{"id":361776,"date":"2022-11-04T10:59:19","date_gmt":"2022-11-04T10:59:19","guid":{"rendered":"https:\/\/xplora.bg\/dienstleistungen\/unternehmensschulungen-und-kurse-digitales-marketing\/kurse-fuer-digitales-marketing\/"},"modified":"2022-12-14T12:23:49","modified_gmt":"2022-12-14T12:23:49","slug":"kurse-fuer-digitales-marketing","status":"publish","type":"page","link":"https:\/\/xplora.bg\/de\/dienstleistungen\/unternehmensschulungen-und-kurse-digitales-marketing\/kurse-fuer-digitales-marketing\/","title":{"rendered":"Kurse f\u00fcr digitales Marketing"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;header&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#FFFFFF&#8220; background_enable_video_mp4=&#8220;off&#8220; custom_margin=&#8220;0px||0px||true|false&#8220; custom_padding=&#8220;0px||0px||true|false&#8220; collapsed=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; make_equal=&#8220;on&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#E1E1E1&#8243; background_enable_image=&#8220;off&#8220; z_index=&#8220;2&#8243; width=&#8220;100%&#8220; max_width=&#8220;100%&#8220; custom_margin=&#8220;-1px||0px||false|false&#8220; custom_padding=&#8220;30vh||0px||false|false&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_one&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; module_class=&#8220;first-column&#8220; disabled_on=&#8220;off|off|off&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; background_enable_video_mp4=&#8220;off&#8220; custom_padding=&#8220;|||17%|false|false&#8220; custom_padding_tablet=&#8220;0px||||false|false&#8220; custom_padding_phone=&#8220;0px|0vw||20vw|false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; background_last_edited=&#8220;on|phone&#8220; background_enable_video_mp4_phone=&#8220;off&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_one&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;off|phone&#8220; custom_css_main_element_phone=&#8220;width:20% !important;&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; _dynamic_attributes=&#8220;content&#8220; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; width=&#8220;70vw&#8220; width_tablet=&#8220;60vw&#8220; width_phone=&#8220;60vw&#8220; width_last_edited=&#8220;on|desktop&#8220; custom_margin=&#8220;||5vh||false|false&#8220; custom_margin_tablet=&#8220;||15vh||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiY3VzdG9tX21ldGFfdGl0bGUiLCJzZXR0aW5ncyI6eyJiZWZvcmUiOiI8aDE+IiwiYWZ0ZXIiOiI8L2gxPiIsImVuYWJsZV9odG1sIjoib2ZmIn19@[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_4,3_4&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; make_equal=&#8220;on&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; disabled_on=&#8220;on|on|off&#8220; admin_label=&#8220;Blue square de&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#E1E1E1&#8243; background_color_gradient_direction=&#8220;145deg&#8220; z_index=&#8220;11&#8243; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|phone&#8220; max_width=&#8220;100%&#8220; max_width_tablet=&#8220;&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|phone&#8220; module_alignment=&#8220;right&#8220; custom_margin=&#8220;||0vh||false|false&#8220; custom_margin_tablet=&#8220;&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;0px||0px||false|false&#8220; custom_padding_tablet=&#8220;&#8220; custom_padding_phone=&#8220;0px||||false|false&#8220; pac_drh_column_numbers_tablet=&#8220;pac_drh_tab_col_two&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_two&#8220; collapsed=&#8220;on&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_4&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;||||false|false&#8220; custom_padding_tablet=&#8220;|5vw|||false|false&#8220; custom_padding_phone=&#8220;&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; custom_css_main_element=&#8220;margin-top: auto !important;||margin-bottom: auto !important;&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_divider _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; use_background_color_gradient=&#8220;on&#8220; background_color_gradient_direction=&#8220;135deg&#8220; background_color_gradient_stops=&#8220;#faa41b -30-30%|#ec028a 40%&#8220; background_color_gradient_start=&#8220;#faa41b&#8220; background_color_gradient_start_position=&#8220;-30%&#8220; background_color_gradient_end=&#8220;#ec028a&#8220; background_color_gradient_end_position=&#8220;40%&#8220; width=&#8220;10vw&#8220; min_height=&#8220;10vw&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_divider][\/et_pb_column][et_pb_column