{"id":361767,"date":"2022-11-04T10:51:42","date_gmt":"2022-11-04T10:51:42","guid":{"rendered":"https:\/\/xplora.bg\/dienstleistungen\/e-mail-marketing\/"},"modified":"2022-12-14T11:35:50","modified_gmt":"2022-12-14T11:35:50","slug":"e-mail-marketing","status":"publish","type":"page","link":"https:\/\/xplora.bg\/de\/dienstleistungen\/e-mail-marketing\/","title":{"rendered":"E-Mail-Marketing"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;header&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#FFFFFF&#8220; background_enable_video_mp4=&#8220;off&#8220; custom_margin=&#8220;0px||0px||true|false&#8220; custom_padding=&#8220;0px||0px||true|false&#8220; collapsed=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; make_equal=&#8220;on&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#E1E1E1&#8243; 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custom_padding_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; custom_margin=&#8220;10vh||0px||false|false&#8220; custom_margin_tablet=&#8220;0vh||0px||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;||0px|0px||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Warum E-Mail-Marketing-Strategie?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; custom_margin=&#8220;1vh||5vh||false|false&#8220; custom_padding=&#8220;||0px|||&#8220; header_2_font_size_tablet=&#8220;&#8220; header_2_font_size_phone=&#8220;&#8220; header_2_font_size_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Die Aufgabe des E-Mail-Marketings besteht darin, eine Botschaft zu senden, die den Nutzer dazu motiviert, im richtigen Moment zu handeln.<\/p>\n<p>E-Mail-Marketing ist einer der Kan\u00e4le mit dem h\u00f6chsten Return on Investment (ROI). Der Grund daf\u00fcr liegt in dem Gef\u00fchl einer pers\u00f6nlicheren Beziehung, das die Kommunikation \u00fcber diesen Kanal den Nutzern vermittelt. Durch die E-Mail-Kommunikation mit den Verbrauchern baut die Marke eine engere Beziehung zu ihnen auf und begleitet sie auf ihrem Weg zum Verbraucher.<br \/>Eine der wertvollsten Besonderheiten des E-Mail-Marketings als Kanal f\u00fcr Vermarkter ist die Tatsache, dass der Nutzer uns in seinen pers\u00f6nlichen Bereich einl\u00e4sst&#8220;, indem er unsere E-Mail-Inhalte abonniert. Durch den Aufbau einer E-Mail-Marketingstrategie stellen wir sicher, dass jeder Abonnent relevante und interessante Informationen f\u00fcr die Phase der Customer Journey erh\u00e4lt, in der er sich befindet.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;1f17b175-395c-4739-9425-4281b200cfd0&#8243; text_font=&#8220;|800||on|||||&#8220; custom_margin=&#8220;1vh||5vh||false|false&#8220; custom_padding=&#8220;||0px|||&#8220; header_2_font_size_tablet=&#8220;&#8220; header_2_font_size_phone=&#8220;&#8220; header_2_font_size_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;]Um die besten Ergebnisse mit diesem Kanal zu erzielen, m\u00fcssen wir einige Schl\u00fcsselfaktoren beachten:[\/et_pb_text][et_pb_text module_class=&#8220;pa-bullet-list-1&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; custom_margin=&#8220;1vh||5vh||false|false&#8220; custom_padding=&#8220;||0px|||&#8220; header_2_font_size_tablet=&#8220;&#8220; header_2_font_size_phone=&#8220;&#8220; header_2_font_size_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<ul>\n<li>Erstellung und Pflege &#8222;sauberer&#8220; E-Mail-Listen und regelm\u00e4\u00dfige Durchf\u00fchrung von Kampagnen zur Anwerbung neuer Nutzer<\/li>\n<li>Bestimmen Sie die angemessene H\u00e4ufigkeit von E-Mail-Kampagnen<\/li>\n<li>Um die Abonnenten des Newsletters zu segmentieren<\/li>\n<li>Senden von relevanten Inhalten f\u00fcr verschiedene Segmente, die den Anforderungen und Zielen der Marke entsprechen<\/li>\n<li>Daten aus einzelnen E-Mail-Kampagnen zu analysieren und deren Inhalt entsprechend den Bed\u00fcrfnissen der Nutzer zu verbessern<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; custom_margin=&#8220;1vh||5vh||false|false&#8220; custom_padding=&#8220;||0px|||&#8220; header_2_font_size_tablet=&#8220;&#8220; header_2_font_size_phone=&#8220;&#8220; header_2_font_size_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Welche Rolle spielt der Inhalt bei E-Mail-Marketing-Kampagnen?<\/h2>\n<p>Die Inhalte des E-Mail-Marketings sollen die Markenkommunikation bereichern, indem sie dem Verbraucher zus\u00e4tzliche n\u00fctzliche Informationen liefern. Kampagnen in diesem Kanal zeichnen sich durch eine hohe Konversionsrate aus, zu deren Erreichung die Inhalte eine wichtige Rolle spielen. Die Gr\u00fcnde daf\u00fcr sind folgende:<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_5,1_5,1_5,1_5,1_5&#8243; use_custom_gutter=&#8220;on&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; admin_label=&#8220;Warum auf Facebook werben?