{"id":361677,"date":"2022-11-03T15:22:41","date_gmt":"2022-11-03T15:22:41","guid":{"rendered":"https:\/\/xplora.bg\/dienstleistungen\/soziale-netzwerke\/facebook\/inhalt-auf-facebook\/"},"modified":"2022-12-13T13:52:14","modified_gmt":"2022-12-13T13:52:14","slug":"inhalt-auf-facebook","status":"publish","type":"page","link":"https:\/\/xplora.bg\/de\/dienstleistungen\/soziale-netzwerke\/facebook\/inhalt-auf-facebook\/","title":{"rendered":"Inhalt auf Facebook"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;header&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#FFFFFF&#8220; background_enable_video_mp4=&#8220;off&#8220; custom_margin=&#8220;0px||0px||true|false&#8220; custom_padding=&#8220;0px||0px||true|false&#8220; collapsed=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; make_equal=&#8220;on&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#E1E1E1&#8243; background_enable_image=&#8220;off&#8220; z_index=&#8220;2&#8243; width=&#8220;100%&#8220; max_width=&#8220;100%&#8220; custom_margin=&#8220;-1px||0px||false|false&#8220; custom_padding=&#8220;30vh||0px||false|false&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_one&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; module_class=&#8220;first-column&#8220; disabled_on=&#8220;off|off|off&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; background_enable_video_mp4=&#8220;off&#8220; custom_padding=&#8220;|||17%|false|false&#8220; custom_padding_tablet=&#8220;0px||||false|false&#8220; custom_padding_phone=&#8220;0px|0vw||20vw|false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; background_last_edited=&#8220;on|phone&#8220; background_enable_video_mp4_phone=&#8220;off&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_one&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;off|phone&#8220; custom_css_main_element_phone=&#8220;width:20% !important;&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; _dynamic_attributes=&#8220;content&#8220; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; width=&#8220;60vw&#8220; width_tablet=&#8220;&#8220; width_phone=&#8220;80vw&#8220; width_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiY3VzdG9tX21ldGFfdGl0bGUiLCJzZXR0aW5ncyI6eyJiZWZvcmUiOiI8aDE+IiwiYWZ0ZXIiOiI8L2gxPiIsImVuYWJsZV9odG1sIjoib2ZmIn19@[\/et_pb_text][et_pb_text _builder_version=&#8220;4.16&#8243; _dynamic_attributes=&#8220;content&#8220; _module_preset=&#8220;1f17b175-395c-4739-9425-4281b200cfd0&#8243; width=&#8220;60vw&#8220; width_tablet=&#8220;&#8220; width_phone=&#8220;&#8220; width_last_edited=&#8220;on|phone&#8220; custom_margin=&#8220;||20vh||false|false&#8220; custom_margin_tablet=&#8220;0px|10vw|15vh||false|false&#8220; custom_margin_phone=&#8220;||5vh||false|false&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220; content__hover_enabled=&#8220;off|desktop&#8220; content__hover=&#8220;<\/p>\n<p>Facebook ist das gr\u00f6\u00dfte soziale Netzwerk mit mehr als 2,7 Milliarden monatlichen Nutzern weltweit. 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custom_padding_last_edited=&#8220;on|tablet&#8220; custom_css_main_element=&#8220;margin-top: auto !important;||margin-bottom: auto !important;&#8220; pac_drh_add_staking_order_tab=&#8220;pac_drh_order_tab_one&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_one&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; custom_margin=&#8220;10vh||0px||false|false&#8220; custom_padding=&#8220;||0px|0px||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Welche Erfahrungen haben wir mit Facebook?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; custom_margin=&#8220;1vh||5vh||false|false&#8220; custom_padding=&#8220;||0px|||&#8220; header_2_font_size_tablet=&#8220;&#8220; header_2_font_size_phone=&#8220;&#8220; header_2_font_size_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;]Seit dem Start der Agentur ist die Erstellung von Facebook-Inhalten ein wichtiger Schwerpunkt f\u00fcr das Xplora-Team. Denn wir glauben fest daran, dass sie das Auge fesseln, die Aufmerksamkeit auf sich ziehen und die Zuneigung des Markenpublikums gewinnen kann. Unser Schl\u00fcssel zum Erfolg liegt in einer guten Mischung aus bew\u00e4hrten Inhalten und dem Ausprobieren neuer Formate, Themen und Ans\u00e4tze. Auf diese Weise gelingt es uns, in einem sehr dynamischen Umfeld f\u00fcr das Publikum relevant und interessant zu sein und neue Wege zu finden, um die Beziehung zwischen Verbrauchern und Marke zu st\u00e4rken.<\/p>\n<p>Wir betreuen Business Pages f\u00fcr Unternehmen aus den Bereichen FMCG, Einzelhandel, Finanzen und B2B und entwickeln f\u00fcr jedes Unternehmen eine individuelle Strategie. F\u00fcr viele unserer Kunden ist dies ein wichtiger Kommunikationskanal, der relevante Besucherzahlen generiert und die Motivation zum Testen eines Produkts f\u00f6rdert.