{"id":361702,"date":"2022-11-03T15:39:25","date_gmt":"2022-11-03T15:39:25","guid":{"rendered":"https:\/\/xplora.bg\/dienstleistungen\/soziale-netzwerke\/instagram\/werbung-auf-instagram\/"},"modified":"2024-04-14T05:13:35","modified_gmt":"2024-04-14T05:13:35","slug":"werbung-auf-instagram","status":"publish","type":"page","link":"https:\/\/xplora.bg\/de\/dienstleistungen\/soziale-netzwerke\/instagram\/werbung-auf-instagram\/","title":{"rendered":"Werbung auf Instagram"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;header&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#FFFFFF&#8220; background_enable_video_mp4=&#8220;off&#8220; custom_margin=&#8220;0px||0px||true|false&#8220; custom_padding=&#8220;0px||0px||true|false&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; make_equal=&#8220;on&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#E1E1E1&#8243; background_enable_image=&#8220;off&#8220; z_index=&#8220;2&#8243; width=&#8220;100%&#8220; max_width=&#8220;100%&#8220; custom_margin=&#8220;-1px||0px||false|false&#8220; custom_padding=&#8220;30vh||0px||false|false&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_one&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; module_class=&#8220;first-column&#8220; disabled_on=&#8220;off|off|off&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; background_enable_video_mp4=&#8220;off&#8220; custom_padding=&#8220;|||17%|false|false&#8220; custom_padding_tablet=&#8220;0px||||false|false&#8220; custom_padding_phone=&#8220;0px|0vw||20vw|false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; background_last_edited=&#8220;on|phone&#8220; background_enable_video_mp4_phone=&#8220;off&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_one&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;off|phone&#8220; custom_css_main_element_phone=&#8220;width:20% !important;&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; _dynamic_attributes=&#8220;content&#8220; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; width=&#8220;50vw&#8220; width_tablet=&#8220;&#8220; width_phone=&#8220;&#8220; width_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiY3VzdG9tX21ldGFfdGl0bGUiLCJzZXR0aW5ncyI6eyJiZWZvcmUiOiI8aDE+IiwiYWZ0ZXIiOiI8L2gxPiIsImVuYWJsZV9odG1sIjoib2ZmIn19@[\/et_pb_text][et_pb_text _builder_version=&#8220;4.16&#8243; _dynamic_attributes=&#8220;content&#8220; _module_preset=&#8220;1f17b175-395c-4739-9425-4281b200cfd0&#8243; width=&#8220;60vw&#8220; width_tablet=&#8220;&#8220; width_phone=&#8220;&#8220; width_last_edited=&#8220;on|phone&#8220; custom_margin=&#8220;||20vh||false|false&#8220; custom_margin_tablet=&#8220;0px|10vw|15vh||false|false&#8220; custom_margin_phone=&#8220;||5vh||false|false&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220; content__hover_enabled=&#8220;off|desktop&#8220; content__hover=&#8220;<\/p>\n<p>Facebook ist das gr\u00f6\u00dfte soziale Netzwerk mit mehr als 2,7 Milliarden monatlichen Nutzern weltweit. Die Facebook-App ist eine der beliebtesten mobilen Apps sowohl im Play Store als auch im Arr Store.<\/p>\n<p>In digitalen Kreisen gilt Facebook als der Kanal mit dem pr\u00e4zisesten Targeting. Mit dem Micro-Targeting k\u00f6nnen Sie Ihre gew\u00fcnschten Nutzer nach Alter, Standort, den unz\u00e4hligen Interessen, dem spezifischen Verhalten in sozialen Netzwerken und demografischen Merkmalen erreichen.<\/p>\n<p>In Bulgarien k\u00f6nnen Sie mit gezielter Facebook-Werbung \u00fcber 4 Millionen Nutzerprofile von Menschen zwischen 13 und 65+ Jahren erreichen. Deshalb ist Facebook-Werbung einer der wichtigsten Kan\u00e4le in Ihrer digitalen Strategie, wenn Sie eine erfolgreiche Online-Pr\u00e4senz aufbauen wollen.<\/p>\n<p>&#8222;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9leGNlcnB0Iiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJ3b3JkcyI6IiIsInJlYWRfbW9yZV9sYWJlbCI6IiJ9fQ==@[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_4,3_4&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; make_equal=&#8220;on&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; disabled_on=&#8220;on|on|off&#8220; admin_label=&#8220;Blue square de&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#E1E1E1&#8243; background_color_gradient_direction=&#8220;145deg&#8220; z_index=&#8220;11&#8243; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|phone&#8220; max_width=&#8220;100%&#8220; max_width_tablet=&#8220;&#8220; 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_module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Services&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; use_background_color_gradient=&#8220;on&#8220; background_color_gradient_direction=&#8220;145deg&#8220; background_color_gradient_stops=&#8220;#faa41b 15%|#ec028a 85%&#8220; background_color_gradient_start=&#8220;#faa41b&#8220; background_color_gradient_start_position=&#8220;15%&#8220; background_color_gradient_end=&#8220;#ec028a&#8220; background_color_gradient_end_position=&#8220;85%&#8220; background_enable_video_mp4=&#8220;off&#8220; custom_margin=&#8220;|||10vw|true|false&#8220; custom_padding=&#8220;0px||0px||true|false&#8220; box_shadow_style=&#8220;preset2&#8243; box_shadow_horizontal=&#8220;-40px&#8220; box_shadow_vertical=&#8220;40px&#8220; box_shadow_blur=&#8220;30px&#8220; 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title_text=&#8220;Welche Erfahrungen haben wir mit Werbung auf LinkedIn&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;auto||auto|-17vw|false|false&#8220; custom_margin_tablet=&#8220;auto|10vw|auto|-10vw|false|false&#8220; custom_margin_phone=&#8220;|5vw||-15vw|false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8220;2_3&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;|15vw||10vw|false|false&#8220; custom_padding_tablet=&#8220;|5vw||7vw|false|false&#8220; custom_padding_phone=&#8220;|||0vw|false|false&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; custom_css_main_element=&#8220;margin-top: auto !important;||margin-bottom: auto !important;&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; custom_margin=&#8220;10vh||0px||false|false&#8220; custom_padding=&#8220;||0px|0px||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Welche Erfahrungen haben wir mit Werbung auf INSTAGRAM?