&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;&#8220; width_last_edited=&#8220;on|tablet&#8220; max_width=&#8220;none&#8220; custom_padding=&#8220;|17vw|0px|7vw|false|false&#8220; custom_padding_tablet=&#8220;&#8220; custom_padding_phone=&#8220;|||11vw|false|false&#8220; pac_drh_column_numbers_tablet=&#8220;pac_drh_tab_col_one&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_one&#8220; collapsed=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_5&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_blurb image=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/Email_icon_1.png&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;12741955-a5da-4eff-bef4-0dafe83dc1da&#8220; global_colors_info=&#8220;{}&#8220;]Der Kanal selbst impliziert eine st\u00e4rkere Aufmerksamkeit seitens des Nutzers, was darauf zur\u00fcckzuf\u00fchren ist, dass im Moment des Kontakts mit dem Inhalt keine anderen Marken zu sehen sind.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8220;1_5&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_blurb image=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/Email_icon_2.png&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;12741955-a5da-4eff-bef4-0dafe83dc1da&#8220; custom_margin_tablet=&#8220;||5vh||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;]Durch den richtigen Tonfall k\u00f6nnen Sie die Distanz zwischen der Marke und dem Verbraucher verk\u00fcrzen[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8220;1_5&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_blurb image=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/Email_icon_3-1.png&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;12741955-a5da-4eff-bef4-0dafe83dc1da&#8220; custom_margin_tablet=&#8220;||5vh||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;]Der richtige visuelle Inhalt in einer E-Mail macht es dem Nutzer leicht und schnell, die Informationen zu erfassen.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8220;1_5&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_blurb image=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/Email_icon_4.png&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;12741955-a5da-4eff-bef4-0dafe83dc1da&#8220; custom_margin_tablet=&#8220;||5vh||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;]Die Wahl der richtigen CTA-Buttons und Navigatoren in einer E-Mail-Kampagne lenkt die Aufmerksamkeit der Verbraucher erfolgreich auf den Inhalt und motiviert zu leicht messbaren Aktionen.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8220;1_5&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_blurb image=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/Email_icon_5.png&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;12741955-a5da-4eff-bef4-0dafe83dc1da&#8220; custom_margin_tablet=&#8220;||5vh||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;]Das Format erm\u00f6glicht den Einsatz von Storytelling-Techniken, die dem Nutzer helfen, sich an den Inhalt und die Kernbotschaften der Marke zu erinnern.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|tablet&#8220; admin_label=&#8220;Warum auf Facebook werben?&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; background_color_gradient_direction=&#8220;145deg&#8220; z_index=&#8220;9&#8243; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|tablet&#8220; max_width=&#8220;none&#8220; max_width_tablet=&#8220;&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|phone&#8220; module_alignment=&#8220;right&#8220; custom_margin=&#8220;||0vh||false|false&#8220; custom_margin_tablet=&#8220;0px||||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;10vh||||false|false&#8220; custom_padding_tablet=&#8220;0px|5vw||0px|false|false&#8220; custom_padding_phone=&#8220;0px|||4vw|false|false&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_two&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;|15vw||7vw|false|false&#8220; custom_padding_tablet=&#8220;|0vw||7vw|false|false&#8220; custom_padding_phone=&#8220;&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;1f17b175-395c-4739-9425-4281b200cfd0&#8243; text_font=&#8220;|800||on|||||&#8220; custom_margin=&#8220;1vh||5vh||false|false&#8220; custom_padding=&#8220;||0px|||&#8220; header_2_font_size_tablet=&#8220;&#8220; header_2_font_size_phone=&#8220;&#8220; header_2_font_size_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;]In den letzten Jahren gab es mehrere Trends, die die Entwicklung von visuellen Elementen im E-Mail-Marketingkanal bestimmen. Id:[\/et_pb_text][et_pb_text module_class=&#8220;pa-bullet-list-1&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; custom_margin=&#8220;1vh||5vh||false|false&#8220; custom_padding=&#8220;||0px|||&#8220; header_2_font_size_tablet=&#8220;&#8220; header_2_font_size_phone=&#8220;&#8220; header_2_font_size_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<ul>\n<li>Erstellung vollst\u00e4ndig angepasster Vorlagen f\u00fcr Mailings<\/li>\n<li>Hinzuf\u00fcgen visueller Elemente &#8211; Emoticons, Bilder, Videos, Gifs<\/li>\n<li>Automatisierungen erstellen<\/li>\n<li>Verwendung visueller Elemente wie CTAs, um die Aufmerksamkeit des Nutzers an den richtigen Stellen zu lenken<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;3_5,2_5&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; make_equal=&#8220;on&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; admin_label=&#8220;Welche Dienstleistungen umfasst die Facebook-Werbung?