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|tablet&#8220; disabled_on=&#8220;off|off|off&#8220; admin_label=&#8220;Erfolgsgeschichten&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; background_color_gradient_direction=&#8220;145deg&#8220; z_index=&#8220;9&#8243; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|tablet&#8220; max_width=&#8220;none&#8220; max_width_tablet=&#8220;&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|phone&#8220; module_alignment=&#8220;right&#8220; custom_margin=&#8220;||0vh||false|false&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;|15vw||7vw|false|false&#8220; custom_padding_tablet=&#8220;|||7vw|false|false&#8220; custom_padding_phone=&#8220;0px|||11vw|false|false&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;||||false|false&#8220; custom_padding_tablet=&#8220;&#8220; custom_padding_phone=&#8220;|||0px|false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; header_3_font=&#8220;|300||on|||||&#8220; header_3_text_color=&#8220;#000000&#8243; width_tablet=&#8220;&#8220; width_phone=&#8220;70vw&#8220; width_last_edited=&#8220;on|phone&#8220; custom_margin=&#8220;||5vh||false|false&#8220; custom_margin_tablet=&#8220;||||false|false&#8220; custom_margin_phone=&#8220;|5vw|||false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;||0px|||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Konkrete Beispiele<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;default&#8220; link_font=&#8220;||||on|||#FFFFFF|&#8220; link_text_color=&#8220;#FFFFFF&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n\n            <section class=\"splide button pink\" aria-label=\"\" id=\"first\">\n                <div class=\"splide__track\">\n                        <ul class=\"splide__list\">\n        \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"536\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2020\/02\/Prestige_Case_Study_carousel-1024x536.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">Kulinarischer Wettstreit mit \"Native Land\"<\/div>\n            <p class=\"post_excerpt\">Eine Videokampagne, die mit Hilfe von PRESTIGE 96 und ihrem treuen Publikum erstellt wurde\nSie wissen, dass das Thema S\u00fc\u00dfigkeiten ein sensibles Thema ist - f\u00fcr M\u00e4nner und Frauen, f\u00fcr Jung und Alt. Im Xplora-B\u00fcro wird Marmelade jedoch verehrt, und in Wahrheit haben wir kein Problem mit ihr. Nicht nur unser Nachmittagssnack ist garantiert, auch der Fantasie jedes verborgenen Kochtalents sind mit den Produkten von Prestige 96 keine Grenzen gesetzt.<\/p><a href=\"https:\/\/xplora.bg\/de\/projects\/fallstudien\/b2c-und-fmcg\/kulinarischer-wettstreit-mit-native-land\/\" class=\"read_more read_more\">Lern mehr<\/a><span class=\"post_date \">04.11.2022<\/span>\n                <\/li>\n            \n                    <\/ul>\n                <\/div>\n            <\/section>\n        \n            <script>\n                document.addEventListener( \"DOMContentLoaded\", function () {\n                    new Splide(\"#first\", {\n                        perPage: 3,\n                        perMove: 1,\n                        autoHeight: 1,\n                        arrows: 0,\n                        rewind: 0,\n                        lazyLoad: 0,\n                        gap: \"5rem\",\n\t\t\t\t\t\tinterval: \"4000\",\n                        autoplay: 1,\n                        start: 0,\n                        focus: 0\n                    }).mount();\n                });\n            <\/script>\n        \n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|tablet&#8220; admin_label=&#8220;Warum Facebook-Inhalte?&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; background_color_gradient_direction=&#8220;145deg&#8220; z_index=&#8220;9&#8243; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|tablet&#8220; max_width=&#8220;none&#8220; max_width_tablet=&#8220;&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|phone&#8220; module_alignment=&#8220;right&#8220; custom_margin=&#8220;||0vh||false|false&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;||||false|false&#8220; custom_padding_tablet=&#8220;|5vw|0px|0px|false|false&#8220; custom_padding_phone=&#8220;0px|||4vw|false|false&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_two&#8220; collapsed=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;|5vw||7vw|false|false&#8220; custom_padding_tablet=&#8220;|0vw||7vw|false|false&#8220; custom_padding_phone=&#8220;&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; custom_margin=&#8220;5vh||0px||false|false&#8220; custom_padding=&#8220;||0px|0px||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Warum Facebook-Inhalte?