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; custom_margin=&#8220;1vh||5vh||false|false&#8220; custom_padding=&#8220;||0px|||&#8220; header_2_font_size_tablet=&#8220;&#8220; header_2_font_size_phone=&#8220;&#8220; header_2_font_size_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;]F\u00fcr \u00fcber 25 Kunden haben wir erfolgreiche Instagram-Strategien als Teil ihres gesamten Marketing-Mix entwickelt.<\/p>\n<p>Je nach Schwerpunkt des Unternehmens passen wir Werbekampagnen an, um diesen Zielen gerecht zu werden. Wir haben Unternehmen, bei denen der Schwerpunkt auf der Positionierung eines neuen Produkts liegt, und da ist Instagram \u00e4u\u00dferst n\u00fctzlich &#8211; vor allem mit der beim Publikum beliebten Story. Bei unseren anderen B2C-Kunden geht es in erster Linie um den Verkauf von Kleidung und Accessoires, wof\u00fcr wir h\u00e4ufig so genannte Kollektionswerbung und Produktkatalogwerbung einsetzen. Indem wir diese Formate auf Instagram positionieren und sie richtig ausrichten und optimieren, erreichen wir unsere Ziele.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|tablet&#8220; admin_label=&#8220;SPEZIFISCHE BEISPIELE&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; background_color_gradient_direction=&#8220;145deg&#8220; z_index=&#8220;9&#8243; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|tablet&#8220; max_width=&#8220;none&#8220; max_width_tablet=&#8220;&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|phone&#8220; module_alignment=&#8220;right&#8220; custom_margin=&#8220;||0vh||false|false&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;|15vw||7vw|false|false&#8220; custom_padding_tablet=&#8220;|||7vw|false|false&#8220; custom_padding_phone=&#8220;0px|||11vw|false|false&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;||||false|false&#8220; custom_padding_tablet=&#8220;&#8220; custom_padding_phone=&#8220;|||0px|false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; header_3_font=&#8220;|300||on|||||&#8220; header_3_text_color=&#8220;#000000&#8243; width_tablet=&#8220;&#8220; width_phone=&#8220;70vw&#8220; width_last_edited=&#8220;on|phone&#8220; custom_margin=&#8220;||5vh||false|false&#8220; custom_margin_tablet=&#8220;||||false|false&#8220; custom_margin_phone=&#8220;|5vw|||false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;||0px|||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>SPEZIFISCHE BEISPIELE<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;default&#8220; link_font=&#8220;||||on|||#FFFFFF|&#8220; link_text_color=&#8220;#FFFFFF&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n\n            <section class=\"splide buttonblue\" aria-label=\"\" id=\"first\">\n                <div class=\"splide__track\">\n                        <ul class=\"splide__list\">\n        \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"536\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2020\/05\/Batiste_Case_Study_carousel-1024x536.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">Kampagne mit Eva<\/div>\n            <p class=\"post_excerpt\">Wenn Sie die Profile von Batiste Bulgarien verfolgen, ist Ihnen sicher eine mysteri\u00f6se Dame aufgefallen, die ganz s\u00fc\u00df \u00fcber ihren Alltag erz\u00e4hlt und wie oft sie schon von Trockenshampoo \"gerettet\" wurde. Ja, das bin ich - Eva. Ich liebe es, meine sch\u00f6nen Tage mit Ihnen zu teilen - und das nicht, weil ich einen fabelhaften Lebensstil f\u00fchre, sondern weil ich es einfach verstehe, die Sch\u00f6nheit in den kleinsten Dingen zu sehen.<\/p><a href=\"https:\/\/xplora.bg\/de\/projects\/fallstudien\/b2c-und-fmcg\/kampagne-mit-eva\/\" class=\"read_more read_more\">Lern mehr<\/a><span class=\"post_date \">04.11.2022<\/span>\n                <\/li>\n            \n                    <\/ul>\n                <\/div>\n            <\/section>\n        \n            <script>\n                document.addEventListener( \"DOMContentLoaded\", function () {\n                    new Splide(\"#first\", {\n                        perPage: 3,\n                        perMove: 1,\n                        autoHeight: 1,\n                        arrows: 0,\n                        rewind: 0,\n                        lazyLoad: 0,\n                        gap: \"5rem\",\n\t\t\t\t\t\tinterval: \"4000\",\n                        autoplay: 1,\n                        start: 0,\n                        focus: 0\n                    }).mount();\n                });\n            <\/script>\n        \n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|tablet&#8220; admin_label=&#8220;Warum auf INSTAGRAM werben?