&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; background_color_gradient_direction=&#8220;145deg&#8220; z_index=&#8220;9&#8243; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|phone&#8220; max_width=&#8220;100%&#8220; max_width_tablet=&#8220;&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|phone&#8220; module_alignment=&#8220;right&#8220; custom_margin=&#8220;||0vh||false|false&#8220; custom_margin_tablet=&#8220;0px||||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;||||false|false&#8220; custom_padding_tablet=&#8220;0px||0px|7vw|false|false&#8220; custom_padding_phone=&#8220;0px|||4vw|false|false&#8220; pac_drh_enable_stacking=&#8220;pac_drh_stack_row pac_drh_stack_tab_mob&#8220; pac_drh_column_numbers_tablet=&#8220;pac_drh_tab_col_one&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_one&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;off|tablet&#8220;][et_pb_column type=&#8220;3_5&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;|5vw||7vw|false|false&#8220; custom_padding_tablet=&#8220;|5vw|0px|0vw|false|false&#8220; custom_padding_phone=&#8220;|||7vw|false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; pac_drh_add_staking_order_tab=&#8220;pac_drh_order_tab_two&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_two&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;on|tablet&#8220; custom_css_main_element_tablet=&#8220;margin-bottom: -5vh !important;||margin-left:0 !important;&#8220; custom_css_main_element_phone=&#8220;margin-bottom: -5vh !important;||margin-left:0 !important;&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; width=&#8220;60vw&#8220; width_tablet=&#8220;&#8220; width_phone=&#8220;&#8220; width_last_edited=&#8220;on|desktop&#8220; custom_margin=&#8220;5vh||0px||false|false&#8220; custom_padding=&#8220;||0px|0px||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Welche Erfahrungen haben wir mit E-Mail-Marketing-Kampagnen?<\/h2>\n<p>[\/et_pb_text][et_pb_text module_class=&#8220;pa-bullet-list-1&#8243; _builder_version=&#8220;4.17.4&#8243; _module_preset=&#8220;4356f2af-e622-4822-9ff3-b9e69d0f8c10&#8243; custom_margin=&#8220;1vh||5vh||false|false&#8220; custom_margin_tablet=&#8220;1vh||0vh||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;||0px|||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>F\u00fcr einige unserer Kunden erstellen und pflegen wir E-Mail-Marketingkonten, oft zus\u00e4tzlich zu anderen Werbekan\u00e4len. Auf diese Weise schaffen wir eine 360-Grad-Komposition der Kommunikation mit dem Publikum, die es dem Vermarkter erm\u00f6glicht, je nach Interaktion der verschiedenen Kan\u00e4le die richtigen Botschaften an den Verbraucher zu senden. Um diese komplette Runde der Markenkommunikation zu erreichen, f\u00fchren wir eine umfassende E-Mail-Marketingstrategie durch, die Planung und Erstellung, Ausf\u00fchrung, Analyse und Verbesserung umfasst.<\/p>\n<p>Wir betreuen E-Mail-Marketingkan\u00e4le f\u00fcr Marken aus den Bereichen FMCG, Einzelhandel, Finanzen und B2B und entwickeln f\u00fcr jedes Unternehmen eine individuelle Strategie und Taktik.<\/p>\n<h3>Mailchimp-Partner<\/h3>\n<p>Xplora ist eines der beiden bulgarischen Unternehmen, die offizielle Partner von Mailchimp sind. Unternehmen, die ein Mailchimp Partner Badge haben, m\u00fcssen eine Reihe von Anforderungen erf\u00fcllen. Zu den Bedingungen geh\u00f6rt, wie viele aktive bezahlte Kampagnen sich im Konto entwickelt haben und ob das Team des Unternehmens von der Mailchimp-Akademie zertifiziert ist. Dieser Partnerstatus erm\u00f6glicht es uns, verschiedene Vorteile gegen\u00fcber anderen Agenturen mit E-Mail-Marketing-Dienstleistungen zu genie\u00dfen. Mit diesen zus\u00e4tzlichen Kenntnissen und F\u00e4higkeiten schaffen wir einen Mehrwert f\u00fcr unsere Kunden.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2021\/11\/Loga-sertifikati_Mailchimp-300x192.png\" width=\"300\" height=\"192\" alt=\"\" class=\"wp-image-345030 alignnone size-medium\"><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;2_5&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;||||false|false&#8220; custom_padding_tablet=&#8220;||0px|5vw|false|false&#8220; custom_padding_phone=&#8220;|0px||7vw|false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; custom_css_main_element=&#8220;margin-top:auto;||margin-bottom:auto;&#8220; pac_drh_add_staking_order_tab=&#8220;pac_drh_order_tab_one&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_one&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_image