaum zu schlagen. Durch die Einbeziehung einer Reihe beliebter globaler Websites sowie von Nischenseiten und Hunderttausenden von mobilen Apps k\u00f6nnen Sie eine Vielzahl von Internetnutzern \u00fcber soziale Netzwerke und Suchmaschinen hinaus erreichen.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;|17vw|||false|false&#8220; custom_padding_tablet=&#8220;|5vw||7vw|false|false&#8220; custom_padding_phone=&#8220;|5vw||10vw|false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_one&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;on|phone&#8220; custom_css_main_element_tablet=&#8220;width:50% !important;||flex-basis: auto !important;&#8220; custom_css_main_element_phone=&#8220;width:100% !important;||flex-basis: auto !important;&#8220;][et_pb_image src=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/\u0444\u043e\u0440\u043c\u0430\u0442\u0438.png&#8220; title_text=&#8220;Formate&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;b340b5ee-2c9f-4e68-bd56-da23f3c5c3b8&#8243; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][et_pb_text module_class=&#8220;pa-bullet-list-1&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; custom_margin=&#8220;5vh||5vh||false|false&#8220; custom_padding=&#8220;||0px|||&#8220; header_2_font_size_tablet=&#8220;&#8220; header_2_font_size_phone=&#8220;&#8220; header_2_font_size_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h3>Formate<\/h3>\n<p>Mit GDN k\u00f6nnen Sie Werbeinhalte in einer Vielzahl von visuell ansprechenden und anpassbaren Anzeigenformaten erstellen. Eine Vielzahl von Formaten erm\u00f6glicht es Ihnen, statische Bilder, animierte Anzeigen zu verwenden, Videos und Text mit Bildern zu kombinieren und die F\u00e4higkeit von Google zu nutzen, die beste Kombination von Ressourcen f\u00fcr eine bestimmte Anzeigenposition und einen bestimmten Nutzer auszuw\u00e4hlen.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;2&#8243; custom_padding_last_edited=&#8220;on|phone&#8220; admin_label=&#8220;Reihe&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; background_color_gradient_direction=&#8220;145deg&#8220; z_index=&#8220;9&#8243; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|phone&#8220; max_width=&#8220;100%&#8220; max_width_tablet=&#8220;&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|phone&#8220; module_alignment=&#8220;right&#8220; custom_margin=&#8220;||0vh||false|false&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;||||false|false&#8220; custom_padding_tablet=&#8220;|10vw|||false|false&#8220; custom_padding_phone=&#8220;0px|5vw|||false|false&#8220; pac_drh_enable_stacking=&#8220;pac_drh_stack_row pac_drh_stack_tab_mob&#8220; pac_drh_column_numbers_tablet=&#8220;pac_drh_tab_col_two&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_one&#8220; collapsed=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;|5vw||7vw|false|false&#8220; custom_padding_tablet=&#8220;|0vw||7vw|false|false&#8220; custom_padding_phone=&#8220;|5vw||10vw|false|false&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_two&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;on|tablet&#8220; custom_css_main_element_tablet=&#8220;width:50% !important;||flex-basis: auto !important;&#8220; custom_css_main_element_phone=&#8220;width:50% !important;||flex-basis: auto !important;&#8220;][et_pb_image src=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u0430\u043d\u0435.png&#8220; title_text=&#8220;Ziel:&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;b340b5ee-2c9f-4e68-bd56-da23f3c5c3b8&#8243; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][et_pb_text module_class=&#8220;pa-bullet-list-1&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; custom_margin=&#8220;5vh||5vh||false|false&#8220; custom_padding=&#8220;||0px|||&#8220; header_2_font_size_tablet=&#8220;&#8220; header_2_font_size_phone=&#8220;&#8220; header_2_font_size_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h3>Zielsetzung<\/h3>\n<p>Wenn Sie sich f\u00fcr eine Display-Kampagne bei Google entscheiden, haben Sie Zugang zu einer Reihe von Targeting-Methoden, um die Nutzer zu segmentieren, die Sie mit Ihren Anzeigen ansprechen m\u00f6chten. Dazu geh\u00f6ren demografische Daten, interessenbasiertes Targeting, Targeting von Nutzern, die ein ausdr\u00fcckliches Interesse am Kauf bestimmter Produkte oder Dienstleistungen haben, kontextbezogenes Targeting auf der Grundlage des Inhalts von Websites oder von Zielpositionen auf bestimmten Websites, Definition von Zielnutzern durch die Verwendung von benutzerdefinierten Zielgruppen, Remarketing-Zielgruppen oder \u00c4hnlichem.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;|17vw|||false|false&#8220; custom_padding_tablet=&#8220;|5vw||7vw|false|false&#8220; custom_padding_phone=&#8220;|5vw||10vw|false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_one&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;on|phone&#8220; custom_css_main_element_tablet=&#8220;width:50% !important;||flex-basis: auto !important;&#8220; custom_css_main_element_phone=&#8220;width:100% !important;||flex-basis: auto !important;&#8220;][et_pb_image src=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/\u0432\u0441\u0435\u0441\u0442\u0440\u0430\u043d\u043d\u043e-\u0437\u043d\u0430\u043d\u0438\u0435-\u0437\u0430-\u0432\u0430\u0448\u0438\u0442\u0435-\u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438.png&#8220; title_text=&#8220;umfassendes Wissen f\u00fcr Ihre Nutzer&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;b340b5ee-2c9f-4e68-bd56-da23f3c5c3b8&#8243; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][et_pb_text module_class=&#8220;pa-bullet-list-1&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; custom_margin=&#8220;5vh||5vh||false|false&#8220; custom_padding=&#8220;||0px|||&#8220; header_2_font_size_tablet=&#8220;&#8220; header_2_font_size_phone=&#8220;&#8220; header_2_font_size_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h3>Umfassendes Wissen f\u00fcr Ihre Nutzer<\/h3>\n<p>Es ist wichtig zu wissen, dass Sie bei der Ausrichtung Ihrer Display-Kampagnen auf Google das vielschichtige Wissen von Google \u00fcber Ihre Nutzer nutzen, das auf deren Surfverhalten auf Websites und in Apps sowie auf den Videoinhalten, die sie auf YouTube ansehen, oder auf den Suchanfragen, die sie auf Google durchf\u00fchren, basiert.