<\/h2>\n<p>[\/et_pb_text][et_pb_text module_class=&#8220;pa-bullet-list-1&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; width=&#8220;60vw&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;&#8220; width_last_edited=&#8220;on|tablet&#8220; custom_margin=&#8220;1vh||5vh||false|false&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;1vh||0vh||false|false&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;0px||0px|||&#8220; header_2_font_size_tablet=&#8220;&#8220; header_2_font_size_phone=&#8220;&#8220; header_2_font_size_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;]Facebook ist die erste der riesigen Plattformen, die sich durch die von ihr geschaffenen Inhalte und den Mehrwert, den sie den Nutzern bietet, in der digitalen Welt etabliert. Es gibt eine Reihe von Gr\u00fcnden, warum es seit so vielen Jahren die bevorzugte Freizeitbesch\u00e4ftigung des Publikums ist, n\u00e4mlich weil:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>die Plattform und ihre Formate sind sehr intuitiv und einfach zu nutzen<\/li>\n<li>verf\u00fcgt \u00fcber eine breite Palette verschiedener Funktionen zur Pr\u00e4sentation von Informationen und zur Einbindung des Publikums<\/li>\n<li>die Nutzer wissen, wie sie mit minimalem Aufwand maximalen Nutzen aus den Inhalten ziehen k\u00f6nnen<\/li>\n<li>Einf\u00fchrung von \u00c4nderungen und Neuerungen in den Funktionen des sozialen Netzwerks, die ausschlie\u00dflich der Verbesserung und dem Interesse des Publikums zugute kommen<\/li>\n<li>erm\u00f6glicht die Erstellung einer Testmitteilung, um die Annahme einer m\u00f6glichen Nutzerreaktion auf der Grundlage dieser Mitteilung zu validieren<\/li>\n<li>die Marke zeigt ihre Bereitschaft, ein offenes und ehrliches Gespr\u00e4ch zu f\u00fchren, indem sie das Publikum dazu veranlasst, dies ebenfalls zu tun<\/li>\n<li>wird st\u00e4ndig verbessert, um die Erstellung, den Austausch und die Verfolgung von Inhalten zu erleichtern<\/li>\n<li>erm\u00f6glicht den freien Zugang zu den Inhalten konkurrierender Marken, um deren Kommunikation und Interaktion mit den Nutzern zu verfolgen<\/li>\n<li>erm\u00f6glicht die aktive Beobachtung des Publikums und seiner Reaktionen in verschiedenen Situationen<\/li>\n<\/ul>\n<p style=\"text-transform:uppercase\"><strong>In den letzten Jahren wurden auf Facebook die folgenden Trends und Richtungen der Inhaltsentwicklung beobachtet:<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;|5vw|||false|false&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_5,1_5,1_5,1_5,1_5&#8243; use_custom_gutter=&#8220;on&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; admin_label=&#8220;Warum Facebook-Inhalte?&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;&#8220; width_last_edited=&#8220;on|tablet&#8220; max_width=&#8220;none&#8220; custom_margin_tablet=&#8220;0px||0px||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;|17vw|0px|7vw|false|false&#8220; custom_padding_tablet=&#8220;|0vw||0vw|false|false&#8220; custom_padding_phone=&#8220;|||0vw|false|false&#8220; module_alignment_tablet=&#8220;center&#8220; module_alignment_phone=&#8220;&#8220; module_alignment_last_edited=&#8220;on|tablet&#8220; pac_drh_column_numbers_tablet=&#8220;pac_drh_tab_col_one&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_one&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_5&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_blurb image=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/Icon_1-1.png&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;12741955-a5da-4eff-bef4-0dafe83dc1da&#8220; global_colors_info=&#8220;{}&#8220;]Visualisierungen, die den gr\u00f6\u00dften Teil des Bildschirms des Benutzers einnehmen[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8220;1_5&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_blurb image=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/Icon_2.png&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;12741955-a5da-4eff-bef4-0dafe83dc1da&#8220; custom_margin_tablet=&#8220;||5vh||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;]Ver\u00f6ffentlichungen mit l\u00e4ngeren Texten, die eine Geschichte erz\u00e4hlen[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8220;1_5&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_blurb image=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/Icon_3.png&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;12741955-a5da-4eff-bef4-0dafe83dc1da&#8220; custom_margin_tablet=&#8220;||5vh||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;||0px|||&#8220; global_colors_info=&#8220;{}&#8220;]Kurze Videos, die zusammengefasste Informationen pr\u00e4sentieren[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8220;1_5&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_blurb image=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/Icon_4.png&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;12741955-a5da-4eff-bef4-0dafe83dc1da&#8220; custom_margin_tablet=&#8220;||5vh||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;]L\u00e4ngere Videos, die den Nutzern einen gro\u00dfen Zusatznutzen bieten[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8220;1_5&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_blurb image=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/Icon_5.png&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;12741955-a5da-4eff-bef4-0dafe83dc1da&#8220; custom_margin_tablet=&#8220;||5vh||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;]Von Nutzern erstellte und von der Marke weitergegebene Inhalte[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_5,1_5,1_5,1_5,1_5&#8243; use_custom_gutter=&#8220;on&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; admin_label=&#8220;Warum Facebook-Inhalte?