{"id":361655,"date":"2022-11-03T14:55:47","date_gmt":"2022-11-03T14:55:47","guid":{"rendered":"https:\/\/xplora.bg\/dienstleistungen\/premium-werbung-und-native-advertising\/"},"modified":"2022-11-03T14:55:51","modified_gmt":"2022-11-03T14:55:51","slug":"premium-werbung-und-native-advertising","status":"publish","type":"page","link":"https:\/\/xplora.bg\/de\/dienstleistungen\/premium-werbung-und-native-advertising\/","title":{"rendered":"Premium-Werbung und Native Advertising"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;header&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#FFFFFF&#8220; background_enable_video_mp4=&#8220;off&#8220; custom_margin=&#8220;0px||0px||true|false&#8220; custom_padding=&#8220;0px||0px||true|false&#8220; collapsed=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; make_equal=&#8220;on&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#E1E1E1&#8243; background_enable_image=&#8220;off&#8220; z_index=&#8220;2&#8243; width=&#8220;100%&#8220; max_width=&#8220;100%&#8220; custom_margin=&#8220;-1px||0px||false|false&#8220; custom_padding=&#8220;30vh||0px||false|false&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_one&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; module_class=&#8220;first-column&#8220; disabled_on=&#8220;off|off|off&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; background_enable_video_mp4=&#8220;off&#8220; custom_padding=&#8220;|||17%|false|false&#8220; custom_padding_tablet=&#8220;0px||||false|false&#8220; custom_padding_phone=&#8220;0px|0vw||20vw|false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; background_last_edited=&#8220;on|phone&#8220; background_enable_video_mp4_phone=&#8220;off&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_one&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;off|phone&#8220; custom_css_main_element_phone=&#8220;width:20% !important;&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; _dynamic_attributes=&#8220;content&#8220; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; width=&#8220;80vw&#8220; width_tablet=&#8220;&#8220; width_phone=&#8220;&#8220; width_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiY3VzdG9tX21ldGFfdGl0bGUiLCJzZXR0aW5ncyI6eyJiZWZvcmUiOiI8aDE+IiwiYWZ0ZXIiOiI8XC9oMT4iLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@[\/et_pb_text][et_pb_text _builder_version=&#8220;4.16&#8243; _dynamic_attributes=&#8220;content&#8220; _module_preset=&#8220;1f17b175-395c-4739-9425-4281b200cfd0&#8243; width=&#8220;60vw&#8220; width_tablet=&#8220;&#8220; width_phone=&#8220;&#8220; width_last_edited=&#8220;on|phone&#8220; custom_margin=&#8220;||20vh||false|false&#8220; custom_margin_tablet=&#8220;0px|10vw|10vh||false|false&#8220; custom_margin_phone=&#8220;||5vh||false|false&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220; content__hover_enabled=&#8220;off|desktop&#8220; content__hover=&#8220;<\/p>\n<p>Facebook ist das gr\u00f6\u00dfte soziale Netzwerk mit mehr als 2,7 Milliarden monatlichen Nutzern weltweit. 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header_2_font_size_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;]Premium-Bannerwerbung ist unter bulgarischen Werbetreibenden sehr bekannt. Es handelt sich um den Kauf bestimmter Bannerpositionen und -formate innerhalb eines bestimmten Mediums zu einem festen Preis pro 1000 Impressionen \/CPM\/. Diese Art von Werbung eignet sich sehr gut f\u00fcr umfangreiche nationale Kampagnen, bei denen die Hauptaufgabe darin besteht, ein gro\u00dfes Publikum f\u00fcr Informationen \u00fcber eine Werbeaktion zu erreichen und nicht um jeden Preis direkten Verkehr auf der Website zu suchen. Gro\u00dfe sichtbare Formate wie Wallpaper\/Branding erm\u00f6glichen die Entfaltung einer kreativen Idee innerhalb des Banners selbst. Die anderen Standard-Bannerformate sind eine ideale Erg\u00e4nzung zu den Performance-Werbekan\u00e4len, da sie den Mix bereichern und die Reichweite der Kampagne erh\u00f6hen.