{"id":361681,"date":"2022-11-03T15:26:14","date_gmt":"2022-11-03T15:26:14","guid":{"rendered":"https:\/\/xplora.bg\/dienstleistungen\/soziale-netzwerke\/facebook\/werbung-auf-facebook\/"},"modified":"2022-12-13T13:57:55","modified_gmt":"2022-12-13T13:57:55","slug":"werbung-auf-facebook","status":"publish","type":"page","link":"https:\/\/xplora.bg\/de\/dienstleistungen\/soziale-netzwerke\/facebook\/werbung-auf-facebook\/","title":{"rendered":"Werbung auf Facebook"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;header&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#FFFFFF&#8220; background_enable_video_mp4=&#8220;off&#8220; custom_margin=&#8220;0px||0px||true|false&#8220; custom_padding=&#8220;0px||0px||true|false&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; make_equal=&#8220;on&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#E1E1E1&#8243; background_enable_image=&#8220;off&#8220; z_index=&#8220;2&#8243; width=&#8220;100%&#8220; max_width=&#8220;100%&#8220; custom_margin=&#8220;-1px||0px||false|false&#8220; custom_padding=&#8220;30vh||0px||false|false&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_one&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; module_class=&#8220;first-column&#8220; disabled_on=&#8220;off|off|off&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; background_enable_video_mp4=&#8220;off&#8220; custom_padding=&#8220;|||17%|false|false&#8220; custom_padding_tablet=&#8220;0px||||false|false&#8220; custom_padding_phone=&#8220;0px|0vw||20vw|false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; background_last_edited=&#8220;on|phone&#8220; background_enable_video_mp4_phone=&#8220;off&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_one&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;off|phone&#8220; custom_css_main_element_phone=&#8220;width:20% !important;&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; _dynamic_attributes=&#8220;content&#8220; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; width=&#8220;50vw&#8220; width_tablet=&#8220;&#8220; width_phone=&#8220;60vw&#8220; width_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiY3VzdG9tX21ldGFfdGl0bGUiLCJzZXR0aW5ncyI6eyJiZWZvcmUiOiI8aDE+IiwiYWZ0ZXIiOiI8L2gxPiIsImVuYWJsZV9odG1sIjoib2ZmIn19@[\/et_pb_text][et_pb_text _builder_version=&#8220;4.16&#8243; _dynamic_attributes=&#8220;content&#8220; _module_preset=&#8220;1f17b175-395c-4739-9425-4281b200cfd0&#8243; width=&#8220;60vw&#8220; width_tablet=&#8220;&#8220; width_phone=&#8220;&#8220; width_last_edited=&#8220;on|phone&#8220; custom_margin=&#8220;||20vh||false|false&#8220; custom_margin_tablet=&#8220;0px|10vw|10vh||false|false&#8220; custom_margin_phone=&#8220;||5vh||false|false&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220; content__hover_enabled=&#8220;off|desktop&#8220; content__hover=&#8220;<\/p>\n<p>Facebook ist das gr\u00f6\u00dfte soziale Netzwerk mit mehr als 2,7 Milliarden monatlichen Nutzern weltweit. 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Es ist auch einer der wichtigsten Kan\u00e4le, wenn es darum geht, den Traffic zu erh\u00f6hen, den Umsatz zu steigern und Leads zu generieren.<\/p>\n<p>Wir empfehlen immer, dass zielgerichtete Kampagnen von Engagement- und Remarketing-Kampagnen begleitet werden, die das Interesse einiger der wichtigsten Nutzer f\u00fcr Ihr Unternehmen entwickeln und aufrechterhalten &#8211; diejenigen, die bereits vor dem Trichter stehen und mit Ihrer Marke vertraut sind &#8211; Ihre Fans, Kunden und Personen, die mit Ihren digitalen Assets interagiert haben.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|tablet&#8220; disabled_on=&#8220;on|on|on&#8220; admin_label=&#8220;Erfolgsgeschichten&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; background_color_gradient_direction=&#8220;145deg&#8220; z_index=&#8220;9&#8243; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|tablet&#8220; max_width=&#8220;none&#8220; max_width_tablet=&#8220;&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|phone&#8220; module_alignment=&#8220;right&#8220; custom_margin=&#8220;||0vh||false|false&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;|15vw||7vw|false|false&#8220; custom_padding_tablet=&#8220;|||7vw|false|false&#8220; custom_padding_phone=&#8220;0px|||11vw|false|false&#8220; disabled=&#8220;on&#8220; collapsed=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;||||false|false&#8220; custom_padding_tablet=&#8220;&#8220; custom_padding_phone=&#8220;|||0px|false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; header_3_font=&#8220;|300||on|||||&#8220; header_3_text_color=&#8220;#000000&#8243; width_tablet=&#8220;&#8220; width_phone=&#8220;70vw&#8220; width_last_edited=&#8220;on|phone&#8220; custom_margin=&#8220;||5vh||false|false&#8220; custom_margin_tablet=&#8220;||||false|false&#8220; custom_margin_phone=&#8220;|5vw|||false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;||0px|||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Konkrete Beispiele<\/h2>\n<p>[\/et_pb_text][et_pb_blog_extras