<\/p>\n<ul><\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;2&#8243; custom_padding_last_edited=&#8220;on|phone&#8220; admin_label=&#8220;Reihe&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; background_color_gradient_direction=&#8220;145deg&#8220; z_index=&#8220;9&#8243; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|phone&#8220; max_width=&#8220;100%&#8220; max_width_tablet=&#8220;&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|phone&#8220; module_alignment=&#8220;right&#8220; custom_margin=&#8220;||0vh||false|false&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;||||false|false&#8220; custom_padding_tablet=&#8220;|10vw|||false|false&#8220; custom_padding_phone=&#8220;0px|5vw|||false|false&#8220; pac_drh_enable_stacking=&#8220;pac_drh_stack_row pac_drh_stack_tab_mob&#8220; pac_drh_column_numbers_tablet=&#8220;pac_drh_tab_col_two&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_one&#8220; collapsed=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;|5vw||7vw|false|false&#8220; custom_padding_tablet=&#8220;|0vw||7vw|false|false&#8220; custom_padding_phone=&#8220;|5vw||10vw|false|false&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_two&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;on|tablet&#8220; custom_css_main_element_tablet=&#8220;width:50% !important;||flex-basis: auto !important;&#8220; custom_css_main_element_phone=&#8220;width:50% !important;||flex-basis: auto !important;&#8220;][et_pb_image src=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/\u043c\u0430\u0448\u0438\u043d\u043d\u043e-\u0441\u0430\u043c\u043e\u0443\u0431\u043e\u0447\u0435\u043d\u0438\u0435.png&#8220; title_text=&#8220;maschinelles Lernen&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;b340b5ee-2c9f-4e68-bd56-da23f3c5c3b8&#8243; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][et_pb_text module_class=&#8220;pa-bullet-list-1&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; custom_margin=&#8220;5vh||5vh||false|false&#8220; custom_padding=&#8220;||0px|||&#8220; header_2_font_size_tablet=&#8220;&#8220; header_2_font_size_phone=&#8220;&#8220; header_2_font_size_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h3>Maschinelles Selbstlernen und Automatisierung<\/h3>\n<p>Im Laufe der Jahre hat Google das maschinelle Lernen immer mehr in den Mittelpunkt gestellt und zu einem wichtigen Bestandteil von Google Ads-Kampagnen gemacht. Die Display-Werbung steht in dieser Hinsicht in nichts nach. Dies zeigt sich nicht nur in den Kampagneneinstellungen und der Zielgruppenansprache, sondern auch in der Art und Weise, wie die Werbemittel angezeigt und kombiniert werden.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;|17vw|||false|false&#8220; custom_padding_tablet=&#8220;|5vw||7vw|false|false&#8220; custom_padding_phone=&#8220;|5vw||10vw|false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_one&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;on|phone&#8220; custom_css_main_element_tablet=&#8220;width:50% !important;||flex-basis: auto !important;&#8220; custom_css_main_element_phone=&#8220;width:100% !important;||flex-basis: auto !important;&#8220;][et_pb_image src=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/\u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442.png&#8220; title_text=&#8220;Effizienz&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;b340b5ee-2c9f-4e68-bd56-da23f3c5c3b8&#8243; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][et_pb_text module_class=&#8220;pa-bullet-list-1&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; custom_margin=&#8220;5vh||5vh||false|false&#8220; custom_padding=&#8220;||0px|||&#8220; header_2_font_size_tablet=&#8220;&#8220; header_2_font_size_phone=&#8220;&#8220; header_2_font_size_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h3>Wirkungsgrad<\/h3>\n<p>Bei GDN zahlen Sie f\u00fcr bestimmte Aktionen, die von den Nutzern ausgef\u00fchrt werden (z. B. angeklickt\/angefragt\/gekauft), und nicht f\u00fcr die Anzeigeneinblendungen wie bei anderen Methoden zum Kauf von Display-Anzeigen.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|tablet&#8220; disabled_on=&#8220;off|off|off&#8220; admin_label=&#8220;steps white background&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#FFFFFF&#8220; background_color_gradient_direction=&#8220;145deg&#8220; background_enable_video_mp4=&#8220;off&#8220; module_alignment=&#8220;right&#8220; custom_margin=&#8220;0px||0px||true|false&#8220; custom_margin_tablet=&#8220;|||0vh|true|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;0px||0px|10vw|true|false&#8220; custom_padding_tablet=&#8220;0vh||0vh||true|false&#8220; custom_padding_phone=&#8220;10vh||0vh||false|false&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;3_4,1_4&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; make_equal=&#8220;on&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; admin_label=&#8220;Welche Schritte umfasst die Google-Suchwerbung?