&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;&#8220; width_last_edited=&#8220;on|tablet&#8220; max_width=&#8220;none&#8220; custom_padding=&#8220;|17vw|0px|7vw|false|false&#8220; custom_padding_tablet=&#8220;|0vw||0vw|false|false&#8220; custom_padding_phone=&#8220;|||0vw|false|false&#8220; pac_drh_column_numbers_tablet=&#8220;pac_drh_tab_col_one&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_one&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_5&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_blurb image=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/Icon_6-1.png&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;12741955-a5da-4eff-bef4-0dafe83dc1da&#8220; global_colors_info=&#8220;{}&#8220;]Von der Marke weitergegebene Nutzerbewertungen und Erfahrungsberichte[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8220;1_5&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_blurb image=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/Icon_7-1.png&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;12741955-a5da-4eff-bef4-0dafe83dc1da&#8220; global_colors_info=&#8220;{}&#8220;]Formate, die eine zus\u00e4tzliche Interaktion des Nutzers erfordern und den Grad seines Interesses anzeigen[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8220;1_5&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_column][et_pb_column type=&#8220;1_5&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_column][et_pb_column type=&#8220;1_5&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|tablet&#8220; admin_label=&#8220;Welche Dienstleistungen umfasst die Erstellung von Facebook-Inhalten?&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; background_color_gradient_direction=&#8220;145deg&#8220; z_index=&#8220;9&#8243; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|tablet&#8220; 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_module_preset=&#8220;a6908920-5e1c-4657-a82d-dc39db9729dc&#8220; header_2_font_size=&#8220;2vw&#8220; custom_margin=&#8220;5vh||0px||false|false&#8220; custom_padding=&#8220;||0px|0px||&#8220; header_2_font_size_tablet=&#8220;2.5vw&#8220; header_2_font_size_phone=&#8220;5vw&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Welche Dienstleistungen umfasst die Erstellung von Facebook-Inhalten?<\/h2>\n<p>[\/et_pb_text][et_pb_text module_class=&#8220;pa-bullet-list-1&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;a6908920-5e1c-4657-a82d-dc39db9729dc&#8220; custom_margin=&#8220;5vh||0px||false|false&#8220; custom_padding=&#8220;||0px|0px||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<ul>\n<li>Inhaltliche Strategie<\/li>\n<li>Buchungsplan<\/li>\n<li>Bericht und Berichte<\/li>\n<li>Verfolgung konkurrierender Marken<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;a6908920-5e1c-4657-a82d-dc39db9729dc&#8220; custom_margin=&#8220;5vh||0px||false|false&#8220; custom_padding=&#8220;||0px|0px||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Welche Schritte sind bei der Erstellung von Inhalten auf Facebook erforderlich?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;a6908920-5e1c-4657-a82d-dc39db9729dc&#8220; custom_margin=&#8220;5vh||0px||false|false&#8220; custom_padding=&#8220;||0px|0px||&#8220; global_colors_info=&#8220;{}&#8220;]Um eine hohe Qualit\u00e4t bei der Erstellung der Inhalte zu gew\u00e4hrleisten, ist der Dienst in mehrere Schritte unterteilt:[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_3,1_3,1_3&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; disabled_on=&#8220;off|off|off&#8220; admin_label=&#8220;Schritte 1-3 Desktop&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; width_tablet=&#8220;90%&#8220; width_phone=&#8220;&#8220; width_last_edited=&#8220;on|tablet&#8220; custom_margin=&#8220;||||false|false&#8220; 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global_colors_info=&#8220;{}&#8220;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.step-3 {<!-- [et_pb_line_break_holder] -->\t-webkit-animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->\t        animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->    -webkit-animation-delay: 2s;<!-- [et_pb_line_break_holder] -->  animation-delay: 2s;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  \/* ----------------------------------------------<!-- [et_pb_line_break_holder] --> * Generated by Animista on 2021-7-7 10:17:28<!