post_type=&#8220;project&#8220; blog_layout=&#8220;slider&#8220; slider_layout=&#8220;vertical_grid&#8220; featured_image_size=&#8220;medium&#8220; excerpt_length=&#8220;250&#8243; use_read_more_button=&#8220;on&#8220; read_more_text=&#8220;\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043e\u0449\u0435&#8220; show_author=&#8220;off&#8220; show_categories=&#8220;off&#8220; show_comments=&#8220;off&#8220; content_color=&#8220;#000000&#8243; slides_per_view=&#8220;3&#8243; space_between_slides=&#8220;40px&#8220; slides_per_view_tablet=&#8220;1&#8243; slides_per_view_phone=&#8220;1&#8243; slides_per_view_last_edited=&#8220;on|phone&#8220; space_between_slides_tablet=&#8220;80px&#8220; space_between_slides_phone=&#8220;10px&#8220; space_between_slides_last_edited=&#8220;on|phone&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; header_level=&#8220;h3&#8243; header_font=&#8220;|||on|||||&#8220; header_text_color=&#8220;#000000&#8243; header_font_size=&#8220;1.5rem&#8220; body_font=&#8220;|300|||||||&#8220; body_text_color=&#8220;#000000&#8243; body_font_size=&#8220;1rem&#8220; meta_text_color=&#8220;#000000&#8243; meta_font_size=&#8220;1rem&#8220; background_color=&#8220;#FFFFFF&#8220; custom_read_more=&#8220;on&#8220; read_more_text_size=&#8220;1rem&#8220; read_more_text_color=&#8220;#FFFFFF&#8220; read_more_bg_color=&#8220;#0065B3&#8243; read_more_border_width=&#8220;0px&#8220; read_more_border_radius=&#8220;50px&#8220; read_more_use_icon=&#8220;off&#8220; width=&#8220;70vw&#8220; max_width_tablet=&#8220;600px&#8220; max_width_phone=&#8220;&#8220; max_width_last_edited=&#8220;on|tablet&#8220; custom_margin=&#8220;||||false|false&#8220; custom_margin_tablet=&#8220;||||false|false&#8220; custom_margin_phone=&#8220;|0px||0px|false|true&#8220; custom_margin_last_edited=&#8220;off|desktop&#8220; custom_padding_phone=&#8220;|0px||0px|false|true&#8220; custom_padding_last_edited=&#8220;off|desktop&#8220; saved_tabs=&#8220;all&#8220; global_colors_info=&#8220;{}&#8220; read_more_bg_color__hover_enabled=&#8220;on|hover&#8220; read_more_bg_color__hover=&#8220;#000000&#8243; read_more_bg_enable_color__hover=&#8220;on&#8220; custom_css_main_element_last_edited=&#8220;on|phone&#8220; custom_css_main_element_phone=&#8220;margin-left:0 !important;&#8220; custom_css_main_element_tablet=&#8220;margin-left:0 !important;&#8220;][\/et_pb_blog_extras][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|tablet&#8220; admin_label=&#8220;Warum auf Facebook werben?&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; background_color_gradient_direction=&#8220;145deg&#8220; z_index=&#8220;9&#8243; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|tablet&#8220; max_width=&#8220;none&#8220; max_width_tablet=&#8220;&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|phone&#8220; module_alignment=&#8220;right&#8220; custom_margin=&#8220;||0vh||false|false&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;||||false|false&#8220; custom_padding_tablet=&#8220;|||0px|false|false&#8220; custom_padding_phone=&#8220;0px|||4vw|false|false&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_two&#8220; collapsed=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;|5vw||7vw|false|false&#8220; custom_padding_tablet=&#8220;|0vw||7vw|false|false&#8220; custom_padding_phone=&#8220;&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; custom_margin=&#8220;5vh||0px||false|false&#8220; custom_padding=&#8220;||0px|0px||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Warum auf Facebook werben?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; width=&#8220;60vw&#8220; custom_margin=&#8220;1vh||5vh||false|false&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;1vh||0vh||false|false&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;0px||0px|||&#8220; header_2_font_size_tablet=&#8220;&#8220; header_2_font_size_phone=&#8220;&#8220; header_2_font_size_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;]Ein wichtiger Grund, sich f\u00fcr Facebook-Werbung zu entscheiden, ist die M\u00f6glichkeit, Ihre Zielgruppe \u00e4u\u00dferst pr\u00e4zise anzusprechen. So k\u00f6nnen Sie Ihre Werbebotschaft an die richtigen Personen \u00fcbermitteln, die an Ihrem Produkt oder Ihrer Dienstleistung interessiert sein k\u00f6nnten. Das spart Ihr Budget, denn Sie zahlen nur f\u00fcr die wertvollsten Leads f\u00fcr Ihr Unternehmen.<br \/>\nDie wichtigsten Vorteile der Facebook-Werbung sind:[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;|5vw|||false|false&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_5,1_5,1_5,1_5,1_5&#8243; use_custom_gutter=&#8220;on&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; admin_label=&#8220;Warum auf Facebook werben?&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;&#8220; width_last_edited=&#8220;on|tablet&#8220; max_width=&#8220;none&#8220; custom_margin_tablet=&#8220;0px||0px||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;|17vw|0px|7vw|false|false&#8220; custom_padding_tablet=&#8220;&#8220; custom_padding_phone=&#8220;|||11vw|false|false&#8220; pac_drh_column_numbers_tablet=&#8220;pac_drh_tab_col_one&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_one&#8220; collapsed=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_5&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_blurb image=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/FB_1.png&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;12741955-a5da-4eff-bef4-0dafe83dc1da&#8220; custom_margin_tablet=&#8220;||5vh||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Werbung ist immer noch viel billiger als in anderen Kan\u00e4len.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8220;1_5&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_blurb image=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/FB_2.png&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;12741955-a5da-4eff-bef4-0dafe83dc1da&#8220; custom_margin_tablet=&#8220;||5vh||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Die Ergebnisse von Facebook-Werbung sind messbar und Sie sehen sie sofort &#8211; Sie wissen genau, wie viele Nutzer Sie erreicht haben, wie viele von ihnen sich mit Ihrer Anzeige besch\u00e4ftigt haben, wie viele von ihnen die Website besucht haben und vieles mehr.