&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; background_color_gradient_direction=&#8220;145deg&#8220; z_index=&#8220;9&#8243; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|tablet&#8220; max_width=&#8220;none&#8220; max_width_tablet=&#8220;&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|phone&#8220; module_alignment=&#8220;right&#8220; custom_margin=&#8220;||0vh||false|false&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;||||false|false&#8220; custom_padding_tablet=&#8220;|||0px|false|false&#8220; custom_padding_phone=&#8220;0px|||4vw|false|false&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_two&#8220; collapsed=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;|5vw||7vw|false|false&#8220; custom_padding_tablet=&#8220;|0vw||7vw|false|false&#8220; custom_padding_phone=&#8220;&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; custom_margin=&#8220;5vh||0px||false|false&#8220; custom_padding=&#8220;||0px|0px||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Warum auf INSTAGRAM werben?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; width=&#8220;60vw&#8220; custom_margin=&#8220;1vh||5vh||false|false&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;1vh||0vh||false|false&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;0px||0px|||&#8220; header_2_font_size_tablet=&#8220;&#8220; header_2_font_size_phone=&#8220;&#8220; header_2_font_size_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;]Mit Werbung auf Instagram k\u00f6nnen Marken ein breiteres Publikum erreichen, das aufgrund der Besonderheiten der Plattform viel eher bereit ist, sich mit den Inhalten zu besch\u00e4ftigen, die es sieht. Neben der reinen Bewusstseinsbildung wird die Plattform dank ihrer zahlreichen Formate und ihrer guten Funktionalit\u00e4t auch immer wichtiger, um den Verkauf anzukurbeln.<\/p>\n<p>Die wichtigsten Vorteile der Instagram-Werbung sind:[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;|5vw|||false|false&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_3,1_3,1_3&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;4&#8243; custom_padding_last_edited=&#8220;on|phone&#8220; admin_label=&#8220;Warum auf INSTAGRAM werben?&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;&#8220; width_last_edited=&#8220;on|tablet&#8220; max_width=&#8220;none&#8220; custom_margin_tablet=&#8220;0px||0px||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;|17vw|0px|7vw|false|false&#8220; custom_padding_tablet=&#8220;&#8220; custom_padding_phone=&#8220;|||11vw|false|false&#8220; pac_drh_column_numbers_tablet=&#8220;pac_drh_tab_col_one&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_one&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_blurb image=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/IG_1.png&#8220; image_icon_width_last_edited=&#8220;off|tablet&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;12741955-a5da-4eff-bef4-0dafe83dc1da&#8220; width_tablet=&#8220;50%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|phone&#8220; custom_margin_tablet=&#8220;||5vh||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; module_alignment_tablet=&#8220;center&#8220; module_alignment_phone=&#8220;&#8220; module_alignment_last_edited=&#8220;on|tablet&#8220; image_max_width_last_edited=&#8220;off|tablet&#8220; global_colors_info=&#8220;{}&#8220;]Bauen Sie ein treues Publikum durch Engagement auf &#8211; Kommentare, Shares, Likes. Dies schafft eine st\u00e4rkere Verbindung zwischen den Verbrauchern und Ihrer Marke, und je mehr sie sich mit Ihnen verbunden f\u00fchlen, desto eher entscheiden sie sich f\u00fcr Ihr Produkt oder Ihre Dienstleistung.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_blurb image=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/IG_2.png&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;12741955-a5da-4eff-bef4-0dafe83dc1da&#8220; width_tablet=&#8220;50%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|phone&#8220; custom_margin_tablet=&#8220;||5vh||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; module_alignment_tablet=&#8220;center&#8220; module_alignment_phone=&#8220;&#8220; module_alignment_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;]Die Anzeigenformate von Instagram verschmelzen mit dem Rest der organischen Inhalte, was ein Vorteil ist, da die Nutzer immer empf\u00e4nglicher f\u00fcr Anzeigen werden.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_blurb image=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/IG_3.png&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;12741955-a5da-4eff-bef4-0dafe83dc1da&#8220; width_tablet=&#8220;50%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|phone&#8220; module_alignment_tablet=&#8220;center&#8220; module_alignment_phone=&#8220;&#8220; module_alignment_last_edited=&#8220;on|tablet&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]Ihre Konkurrenten sind auf der Plattform aktiv &#8211; durch die Verz\u00f6gerung Ihrer Webpr\u00e4senz erm\u00f6glichen Sie es Ihren Konkurrenten, dort aktiver zu sein und ihr Publikum und ihr Gesch\u00e4ft auszubauen.