-- [et_pb_line_break_holder] --> * Licensed under FreeBSD License.<!-- [et_pb_line_break_holder] --> * See http:\/\/animista.net\/license for more info. <!-- [et_pb_line_break_holder] --> * w: http:\/\/animista.net, t: @cssanimista<!-- [et_pb_line_break_holder] --> * ---------------------------------------------- *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/**<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> * animation scale-up-center<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> *\/<!-- [et_pb_line_break_holder] -->@-webkit-keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_3,1_3,1_3&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; disabled_on=&#8220;off|off|off&#8220; admin_label=&#8220;Schritte 4-6 Schreibtisch&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;10vh||||false|false&#8220; custom_margin_tablet=&#8220;0vh||||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;0px||||false|false&#8220; pac_drh_enable_stacking=&#8220;pac_drh_stack_row pac_drh_stack_tab_mob&#8220; pac_drh_column_numbers_tablet=&#8220;pac_drh_tab_col_one&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_one&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_3&#8243; module_class=&#8220;step-6-desktop&#8220; disabled_on=&#8220;on|on|off&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;50px|14vw|50px||true|false&#8220; pac_drh_add_staking_order_tab=&#8220;pac_drh_order_tab_three&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_three&#8220; global_colors_info=&#8220;{}&#8220; background__hover_enabled=&#8220;off|desktop&#8220;][et_pb_code _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.step-6-desktop {<!-- [et_pb_line_break_holder] -->\t-webkit-animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->\t        animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->    -webkit-animation-delay: 6s;<!-- [et_pb_line_break_holder] -->  animation-delay: 6s;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  \/* ----------------------------------------------<!-- [et_pb_line_break_holder] --> * Generated by Animista on 2021-7-7 10:17:28<!-- [et_pb_line_break_holder] --> * Licensed under FreeBSD License.<!-- [et_pb_line_break_holder] --> * See http:\/\/animista.net\/license for more info. <!-- [et_pb_line_break_holder] --> * w: http:\/\/animista.net, t: @cssanimista<!-- [et_pb_line_break_holder] --> * ---------------------------------------------- *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/**<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> * animation scale-up-center<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> *\/<!-- [et_pb_line_break_holder] -->@-webkit-keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; module_class=&#8220;step-5-desktop&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;50px|14vw|50px||true|false&#8220; pac_drh_add_staking_order_tab=&#8220;pac_drh_order_tab_two&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_two&#8220; global_colors_info=&#8220;{}&#8220; background__hover_enabled=&#8220;off|desktop&#8220;][dnxte_step_flow dnxte_use_image=&#8220;on&#8220; dnxte_badge_image=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/07\/5.png&#8220; dnxte_stepflow_alignment=&#8220;center&#8220; dnxte_stepflow_description=&#8220;<\/p>\n<p>Monatliche Optimierung der angebotenen Inhalte entsprechend den erzielten Ergebnissen<\/p>\n<p>&#8220; dnxte_use_direction=&#8220;off&#8220; dnxte_badge_bg_color=&#8220;#0065B3&#8243; dnxte_circle_size=&#8220;50px&#8220; dnxte_circle_bg_color=&#8220;#ffffff&#8220; dnxte_circle_color=&#8220;#0065B3&#8243; dnxte_image_size=&#8220;40px&#8220; dnxte_badge_padding=&#8220;10px|10px|10px|10px|true|true&#8220; dnxte_badge_margin=&#8220;||||false|false&#8220; dnxte_circle_padding=&#8220;3vh|3vh|3vh|3vh|true|true&#8220; dnxte_direction_angle_tablet=&#8220;90&#8243; dnxte_direction_angle_phone=&#8220;&#8220; dnxte_direction_angle_last_edited=&#8220;on|tablet&#8220; dnxte_direction_offsettop_tablet=&#8220;15vh&#8220; dnxte_direction_offsettop_phone=&#8220;20vh&#8220; dnxte_direction_offsettop_last_edited=&#8220;on|tablet&#8220; dnxte_direction_offsetleft_tablet=&#8220;45%&#8220; dnxte_direction_offsetleft_phone=&#8220;50px&#8220; dnxte_direction_offsetleft_last_edited=&#8220;on|tablet&#8220; dnxte_circle_margin_tablet=&#8220;7vh||||false|false&#8220; dnxte_circle_margin_phone=&#8220;&#8220; dnxte_circle_margin_last_edited=&#8220;on|tablet&#8220; admin_label=&#8220;5&#8243; _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;default&#8220; header_font=&#8220;|||on|||||&#8220; header_text_color=&#8220;#FFFFFF&#8220; header_font_size=&#8220;1.3vw&#8220; header_line_height=&#8220;1.1em&#8220; body_font=&#8220;|300|||||||&#8220; body_text_color=&#8220;#FFFFFF&#8220; body_font_size=&#8220;1vw&#8220; body_line_height=&#8220;1.1em&#8220; width_tablet=&#8220;50%&#8220; width_phone=&#8220;80%&#8220; width_last_edited=&#8220;on|tablet&#8220; hover_enabled=&#8220;0&#8243; header_font_size_tablet=&#8220;2.5vw&#8220; header_font_size_phone=&#8220;5vw&#8220; header_font_size_last_edited=&#8220;on|phone&#8220; body_font_size_tablet=&#8220;2vw&#8220; body_font_size_phone=&#8220;4vw&#8220; body_font_size_last_edited=&#8220;on|desktop&#8220; badge_font_size_tablet=&#8220;2vw&#8220; badge_font_size_phone=&#8220;4vw&#8220; badge_font_size_last_edited=&#8220;on|phone&#8220; module_alignment_tablet=&#8220;center&#8220; module_alignment_phone=&#8220;right&#8220; module_alignment_last_edited=&#8220;on|tablet&#8220; border_radii_badge_style=&#8220;on|50%|50%|50%|50%&#8220; border_color_all_circle_style=&#8220;#ededed&#8220; global_colors_info=&#8220;{}&#8220; dnxte_direction_angle__hover_enabled=&#8220;off|desktop&#8220; dnxte_circle_margin__hover_enabled=&#8220;off|desktop&#8220; sticky_enabled=&#8220;0&#8243;][\/dnxte_step_flow][et_pb_code _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.step-5-desktop {<!-- [et_pb_line_break_holder] -->\t-webkit-animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->\t        animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->    -webkit-animation-delay: 5s;<!-- [et_pb_line_break_holder] -->  animation-delay: 5s;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  \/* ----------------------------------------------<!-- [et_pb_line_break_holder] --> * Generated by Animista on 2021-7-7 10:17:28<!-- [et_pb_line_break_holder] --> * Licensed under FreeBSD License.<!-- [et_pb_line_break_holder] --> * See http:\/\/animista.net\/license for more info. <!-- [et_pb_line_break_holder] --> * w: http:\/\/animista.net, t: @cssanimista<!-- [et_pb_line_break_holder] --> * ---------------------------------------------- *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/**<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> * animation scale-up-center<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> *\/<!-- [et_pb_line_break_holder] -->@-webkit-keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; module_class=&#8220;step-4-desktop&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;50px|14vw|50px||true|false&#8220; pac_drh_add_staking_order_tab=&#8220;pac_drh_order_tab_one&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_one&#8220; global_colors_info=&#8220;{}&#8220; background__hover_enabled=&#8220;off|desktop&#8220;][dnxte_step_flow dnxte_use_image=&#8220;on&#8220; dnxte_badge_image=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/07\/4.png&#8220; dnxte_stepflow_alignment=&#8220;center&#8220; dnxte_stepflow_description=&#8220;<\/p>\n<p>\u00dcberwachung und Analyse des Benutzerverhaltens gem\u00e4\u00df den pr\u00e4sentierten Inhalten<\/p>\n<p>&#8220; dnxte_direction_style=&#8220;solid&#8220; dnxte_direction_color=&#8220;#FFFFFF&#8220; dnxte_direction_angle=&#8220;180&#8243; dnxte_direction_offsettop=&#8220;68px&#8220; dnxte_direction_offsetleft=&#8220;-30%&#8220; dnxte_badge_bg_color=&#8220;#0065B3&#8243; dnxte_circle_size=&#8220;50px&#8220; dnxte_circle_bg_color=&#8220;#ffffff&#8220; dnxte_circle_color=&#8220;#0065B3&#8243; dnxte_image_size=&#8220;40px&#8220; dnxte_badge_padding=&#8220;10px|10px|10px|10px|true|true&#8220; dnxte_badge_margin=&#8220;||||false|false&#8220; dnxte_circle_padding=&#8220;3vh|3vh|3vh|3vh|true|true&#8220; dnxte_direction_angle_tablet=&#8220;90&#8243; dnxte_direction_angle_phone=&#8220;&#8220; dnxte_direction_angle_last_edited=&#8220;on|tablet&#8220; dnxte_direction_offsettop_tablet=&#8220;17vh&#8220; dnxte_direction_offsettop_phone=&#8220;&#8220; dnxte_direction_offsettop_last_edited=&#8220;on|tablet&#8220; dnxte_direction_offsetleft_tablet=&#8220;45%&#8220; dnxte_direction_offsetleft_phone=&#8220;50px&#8220; dnxte_direction_offsetleft_last_edited=&#8220;on|tablet&#8220; dnxte_circle_margin_tablet=&#8220;7vh||||false|false&#8220; dnxte_circle_margin_phone=&#8220;&#8220; dnxte_circle_margin_last_edited=&#8220;on|tablet&#8220; admin_label=&#8220;4&#8243; _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;default&#8220; 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use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; make_equal=&#8220;on&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; admin_label=&#8220;Welche Ziele k\u00f6nnen Sie mit Facebook-Inhalten erreichen?&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; background_color_gradient_direction=&#8220;145deg&#8220; z_index=&#8220;9&#8243; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|phone&#8220; max_width=&#8220;100%&#8220; max_width_tablet=&#8220;&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|phone&#8220; module_alignment=&#8220;right&#8220; custom_margin=&#8220;||0vh||false|false&#8220; custom_margin_tablet=&#8220;0px||||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;||||false|false&#8220; custom_padding_tablet=&#8220;0px||0px|7vw|false|false&#8220; 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custom_css_main_element_phone=&#8220;margin-bottom: -5vh !important;||margin-left:0 !important;&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; width=&#8220;60vw&#8220; custom_margin=&#8220;5vh||0px||false|false&#8220; custom_padding=&#8220;||0px|0px||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Welche Ziele k\u00f6nnen Sie mit Facebook-Inhalten erreichen?