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8220;1_5&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_blurb image=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/FB_3.png&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;12741955-a5da-4eff-bef4-0dafe83dc1da&#8220; custom_margin_tablet=&#8220;||5vh||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;||0px|||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Sie schafft eine st\u00e4rkere Verbindung zwischen den Verbrauchern und der Marke. Baut ein loyales und engagiertes Publikum auf. Und je mehr die Verbraucher mit Ihnen verbunden sind, desto eher entscheiden sie sich f\u00fcr Ihr Produkt oder Ihre Dienstleistung.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8220;1_5&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_blurb image=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/FB_4.png&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;12741955-a5da-4eff-bef4-0dafe83dc1da&#8220; custom_margin_tablet=&#8220;||5vh||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Ihre Konkurrenten sind auf Facebook aktiv &#8211; indem Sie Ihre Pr\u00e4senz auf dem Netzwerk verz\u00f6gern, erm\u00f6glichen Sie es Ihren Konkurrenten, dort aktiver zu sein und ihr Publikum und ihr Gesch\u00e4ft zu vergr\u00f6\u00dfern.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8220;1_5&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|tablet&#8220; admin_label=&#8220;In den letzten Jahren wurden die folgenden Trends und Richtungen der Facebook-Entwicklung beobachtet:&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; background_color_gradient_direction=&#8220;145deg&#8220; z_index=&#8220;9&#8243; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|tablet&#8220; max_width=&#8220;none&#8220; max_width_tablet=&#8220;&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|phone&#8220; module_alignment=&#8220;right&#8220; custom_margin=&#8220;||0vh||false|false&#8220; custom_margin_tablet=&#8220;0px||||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;|15vw||7vw|false|false&#8220; custom_padding_tablet=&#8220;0px|||0px|false|false&#8220; custom_padding_phone=&#8220;0px|||4vw|false|false&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_two&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;|25vw|||false|false&#8220; custom_padding_tablet=&#8220;|5vw||7vw|false|false&#8220; custom_padding_phone=&#8220;&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; custom_css_main_element=&#8220;margin-top: auto !important;||margin-bottom: auto !important;&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;1f17b175-395c-4739-9425-4281b200cfd0&#8243; width=&#8220;70vw&#8220; custom_margin=&#8220;5vh||0px|0px|false|false&#8220; custom_padding=&#8220;||0px|0px||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h3>In den letzten Jahren wurden die folgenden Trends und Richtungen der Facebook-Entwicklung beobachtet:<\/h3>\n<p>[\/et_pb_text][et_pb_text module_class=&#8220;pa-bullet-list-1&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;4356f2af-e622-4822-9ff3-b9e69d0f8c10&#8243; custom_margin=&#8220;1vh||5vh||false|false&#8220; custom_margin_tablet=&#8220;1vh||0vh||false|false&#8220; custom_margin_phone=&#8220;|||0px|false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;||0px|0px|false|false&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<ul>\n<li>Die organische Reichweite ist deutlich geringer, und ohne zus\u00e4tzliche bezahlte Werbung k\u00f6nnen Sie nicht die maximale Anzahl von Nutzern aus Ihrer Zielgruppe erreichen.<\/li>\n<li>Videos werden von den Nutzern immer mehr bevorzugt.<\/li>\n<li>Kontinuierliche Verbesserungen des Facebook-Algorithmus.<\/li>\n<li>Hinzuf\u00fcgen neuer Formate und Aktualisieren bestehender Formate.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; make_equal=&#8220;on&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; admin_label=&#8220;Welche Dienstleistungen umfasst die Facebook-Werbung?&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; background_color_gradient_direction=&#8220;145deg&#8220; z_index=&#8220;9&#8243; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|phone&#8220; max_width=&#8220;100%&#8220; max_width_tablet=&#8220;&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|phone&#8220; module_alignment=&#8220;right&#8220; custom_margin=&#8220;||0vh||false|false&#8220; custom_margin_tablet=&#8220;0px||||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;||||false|false&#8220; custom_padding_tablet=&#8220;0px||0px|7vw|false|false&#8220; custom_padding_phone=&#8220;0px|||4vw|false|false&#8220; pac_drh_enable_stacking=&#8220;pac_drh_stack_row pac_drh_stack_tab_mob&#8220; pac_drh_column_numbers_tablet=&#8220;pac_drh_tab_col_one&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_one&#8220; collapsed=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;off|tablet&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;|5vw||7vw|false|false&#8220; custom_padding_tablet=&#8220;|5vw|0px|0vw|false|false&#8220; custom_padding_phone=&#8220;|||7vw|false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; pac_drh_add_staking_order_tab=&#8220;pac_drh_order_tab_two&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_two&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;on|tablet&#8220; custom_css_main_element_tablet=&#8220;margin-bottom: -5vh !important;||margin-left:0 !important;&#8220; custom_css_main_element_phone=&#8220;margin-bottom: -5vh !important;||margin-left:0 !important;&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; custom_margin=&#8220;5vh||0px||false|false&#8220; custom_padding=&#8220;||0px|0px||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Welche Dienstleistungen umfasst die Facebook-Werbung?