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|tablet&#8220; admin_label=&#8220;IN DEN LETZTEN JAHREN WURDEN DIE FOLGENDEN TRENDS UND RICHTUNGEN DER INSTAGRAM-ENTWICKLUNG BEOBACHTET:&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; background_color_gradient_direction=&#8220;145deg&#8220; z_index=&#8220;9&#8243; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|tablet&#8220; max_width=&#8220;none&#8220; max_width_tablet=&#8220;&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|phone&#8220; module_alignment=&#8220;right&#8220; custom_margin=&#8220;||0vh||false|false&#8220; custom_margin_tablet=&#8220;0px||||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;|15vw||7vw|false|false&#8220; custom_padding_tablet=&#8220;0px|||0px|false|false&#8220; custom_padding_phone=&#8220;0px|||4vw|false|false&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_two&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;|25vw|||false|false&#8220; custom_padding_tablet=&#8220;|5vw||7vw|false|false&#8220; custom_padding_phone=&#8220;&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; custom_css_main_element=&#8220;margin-top: auto !important;||margin-bottom: auto !important;&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;1f17b175-395c-4739-9425-4281b200cfd0&#8243; width=&#8220;70vw&#8220; custom_margin=&#8220;5vh||0px|0px|false|false&#8220; custom_padding=&#8220;||0px|0px||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h3>IN DEN LETZTEN JAHREN WURDEN DIE FOLGENDEN TRENDS UND RICHTUNGEN DER INSTAGRAM-ENTWICKLUNG BEOBACHTET:<\/h3>\n<p>[\/et_pb_text][et_pb_text module_class=&#8220;pa-bullet-list-1&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;4356f2af-e622-4822-9ff3-b9e69d0f8c10&#8243; custom_margin=&#8220;1vh||5vh||false|false&#8220; custom_margin_tablet=&#8220;1vh||0vh||false|false&#8220; custom_margin_phone=&#8220;|||0px|false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;||0px|0px|false|false&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<ul>\n<li><span style=\"font-size: 24.96px;\">Das Social Web wird immer mehr zu einem Ort, an dem man nach Produkten suchen und einkaufen kann. Ein Beweis daf\u00fcr ist der neue Shopping-Kanal in Instagram Explore, sowie die m\u00f6gliche Integration eines Produktkatalogs in Ihr Konto.<\/span><\/li>\n<li><span style=\"font-size: 24.96px;\">Instagram Live &#8211; eine der besten M\u00f6glichkeiten, um direkt mit Ihren Followern auf eine klare und authentische Weise zu kommunizieren. Live-Videos k\u00f6nnen mit einem Shopping-Tag versehen werden, der Online-Eink\u00e4ufe w\u00e4hrend der Live-\u00dcbertragung erm\u00f6glicht.<\/span><\/li>\n<li><span style=\"font-size: 24.96px;\">Trends, die sich auf die Inhalte der Plattform auswirken, sind die zunehmende Verwendung von Textbildern, Karussells und langen Beschreibungen bis hin zu Visionen, die dem &#8222;kleinen Blogging&#8220; \u00e4hneln.  <\/span><\/li>\n<li>Vollst\u00e4ndig anpassbare Inhalte durch die neuen Trend Reels &#8211; interaktive, einkaufbare Formate, die im Bereich &#8222;Explore&#8220; sichtbar sind und so von einem gr\u00f6\u00dferen Publikum gesehen und entdeckt werden k\u00f6nnen.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; make_equal=&#8220;on&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; admin_label=&#8220;WELCHE DIENSTLEISTUNGEN UMFASST DIE INSTAGRAM-WERBUNG?&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; background_color_gradient_direction=&#8220;145deg&#8220; z_index=&#8220;9&#8243; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|phone&#8220; max_width=&#8220;100%&#8220; max_width_tablet=&#8220;&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|phone&#8220; module_alignment=&#8220;right&#8220; custom_margin=&#8220;||0vh||false|false&#8220; custom_margin_tablet=&#8220;0px||||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;||||false|false&#8220; custom_padding_tablet=&#8220;0px||0px|7vw|false|false&#8220; custom_padding_phone=&#8220;0px|||4vw|false|false&#8220; pac_drh_enable_stacking=&#8220;pac_drh_stack_row pac_drh_stack_tab_mob&#8220; pac_drh_column_numbers_tablet=&#8220;pac_drh_tab_col_one&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_one&#8220; 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custom_margin=&#8220;5vh||0px||false|false&#8220; custom_padding=&#8220;||0px|0px||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>WELCHE DIENSTLEISTUNGEN UMFASST DIE INSTAGRAM-WERBUNG?<\/h2>\n<p>[\/et_pb_text][et_pb_text module_class=&#8220;pa-bullet-list-1&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;4356f2af-e622-4822-9ff3-b9e69d0f8c10&#8243; custom_margin=&#8220;1vh||5vh||false|false&#8220; custom_margin_tablet=&#8220;1vh||0vh||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;||0px|||&#8220; global_colors_info=&#8220;{}&#8220;]Die Verwaltung von Instagram-Anzeigen umfasst mehrere Schritte, die wir als separate Dienstleistungen betrachten:[\/et_pb_text][et_pb_accordion _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;08b3549f-86b3-4264-ad74-99ceeef76b98&#8243; width_tablet=&#8220;&#8220; width_phone=&#8220;80%&#8220; width_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_accordion_item title=&#8220;Werbestrategie&#8220; open=&#8220;on&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;604e4127-44d3-4347-9b59-e5b3af0481e1&#8243; global_colors_info=&#8220;{}&#8220;]Festlegung von Kampagnenzielen, geeigneten Anzeigentypen und Formaten, um diese zu erreichen.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8220;Medienplan und Budgetierung&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;604e4127-44d3-4347-9b59-e5b3af0481e1&#8243; custom_css_toggle_icon=&#8220;content: %22%924c%22;||color: #000 !important;&#8220; global_colors_info=&#8220;{}&#8220; open=&#8220;off&#8220;]Planung der verschiedenen Werbema\u00dfnahmen, Aufteilung der Mittel auf den Kampagnenzeitraum und Sch\u00e4tzung der erwarteten Ergebnisse.