<\/h2>\n<p>[\/et_pb_text][et_pb_text module_class=&#8220;pa-bullet-list-1&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;4356f2af-e622-4822-9ff3-b9e69d0f8c10&#8243; custom_margin=&#8220;1vh||5vh||false|false&#8220; custom_margin_tablet=&#8220;1vh||0vh||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;||0px|||&#8220; global_colors_info=&#8220;{}&#8220;]Die Ziele, die sich eine Marke auf Facebook setzen kann, sind unterschiedlich und werden auf der Grundlage der Unternehmensstrategie festgelegt. Sie zeigen auch, wie weit wir das Publikum innerhalb der Online-Kommunikation auf dem Weg zum Verbraucher f\u00fchren k\u00f6nnen.[\/et_pb_text][et_pb_accordion _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;08b3549f-86b3-4264-ad74-99ceeef76b98&#8243; width_tablet=&#8220;&#8220; width_phone=&#8220;85%&#8220; width_last_edited=&#8220;on|phone&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;][et_pb_accordion_item title=&#8220;Anerkennungsf\u00e4higkeit&#8220; open=&#8220;on&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;604e4127-44d3-4347-9b59-e5b3af0481e1&#8243; global_colors_info=&#8220;{}&#8220;]Bessere Sichtbarkeit Ihres Unternehmens f\u00fcr potenzielle Kunden und Partner. Facebook ist der richtige Ort, um den Mehrwert, den Ihre Marke bietet, durch aktiven Dialog und hochwertige Informationen zu zeigen.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8220;Verlobung&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;604e4127-44d3-4347-9b59-e5b3af0481e1&#8243; custom_css_toggle_icon=&#8220;content: %22%924c%22;||color: #000 !important;&#8220; global_colors_info=&#8220;{}&#8220; open=&#8220;off&#8220;]Mehr aktives Engagement der Nutzer. Dies ist eine der Hauptst\u00e4rken eines sozialen Netzwerks, die in der Mechanik des Algorithmus zum Ausdruck kommt, um Unternehmen und Einzelpersonen zu ermutigen, Konversation zu betreiben.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8220;Schaffung einer Gemeinschaft&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;604e4127-44d3-4347-9b59-e5b3af0481e1&#8243; global_colors_info=&#8220;{}&#8220; open=&#8220;off&#8220;]Gelegenheit, eine Gemeinschaft rund um die Marke zu schaffen. Dies ist auf die erfolgreichen Mechanismen zur\u00fcckzuf\u00fchren, die zur F\u00f6rderung der Verbraucheraktivit\u00e4t entwickelt wurden.[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;||||false|false&#8220; custom_padding_tablet=&#8220;||0px|5vw|false|false&#8220; custom_padding_phone=&#8220;|0px||7vw|false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; custom_css_main_element=&#8220;margin-bottom:0 !important;||margin-top:auto !important;&#8220; pac_drh_add_staking_order_tab=&#8220;pac_drh_order_tab_one&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_one&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_image src=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/\u041a\u0410\u041a\u0412\u0418-\u0426\u0415\u041b\u0418-\u041c\u041e\u0416\u0415\u0428-\u0414\u0410-\u041f\u041e\u0421\u0422\u0418\u0413\u041d\u0415\u0428-\u0427\u0420\u0415\u0417-\u0421\u042a\u0414\u042a\u0420\u0416\u0410\u041d\u0418\u0415-\u0412\u042a\u0412-FACEBOOK-1.png&#8220; title_text=&#8220;WAS SIE MIT FACEBOOK-INHALTEN ERREICHEN K\u00d6NNEN&#8220; align=&#8220;right&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; width_tablet=&#8220;60vw&#8220; width_phone=&#8220;&#8220; width_last_edited=&#8220;on|tablet&#8220; custom_margin=&#8220;||0px||false|false&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|tablet&#8220; disabled_on=&#8220;off|off|off&#8220; admin_label=&#8220;Erfolgsgeschichten&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; background_color_gradient_direction=&#8220;145deg&#8220; z_index=&#8220;9&#8243; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|tablet&#8220; max_width=&#8220;none&#8220; max_width_tablet=&#8220;&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|phone&#8220; module_alignment=&#8220;right&#8220; custom_margin=&#8220;||0vh||false|false&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;|15vw||7vw|false|false&#8220; custom_padding_tablet=&#8220;|||7vw|false|false&#8220; custom_padding_phone=&#8220;5vh|||11vw|false|false&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;||||false|false&#8220; custom_padding_tablet=&#8220;&#8220; custom_padding_phone=&#8220;|||0px|false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; header_3_font=&#8220;|300||on|||||&#8220; header_3_text_color=&#8220;#000000&#8243; width_tablet=&#8220;&#8220; width_phone=&#8220;70vw&#8220; width_last_edited=&#8220;on|phone&#8220; custom_margin=&#8220;||5vh||false|false&#8220; custom_margin_tablet=&#8220;||||false|false&#8220; custom_margin_phone=&#8220;|5vw|||false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;||0px|||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>N\u00dcTZLICHE