src=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/08\/\u043d\u0430\u0448\u0438\u0442\u0435-\u0442\u0435\u043a\u0443\u0449\u0438-\u043a\u043b\u0438\u0435\u043d\u0442\u0438-1.webp&#8220; title_text=&#8220;unsere derzeitigen Kunden&#8220; align=&#8220;right&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; width_tablet=&#8220;70vw&#8220; width_phone=&#8220;&#8220; width_last_edited=&#8220;on|tablet&#8220; custom_margin=&#8220;||||false|false&#8220; custom_padding=&#8220;|||10vw|false|false&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Services&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; use_background_color_gradient=&#8220;on&#8220; background_color_gradient_direction=&#8220;145deg&#8220; background_color_gradient_stops=&#8220;#8bc43f 15%|#0065b3 85%&#8220; background_color_gradient_start=&#8220;#8bc43f&#8220; background_color_gradient_start_position=&#8220;15%&#8220; background_color_gradient_end=&#8220;#0065b3&#8243; background_color_gradient_end_position=&#8220;85%&#8220; background_enable_video_mp4=&#8220;off&#8220; width=&#8220;80vw&#8220; module_alignment=&#8220;left&#8220; custom_margin=&#8220;20vh||10vh||false|false&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;10vh||10vh||false|false&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;0px||0px||true|false&#8220; box_shadow_style=&#8220;preset2&#8243; box_shadow_horizontal=&#8220;40px&#8220; box_shadow_vertical=&#8220;40px&#8220; box_shadow_blur=&#8220;30px&#8220; box_shadow_color=&#8220;rgba(0,0,0,0.2)&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;3_5,2_5&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; make_equal=&#8220;on&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; admin_label=&#8220;Welche Dienstleistungen umfasst die Facebook-Werbung?&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; 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_module_preset=&#8220;default&#8220; custom_padding=&#8220;||||false|false&#8220; custom_padding_tablet=&#8220;||0px|5vw|false|false&#8220; custom_padding_phone=&#8220;|0px||7vw|false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; custom_css_main_element=&#8220;margin-top:auto;||margin-bottom:auto;&#8220; pac_drh_add_staking_order_tab=&#8220;pac_drh_order_tab_one&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_one&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_3,1_3,1_3&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;2&#8243; make_equal=&#8220;on&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; admin_label=&#8220;Welche Dienstleistungen umfasst die Facebook-Werbung?&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; background_color_gradient_direction=&#8220;145deg&#8220; z_index=&#8220;9&#8243; width=&#8220;90vw&#8220; 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custom_padding_tablet=&#8220;|5vw|0px|0vw|false|false&#8220; custom_padding_phone=&#8220;|||7vw|false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; pac_drh_add_staking_order_tab=&#8220;pac_drh_order_tab_two&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_two&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;on|tablet&#8220; custom_css_main_element_tablet=&#8220;margin-bottom: -5vh !important;||margin-left:0 !important;&#8220; custom_css_main_element_phone=&#8220;margin-bottom: -5vh !important;||margin-left:0 !important;&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; custom_margin=&#8220;5vh||0px||false|false&#8220; custom_padding=&#8220;||0px|0px||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h3>Welche Schritte sind bei der Erstellung und Verwaltung von E-Mail-Marketingkampagnen erforderlich?<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_3,1_3,1_3&#8243; 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hover_enabled=&#8220;0&#8243; header_font_size_tablet=&#8220;2.5vw&#8220; header_font_size_phone=&#8220;5vw&#8220; header_font_size_last_edited=&#8220;on|phone&#8220; body_font_size_tablet=&#8220;2vw&#8220; body_font_size_phone=&#8220;4vw&#8220; body_font_size_last_edited=&#8220;on|desktop&#8220; badge_font_size_tablet=&#8220;2vw&#8220; badge_font_size_phone=&#8220;4vw&#8220; badge_font_size_last_edited=&#8220;on|phone&#8220; module_alignment_tablet=&#8220;center&#8220; module_alignment_phone=&#8220;right&#8220; module_alignment_last_edited=&#8220;on|tablet&#8220; border_radii_badge_style=&#8220;on|0%|0%|0%|0%&#8220; border_style_all_badge_style=&#8220;none&#8220; border_color_all_circle_style=&#8220;#ededed&#8220; global_colors_info=&#8220;{}&#8220; dnxte_direction_angle__hover_enabled=&#8220;off|desktop&#8220; sticky_enabled=&#8220;0&#8243;][\/dnxte_step_flow][et_pb_code _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.step-3 {<!-- [et_pb_line_break_holder] -->\t-webkit-animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->\t        animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->    -webkit-animation-delay: 2s;<!