&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; z_index=&#8220;1&#8243; width=&#8220;100%&#8220; max_width=&#8220;none&#8220; min_height_tablet=&#8220;&#8220; min_height_phone=&#8220;&#8220; min_height_last_edited=&#8220;on|tablet&#8220; custom_margin=&#8220;30px||0px||false|false&#8220; custom_margin_tablet=&#8220;0px||0px||false|false&#8220; custom_margin_phone=&#8220;||5vh||false|false&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;0px||0px|7vw|false|false&#8220; custom_padding_tablet=&#8220;0px||0px|0vw|false|false&#8220; custom_padding_phone=&#8220;&#8220; pac_drh_column_numbers_tablet=&#8220;pac_drh_tab_col_one&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_one&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;3_4&#8243; module_class=&#8220;second-column&#8220; disabled_on=&#8220;off|off|off&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_color_gradient_direction=&#8220;145deg&#8220; z_index=&#8220;10&#8243; custom_padding=&#8220;||||false|false&#8220; custom_padding_tablet=&#8220;||0px|0vw|false|false&#8220; custom_padding_phone=&#8220;|0px|||false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_two&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text admin_label=&#8220;Text&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;1f17b175-395c-4739-9425-4281b200cfd0&#8243; header_2_text_color=&#8220;#0065B3&#8243; background_enable_color=&#8220;off&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;&#8220; width_last_edited=&#8220;on|tablet&#8220; custom_margin=&#8220;||||false|false&#8220; custom_margin_tablet=&#8220;0px||0vh||false|false&#8220; custom_margin_phone=&#8220;|0px|||false|false&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;||||true|false&#8220; custom_padding_tablet=&#8220;0px|0px|0px|0px|true|true&#8220; custom_padding_phone=&#8220;|10vw|||true|false&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;on|phone&#8220; custom_css_main_element_phone=&#8220;padding-right: 0 !important;&#8220;]<\/p>\n<h2>Welche Schritte sind bei der Werbung im Google Display-Netzwerk erforderlich?<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_4&#8243; module_class=&#8220;first-column&#8220; disabled_on=&#8220;on|on|off&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#FFFFFF&#8220; background_enable_video_mp4=&#8220;off&#8220; custom_padding=&#8220;||||false|false&#8220; custom_padding_tablet=&#8220;0px||0px||true|false&#8220; 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module_alignment_last_edited=&#8220;on|phone&#8220; pac_drh_column_numbers_tablet=&#8220;pac_drh_tab_col_one&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_one&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_3&#8243; module_class=&#8220;step-1&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;50px|14vw|50px||true|false&#8220; global_colors_info=&#8220;{}&#8220; background__hover_enabled=&#8220;off|desktop&#8220;][et_pb_code _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.step-1 {<!-- [et_pb_line_break_holder] -->\t-webkit-animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->\t        animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  \/* ----------------------------------------------<!-- [et_pb_line_break_holder] --> * Generated by Animista on 2021-7-7 10:17:28<!-- [et_pb_line_break_holder] --> * Licensed under FreeBSD License.<!-- [et_pb_line_break_holder] --> * See http:\/\/animista.net\/license for more info. <!-- [et_pb_line_break_holder] --> * w: http:\/\/animista.net, t: @cssanimista<!-- [et_pb_line_break_holder] --> * ---------------------------------------------- *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/**<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> * animation scale-up-center<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> *\/<!-- [et_pb_line_break_holder] -->@-webkit-keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][dnxte_step_flow dnxte_use_image=&#8220;on&#8220; 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dnxte_direction_offsettop_tablet=&#8220;15vh&#8220; dnxte_direction_offsettop_phone=&#8220;&#8220; dnxte_direction_offsettop_last_edited=&#8220;on|tablet&#8220; dnxte_direction_offsetleft_tablet=&#8220;45%&#8220; dnxte_direction_offsetleft_phone=&#8220;50px&#8220; dnxte_direction_offsetleft_last_edited=&#8220;on|desktop&#8220; dnxte_circle_margin_tablet=&#8220;||||false|false&#8220; dnxte_circle_margin_last_edited=&#8220;off|tablet&#8220; _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;default&#8220; header_font=&#8220;|||on|||||&#8220; header_text_color=&#8220;#FFFFFF&#8220; header_font_size=&#8220;1.3vw&#8220; header_line_height=&#8220;1.1em&#8220; body_font=&#8220;|300|||||||&#8220; body_text_color=&#8220;#000000&#8243; body_font_size=&#8220;1vw&#8220; body_line_height=&#8220;1.1em&#8220; width_tablet=&#8220;50%&#8220; width_phone=&#8220;80%&#8220; width_last_edited=&#8220;on|tablet&#8220; header_font_size_tablet=&#8220;2.5vw&#8220; header_font_size_phone=&#8220;5vw&#8220; header_font_size_last_edited=&#8220;on|phone&#8220; body_font_size_tablet=&#8220;2vw&#8220; body_font_size_phone=&#8220;4vw&#8220; body_font_size_last_edited=&#8220;on|desktop&#8220; badge_font_size_tablet=&#8220;2vw&#8220; badge_font_size_phone=&#8220;4vw&#8220; badge_font_size_last_edited=&#8220;on|phone&#8220; module_alignment_tablet=&#8220;center&#8220; module_alignment_phone=&#8220;right&#8220; module_alignment_last_edited=&#8220;on|tablet&#8220; border_radii_badge_style=&#8220;on||||&#8220; border_style_all_badge_style=&#8220;none&#8220; border_color_all_circle_style=&#8220;#ededed&#8220; global_colors_info=&#8220;{}&#8220; dnxte_direction_angle__hover_enabled=&#8220;off|desktop&#8220;][\/dnxte_step_flow][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; module_class=&#8220;step-2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;50px|14vw|50px||true|false&#8220; global_colors_info=&#8220;{}&#8220; background__hover_enabled=&#8220;off|desktop&#8220;][dnxte_step_flow