<\/h2>\n<p>[\/et_pb_text][et_pb_text module_class=&#8220;pa-bullet-list-1&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;4356f2af-e622-4822-9ff3-b9e69d0f8c10&#8243; custom_margin=&#8220;1vh||5vh||false|false&#8220; custom_margin_tablet=&#8220;1vh||0vh||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;||0px|||&#8220; global_colors_info=&#8220;{}&#8220;]Die Verwaltung von Facebook-Werbung umfasst mehrere Schritte, die wir als separate Dienstleistungen behandeln:[\/et_pb_text][et_pb_accordion _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;08b3549f-86b3-4264-ad74-99ceeef76b98&#8243; width_tablet=&#8220;&#8220; width_phone=&#8220;80%&#8220; width_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_accordion_item title=&#8220;Werbestrategie&#8220; open=&#8220;on&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;604e4127-44d3-4347-9b59-e5b3af0481e1&#8243; global_colors_info=&#8220;{}&#8220;]Festlegung von Kampagnenzielen, geeigneten Anzeigentypen und Formaten, um diese zu erreichen.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8220;Medienplan und Budgetierung&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;604e4127-44d3-4347-9b59-e5b3af0481e1&#8243; custom_css_toggle_icon=&#8220;content: %22%924c%22;||color: #000 !important;&#8220; global_colors_info=&#8220;{}&#8220;]Planung der verschiedenen Werbema\u00dfnahmen, Aufteilung der Mittel auf den Kampagnenzeitraum und Sch\u00e4tzung der erwarteten Ergebnisse.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8220;Verwaltungsdienst f\u00fcr Werbung&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;604e4127-44d3-4347-9b59-e5b3af0481e1&#8243; global_colors_info=&#8220;{}&#8220;]Erstellung eines Gesch\u00e4ftskontos, eines Werbekontos, eines Facebook-Pixels, Einrichtung einer dynamischen Remarketing-Kampagne, verschiedene Zielgruppentypen entsprechend den Kampagnenzielen und andere Dienstleistungen im Zusammenhang mit der Durchf\u00fchrung der Kampagne.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8220;Berichte und Berichte&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;604e4127-44d3-4347-9b59-e5b3af0481e1&#8243; global_colors_info=&#8220;{}&#8220;]Zwischenberichte und ein Abschlussbericht mit einer Zusammenfassung der Gesamtergebnisse der Kampagne. Detaillierte Analyse der erreichten Ziele mit den wichtigsten Schlussfolgerungen aus der Kampagne und Empfehlungen f\u00fcr k\u00fcnftige Aktivierungen.[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;||||false|false&#8220; custom_padding_tablet=&#8220;||0px|5vw|false|false&#8220; custom_padding_phone=&#8220;|0px||7vw|false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; custom_css_main_element=&#8220;margin-bottom:0 !important;||margin-top:auto !important;&#8220; pac_drh_add_staking_order_tab=&#8220;pac_drh_order_tab_one&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_one&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_image src=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/\u041a\u0430\u043a\u0432\u0438-\u0443\u0441\u043b\u0443\u0433\u0438-\u0432\u043a\u043b\u044e\u0447\u0432\u0430-\u0440\u0435\u043a\u043b\u0430\u043c\u0430\u0442\u0430-\u0432\u044a\u0432-Facebook.png&#8220; 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global_colors_info=&#8220;{}&#8220;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.step-3 {<!-- [et_pb_line_break_holder] -->\t-webkit-animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->\t        animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->    -webkit-animation-delay: 2s;<!-- [et_pb_line_break_holder] -->  animation-delay: 2s;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  \/* ----------------------------------------------<!-- [et_pb_line_break_holder] --> * Generated by Animista on 2021-7-7 10:17:28<!-- [et_pb_line_break_holder] --> * Licensed under FreeBSD License.<!-- [et_pb_line_break_holder] --> * See http:\/\/animista.net\/license for more info. <!-- [et_pb_line_break_holder] --> * w: http:\/\/animista.net, t: @cssanimista<!-- [et_pb_line_break_holder] --> * ---------------------------------------------- *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/**<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> * animation scale-up-center<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> *\/<!