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8220;Verwaltungsdienst f\u00fcr Werbung&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;604e4127-44d3-4347-9b59-e5b3af0481e1&#8243; global_colors_info=&#8220;{}&#8220; open=&#8220;off&#8220;]Werbemanagement &#8211; Erstellung eines Gesch\u00e4ftskontos, eines Werbekontos, eines Facebook-Pixels, Einrichtung einer dynamischen Remarketing-Kampagne, verschiedene Arten von Zielgruppen je nach den Zielen der Kampagnen und andere Dienstleistungen im Zusammenhang mit ihrer Umsetzung.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8220;Berichte und Berichte&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;604e4127-44d3-4347-9b59-e5b3af0481e1&#8243; global_colors_info=&#8220;{}&#8220; open=&#8220;off&#8220;]Zwischenberichte und ein Abschlussbericht mit einer Zusammenfassung der Gesamtergebnisse der Kampagne. 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use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; disabled_on=&#8220;off|off|off&#8220; admin_label=&#8220;Schritte 4-6  &#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;10vh||||false|false&#8220; custom_margin_tablet=&#8220;0vh||||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;0px||||false|false&#8220; pac_drh_enable_stacking=&#8220;pac_drh_stack_row pac_drh_stack_tab_mob&#8220; pac_drh_column_numbers_tablet=&#8220;pac_drh_tab_col_one&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_one&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_3&#8243; module_class=&#8220;step-6-desktop&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;50px|14vw|50px||true|false&#8220; pac_drh_add_staking_order_tab=&#8220;pac_drh_order_tab_three&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_three&#8220; global_colors_info=&#8220;{}&#8220; background__hover_enabled=&#8220;off|desktop&#8220;][dnxte_step_flow dnxte_use_image=&#8220;on&#8220; dnxte_badge_image=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/07\/6.png&#8220; dnxte_stepflow_alignment=&#8220;center&#8220; dnxte_stepflow_description=&#8220;<\/p>\n<p>\u00dcberwachung und Analyse des Nutzerverhaltens und Kampagnenoptimierung<\/p>\n<p>&#8220; dnxte_use_direction=&#8220;off&#8220; dnxte_badge_bg_color=&#8220;#0065B3&#8243; dnxte_circle_size=&#8220;50px&#8220; dnxte_circle_bg_color=&#8220;#ffffff&#8220; dnxte_circle_color=&#8220;#0065B3&#8243; dnxte_image_size=&#8220;40px&#8220; dnxte_badge_padding=&#8220;10px|10px|10px|10px|true|true&#8220; dnxte_badge_margin=&#8220;||||false|false&#8220; dnxte_circle_padding=&#8220;3vh|3vh|3vh|3vh|true|true&#8220; dnxte_circle_margin_tablet=&#8220;4vh||||false|false&#8220; dnxte_circle_margin_phone=&#8220;12vh||||false|false&#8220; dnxte_circle_margin_last_edited=&#8220;on|tablet&#8220; admin_label=&#8220;6&#8243; 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border_radii_badge_style=&#8220;on|50%|50%|50%|50%&#8220; border_color_all_circle_style=&#8220;#ededed&#8220; global_colors_info=&#8220;{}&#8220; dnxte_direction_angle__hover_enabled=&#8220;off|desktop&#8220;][\/dnxte_step_flow][et_pb_code _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.step-6-desktop {<!-- [et_pb_line_break_holder] -->\t-webkit-animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->\t        animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->    -webkit-animation-delay: 6s;<!-- [et_pb_line_break_holder] -->  animation-delay: 6s;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  \/* ----------------------------------------------<!-- [et_pb_line_break_holder] --> * Generated by Animista on 2021-7-7 10:17:28<!-- [et_pb_line_break_holder] --> * Licensed under FreeBSD License.<!-- [et_pb_line_break_holder] --> * See http:\/\/animista.net\/license for more info. <!-- [et_pb_line_break_holder] --> * w: http:\/\/animista.net, t: @cssanimista<!-- [et_pb_line_break_holder] --> * ---------------------------------------------- *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/**<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> * animation scale-up-center<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> *\/<!-- [et_pb_line_break_holder] -->@-webkit-keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; module_class=&#8220;step-5-desktop&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;50px|14vw|50px||true|false&#8220; pac_drh_add_staking_order_tab=&#8220;pac_drh_order_tab_two&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_two&#8220; global_colors_info=&#8220;{}&#8220; background__hover_enabled=&#8220;off|desktop&#8220;][dnxte_step_flow dnxte_use_image=&#8220;on&#8220; dnxte_badge_image=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/07\/5.png&#8220; dnxte_stepflow_alignment=&#8220;center&#8220; dnxte_stepflow_description=&#8220;<\/p>\n<p>Aufbau von Werbebotschaften und Visionen f\u00fcr jede Phase der Verbraucherreise<\/p>\n<p>&#8220; dnxte_direction_style=&#8220;solid&#8220; dnxte_direction_color=&#8220;#FFFFFF&#8220; dnxte_direction_angle=&#8220;180&#8243; dnxte_direction_offsettop=&#8220;68px&#8220; dnxte_direction_offsetleft=&#8220;-30%&#8220; dnxte_badge_bg_color=&#8220;#0065B3&#8243; dnxte_circle_size=&#8220;50px&#8220; 