dnxte_use_image=&#8220;on&#8220; 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module_class=&#8220;step-3&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;50px|14vw|50px||true|false&#8220; global_colors_info=&#8220;{}&#8220; background__hover_enabled=&#8220;off|desktop&#8220;][dnxte_step_flow dnxte_use_image=&#8220;on&#8220; dnxte_badge_image=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/07\/steps-white-3.png&#8220; dnxte_stepflow_alignment=&#8220;center&#8220; dnxte_stepflow_description=&#8220;<\/p>\n<p>Werbebanner-Design<\/p>\n<p>&#8220; dnxte_direction_style=&#8220;solid&#8220; dnxte_direction_color=&#8220;#0065B3&#8243; dnxte_direction_angle=&#8220;90&#8243; dnxte_direction_offsettop=&#8220;230%&#8220; dnxte_direction_offsetleft=&#8220;40%&#8220; dnxte_badge_bg_color=&#8220;RGBA(0,0,0,0)&#8220; dnxte_circle_size=&#8220;50px&#8220; dnxte_circle_bg_color=&#8220;#0065B3&#8243; dnxte_circle_color=&#8220;#0065B3&#8243; dnxte_image_size=&#8220;40px&#8220; dnxte_badge_padding=&#8220;||||true|true&#8220; dnxte_badge_margin=&#8220;||||false|false&#8220; dnxte_circle_padding=&#8220;3vh|3vh|3vh|3vh|true|true&#8220; dnxte_direction_offsettop_tablet=&#8220;15vh&#8220; dnxte_direction_offsettop_phone=&#8220;10vh&#8220; dnxte_direction_offsettop_last_edited=&#8220;on|tablet&#8220; dnxte_direction_offsetleft_tablet=&#8220;45%&#8220; dnxte_direction_offsetleft_phone=&#8220;50px&#8220; dnxte_direction_offsetleft_last_edited=&#8220;on|tablet&#8220; dnxte_circle_margin_tablet=&#8220;10vh||||false|false&#8220; dnxte_circle_margin_phone=&#8220;&#8220; dnxte_circle_margin_last_edited=&#8220;on|tablet&#8220; _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;default&#8220; header_font=&#8220;|||on|||||&#8220; header_text_color=&#8220;#FFFFFF&#8220; header_font_size=&#8220;1.3vw&#8220; header_line_height=&#8220;1.1em&#8220; body_font=&#8220;|300|||||||&#8220; body_text_color=&#8220;#000000&#8243; body_font_size=&#8220;1vw&#8220; body_line_height=&#8220;1.1em&#8220; width_tablet=&#8220;50%&#8220; width_phone=&#8220;80%&#8220; width_last_edited=&#8220;on|tablet&#8220; header_font_size_tablet=&#8220;2.5vw&#8220; header_font_size_phone=&#8220;5vw&#8220; header_font_size_last_edited=&#8220;on|phone&#8220; body_font_size_tablet=&#8220;2vw&#8220; body_font_size_phone=&#8220;4vw&#8220; body_font_size_last_edited=&#8220;on|desktop&#8220; badge_font_size_tablet=&#8220;2vw&#8220; badge_font_size_phone=&#8220;4vw&#8220; badge_font_size_last_edited=&#8220;on|phone&#8220; module_alignment_tablet=&#8220;center&#8220; module_alignment_phone=&#8220;right&#8220; module_alignment_last_edited=&#8220;on|tablet&#8220; border_radii_badge_style=&#8220;on|0%|0%|0%|0%&#8220; border_style_all_badge_style=&#8220;none&#8220; border_color_all_circle_style=&#8220;#ededed&#8220; global_colors_info=&#8220;{}&#8220; dnxte_direction_angle__hover_enabled=&#8220;off|desktop&#8220;][\/dnxte_step_flow][et_pb_code _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.step-3 {<!-- [et_pb_line_break_holder] -->\t-webkit-animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->\t        animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->    -webkit-animation-delay: 2s;<!-- [et_pb_line_break_holder] -->  animation-delay: 2s;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  \/* ----------------------------------------------<!-- [et_pb_line_break_holder] --> * Generated by Animista on 2021-7-7 10:17:28<!-- [et_pb_line_break_holder] --> * Licensed under FreeBSD License.<!-- [et_pb_line_break_holder] --> * See http:\/\/animista.net\/license for more info. <!-- [et_pb_line_break_holder] --> * w: http:\/\/animista.net, t: @cssanimista<!-- [et_pb_line_break_holder] --> * ---------------------------------------------- *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/**<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> * animation scale-up-center<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> *\/<!-- [et_pb_line_break_holder] -->@-webkit-keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_3,1_3,1_3&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; disabled_on=&#8220;off|off|off&#8220; admin_label=&#8220;Schritte 4-6  &#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;10vh||||false|false&#8220; custom_margin_tablet=&#8220;0vh||||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;0px||||false|false&#8220; pac_drh_enable_stacking=&#8220;pac_drh_stack_row pac_drh_stack_tab_mob&#8220; pac_drh_column_numbers_tablet=&#8220;pac_drh_tab_col_one&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_one&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_3&#8243; module_class=&#8220;step-6-desktop&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;50px|14vw|50px||true|false&#8220; pac_drh_add_staking_order_tab=&#8220;pac_drh_order_tab_three&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_three&#8220; global_colors_info=&#8220;{}&#8220; background__hover_enabled=&#8220;off|desktop&#8220;][et_pb_code _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.step-6-desktop {<!-- [et_pb_line_break_holder] -->\t-webkit-animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->\t        animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->    -webkit-animation-delay: 6s;<!-- [et_pb_line_break_holder] -->  animation-delay: 6s;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  \/* ----------------------------------------------<!-- [et_pb_line_break_holder] --> * Generated by Animista on 2021-7-7 10:17:28<!-- [et_pb_line_break_holder] --> * Licensed under FreeBSD License.<!-- [et_pb_line_break_holder] --> * See http:\/\/animista.net\/license for more info. <!