-- [et_pb_line_break_holder] -->@-webkit-keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_3,1_3,1_3&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; disabled_on=&#8220;off|off|off&#8220; admin_label=&#8220;Schritte 4-6 Schreibtisch&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;10vh||||false|false&#8220; custom_margin_tablet=&#8220;0vh||||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;0px||||false|false&#8220; pac_drh_enable_stacking=&#8220;pac_drh_stack_row pac_drh_stack_tab_mob&#8220; pac_drh_column_numbers_tablet=&#8220;pac_drh_tab_col_one&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_one&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_3&#8243; module_class=&#8220;step-6-desktop&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;50px|14vw|50px||true|false&#8220; pac_drh_add_staking_order_tab=&#8220;pac_drh_order_tab_three&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_three&#8220; global_colors_info=&#8220;{}&#8220; background__hover_enabled=&#8220;off|desktop&#8220;][dnxte_step_flow dnxte_use_image=&#8220;on&#8220; dnxte_badge_image=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/07\/6.png&#8220; dnxte_stepflow_alignment=&#8220;center&#8220; dnxte_stepflow_description=&#8220;<\/p>\n<p>\u00dcberwachung und Analyse des Nutzerverhaltens und Kampagnenoptimierung<\/p>\n<p>&#8220; dnxte_use_direction=&#8220;off&#8220; dnxte_badge_bg_color=&#8220;#0065B3&#8243; dnxte_circle_size=&#8220;50px&#8220; dnxte_circle_bg_color=&#8220;#ffffff&#8220; dnxte_circle_color=&#8220;#0065B3&#8243; dnxte_image_size=&#8220;40px&#8220; dnxte_badge_padding=&#8220;10px|10px|10px|10px|true|true&#8220; dnxte_badge_margin=&#8220;||||false|false&#8220; dnxte_circle_padding=&#8220;3vh|3vh|3vh|3vh|true|true&#8220; dnxte_circle_margin_tablet=&#8220;4vh||||false|false&#8220; dnxte_circle_margin_phone=&#8220;12vh||||false|false&#8220; 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module_alignment_phone=&#8220;right&#8220; module_alignment_last_edited=&#8220;on|tablet&#8220; border_radii_badge_style=&#8220;on|50%|50%|50%|50%&#8220; border_color_all_circle_style=&#8220;#ededed&#8220; global_colors_info=&#8220;{}&#8220; dnxte_direction_angle__hover_enabled=&#8220;off|desktop&#8220; sticky_enabled=&#8220;0&#8243;][\/dnxte_step_flow][et_pb_code _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.step-6-desktop {<!-- [et_pb_line_break_holder] -->\t-webkit-animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->\t        animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->    -webkit-animation-delay: 6s;<!-- [et_pb_line_break_holder] -->  animation-delay: 6s;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  \/* ----------------------------------------------<!-- [et_pb_line_break_holder] --> * Generated by Animista on 2021-7-7 10:17:28<!-- [et_pb_line_break_holder] --> * Licensed under FreeBSD License.<!-- [et_pb_line_break_holder] --> * See http:\/\/animista.net\/license for more info. <!-- [et_pb_line_break_holder] --> * w: http:\/\/animista.net, t: @cssanimista<!-- [et_pb_line_break_holder] --> * ---------------------------------------------- *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/**<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> * animation scale-up-center<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> *\/<!-- [et_pb_line_break_holder] -->@-webkit-keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; module_class=&#8220;step-5-desktop&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;50px|14vw|50px||true|false&#8220; pac_drh_add_staking_order_tab=&#8220;pac_drh_order_tab_two&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_two&#8220; global_colors_info=&#8220;{}&#8220; background__hover_enabled=&#8220;off|desktop&#8220;][dnxte_step_flow dnxte_use_image=&#8220;on&#8220; dnxte_badge_image=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/07\/5.png&#8220; dnxte_stepflow_alignment=&#8220;center&#8220; dnxte_stepflow_description=&#8220;<\/p>\n<p>Aufbau von Werbebotschaften und Visionen f\u00fcr jede Phase der Verbraucherreise<\/p>\n<p>&#8220; dnxte_direction_style=&#8220;solid&#8220; dnxte_direction_color=&#8220;#FFFFFF&#8220; dnxte_direction_angle=&#8220;180&#8243; dnxte_direction_offsettop=&#8220;68px&#8220; dnxte_direction_offsetleft=&#8220;-30%&#8220; dnxte_badge_bg_color=&#8220;#0065B3&#8243; dnxte_circle_size=&#8220;50px&#8220; 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dnxte_circle_color=&#8220;#0065B3&#8243; dnxte_image_size=&#8220;40px&#8220; dnxte_badge_padding=&#8220;10px|10px|10px|10px|true|true&#8220; dnxte_badge_margin=&#8220;||||false|false&#8220; dnxte_circle_padding=&#8220;3vh|3vh|3vh|3vh|true|true&#8220; dnxte_direction_angle_tablet=&#8220;90&#8243; dnxte_direction_angle_phone=&#8220;&#8220; dnxte_direction_angle_last_edited=&#8220;on|tablet&#8220; dnxte_direction_offsettop_tablet=&#8220;15vh&#8220; dnxte_direction_offsettop_phone=&#8220;&#8220; dnxte_direction_offsettop_last_edited=&#8220;on|tablet&#8220; dnxte_direction_offsetleft_tablet=&#8220;45%&#8220; dnxte_direction_offsetleft_phone=&#8220;50px&#8220; dnxte_direction_offsetleft_last_edited=&#8220;on|tablet&#8220; dnxte_circle_margin_tablet=&#8220;7vh||||false|false&#8220; dnxte_circle_margin_phone=&#8220;&#8220; dnxte_circle_margin_last_edited=&#8220;on|tablet&#8220; admin_label=&#8220;4&#8243; _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;default&#8220; header_font=&#8220;|||on|||||&#8220; header_text_color=&#8220;#FFFFFF&#8220; header_font_size=&#8220;1.3vw&#8220; header_line_height=&#8220;1.1em&#8220; body_font=&#8220;|300|||||||&#8220; body_text_color=&#8220;#FFFFFF&#8220; body_font_size=&#8220;1vw&#8220; body_line_height=&#8220;1.1em&#8220; width_tablet=&#8220;50%&#8220; width_phone=&#8220;80%&#8220; width_last_edited=&#8220;on|tablet&#8220; hover_enabled=&#8220;0&#8243; header_font_size_tablet=&#8220;2.5vw&#8220; header_font_size_phone=&#8220;5vw&#8220; header_font_size_last_edited=&#8220;on|phone&#8220; body_font_size_tablet=&#8220;2vw&#8220; body_font_size_phone=&#8220;4vw&#8220; body_font_size_last_edited=&#8220;on|desktop&#8220; badge_font_size_tablet=&#8220;2vw&#8220; badge_font_size_phone=&#8220;4vw&#8220; badge_font_size_last_edited=&#8220;on|phone&#8220; module_alignment_tablet=&#8220;center&#8220; module_alignment_phone=&#8220;right&#8220; module_alignment_last_edited=&#8220;on|tablet&#8220; border_radii_badge_style=&#8220;on|50%|50%|50%|50%&#8220; border_color_all_circle_style=&#8220;#ededed&#8220; 