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dnxte_circle_color=&#8220;#0065B3&#8243; dnxte_image_size=&#8220;40px&#8220; dnxte_badge_padding=&#8220;10px|10px|10px|10px|true|true&#8220; dnxte_badge_margin=&#8220;||||false|false&#8220; dnxte_circle_padding=&#8220;3vh|3vh|3vh|3vh|true|true&#8220; dnxte_direction_angle_tablet=&#8220;90&#8243; dnxte_direction_angle_phone=&#8220;&#8220; dnxte_direction_angle_last_edited=&#8220;on|tablet&#8220; dnxte_direction_offsettop_tablet=&#8220;15vh&#8220; dnxte_direction_offsettop_phone=&#8220;&#8220; dnxte_direction_offsettop_last_edited=&#8220;on|tablet&#8220; dnxte_direction_offsetleft_tablet=&#8220;45%&#8220; dnxte_direction_offsetleft_phone=&#8220;50px&#8220; dnxte_direction_offsetleft_last_edited=&#8220;on|tablet&#8220; dnxte_circle_margin_tablet=&#8220;7vh||||false|false&#8220; dnxte_circle_margin_phone=&#8220;&#8220; dnxte_circle_margin_last_edited=&#8220;on|tablet&#8220; admin_label=&#8220;4&#8243; _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;default&#8220; header_font=&#8220;|||on|||||&#8220; 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global_colors_info=&#8220;{}&#8220; dnxte_direction_angle__hover_enabled=&#8220;off|desktop&#8220;][\/dnxte_step_flow][et_pb_code _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.step-4-desktop {<!-- [et_pb_line_break_holder] -->\t-webkit-animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->\t        animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->    -webkit-animation-delay: 4s;<!-- [et_pb_line_break_holder] -->  animation-delay: 4s;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  \/* ----------------------------------------------<!-- [et_pb_line_break_holder] --> * Generated by Animista on 2021-7-7 10:17:28<!-- [et_pb_line_break_holder] --> * Licensed under FreeBSD License.<!-- [et_pb_line_break_holder] --> * See http:\/\/animista.net\/license for more info. <!-- [et_pb_line_break_holder] --> * w: http:\/\/animista.net, t: @cssanimista<!-- [et_pb_line_break_holder] --> * ---------------------------------------------- *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/**<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> * animation scale-up-center<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> *\/<!-- [et_pb_line_break_holder] -->@-webkit-keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; 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pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_one&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;|5vw|||false|false&#8220; custom_padding_tablet=&#8220;|5vw|||false|false&#8220; custom_padding_phone=&#8220;&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;off|desktop&#8220; custom_css_main_element_phone=&#8220;margin-left:o;&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; width=&#8220;60vw&#8220; width_tablet=&#8220;80vw&#8220; width_phone=&#8220;&#8220; width_last_edited=&#8220;on|tablet&#8220; custom_margin=&#8220;|||0px|false|false&#8220; custom_padding=&#8220;|||0px|false|false&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Die wichtigsten Arten (Formate) von Werbung auf Instagram<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_css_main_element=&#8220;\t||margin: auto auto 0;&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;on|tablet&#8220; custom_css_main_element_tablet=&#8220;\t||margin: auto auto 0;&#8220; custom_css_main_element_phone=&#8220;\t||margin: auto auto 0;&#8220;][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|phone&#8220; admin_label=&#8220;Reihe&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; background_color_gradient_direction=&#8220;145deg&#8220; z_index=&#8220;9&#8243; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|tablet&#8220; max_width=&#8220;none&#8220; max_width_tablet=&#8220;&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|phone&#8220; module_alignment=&#8220;right&#8220; custom_margin=&#8220;||0vh||false|false&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;|15vw||7vw|false|false&#8220; custom_padding_tablet=&#8220;|||0vw|false|false&#8220; custom_padding_phone=&#8220;0px|||10vw|false|false&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_one&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;|5vw|||false|false&#8220; custom_padding_tablet=&#8220;|5vw||0px|false|false&#8220; custom_padding_phone=&#8220;&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;on|phone&#8220; custom_css_main_element_tablet=&#8220;margin-left:-2vw;&#8220; custom_css_main_element_phone=&#8220;margin-left:o;&#8220;][dnxte_coverflowslider_parent dnxte_coverflow_autoplay_delay=&#8220;3000&#8243; dnxte_coverflow_loop=&#8220;on&#8220; dnxte_coverflow_centered_slides=&#8220;on&#8220; dnxte_coverflow_grab=&#8220;on&#8220; dnxte_coverflow_speed=&#8220;650&#8243; dnxte_coverflow_spacebetween=&#8220;10&#8243; dnxte_coverflow_pagination_type=&#8220;none&#8220; dnxte_coverflow_breakpoint_desktop=&#8220;4&#8243; dnxte_coverflow_arrow_color=&#8220;#ffffff&#8220; dnxte_coverflow_arrow_background_color=&#8220;rgba(255,255,255,0.33)&#8220; dnxte_coverflow_arrow_size=&#8220;65&#8243; dnxte_coverflow_arrow_position=&#8220;inner&#8220; dnxte_coverflow_breakpoint_desktop_tablet=&#8220;2&#8243; dnxte_coverflow_breakpoint_desktop_phone=&#8220;&#8220; dnxte_coverflow_breakpoint_desktop_last_edited=&#8220;on|tablet&#8220; _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;|||on|||||&#8220; text_text_align=&#8220;center&#8220; content_text_align=&#8220;center&#8220; custom_css_main_element=&#8220;width:90vw !important;&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;on|phone&#8220; custom_css_main_element_tablet=&#8220;width:90vw !important;||margin-left: 5vw !important;&#8220; custom_css_content__hover_enabled=&#8220;off|hover&#8220; custom_css_content__hover=&#8220;display:block !important;&#8220; custom_css_main_element_phone=&#8220;width:80vw !important;&#8220;][dnxte_coverflowslider_child coverflowslider_layouts=&#8220;inside-image&#8220; coverflowslider_text=&#8220;Story Ad&#8220; coverflowslider_content=&#8220;<\/p>\n<p>Mit diesem Format k\u00f6nnen Sie die Besucherzahlen Ihrer Seite durch die direkte Verbindung aus dem Story-Format mit einer Verlinkung auf die Seite steigern. Das Besondere an diesem Format ist, dass es das Display der Nutzer vollst\u00e4ndig einnimmt und somit die Ablenkung durch andere Werbung und allgemeine Inhalte eliminiert.