-- [et_pb_line_break_holder] --> * w: http:\/\/animista.net, t: @cssanimista<!-- [et_pb_line_break_holder] --> * ---------------------------------------------- *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/**<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> * animation scale-up-center<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> *\/<!-- [et_pb_line_break_holder] -->@-webkit-keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][dnxte_step_flow dnxte_use_image=&#8220;on&#8220; dnxte_badge_image=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/07\/steps-white-6.png&#8220; dnxte_stepflow_alignment=&#8220;center&#8220; dnxte_stepflow_description=&#8220;<\/p>\n<p>Erstellung von Berichten zur Pr\u00e4sentation von Werbekampagnen<\/p>\n<p>&#8220; dnxte_use_direction=&#8220;off&#8220; dnxte_badge_bg_color=&#8220;#0065B3&#8243; dnxte_circle_size=&#8220;50px&#8220; dnxte_circle_bg_color=&#8220;#0065B3&#8243; dnxte_circle_color=&#8220;#0065B3&#8243; dnxte_image_size=&#8220;40px&#8220; dnxte_badge_padding=&#8220;10px|10px|10px|10px|true|true&#8220; dnxte_badge_margin=&#8220;||||false|false&#8220; dnxte_circle_padding=&#8220;3vh|3vh|3vh|3vh|true|true&#8220; dnxte_direction_angle_tablet=&#8220;90&#8243; dnxte_direction_angle_phone=&#8220;&#8220; dnxte_direction_angle_last_edited=&#8220;on|tablet&#8220; dnxte_direction_offsettop_tablet=&#8220;15vh&#8220; dnxte_direction_offsettop_phone=&#8220;20vh&#8220; dnxte_direction_offsettop_last_edited=&#8220;on|tablet&#8220; dnxte_direction_offsetleft_tablet=&#8220;45%&#8220; dnxte_direction_offsetleft_phone=&#8220;50px&#8220; dnxte_direction_offsetleft_last_edited=&#8220;on|tablet&#8220; dnxte_circle_margin_tablet=&#8220;7vh||||false|false&#8220; dnxte_circle_margin_phone=&#8220;&#8220; dnxte_circle_margin_last_edited=&#8220;on|tablet&#8220; admin_label=&#8220;5&#8243; _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;default&#8220; header_font=&#8220;|||on|||||&#8220; header_text_color=&#8220;#FFFFFF&#8220; header_font_size=&#8220;1.3vw&#8220; header_line_height=&#8220;1.1em&#8220; body_font=&#8220;|300|||||||&#8220; body_text_color=&#8220;#000000&#8243; body_font_size=&#8220;1vw&#8220; body_line_height=&#8220;1.1em&#8220; width_tablet=&#8220;50%&#8220; width_phone=&#8220;80%&#8220; width_last_edited=&#8220;on|tablet&#8220; header_font_size_tablet=&#8220;2.5vw&#8220; header_font_size_phone=&#8220;5vw&#8220; header_font_size_last_edited=&#8220;on|phone&#8220; body_font_size_tablet=&#8220;2vw&#8220; body_font_size_phone=&#8220;4vw&#8220; body_font_size_last_edited=&#8220;on|desktop&#8220; badge_font_size_tablet=&#8220;2vw&#8220; badge_font_size_phone=&#8220;4vw&#8220; badge_font_size_last_edited=&#8220;on|phone&#8220; module_alignment_tablet=&#8220;center&#8220; module_alignment_phone=&#8220;right&#8220; module_alignment_last_edited=&#8220;on|tablet&#8220; border_radii_badge_style=&#8220;on|50%|50%|50%|50%&#8220; border_color_all_circle_style=&#8220;#ededed&#8220; global_colors_info=&#8220;{}&#8220; dnxte_direction_angle__hover_enabled=&#8220;off|desktop&#8220; dnxte_circle_margin__hover_enabled=&#8220;off|desktop&#8220;][\/dnxte_step_flow][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; module_class=&#8220;step-5-desktop&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;50px|14vw|50px||true|false&#8220; pac_drh_add_staking_order_tab=&#8220;pac_drh_order_tab_two&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_two&#8220; global_colors_info=&#8220;{}&#8220; background__hover_enabled=&#8220;off|desktop&#8220;][et_pb_code _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.step-5-desktop {<!-- [et_pb_line_break_holder] -->\t-webkit-animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->\t        animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->    -webkit-animation-delay: 5s;<!-- [et_pb_line_break_holder] -->  animation-delay: 5s;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  \/* ----------------------------------------------<!-- [et_pb_line_break_holder] --> * Generated by Animista on 2021-7-7 10:17:28<!-- [et_pb_line_break_holder] --> * Licensed under FreeBSD License.<!-- [et_pb_line_break_holder] --> * See http:\/\/animista.net\/license for more info. <!-- [et_pb_line_break_holder] --> * w: http:\/\/animista.net, t: @cssanimista<!-- [et_pb_line_break_holder] --> * ---------------------------------------------- *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/**<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> * animation scale-up-center<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> *\/<!-- [et_pb_line_break_holder] -->@-webkit-keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][dnxte_step_flow dnxte_use_image=&#8220;on&#8220; 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width_tablet=&#8220;100%&#8220; width_phone=&#8220;&#8220; width_last_edited=&#8220;on|tablet&#8220; custom_margin=&#8220;10vh||0vh||false|false&#8220; custom_margin_tablet=&#8220;0px||0vh||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;||||true|false&#8220; custom_padding_tablet=&#8220;0px|17vw|0px||true|false&#8220; custom_padding_phone=&#8220;|10vw|||true|false&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Die wichtigsten Arten von Werbung im Google Display-Netzwerk<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;1f17b175-395c-4739-9425-4281b200cfd0&#8243; width=&#8220;60vw&#8220; width_tablet=&#8220;80vw&#8220; width_phone=&#8220;&#8220; width_last_edited=&#8220;on|tablet&#8220; custom_margin=&#8220;1vh||5vh||false|false&#8220; custom_padding=&#8220;||0px|||&#8220; global_colors_info=&#8220;{}&#8220;]Die Anzeigenformate, die Ihnen bei der Werbung im Google-Display-Netzwerk