-- [et_pb_line_break_holder] -->  animation-delay: 2s;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  \/* ----------------------------------------------<!-- [et_pb_line_break_holder] --> * Generated by Animista on 2021-7-7 10:17:28<!-- [et_pb_line_break_holder] --> * Licensed under FreeBSD License.<!-- [et_pb_line_break_holder] --> * See http:\/\/animista.net\/license for more info. <!-- [et_pb_line_break_holder] --> * w: http:\/\/animista.net, t: @cssanimista<!-- [et_pb_line_break_holder] --> * ---------------------------------------------- *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/**<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> * animation scale-up-center<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> *\/<!-- [et_pb_line_break_holder] -->@-webkit-keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_3,1_3,1_3&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; disabled_on=&#8220;off|off|off&#8220; admin_label=&#8220;Schritte 4-6  &#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;10vh||||false|false&#8220; custom_margin_tablet=&#8220;0vh||||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;0px||||false|false&#8220; pac_drh_enable_stacking=&#8220;pac_drh_stack_row pac_drh_stack_tab_mob&#8220; pac_drh_column_numbers_tablet=&#8220;pac_drh_tab_col_one&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_one&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_3&#8243; module_class=&#8220;step-6-desktop&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;50px|14vw|50px||true|false&#8220; pac_drh_add_staking_order_tab=&#8220;pac_drh_order_tab_three&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_three&#8220; global_colors_info=&#8220;{}&#8220; background__hover_enabled=&#8220;off|desktop&#8220;][dnxte_step_flow dnxte_use_image=&#8220;on&#8220; dnxte_badge_image=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/07\/6.png&#8220; dnxte_stepflow_alignment=&#8220;center&#8220; dnxte_stepflow_description=&#8220;<\/p>\n<p>Kampagnenanalyse<\/p>\n<p>&#8220; dnxte_use_direction=&#8220;off&#8220; dnxte_badge_bg_color=&#8220;#0065B3&#8243; dnxte_circle_size=&#8220;50px&#8220; dnxte_circle_bg_color=&#8220;#ffffff&#8220; dnxte_circle_color=&#8220;#0065B3&#8243; dnxte_image_size=&#8220;40px&#8220; dnxte_badge_padding=&#8220;10px|10px|10px|10px|true|true&#8220; dnxte_badge_margin=&#8220;||||false|false&#8220; dnxte_circle_padding=&#8220;3vh|3vh|3vh|3vh|true|true&#8220; dnxte_circle_margin_tablet=&#8220;4vh||||false|false&#8220; dnxte_circle_margin_phone=&#8220;12vh||||false|false&#8220; dnxte_circle_margin_last_edited=&#8220;on|tablet&#8220; admin_label=&#8220;6&#8243; _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;default&#8220; header_font=&#8220;|||on|||||&#8220; header_text_color=&#8220;#FFFFFF&#8220; header_font_size=&#8220;1.3vw&#8220; header_line_height=&#8220;1.1em&#8220; body_font=&#8220;|300|||||||&#8220; body_text_color=&#8220;#FFFFFF&#8220; body_font_size=&#8220;1vw&#8220; body_line_height=&#8220;1.1em&#8220; width_tablet=&#8220;50%&#8220; width_phone=&#8220;80%&#8220; width_last_edited=&#8220;on|phone&#8220; hover_enabled=&#8220;0&#8243; header_font_size_tablet=&#8220;2.5vw&#8220; header_font_size_phone=&#8220;5vw&#8220; header_font_size_last_edited=&#8220;on|phone&#8220; body_font_size_tablet=&#8220;2vw&#8220; body_font_size_phone=&#8220;4vw&#8220; body_font_size_last_edited=&#8220;on|desktop&#8220; badge_font_size_tablet=&#8220;2vw&#8220; badge_font_size_phone=&#8220;4vw&#8220; badge_font_size_last_edited=&#8220;on|phone&#8220; module_alignment_tablet=&#8220;center&#8220; module_alignment_phone=&#8220;right&#8220; module_alignment_last_edited=&#8220;on|tablet&#8220; border_radii_badge_style=&#8220;on|50%|50%|50%|50%&#8220; border_color_all_circle_style=&#8220;#ededed&#8220; global_colors_info=&#8220;{}&#8220; dnxte_direction_angle__hover_enabled=&#8220;off|desktop&#8220; sticky_enabled=&#8220;0&#8243;][\/dnxte_step_flow][et_pb_code _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.step-6-desktop {<!-- [et_pb_line_break_holder] -->\t-webkit-animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->\t        animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->    -webkit-animation-delay: 6s;<!-- [et_pb_line_break_holder] -->  animation-delay: 6s;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  \/* ----------------------------------------------<!-- [et_pb_line_break_holder] --> * Generated by Animista on 2021-7-7 10:17:28<!-- [et_pb_line_break_holder] --> * Licensed under FreeBSD License.<!-- [et_pb_line_break_holder] --> * See http:\/\/animista.net\/license for more info. <!-- [et_pb_line_break_holder] --> * w: http:\/\/animista.net, t: @cssanimista<!-- [et_pb_line_break_holder] --> * ---------------------------------------------- *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/**<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> * animation scale-up-center<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> *\/<!