<\/p>\n<p>&#8220; coverflowslider_image=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/story-ad.png&#8220; _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;7137c63f-6986-470d-94fd-9b82e5d934fa&#8220; global_colors_info=&#8220;{}&#8220;][\/dnxte_coverflowslider_child][dnxte_coverflowslider_child coverflowslider_layouts=&#8220;inside-image&#8220; coverflowslider_text=&#8220;Image Ad&#8220; coverflowslider_content=&#8220;<\/p>\n<p>Die Ziele, die Sie mit diesem Format erreichen k\u00f6nnen, bestehen darin, die Anzahl der engagierten Benutzer durch eine saubere, klare und wirkungsvolle Vision zu erh\u00f6hen.<\/p>\n<p>&#8220; coverflowslider_image=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/image-ad.png&#8220; _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;7137c63f-6986-470d-94fd-9b82e5d934fa&#8220; global_colors_info=&#8220;{}&#8220;][\/dnxte_coverflowslider_child][dnxte_coverflowslider_child coverflowslider_layouts=&#8220;inside-image&#8220; coverflowslider_text=&#8220;Video Ad&#8220; coverflowslider_content=&#8220;<\/p>\n<p>Videos sind der perfekte Weg, um mehr \u00fcber Ihre Marke, Ihr Produkt oder Ihre Dienstleistung zu erz\u00e4hlen. Mit ihrer Bewegung und ihrem Sound ziehen sie die Aufmerksamkeit der Benutzer auf sich. Die L\u00e4nge des Videos und seine Anzeigeorte k\u00f6nnen je nach den angestrebten Zielen variieren.<\/p>\n<p>&#8220; coverflowslider_image=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/video-a.png&#8220; _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;7137c63f-6986-470d-94fd-9b82e5d934fa&#8220; global_colors_info=&#8220;{}&#8220;][\/dnxte_coverflowslider_child][dnxte_coverflowslider_child coverflowslider_layouts=&#8220;inside-image&#8220; coverflowslider_text=&#8220;Carousel Ad&#8220; coverflowslider_content=&#8220;<\/p>\n<p>Damit k\u00f6nnen Sie bis zu 10 verschiedene Bilder oder Videos in einer Anzeige anzeigen. Jedes Bild oder Video kann einen separaten Link haben, der es erm\u00f6glicht, viele verschiedene Produkte anzuzeigen, mehr Informationen zu jedem von ihnen zu geben oder eine Geschichte zwischen den einzelnen Ansichten zu entwickeln.<\/p>\n<p>&#8220; coverflowslider_image=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/carousel-ad.png&#8220; _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;7137c63f-6986-470d-94fd-9b82e5d934fa&#8220; global_colors_info=&#8220;{}&#8220;][\/dnxte_coverflowslider_child][dnxte_coverflowslider_child coverflowslider_layouts=&#8220;inside-image&#8220; coverflowslider_text=&#8220;Collection Ad&#8220; coverflowslider_content=&#8220;<\/p>\n<p>Es ermutigt Benutzer zum Einkaufen, indem es ihnen verschiedene Produkte von der Website \u00fcber einen Produktkatalog auf Instagram zeigt. Komplett f\u00fcr mobile Ger\u00e4te.<\/p>\n<p>&#8220; coverflowslider_image=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/collection-ad.png&#8220; _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;7137c63f-6986-470d-94fd-9b82e5d934fa&#8220; global_colors_info=&#8220;{}&#8220;][\/dnxte_coverflowslider_child][\/dnxte_coverflowslider_parent][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_3,2_3&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; make_equal=&#8220;on&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; admin_label=&#8220;DIE WICHTIGSTEN ARTEN VON WERBUNG AUF INSTAGRAM&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; background_color_gradient_direction=&#8220;145deg&#8220; z_index=&#8220;9&#8243; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|phone&#8220; max_width=&#8220;100%&#8220; max_width_tablet=&#8220;&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|phone&#8220; module_alignment=&#8220;right&#8220; custom_margin=&#8220;||0vh||false|false&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;||||false|false&#8220; custom_padding_tablet=&#8220;&#8220; custom_padding_phone=&#8220;0px|||4vw|false|false&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_one&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_3&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;|||7vw|false|false&#8220; custom_padding_tablet=&#8220;|5vw|||false|false&#8220; custom_padding_phone=&#8220;&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; custom_css_main_element=&#8220;margin-top: auto !important;||margin-bottom: auto !important;&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_image src=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/\u0423\u043f\u0440\u0430\u043b\u0432\u043d\u0438\u0435-\u043d\u0430-\u0440\u0435\u043a\u043b\u0430\u043c\u0430-\u0432-instagram.png&#8220; title_text=&#8220;Management von