zur Verf\u00fcgung stehen, sind[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; 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_builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; use_background_color_gradient=&#8220;on&#8220; background_color_gradient_direction=&#8220;125deg&#8220; background_color_gradient_stops=&#8220;#8bc43f 15%|#0065b3 85%&#8220; background_color_gradient_start=&#8220;#8bc43f&#8220; background_color_gradient_start_position=&#8220;15%&#8220; background_color_gradient_end=&#8220;#0065b3&#8243; background_color_gradient_end_position=&#8220;85%&#8220; z_index=&#8220;9&#8243; width=&#8220;90%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;90%&#8220; width_last_edited=&#8220;on|phone&#8220; max_width=&#8220;100%&#8220; max_width_tablet=&#8220;&#8220; max_width_phone=&#8220;&#8220; max_width_last_edited=&#8220;on|phone&#8220; module_alignment=&#8220;right&#8220; custom_margin=&#8220;||0vh||false|false&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;||||false|false&#8220; custom_padding_tablet=&#8220;&#8220; custom_padding_phone=&#8220;0px|||4vw|false|false&#8220; pac_drh_enable_stacking=&#8220;pac_drh_stack_row pac_drh_stack_mob_only&#8220; pac_drh_column_numbers_tablet=&#8220;pac_drh_tab_col_two&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_one&#8220; box_shadow_style=&#8220;preset2&#8243; box_shadow_horizontal=&#8220;-40px&#8220; box_shadow_vertical=&#8220;40px&#8220; box_shadow_blur=&#8220;30px&#8220; box_shadow_color=&#8220;rgba(0,0,0,0.2)&#8220; collapsed=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;|||7vw|false|false&#8220; custom_padding_tablet=&#8220;|5vw||0vw|false|false&#8220; custom_padding_phone=&#8220;|||5vw|false|false&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; custom_css_main_element=&#8220;margin-top: auto !important;||margin-bottom: auto !important;&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_two&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;on|tablet&#8220; custom_css_main_element_tablet=&#8220;width: 30%;&#8220; custom_css_main_element_phone=&#8220;width: 30%;&#8220;][et_pb_image src=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/\u0441\u0442\u0430\u0442\u0438\u0447\u043d\u0438-\u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f.png&#8220; title_text=&#8220;statische Bilder&#8220; align_tablet=&#8220;&#8220; align_phone=&#8220;left&#8220; align_last_edited=&#8220;on|phone&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;10vh||-10vh|-15vw|false|false&#8220; custom_margin_tablet=&#8220;5vh|0px|auto|0px|false|false&#8220; custom_margin_phone=&#8220;0vh||-10vh|-7vw|false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; border_radii_tablet=&#8220;on||||&#8220; border_radii_phone=&#8220;on|40px|40px|40px|40px&#8220; border_radii_last_edited=&#8220;off|tablet&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;|15vw|||false|false&#8220; custom_padding_tablet=&#8220;|5vw||0px|false|false&#8220; custom_padding_phone=&#8220;|10vw||5vw|false|false&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; custom_css_main_element=&#8220;margin-top: auto !important;||margin-bottom: auto !important;&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_one&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;on|tablet&#8220; custom_css_main_element_tablet=&#8220;width: 65%;||margin-left:-10vw;&#8220; custom_css_main_element_phone=&#8220;width: 65%;||margin-left:-10vw;&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;a6908920-5e1c-4657-a82d-dc39db9729dc&#8220; width=&#8220;30vw&#8220; width_tablet=&#8220;&#8220; width_phone=&#8220;70vw&#8220; width_last_edited=&#8220;on|phone&#8220; custom_margin=&#8220;5vh||0px||false|false&#8220; custom_padding=&#8220;||0px|0px||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h3>Statische Bilder<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; custom_margin=&#8220;1vh||5vh||false|false&#8220; custom_padding=&#8220;||0px|||&#8220; header_2_font_size_tablet=&#8220;&#8220; header_2_font_size_phone=&#8220;&#8220; header_2_font_size_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;]Banner dieser Art sind statische Bilder, die eine der vom Google Ads-System akzeptierten Gr\u00f6\u00dfen haben sollten. Sie geben Ihnen die volle Kontrolle dar\u00fcber, wie Ihre Anzeigen angezeigt werden, haben aber Einschr\u00e4nkungen, wo sie genau angezeigt werden k\u00f6nnen, da ihre Gr\u00f6\u00dfe an die verf\u00fcgbaren Anzeigenpositionen auf den Websites angepasst werden muss.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;3_5,2_5&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|phone&#8220; admin_label=&#8220;\u00dcbernahme im Nulltempo&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; use_background_color_gradient=&#8220;on&#8220; background_color_gradient_direction=&#8220;125deg&#8220; background_color_gradient_stops=&#8220;#8bc43f 15%|#0065b3 85%&#8220; background_color_gradient_start=&#8220;#8bc43f&#8220; background_color_gradient_start_position=&#8220;15%&#8220; background_color_gradient_end=&#8220;#0065b3&#8243; background_color_gradient_end_position=&#8220;85%&#8220; z_index=&#8220;9&#8243; width=&#8220;90%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;90%&#8220; width_last_edited=&#8220;on|phone&#8220; max_width=&#8220;100%&#8220; max_width_tablet=&#8220;&#8220; max_width_phone=&#8220;&#8220; max_width_last_edited=&#8220;on|phone&#8220; module_alignment=&#8220;left&#8220; custom_margin=&#8220;10vh||10vh||true|false&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;||||false|false&#8220; custom_padding_tablet=&#8220;&#8220; custom_padding_phone=&#8220;0px|||4vw|false|false&#8220; pac_drh_enable_stacking=&#8220;pac_drh_stack_row