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; make_equal=&#8220;on&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; admin_label=&#8220;instagram&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; background_color_gradient_direction=&#8220;145deg&#8220; z_index=&#8220;9&#8243; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|phone&#8220; max_width=&#8220;100%&#8220; max_width_tablet=&#8220;&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|phone&#8220; module_alignment=&#8220;right&#8220; custom_margin=&#8220;||0vh||false|false&#8220; custom_margin_tablet=&#8220;0px||||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;||||false|false&#8220; custom_padding_tablet=&#8220;0px||0px|7vw|false|false&#8220; custom_padding_phone=&#8220;0px|||4vw|false|false&#8220; pac_drh_enable_stacking=&#8220;pac_drh_stack_row pac_drh_stack_mob_only&#8220; pac_drh_column_numbers_tablet=&#8220;pac_drh_tab_col_two&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_one&#8220; collapsed=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;off|tablet&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;|5vw||7vw|false|false&#8220; custom_padding_tablet=&#8220;|5vw|0px|0vw|false|false&#8220; custom_padding_phone=&#8220;|||7vw|false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_one&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;on|tablet&#8220; custom_css_main_element_tablet=&#8220;width:60%;&#8220; custom_css_main_element_phone=&#8220;width:60%;&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; custom_margin=&#8220;5vh||0px||false|false&#8220; custom_padding=&#8220;||0px|0px||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Native Werbung<\/h2>\n<p>[\/et_pb_text][et_pb_text module_class=&#8220;pa-bullet-list-1&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;4356f2af-e622-4822-9ff3-b9e69d0f8c10&#8243; custom_margin=&#8220;1vh||5vh||false|false&#8220; custom_margin_tablet=&#8220;1vh||0vh||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;||0px|||&#8220; global_colors_info=&#8220;{}&#8220;]Native Inhalte zeichnen sich durch ihre Individualit\u00e4t aus und werden je nach Art des Unternehmens und den Bed\u00fcrfnissen jedes einzelnen Kunden erstellt. Sie wird neben den \u00fcbrigen Originalinhalten des Mediums positioniert und respektiert dessen Kommunikationsstil und kreativen Ansatz. Eine Native-Content-Kampagne kann aus einer einzelnen Ver\u00f6ffentlichung bestehen oder zu einem gro\u00dfen Projekt mit einer Reihe von Materialien, Spielen und verschiedenen Arten der Publikumsinteraktion ausgeweitet werden. Dazu geh\u00f6ren Vorschl\u00e4ge f\u00fcr Themen und die Erstellung von Inhalten durch das Medium sowie die am besten geeigneten Verbreitungsmethoden.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;||||false|false&#8220; custom_padding_tablet=&#8220;|5vw|0px||false|false&#8220; custom_padding_phone=&#8220;|0px||7vw|false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; custom_css_main_element=&#8220;margin-bottom:0 !important;||margin-top:auto !important;&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_two&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;on|tablet&#8220; custom_css_main_element_tablet=&#8220;width:40%;||margin-top:auto !important;||margin-bottom:auto !important;&#8220; custom_css_main_element_phone=&#8220;width:40%;||margin-top:auto !important;||margin-bottom:auto !important;&#8220;][et_pb_image src=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/native.png&#8220; 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Dazu geh\u00f6ren sowohl Standard-Bannerformate f\u00fcr die Medienplanung nach dem CPM-Modell als auch eher untypische Formate wie native, gebrandete \u00dcberschriften und Themen, Benutzerspiele und mehr. Unsere Partner sind flexibel und kreativ und erarbeiten f\u00fcr jeden unserer Kunden eine individuelle L\u00f6sung und ein Projekt. Dies erm\u00f6glicht es, die Zielkunden der Marke auf die geeignetste und ansprechendste Art und Weise zu erreichen und eine maximale Wirksamkeit innerhalb der gew\u00e4hlten Medien zu erzielen, was der wichtigste Faktor ist.<br \/>\nSchwerpunkt der Agentur.  <\/p>\n","protected":false},"author":1,"featured_media":356612,"parent":361524,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"class_list":["post-361655","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/pages\/361655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/comments?post=361655"}],"version-history":[{"count":0,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/pages\/361655\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/pages\/361524"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/media\/356612"}],"wp:attachment":[{"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/media?parent=361655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}