ARTIKEL<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;default&#8220; link_font=&#8220;||||on|||#FFFFFF|&#8220; link_text_color=&#8220;#FFFFFF&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n\n            <section class=\"splide button pink\" aria-label=\"\" id=\"third-carousel\">\n                <div class=\"splide__track\">\n                        <ul class=\"splide__list\">\n        \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"536\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2018\/08\/ZooMall_Case_Study_carousel-1024x536.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">Wie haben wir durch Mini-Aktivierung eine beeindruckende Reichweite auf Facebook erzielt?<\/div>\n            <p class=\"post_excerpt\">Was war der Zweck?\nErzielung einer Reichweite von 60.000 auf Facebook bei einer wichtigen Zielgruppe durch eine Mini-Aktivierung, die die Marke ZooMall auf unterhaltsame und ansprechende Weise bewirbt. Zu diesem Zweck haben wir uns daf\u00fcr entschieden, ein Minispiel in den Feed der Seite zu implementieren, das ein optimales Budget hat.<\/p><a href=\"https:\/\/xplora.bg\/de\/projects\/fallstudien\/inhaltliches-marketing\/wie-haben-wir-durch-mini-aktivierung-eine-beeindruckende-reichweite-auf-facebook-erzielt\/\" class=\"read_more read_more\">Lern mehr<\/a><span class=\"post_date \">11.11.2022<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"536\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2020\/02\/Prestige_Case_Study_carousel-1024x536.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">Kulinarischer Wettstreit mit \"Native Land\"<\/div>\n            <p class=\"post_excerpt\">Eine Videokampagne, die mit Hilfe von PRESTIGE 96 und ihrem treuen Publikum erstellt wurde\nSie wissen, dass das Thema S\u00fc\u00dfigkeiten ein sensibles Thema ist - f\u00fcr M\u00e4nner und Frauen, f\u00fcr Jung und Alt. Im Xplora-B\u00fcro wird Marmelade jedoch verehrt, und in Wahrheit haben wir kein Problem mit ihr. Nicht nur unser Nachmittagssnack ist garantiert, auch der Fantasie jedes verborgenen Kochtalents sind mit den Produkten von Prestige 96 keine Grenzen gesetzt.<\/p><a href=\"https:\/\/xplora.bg\/de\/projects\/fallstudien\/b2c-und-fmcg\/kulinarischer-wettstreit-mit-native-land\/\" class=\"read_more read_more\">Lern mehr<\/a><span class=\"post_date \">04.11.2022<\/span>\n                <\/li>\n            \n                    <\/ul>\n                <\/div>\n            <\/section>\n        \n            <script>\n                document.addEventListener( \"DOMContentLoaded\", function () {\n                    new Splide(\"#third-carousel\", {\n                        perPage: 3,\n                        perMove: 1,\n                        autoHeight: 1,\n                        arrows: 0,\n                        rewind: 0,\n                        lazyLoad: 0,\n                        gap: \"5rem\",\n\t\t\t\t\t\tinterval: \"4000\",\n                        autoplay: 1,\n                        start: 0,\n                        focus: 0\n                    }).mount();\n                });\n            <\/script>\n        \n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Markeninhalte auf Facebook sind ein wichtiger Ber\u00fchrungspunkt zwischen einem Unternehmen und seiner potenziellen Zielgruppe auf dem Weg zum Verbraucher. Die Verbraucher haben die Angewohnheit, durch Beitr\u00e4ge in den sozialen Medien zu scrollen und neue Informationen zu verschiedenen Themen zu konsumieren &#8211; oft zu bestimmten Marken und deren Produkten und Dienstleistungen. Auf diese Weise k\u00f6nnen sie eine neue Marke kennen lernen, die ihren Alltag bereichern k\u00f6nnte, oder ihre Beziehung zu einer bereits bekannten Marke vertiefen, die sie bereits kennen.  <\/p>\n","protected":false},"author":1,"featured_media":356575,"parent":361668,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:divi\/placeholder \/-->","_et_gb_content_width":"","content-type":"","footnotes":""},"class_list":["post-361677","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/pages\/361677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/comments?post=361677"}],"version-history":[{"count":0,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/pages\/361677\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/pages\/361668"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/media\/356575"}],"wp:attachment":[{"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/media?parent=361677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}