-- [et_pb_line_break_holder] -->@-webkit-keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; module_class=&#8220;step-5-desktop&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;50px|14vw|50px||true|false&#8220; pac_drh_add_staking_order_tab=&#8220;pac_drh_order_tab_two&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_two&#8220; global_colors_info=&#8220;{}&#8220; background__hover_enabled=&#8220;off|desktop&#8220;][dnxte_step_flow dnxte_use_image=&#8220;on&#8220; dnxte_badge_image=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/07\/5.png&#8220; dnxte_stepflow_alignment=&#8220;center&#8220; dnxte_stepflow_description=&#8220;<\/p>\n<p>W\u00e4hlen Sie den richtigen Zeitpunkt zum Senden und Starten der Kampagne<\/p>\n<p>&#8220; dnxte_direction_style=&#8220;solid&#8220; dnxte_direction_color=&#8220;#FFFFFF&#8220; dnxte_direction_angle=&#8220;180&#8243; dnxte_direction_offsettop=&#8220;68px&#8220; dnxte_direction_offsetleft=&#8220;-30%&#8220; dnxte_badge_bg_color=&#8220;#0065B3&#8243; dnxte_circle_size=&#8220;50px&#8220; dnxte_circle_bg_color=&#8220;#ffffff&#8220; dnxte_circle_color=&#8220;#0065B3&#8243; dnxte_image_size=&#8220;40px&#8220; dnxte_badge_padding=&#8220;10px|10px|10px|10px|true|true&#8220; dnxte_badge_margin=&#8220;||||false|false&#8220; dnxte_circle_padding=&#8220;3vh|3vh|3vh|3vh|true|true&#8220; dnxte_direction_angle_tablet=&#8220;90&#8243; dnxte_direction_angle_phone=&#8220;&#8220; dnxte_direction_angle_last_edited=&#8220;on|tablet&#8220; dnxte_direction_offsettop_tablet=&#8220;10vh&#8220; dnxte_direction_offsettop_phone=&#8220;20vh&#8220; dnxte_direction_offsettop_last_edited=&#8220;on|tablet&#8220; dnxte_direction_offsetleft_tablet=&#8220;45%&#8220; dnxte_direction_offsetleft_phone=&#8220;50px&#8220; dnxte_direction_offsetleft_last_edited=&#8220;on|tablet&#8220; dnxte_circle_margin_tablet=&#8220;7vh||||false|false&#8220; dnxte_circle_margin_phone=&#8220;&#8220; dnxte_circle_margin_last_edited=&#8220;on|tablet&#8220; admin_label=&#8220;5&#8243; _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;default&#8220; header_font=&#8220;|||on|||||&#8220; header_text_color=&#8220;#FFFFFF&#8220; header_font_size=&#8220;1.3vw&#8220; header_line_height=&#8220;1.1em&#8220; body_font=&#8220;|300|||||||&#8220; body_text_color=&#8220;#FFFFFF&#8220; body_font_size=&#8220;1vw&#8220; body_line_height=&#8220;1.1em&#8220; width_tablet=&#8220;50%&#8220; width_phone=&#8220;80%&#8220; width_last_edited=&#8220;on|tablet&#8220; hover_enabled=&#8220;0&#8243; header_font_size_tablet=&#8220;2.5vw&#8220; header_font_size_phone=&#8220;5vw&#8220; header_font_size_last_edited=&#8220;on|phone&#8220; body_font_size_tablet=&#8220;2vw&#8220; body_font_size_phone=&#8220;4vw&#8220; body_font_size_last_edited=&#8220;on|desktop&#8220; badge_font_size_tablet=&#8220;2vw&#8220; badge_font_size_phone=&#8220;4vw&#8220; badge_font_size_last_edited=&#8220;on|phone&#8220; module_alignment_tablet=&#8220;center&#8220; module_alignment_phone=&#8220;right&#8220; module_alignment_last_edited=&#8220;on|tablet&#8220; border_radii_badge_style=&#8220;on|50%|50%|50%|50%&#8220; border_color_all_circle_style=&#8220;#ededed&#8220; global_colors_info=&#8220;{}&#8220; dnxte_direction_angle__hover_enabled=&#8220;off|desktop&#8220; dnxte_circle_margin__hover_enabled=&#8220;off|desktop&#8220; sticky_enabled=&#8220;0&#8243;][\/dnxte_step_flow][et_pb_code _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.step-5-desktop {<!-- [et_pb_line_break_holder] -->\t-webkit-animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->\t        animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->    -webkit-animation-delay: 5s;<!-- [et_pb_line_break_holder] -->  animation-delay: 5s;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  \/* ----------------------------------------------<!-- [et_pb_line_break_holder] --> * Generated by Animista on 2021-7-7 10:17:28<!-- [et_pb_line_break_holder] --> * Licensed under FreeBSD License.<!-- [et_pb_line_break_holder] --> * See http:\/\/animista.net\/license for more info. <!-- [et_pb_line_break_holder] --> * w: http:\/\/animista.net, t: @cssanimista<!-- [et_pb_line_break_holder] --> * ---------------------------------------------- *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/**<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> * animation scale-up-center<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> *\/<!-- [et_pb_line_break_holder] -->@-webkit-keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8220;1_3&#8243; 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custom_padding=&#8220;||0px|0px||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Welche Ziele k\u00f6nnen Sie mit E-Mail-Marketingkampagnen erreichen?