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use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|tablet&#8220; admin_label=&#8220;Die wichtigsten Arten von Werbung auf Facebook&#8220; module_id=&#8220;objectives&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; background_color_gradient_direction=&#8220;145deg&#8220; z_index=&#8220;9&#8243; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|tablet&#8220; max_width=&#8220;none&#8220; max_width_tablet=&#8220;&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|phone&#8220; module_alignment=&#8220;right&#8220; custom_margin=&#8220;||0vh||false|false&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;|15vw||7vw|false|false&#8220; custom_padding_tablet=&#8220;|||7vw|false|false&#8220; custom_padding_phone=&#8220;0px|||11vw|false|false&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_one&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;|5vw|||false|false&#8220; custom_padding_tablet=&#8220;|5vw|||false|false&#8220; custom_padding_phone=&#8220;&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;off|desktop&#8220; custom_css_main_element_phone=&#8220;margin-left:o;&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; width_tablet=&#8220;80vw&#8220; width_phone=&#8220;&#8220; width_last_edited=&#8220;on|tablet&#8220; custom_margin=&#8220;|||0px|false|false&#8220; custom_padding=&#8220;|||0px|false|false&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Die wichtigsten Arten von Werbung auf Facebook<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_css_main_element=&#8220;\t||margin: auto auto 0;&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;on|tablet&#8220; custom_css_main_element_tablet=&#8220;\t||margin: auto auto 0;&#8220; custom_css_main_element_phone=&#8220;\t||margin: auto auto 0;&#8220;][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|phone&#8220; admin_label=&#8220;Die wichtigsten Arten von Werbung auf Facebook&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; background_color_gradient_direction=&#8220;145deg&#8220; z_index=&#8220;9&#8243; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|tablet&#8220; max_width=&#8220;none&#8220; max_width_tablet=&#8220;&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|phone&#8220; module_alignment=&#8220;right&#8220; custom_margin=&#8220;||0vh||false|false&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;|15vw||7vw|false|false&#8220; custom_padding_tablet=&#8220;|||0vw|false|false&#8220; custom_padding_phone=&#8220;0px|||0vw|false|false&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_one&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;|5vw|||false|false&#8220; custom_padding_tablet=&#8220;|5vw||0px|false|false&#8220; custom_padding_phone=&#8220;&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;on|phone&#8220; custom_css_main_element_tablet=&#8220;margin-left:-2vw;&#8220; custom_css_main_element_phone=&#8220;margin-left:o;&#8220;][dnxte_coverflowslider_parent dnxte_coverflow_autoplay_delay=&#8220;3000&#8243; dnxte_coverflow_loop=&#8220;on&#8220; dnxte_coverflow_centered_slides=&#8220;on&#8220; dnxte_coverflow_grab=&#8220;on&#8220; dnxte_coverflow_speed=&#8220;650&#8243; dnxte_coverflow_spacebetween=&#8220;10&#8243; dnxte_coverflow_pagination_type=&#8220;none&#8220; dnxte_coverflow_breakpoint_desktop=&#8220;4&#8243; dnxte_coverflow_arrow_color=&#8220;#ffffff&#8220; dnxte_coverflow_arrow_background_color=&#8220;rgba(255,255,255,0.33)&#8220; dnxte_coverflow_arrow_size=&#8220;65&#8243; dnxte_coverflow_arrow_position=&#8220;inner&#8220; dnxte_coverflow_breakpoint_desktop_tablet=&#8220;2&#8243; dnxte_coverflow_breakpoint_desktop_phone=&#8220;&#8220; dnxte_coverflow_breakpoint_desktop_last_edited=&#8220;on|tablet&#8220; _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;|||on|||||&#8220; text_text_align=&#8220;center&#8220; content_text_align=&#8220;center&#8220; hover_enabled=&#8220;0&#8243; custom_css_main_element=&#8220;width:90vw !important;&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;on|phone&#8220; custom_css_main_element_tablet=&#8220;width:90vw !important;||margin-left: 5vw !important;&#8220; custom_css_content__hover_enabled=&#8220;off|hover&#8220; custom_css_content__hover=&#8220;display:block !important;&#8220; custom_css_main_element_phone=&#8220;width:80vw !important;||margin-left: 5vw !important;&#8220; sticky_enabled=&#8220;0&#8243;][dnxte_coverflowslider_child coverflowslider_layouts=&#8220;inside-image&#8220; coverflowslider_text=&#8220;CAROUSEL ADS&#8220; coverflowslider_content=&#8220;<\/p>\n<p>Sie zeigen bis zu 10 verschiedene Bilder oder Videos in einer Anzeige. Jede kann zu einer anderen Zielseite f\u00fchren, sodass mehrere Produkte angezeigt werden k\u00f6nnen, mehr Informationen \u00fcber ein einzelnes Produkt bereitgestellt werden oder eine Geschichte zwischen den Ansichten entwickelt wird.