pac_drh_stack_mob_only&#8220; pac_drh_column_numbers_tablet=&#8220;pac_drh_tab_col_two&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_one&#8220; box_shadow_style=&#8220;preset2&#8243; box_shadow_horizontal=&#8220;-40px&#8220; box_shadow_vertical=&#8220;40px&#8220; box_shadow_blur=&#8220;30px&#8220; box_shadow_color=&#8220;rgba(0,0,0,0.2)&#8220; collapsed=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;3_5&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;|||17vw|false|false&#8220; custom_padding_tablet=&#8220;|0px||10vw|false|false&#8220; custom_padding_phone=&#8220;|5vw||5vw|false|true&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; custom_css_main_element=&#8220;margin-top: auto !important;||margin-bottom: auto !important;&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_one&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;on|tablet&#8220; custom_css_main_element_tablet=&#8220;width:65%;&#8220; custom_css_main_element_phone=&#8220;width:65%;&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;a6908920-5e1c-4657-a82d-dc39db9729dc&#8220; custom_margin=&#8220;5vh||0px||false|false&#8220; custom_padding=&#8220;||0px|0px||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h3>Animierte Werbebanner<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; custom_margin=&#8220;1vh||5vh||false|false&#8220; custom_padding=&#8220;||0px|||&#8220; header_2_font_size_tablet=&#8220;&#8220; header_2_font_size_phone=&#8220;&#8220; header_2_font_size_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;]Wie statische Bilder sollten auch animierte Banner bestimmten Gr\u00f6\u00dfen entsprechen, so dass Sie das Aussehen Ihrer Anzeigen vollst\u00e4ndig kontrollieren k\u00f6nnen. Ihr Vorteil ist die M\u00f6glichkeit, mehr Bilder zu kombinieren und eine gr\u00f6\u00dfere Menge an Text aufzunehmen, da sie eine Reihe von Bildern enthalten. Durch die Animation und den Wechsel der Rahmen werden sie optisch attraktiver und f\u00fcr die Nutzer besser erkennbar.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;2_5&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_two&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;on|tablet&#8220; custom_css_main_element_tablet=&#8220;width:30%;&#8220; custom_css_main_element_phone=&#8220;width:30%;&#8220;][et_pb_image src=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/\u0430\u043d\u0438\u043c\u0438\u0440\u0430\u043d\u0438-\u0431\u0430\u043d\u0435\u0440\u0438.gif&#8220; title_text=&#8220;animierte Banner&#8220; align=&#8220;center&#8220; align_tablet=&#8220;&#8220; align_phone=&#8220;left&#8220; align_last_edited=&#8220;on|phone&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;||||false|false&#8220; custom_margin_tablet=&#8220;10vh|0px||0px|false|true&#8220; custom_margin_phone=&#8220;0vh|5vw||-3vw|false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;|3vw||7vw|false|false&#8220; border_radii_tablet=&#8220;on||||&#8220; border_radii_phone=&#8220;on|40px|40px|40px|40px&#8220; border_radii_last_edited=&#8220;off|phone&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|phone&#8220; admin_label=&#8220;Branded Pin&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; use_background_color_gradient=&#8220;on&#8220; background_color_gradient_direction=&#8220;125deg&#8220; background_color_gradient_stops=&#8220;#8bc43f 15%|#0065b3 85%&#8220; background_color_gradient_start=&#8220;#8bc43f&#8220; background_color_gradient_start_position=&#8220;15%&#8220; background_color_gradient_end=&#8220;#0065b3&#8243; background_color_gradient_end_position=&#8220;85%&#8220; z_index=&#8220;9&#8243; width=&#8220;90%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;90%&#8220; width_last_edited=&#8220;on|phone&#8220; max_width=&#8220;100%&#8220; max_width_tablet=&#8220;&#8220; max_width_phone=&#8220;&#8220; max_width_last_edited=&#8220;on|phone&#8220; module_alignment=&#8220;right&#8220; custom_margin=&#8220;||0vh||false|false&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;||||false|false&#8220; custom_padding_tablet=&#8220;&#8220; custom_padding_phone=&#8220;0px|||4vw|false|false&#8220; pac_drh_enable_stacking=&#8220;pac_drh_stack_row pac_drh_stack_mob_only&#8220; pac_drh_column_numbers_tablet=&#8220;pac_drh_tab_col_two&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_one&#8220; box_shadow_style=&#8220;preset2&#8243; box_shadow_horizontal=&#8220;-40px&#8220; box_shadow_vertical=&#8220;40px&#8220; box_shadow_blur=&#8220;30px&#8220; box_shadow_color=&#8220;rgba(0,0,0,0.2)&#8220; collapsed=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;|||7vw|false|false&#8220; custom_padding_tablet=&#8220;|5vw||0vw|false|false&#8220; custom_padding_phone=&#8220;|||5vw|false|false&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; custom_css_main_element=&#8220;margin-top: auto !important;||margin-bottom: auto !important;&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_two&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;on|tablet&#8220; custom_css_main_element_tablet=&#8220;width: 30%;&#8220; custom_css_main_element_phone=&#8220;width: 30%;&#8220;][et_pb_image src=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/responsive.png&#8220; title_text=&#8220;reaktionsschnell&#8220; align_tablet=&#8220;&#8220; align_phone=&#8220;left&#8220; align_last_edited=&#8220;on|phone&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;10vh||-10vh|-15vw|false|false&#8220; custom_margin_tablet=&#8220;5vh|0px|auto|0px|false|false&#8220; custom_margin_phone=&#8220;0vh||-10vh|-7vw|false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; border_radii_tablet=&#8220;on||||&#8220; border_radii_phone=&#8220;on|40px|40px|40px|40px&#8220; border_radii_last_edited=&#8220;off|tablet&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;|15vw|||false|false&#8220; custom_padding_tablet=&#8220;|5vw||0px|false|false&#8220; custom_padding_phone=&#8220;|10vw||5vw|false|false&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; custom_css_main_element=&#8220;margin-top: auto !important;||margin-bottom: auto !important;&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_one&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;on|tablet&#8220; custom_css_main_element_tablet=&#8220;width: 65%;||margin-left:-10vw;&#8220; custom_css_main_element_phone=&#8220;width: 65%;||margin-left:-10vw;&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;a6908920-5e1c-4657-a82d-dc39db9729dc&#8220; width=&#8220;30vw&#8220; width_tablet=&#8220;&#8220; width_phone=&#8220;70vw&#8220; width_last_edited=&#8220;on|phone&#8220; custom_margin=&#8220;5vh||0px||false|false&#8220; custom_padding=&#8220;||0px|0px||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h3>Responsive oder adaptive Anzeigen<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; custom_margin=&#8220;1vh||5vh||false|false&#8220; custom_padding=&#8220;||0px|||&#8220; header_2_font_size_tablet=&#8220;&#8220; header_2_font_size_phone=&#8220;&#8220; header_2_font_size_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;]Ein sehr interessantes Format, bei dem das Google Ads-System automatisch die von Ihnen bereitgestellten Anzeigenelemente (Text, Bilder, Logos und Videos) kombiniert. Diese Art der Werbung bietet Ihnen Zugang zu einer wesentlich gr\u00f6\u00dferen Anzahl von Anzeigenpositionen und erm\u00f6glicht es Ihnen, die selbstlernenden F\u00e4higkeiten des maschinellen Lernens zu nutzen, um die optimale Kombination von Ressourcen f\u00fcr den Nutzer, den Kontext und die Anzeigenposition zu finden.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; make_equal=&#8220;on&#8220; admin_label=&#8220;Arten von Anzeigen in Waze&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; z_index=&#8220;1&#8243; width=&#8220;100%&#8220; max_width=&#8220;none&#8220; min_height=&#8220;0px&#8220; min_height_tablet=&#8220;&#8220; min_height_phone=&#8220;&#8220; min_height_last_edited=&#8220;on|tablet&#8220; custom_margin=&#8220;10vh||0px||false|false&#8220; custom_padding=&#8220;0px||0px||false|false&#8220; pac_drh_column_numbers_tablet=&#8220;pac_drh_tab_col_one&#8220; 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global_colors_info=&#8220;{}&#8220;]Als interessante Werbeformate im Zusammenhang mit spezifischeren Arten von Display-Kampagnen k\u00f6nnen wir auch hervorheben:[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; module_class=&#8220;first-column&#8220; disabled_on=&#8220;on|on|off&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#FFFFFF&#8220; background_enable_video_mp4=&#8220;off&#8220; custom_padding=&#8220;||||false|false&#8220; custom_padding_tablet=&#8220;0px||0px||true|false&#8220; custom_padding_phone=&#8220;50%|0vw||20vw|false|false&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; background_last_edited=&#8220;off|phone&#8220; background_enable_video_mp4_phone=&#8220;off&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_one&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;off|phone&#8220; custom_css_main_element_phone=&#8220;width:20% !important;&#8220;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;3_5,2_5&#8243; 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header_2_font_size_phone=&#8220;&#8220; header_2_font_size_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;]Auch hier werden responsive Anzeigen verwendet, aber zus\u00e4tzlich zu den automatisch erstellten Anzeigen k\u00f6nnen Sie auch die Vorteile von Auto-Targeting und Auto-Bidding nutzen.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;2_5&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_two&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;on|tablet&#8220; custom_css_main_element_tablet=&#8220;width:30%;&#8220; custom_css_main_element_phone=&#8220;width:30%;&#8220;][et_pb_image src=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/smart-display.png&#8220; title_text=&#8220;Smart-Display&#8220; align=&#8220;center&#8220; align_tablet=&#8220;&#8220; align_phone=&#8220;left&#8220; align_last_edited=&#8220;on|phone&#8220; _builder_version=&#8220;4.16&#8243; 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header_2_font_size_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;]Anzeigen mit Produkten und Dienstleistungen, die Nutzer beim Besuch Ihrer Website angesehen haben.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;3_5,2_5&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|phone&#8220; admin_label=&#8220;\u00dcbernahme im Nulltempo&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; use_background_color_gradient=&#8220;on&#8220; background_color_gradient_direction=&#8220;125deg&#8220; background_color_gradient_stops=&#8220;#8bc43f 15%|#0065b3 85%&#8220; background_color_gradient_start=&#8220;#8bc43f&#8220; background_color_gradient_start_position=&#8220;15%&#8220; background_color_gradient_end=&#8220;#0065b3&#8243; background_color_gradient_end_position=&#8220;85%&#8220; z_index=&#8220;9&#8243; width=&#8220;90%&#8220; 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_module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; custom_margin=&#8220;1vh||5vh||false|false&#8220; custom_padding=&#8220;||0px|||&#8220; header_2_font_size_tablet=&#8220;&#8220; header_2_font_size_phone=&#8220;&#8220; header_2_font_size_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;]Ein Werbeformat, das als Einzelbild oder als Karussell mit mehreren Looks eingerichtet werden kann. 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