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;4356f2af-e622-4822-9ff3-b9e69d0f8c10&#8243; custom_margin=&#8220;1vh||5vh||false|false&#8220; custom_padding=&#8220;||0px|||&#8220; global_colors_info=&#8220;{}&#8220;]E-Mail-Marketing kann in jeder Phase der Customer Journey eingesetzt werden und in verschiedenen Phasen der Consumer Journey einen Mehrwert bieten. Unsere Aufgabe als Vermarkter ist es, die Phase zu bestimmen, in der sich jeder Verbraucher befindet, und relevante Inhalte zu erstellen und zu liefern, die unsere Ziele erf\u00fcllen.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|tablet&#8220; admin_label=&#8220;Warum auf Facebook werben?&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; background_color_gradient_direction=&#8220;145deg&#8220; z_index=&#8220;9&#8243; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|tablet&#8220; max_width=&#8220;none&#8220; max_width_tablet=&#8220;&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|phone&#8220; module_alignment=&#8220;right&#8220; custom_margin=&#8220;||0vh||false|false&#8220; custom_margin_tablet=&#8220;0px||||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;||||false|false&#8220; custom_padding_tablet=&#8220;0px|5vw||0px|false|false&#8220; custom_padding_phone=&#8220;0px|||4vw|false|false&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_two&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;|15vw||7vw|false|false&#8220; custom_padding_tablet=&#8220;|0vw||7vw|false|false&#8220; custom_padding_phone=&#8220;&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; width=&#8220;70vw&#8220; custom_margin=&#8220;5vh||0px||false|false&#8220; custom_padding=&#8220;||0px|0px||&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<h3>Sensibilisierungsphase<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; custom_margin=&#8220;1vh||5vh||false|false&#8220; custom_padding=&#8220;||0px|||&#8220; global_colors_info=&#8220;{}&#8220;]Wenn sich der Nutzer in der Awareness-Phase befindet, nutzen wir Inhalte, um ihn mit der Marke und ihren Vorteilen vertraut zu machen. Die Erstellung einer Automatisierung wie Welcome Sequences eignet sich hervorragend f\u00fcr diesen Zweck, da wir in wenigen aufeinanderfolgenden E-Mails mehr \u00fcber die Marke und ihre Kultur, das Produkt oder die Dienstleistung, die sie anbietet, und die Vorteile erz\u00e4hlen k\u00f6nnen.[\/et_pb_text][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; width=&#8220;70vw&#8220; custom_margin=&#8220;5vh||0px||false|false&#8220; custom_padding=&#8220;||0px|0px||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h3>\u00dcberlegungsphase<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; custom_margin=&#8220;1vh||5vh||false|false&#8220; custom_padding=&#8220;||0px|||&#8220; global_colors_info=&#8220;{}&#8220;]In der \u00dcberlegungsphase haben wir den Vorteil, dass wir ein pers\u00f6nlicheres Gespr\u00e4ch mit dem Nutzer f\u00fchren k\u00f6nnen. In dieser Phase verwenden wir Vorlagen, um dem Kunden unsere Produkte oder Dienstleistungen n\u00e4her zu erl\u00e4utern, die Vorteile der Marke darzustellen und seine Bedenken zu entkr\u00e4ften. Hier k\u00f6nnen wir zus\u00e4tzlich zu den Vorteilen der Marke auch Nutzerbewertungen einbeziehen, um das Gesagte zu untermauern.[\/et_pb_text][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; width=&#8220;70vw&#8220; custom_margin=&#8220;5vh||0px||false|false&#8220; custom_padding=&#8220;||0px|0px||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h3>Kaufphase<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; custom_margin=&#8220;1vh||5vh||false|false&#8220; custom_padding=&#8220;||0px|||&#8220; global_colors_info=&#8220;{}&#8220;]Wenn wir bis hierher gut gearbeitet haben, kommt der Nutzer nun in die beliebteste Phase eines jeden Gesch\u00e4fts, n\u00e4mlich die Kaufphase. In dieser Phase m\u00fcssen wir sicherstellen, dass wir dem Nutzer die relevantesten Produkte, Dienstleistungen und Angebote anbieten. Hier ist es sehr wichtig, die Extrameile zu gehen und dem Nutzer zu helfen, unser Kunde zu werden. Dazu eignen sich Werbekampagnen, Rankings von Top-Produkten und die Anzeige von Kundenrezensionen.[\/et_pb_text][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; width=&#8220;70vw&#8220; custom_margin=&#8220;5vh||0px||false|false&#8220; custom_padding=&#8220;||0px|0px||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h3>Loyalit\u00e4t&nbsp;<\/h3>\n<p>[\/et_pb_text][et_pb_text module_class=&#8220;pa-bullet-list-1&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; custom_margin=&#8220;1vh||5vh||false|false&#8220; custom_padding=&#8220;||0px|||&#8220; global_colors_info=&#8220;{}&#8220;]F\u00fcr diejenigen, die behaupten, E-Mail-Marketing sei kein brauchbarer Kanal, enden die Phasen in der Regel dort. Die n\u00e4chste Phase, die Loyalit\u00e4tsphase, erm\u00f6glicht es der Marke, die bereits aufgebaute Beziehung zu pflegen. In dieser Phase k\u00f6nnen wir:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Wir informieren den Kunden \u00fcber unsere neuen Produkte und Dienstleistungen<\/li>\n<li>Wir wollen