<\/p>\n<p>&#8220; coverflowslider_image=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/Facebook-ads-Carousel.png&#8220; _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;7137c63f-6986-470d-94fd-9b82e5d934fa&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;][\/dnxte_coverflowslider_child][dnxte_coverflowslider_child coverflowslider_layouts=&#8220;inside-image&#8220; coverflowslider_text=&#8220;VIDEO ADS&#8220; coverflowslider_content=&#8220;<\/p>\n<p>Videos erregen durch ihre Bewegung und ihren Ton die Aufmerksamkeit der Nutzer und erm\u00f6glichen es Ihnen, mehr \u00fcber die Marke, das Produkt oder die Dienstleistung zu zeigen oder zu erz\u00e4hlen.<\/p>\n<p>&#8220; coverflowslider_image=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/Facebook-ads-Video.png&#8220; _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;7137c63f-6986-470d-94fd-9b82e5d934fa&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;off|desktop&#8220; custom_css_content_last_edited=&#8220;off|desktop&#8220; custom_css_content__hover_enabled=&#8220;off|desktop&#8220; custom_css_content__hover=&#8220;visibility: visible !important;&#8220; sticky_enabled=&#8220;0&#8243;][\/dnxte_coverflowslider_child][dnxte_coverflowslider_child coverflowslider_layouts=&#8220;inside-image&#8220; coverflowslider_text=&#8220;IMAGE ADS&#8220; coverflowslider_image=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/Facebook-ads-Image.png&#8220; _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;7137c63f-6986-470d-94fd-9b82e5d934fa&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;off|desktop&#8220; custom_css_content_last_edited=&#8220;off|desktop&#8220; custom_css_content__hover_enabled=&#8220;off|desktop&#8220; custom_css_content__hover=&#8220;visibility: visible !important;&#8220; sticky_enabled=&#8220;0&#8243;][\/dnxte_coverflowslider_child][dnxte_coverflowslider_child coverflowslider_layouts=&#8220;inside-image&#8220; coverflowslider_text=&#8220;COLLECTION ADS&#8220; coverflowslider_content=&#8220;<\/p>\n<p>Es ermutigt Benutzer zum Einkaufen, indem es ihnen verschiedene Produkte von der Website \u00fcber einen Produktkatalog auf Facebook zeigt. Komplett f\u00fcr mobile Ger\u00e4te.<\/p>\n<p>&#8220; coverflowslider_image=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/Facebook-ads-Collection.png&#8220; _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;7137c63f-6986-470d-94fd-9b82e5d934fa&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;off|desktop&#8220; custom_css_content_last_edited=&#8220;off|desktop&#8220; custom_css_content__hover_enabled=&#8220;off|desktop&#8220; custom_css_content__hover=&#8220;visibility: visible !important;&#8220; sticky_enabled=&#8220;0&#8243;][\/dnxte_coverflowslider_child][dnxte_coverflowslider_child coverflowslider_layouts=&#8220;inside-image&#8220; coverflowslider_text=&#8220;INSTANT EXPERIENCE ADS&#8220; coverflowslider_content=&#8220;<\/p>\n<p>Vollbildformat, das verschiedene Motive enthalten kann \u2013 Videos, Fotos, Karussells usw. Komplett f\u00fcr mobile Ger\u00e4te.<\/p>\n<p>&#8220; coverflowslider_image=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/Facebook-ads-Instant-Experience.png&#8220; _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;7137c63f-6986-470d-94fd-9b82e5d934fa&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;off|desktop&#8220; custom_css_content_last_edited=&#8220;off|desktop&#8220; custom_css_content__hover_enabled=&#8220;off|desktop&#8220; custom_css_content__hover=&#8220;visibility: visible !important;&#8220; sticky_enabled=&#8220;0&#8243;][\/dnxte_coverflowslider_child][dnxte_coverflowslider_child coverflowslider_layouts=&#8220;inside-image&#8220; coverflowslider_text=&#8220;LEAD GENERATION ADS&#8220; coverflowslider_content=&#8220;<\/p>\n<p>Sie sammeln Informationen \u00fcber Benutzer, die an Ihren Produkten oder Dienstleistungen interessiert sind, und erweitern Ihre Kontaktbasis.<\/p>\n<p>&#8220; coverflowslider_image=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/Facebook-ads-Lead-Generation.png&#8220; _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;7137c63f-6986-470d-94fd-9b82e5d934fa&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;off|desktop&#8220; custom_css_content_last_edited=&#8220;off|desktop&#8220; custom_css_content__hover_enabled=&#8220;off|desktop&#8220; custom_css_content__hover=&#8220;visibility: visible !important;&#8220; sticky_enabled=&#8220;0&#8243;][\/dnxte_coverflowslider_child][dnxte_coverflowslider_child coverflowslider_layouts=&#8220;inside-image&#8220; coverflowslider_text=&#8220;OFFER ADS&#8220; coverflowslider_content=&#8220;<\/p>\n<p>Sie sprechen Verbraucher mit einem Rabatt an, den sie auf Ihrer Website, in einem Ladengesch\u00e4ft oder beidem verwenden k\u00f6nnen. Benutzer k\u00f6nnen die Nachricht speichern und zu einem sp\u00e4teren Zeitpunkt einfach darauf zugreifen, wenn sie den Rabatt in Anspruch nehmen m\u00f6chten.<\/p>\n<p>&#8220; coverflowslider_image=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/Facebook-ads-Offer.png&#8220; _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;7137c63f-6986-470d-94fd-9b82e5d934fa&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;off|desktop&#8220; custom_css_content_last_edited=&#8220;off|desktop&#8220; custom_css_content__hover_enabled=&#8220;off|desktop&#8220; custom_css_content__hover=&#8220;visibility: visible !important;&#8220; sticky_enabled=&#8220;0&#8243;][\/dnxte_coverflowslider_child][dnxte_coverflowslider_child coverflowslider_layouts=&#8220;inside-image&#8220; coverflowslider_text=&#8220;POST ENGAGEMENT ADS&#8220; coverflowslider_content=&#8220;<\/p>\n<p>Mehr Inhalte auf Ihrer Facebook-Seite k\u00f6nnen gesponsert und von mehr Benutzern gesehen werden \u2013 was zu mehr Likes, Kommentaren und Shares f\u00fchrt.