Instagram-Werbung&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;auto||auto|-17vw|false|false&#8220; custom_margin_tablet=&#8220;auto|10vw|auto|-10vw|false|false&#8220; custom_margin_phone=&#8220;|5vw||-15vw|false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8220;2_3&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;|15vw||10vw|false|false&#8220; custom_padding_tablet=&#8220;|5vw||7vw|false|false&#8220; custom_padding_phone=&#8220;&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; custom_css_main_element=&#8220;margin-top: auto !important;||margin-bottom: auto !important;&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; custom_margin=&#8220;5vh||0px||false|false&#8220; custom_padding=&#8220;||0px|0px||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>DIE WICHTIGSTEN ARTEN VON WERBUNG AUF INSTAGRAM<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;4356f2af-e622-4822-9ff3-b9e69d0f8c10&#8243; link_font=&#8220;||||on|||#0065B3|&#8220; link_text_color=&#8220;#0065B3&#8243; custom_margin=&#8220;1vh||5vh||false|false&#8220; custom_padding=&#8220;||0px|||&#8220; global_colors_info=&#8220;{}&#8220;]Sie k\u00f6nnen auf Instagram sowohl \u00fcber die App als auch \u00fcber Facebook Ads werben.  <a href=\"https:\/\/xplora.bg\/de\/dienstleistungen\/soziale-netzwerke\/facebook\/werbung-auf-facebook\/#objectives\" target=\"_blank\" rel=\"noopener\">Hier<\/a> erf\u00e4hrst du alles \u00fcber die Arten von Anzeigen, die du auf Facebook schalten kannst.<br \/>\nSie k\u00f6nnen \u00fcber die App verschiedene Arten von Anzeigen schalten.[\/et_pb_text][et_pb_accordion _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;08b3549f-86b3-4264-ad74-99ceeef76b98&#8243; width_tablet=&#8220;&#8220; width_phone=&#8220;80%&#8220; width_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_accordion_item title=&#8220;Erreichen Sie neue Menschen&#8220; open=&#8220;on&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;604e4127-44d3-4347-9b59-e5b3af0481e1&#8243; global_colors_info=&#8220;{}&#8220;]Auf diese Weise werben Sie f\u00fcr Ihre Inhalte bei Nutzern, die Ihnen nicht folgen, und erh\u00f6hen Ihre einzigartige Nutzerreichweite. Wenn Sie diese Option w\u00e4hlen, formatiert Instagram Ihren Beitrag automatisch sowohl f\u00fcr den Feed als auch f\u00fcr die Story.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8220;Ihre Direktnachrichten&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;604e4127-44d3-4347-9b59-e5b3af0481e1&#8243; custom_css_toggle_icon=&#8220;content: %22%924c%22;||color: #000 !important;&#8220; global_colors_info=&#8220;{}&#8220; open=&#8220;off&#8220;]Diese Art von &#8222;Ziel&#8220; fordert die Nutzer auf, Ihnen eine Nachricht zu senden. Hier lautet die Aktion\/Aufforderung zur Handlung &#8222;Nachricht senden&#8220;.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8220;Ihre Website&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;604e4127-44d3-4347-9b59-e5b3af0481e1&#8243; global_colors_info=&#8220;{}&#8220; open=&#8220;off&#8220;]Bei dieser Art von &#8222;Ziel&#8220; werden die Nutzer \u00fcber einen sogenannten In-App-Browser auf Ihre Website geleitet. Sie k\u00f6nnen aus einer Liste von verschiedenen Call-to-Actions w\u00e4hlen:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/in-app-browser-call-to-action-options-169x300.png\" width=\"169\" height=\"300\" alt=\"\" class=\"wp-image-338973 alignnone size-medium\" srcset=\"https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/in-app-browser-call-to-action-options-169x300.png 169w, https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/in-app-browser-call-to-action-options.png 288w\" sizes=\"(max-width: 169px) 100vw, 169px\" \/>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8220;Ihr Profil&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;604e4127-44d3-4347-9b59-e5b3af0481e1&#8243; global_colors_info=&#8220;{}&#8220; open=&#8220;off&#8220;]Wenn Sie einen Call-to-Action &#8222;Visit Instagram Profile&#8220; haben m\u00f6chten, m\u00fcssen Sie diese Option ausw\u00e4hlen. Potenziell interessierte Personen k\u00f6nnen Ihr Profil direkt besuchen.[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram ist das sechstbeliebteste und meistgenutzte soziale Netzwerk der Welt mit \u00fcber 2 Milliarden monatlich aktiven Nutzern.<\/p>\n<p>In digitalen Kreisen ist Instagram als die Plattform der Influencer bekannt. Die Zahlen sprechen f\u00fcr sich: Laut einer Omnicore-Studie gibt es weltweit 500.000 aktive Instagram-Influencer-Accounts, und 55,4 % von ihnen nutzen die Accounts f\u00fcr gesponserte Inhalte.<\/p>\n<p>In Bulgarien k\u00f6nnen Sie mit gezielter Instagram-Werbung rund 2 Millionen Profile von Menschen im Alter zwischen 18 und 65+ erreichen. Deshalb ist Instagram-Werbung einer der empfohlenen Kan\u00e4le in Ihrer digitalen Strategie, vor allem, wenn Ihre Zielgruppe in das goldene Milieu der aktiven Verbraucher f\u00e4llt &#8211; also zwischen 17 und 34 Jahre alt ist.<\/p>\n","protected":false},"author":4,"featured_media":356583,"parent":361688,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"class_list":["post-361702","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/pages\/361702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/comments?post=361702"}],"version-history":[{"count":0,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/pages\/361702\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/pages\/361688"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/media\/356583"}],"wp:attachment":[{"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/media?parent=361702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}