sein Feedback<\/li>\n<li>F\u00fcr die Empfehlung eines Freundes motivieren<\/li>\n<li>Wir f\u00f6rdern neue Bestellungen, indem wir sie in ein Treueprogramm aufnehmen<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text quote_border_color=&#8220;#8BC43F&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<blockquote><p>Die Rolle des E-Mail-Marketings besteht darin, die Erfahrung des Verbrauchers mit der Markenkommunikation weiter zu personalisieren, indem relevante und personalisierte Informationen verwendet werden, um den Verbraucher anzusprechen. All dies geschieht innerhalb eines gemeinsamen Kommunikationsrahmens in Verbindung mit den anderen Kan\u00e4len, um einen reibungslosen \u00dcbergang durch jeden Schritt der User Journey zu erm\u00f6glichen.<\/p><\/blockquote>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Section&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;RGBA(0,0,0,0)&#8220; background_enable_video_mp4=&#8220;off&#8220; z_index=&#8220;10&#8243; width=&#8220;90vw&#8220; module_alignment=&#8220;right&#8220; custom_margin=&#8220;0px||0vh||false|false&#8220; custom_margin_tablet=&#8220;-10vh||-10vh||true|false&#8220; custom_margin_phone=&#8220;-10vh||0vh||false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;0px||0px||true|false&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|tablet&#8220; admin_label=&#8220;Warum auf Facebook werben?&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;RGBA(0,0,0,0)&#8220; background_color_gradient_direction=&#8220;145deg&#8220; z_index=&#8220;9&#8243; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|tablet&#8220; max_width=&#8220;none&#8220; max_width_tablet=&#8220;&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|phone&#8220; module_alignment=&#8220;right&#8220; custom_margin=&#8220;-10vh||0vh||false|false&#8220; custom_margin_tablet=&#8220;0px||||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;||||false|false&#8220; custom_padding_tablet=&#8220;0px|5vw||0px|false|false&#8220; custom_padding_phone=&#8220;0px|||7vw|false|false&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_two&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;|15vw||7vw|false|false&#8220; custom_padding_tablet=&#8220;|0vw||7vw|false|false&#8220; custom_padding_phone=&#8220;|||0vw|false|false&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;default&#8220; link_font=&#8220;||||on|||#FFFFFF|&#8220; link_text_color=&#8220;#FFFFFF&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;|-5vw||5vw|false|false&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n\n            <section class=\"splide buttonblue\" aria-label=\"\" id=\"first\">\n                <div class=\"splide__track\">\n                        <ul class=\"splide__list\">\n        \n                    <\/ul>\n                <\/div>\n            <\/section>\n        \n            <script>\n                document.addEventListener( \"DOMContentLoaded\", function () {\n                    new Splide(\"#first\", {\n                        perPage: 3,\n                        perMove: 1,\n                        autoHeight: 1,\n                        arrows: 0,\n                        rewind: 0,\n                        lazyLoad: 0,\n                        gap: \"5rem\",\n\t\t\t\t\t\tinterval: \"4000\",\n                        autoplay: 1,\n                        start: 0,\n                        focus: 0\n                    }).mount();\n                });\n            <\/script>\n        \n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die E-Mail-Marketing-Kommunikation erm\u00f6glicht es Unternehmen, ihre Beziehungen zu den Verbrauchern aufzubauen, zu entwickeln und zu vertiefen. F\u00fcr die Menschen ist die E-Mail ein privater Raum, in den sie ausgew\u00e4hlte Marken je nach dem Wert, den sie erhalten, hineinlassen. Dies erm\u00f6glicht es den Vermarktern, pers\u00f6nlicher und direkter zu kommunizieren und den Verbrauchern eine pers\u00f6nlichere Kommunikation zu bieten. Dar\u00fcber hinaus gibt das E-Mail-Marketing dem Verbraucher die M\u00f6glichkeit, einen tieferen Einblick in die Werte des Unternehmens zu gewinnen und sich als wesentlicher Teil der Gemeinschaft zu f\u00fchlen, die um die Marke herum aufgebaut wird.  <\/p>\n","protected":false},"author":1,"featured_media":356630,"parent":361524,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"class_list":["post-361767","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/pages\/361767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/comments?post=361767"}],"version-history":[{"count":0,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/pages\/361767\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/pages\/361524"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/media\/356630"}],"wp:attachment":[{"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/media?parent=361767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}