<\/p>\n<p>&#8220; coverflowslider_image=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/Facebook-ads-Post-Engagement.png&#8220; _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;7137c63f-6986-470d-94fd-9b82e5d934fa&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;off|desktop&#8220; custom_css_content_last_edited=&#8220;off|desktop&#8220; custom_css_content__hover_enabled=&#8220;off|desktop&#8220; custom_css_content__hover=&#8220;visibility: visible !important;&#8220; sticky_enabled=&#8220;0&#8243;][\/dnxte_coverflowslider_child][dnxte_coverflowslider_child coverflowslider_layouts=&#8220;inside-image&#8220; coverflowslider_text=&#8220;EVENT RESPONSE ADS&#8220; coverflowslider_content=&#8220;<\/p>\n<p>Sie werben f\u00fcr eine bevorstehende Veranstaltung, um eine gr\u00f6\u00dfere Popularit\u00e4t und engagiertere Benutzer (Antworten) zu erreichen.<\/p>\n<p>&#8220; coverflowslider_image=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/Facebook-ads-Event-Response.png&#8220; 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max_width=&#8220;100%&#8220; max_width_tablet=&#8220;&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|phone&#8220; module_alignment=&#8220;right&#8220; custom_margin=&#8220;||0vh||false|false&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;||||false|false&#8220; custom_padding_tablet=&#8220;&#8220; custom_padding_phone=&#8220;0px|||4vw|false|false&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_one&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;|||7vw|false|false&#8220; custom_padding_tablet=&#8220;|5vw|||false|false&#8220; custom_padding_phone=&#8220;&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; custom_css_main_element=&#8220;margin-top: auto !important;||margin-bottom: auto !important;&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_image src=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/\u043a\u0430\u043a\u0432\u043e-\u0435-facebook-remarketing.png&#8220; title_text=&#8220;Was ist Facebook Remarketing?&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;auto||auto|-15vw|false|false&#8220; custom_margin_tablet=&#8220;auto|10vw|auto|-10vw|false|false&#8220; custom_margin_phone=&#8220;|5vw||-15vw|false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8220;2_3&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;|15vw||10vw|false|false&#8220; custom_padding_tablet=&#8220;|5vw||7vw|false|false&#8220; custom_padding_phone=&#8220;&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; custom_css_main_element=&#8220;margin-top: auto !important;||margin-bottom: auto !important;&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; custom_margin=&#8220;5vh||0px||false|false&#8220; custom_padding=&#8220;||0px|0px||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Was ist Facebook Remarketing?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;4356f2af-e622-4822-9ff3-b9e69d0f8c10&#8243; custom_margin=&#8220;1vh||5vh||false|false&#8220; custom_padding=&#8220;||0px|||&#8220; global_colors_info=&#8220;{}&#8220;]Remarketing auf Facebook ist eines der leistungsst\u00e4rksten Instrumente zur Erreichung von Marketingzielen in diesem Netzwerk. Sie erm\u00f6glicht es Ihnen, den benutzerdefinierten Weg fortzusetzen und auszubauen und gleichzeitig die Kosten daf\u00fcr zu optimieren.<\/p>\n<h2>Was sind die Ziele von Facebook Remarketing?<\/h2>\n<p>Remarketing wird eingesetzt, um Verbraucher, die bereits mit Ihrer Marke, Ihrem Produkt oder Ihrer Dienstleistung vertraut sind, erneut zu erreichen. So k\u00f6nnen Sie ihnen etwas Neues von Ihnen vorstellen &#8211; ein neues Produkt oder eine neue Dienstleistung. Sie k\u00f6nnen sie darauf hinweisen, dass sie ihren Einkaufswagen auf Ihrer Website gelassen haben, ohne die Bestellung abzuschlie\u00dfen. Und Sie k\u00f6nnen es nutzen, um mit Ihren Verbrauchern in Verbindung zu bleiben und zu einer Marke zu werden, an die sie sich erinnern.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook ist mit mehr als 2,7 Milliarden monatlichen Nutzern das gr\u00f6\u00dfte soziale Netzwerk der Welt. Die Facebook-App ist eine der beliebtesten mobilen Apps sowohl bei Google Play als auch im Arr Store.<\/p>\n<p>In digitalen Kreisen gilt Facebook als der Kanal mit dem pr\u00e4zisesten Targeting. Mit dem Microtargeting k\u00f6nnen Sie Ihre gew\u00fcnschten Nutzer nach Alter, Standort, den unz\u00e4hligen Interessen, dem spezifischen Verhalten in sozialen Netzwerken und demografischen Merkmalen erreichen.<\/p>\n<p>In Bulgarien k\u00f6nnen mit gezielter Facebook-Werbung \u00fcber 4 Millionen Nutzerprofile von Menschen im Alter zwischen 13 und 65+ erreicht werden. Deshalb ist Facebook-Werbung einer der wichtigsten Kan\u00e4le in Ihrer digitalen Strategie, wenn Sie eine erfolgreiche Online-Pr\u00e4senz aufbauen wollen.<\/p>\n","protected":false},"author":1,"featured_media":356575,"parent":361668,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"class_list":["post-361681","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/pages\/361681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/comments?post=361681"}],"version-history":[{"count":0,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/pages\/361681\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/pages\/361668"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/media\/356575"}],"wp:attachment":[{"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/media?parent=361681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}