type=&#8220;3_4&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;|15vw||10vw|false|false&#8220; custom_css_main_element=&#8220;margin-top: auto !important;||margin-bottom: auto !important;&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Services&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; use_background_color_gradient=&#8220;on&#8220; background_color_gradient_direction=&#8220;145deg&#8220; background_color_gradient_stops=&#8220;#faa41b 15%|#ec028a 85%&#8220; background_color_gradient_start=&#8220;#faa41b&#8220; background_color_gradient_start_position=&#8220;15%&#8220; background_color_gradient_end=&#8220;#ec028a&#8220; background_color_gradient_end_position=&#8220;85%&#8220; background_enable_video_mp4=&#8220;off&#8220; custom_margin=&#8220;|||10vw|true|false&#8220; custom_padding=&#8220;0px||10vh||false|false&#8220; box_shadow_style=&#8220;preset2&#8243; box_shadow_horizontal=&#8220;-40px&#8220; box_shadow_vertical=&#8220;40px&#8220; box_shadow_blur=&#8220;30px&#8220; box_shadow_color=&#8220;rgba(0,0,0,0.2)&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|tablet&#8220; admin_label=&#8220;Warum auf Facebook werben?&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; background_color_gradient_direction=&#8220;145deg&#8220; z_index=&#8220;9&#8243; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|tablet&#8220; max_width=&#8220;none&#8220; max_width_tablet=&#8220;&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|phone&#8220; module_alignment=&#8220;right&#8220; custom_margin=&#8220;||0vh||false|false&#8220; custom_margin_tablet=&#8220;0px||||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;10vh||||false|false&#8220; custom_padding_tablet=&#8220;0px|5vw||0px|false|false&#8220; custom_padding_phone=&#8220;0px|||4vw|false|false&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_two&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;|15vw||7vw|false|false&#8220; custom_padding_tablet=&#8220;|0vw||7vw|false|false&#8220; custom_padding_phone=&#8220;&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text module_class=&#8220;pa-bullet-list-1&#8243; _builder_version=&#8220;4.18.0&#8243; _module_preset=&#8220;a6908920-5e1c-4657-a82d-dc39db9729dc&#8220; custom_margin=&#8220;1vh||5vh||false|false&#8220; custom_padding=&#8220;||0px|||&#8220; hover_enabled=&#8220;0&#8243; header_2_font_size_tablet=&#8220;&#8220; header_2_font_size_phone=&#8220;&#8220; header_2_font_size_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<p>Unser Team <a href=\"https:\/\/xplora.bg\/de\/uber-uns\/xplora-unterricht\/\">unterrichtet<\/a> an mehreren Universit\u00e4ten und wie Sie wahrscheinlich schon gesehen haben, teilen wir die besten Praktiken im Bereich Marketing und digitales Marketing.<\/p>\n<p>Wir haben die <a href=\"https:\/\/xplora.academy\/cqlostna-programa-po-digitalen-marketing\" rel=\"nofollow noopener\" target=\"_blank\">Xplora Academy<\/a> mit der Idee gegr\u00fcndet, so viel wie m\u00f6glich von unseren Erfahrungen zu erz\u00e4hlen, insbesondere \u00fcber die strategischen Aspekte des Marketings, \u00fcber Inhalte und Kampagnenplanung, \u00fcber die verschiedenen Arten von Kan\u00e4len und Formaten, \u00fcber die Erstellung von visuellen Assets und das Management von Werbekampagnen bis hin zur Bewertung der Ergebnisse.<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8220;pa-bullet-list-1&#8243; _builder_version=&#8220;4.17.4&#8243; _module_preset=&#8220;a6908920-5e1c-4657-a82d-dc39db9729dc&#8220; custom_margin=&#8220;1vh||5vh||false|false&#8220; custom_padding=&#8220;||0px|||&#8220; header_2_font_size_tablet=&#8220;&#8220; header_2_font_size_phone=&#8220;&#8220; header_2_font_size_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>&nbsp;<\/p>\n<p>Hier sind die Module, die Sie separat oder als Teil des umfassenden digitalen Marketingprogramms der Xplora Academy erwerben k\u00f6nnen:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Grundlagen des Marketings<\/li>\n<li>Benutzerpfad und Marketingtrichter<\/li>\n<li>Vermarkter 5.0 &#8211; Automatisierung, Personalisierung, Algorithmen<\/li>\n<li>Verbraucherverhalten<\/li>\n<li>Inhaltliches Marketing<\/li>\n<li>Werbung bei Google<\/li>\n<li>Marketing f\u00fcr soziale Medien<\/li>\n<li>Werbekampagnen auf Facebook und Instagram<\/li>\n<li>LinkedIn Marketing<\/li>\n<li>E-Mail-Marketing<\/li>\n<li>Suchmaschinen-Marketing<\/li>\n<li>Influencer Marketing<\/li>\n<li>Digitale Marketingaktivit\u00e4ten<\/li>\n<li>Analyse der Ergebnisse von Marketingaktivit\u00e4ten<\/li>\n<li>B2B-Marketing<\/li>\n<li>Branding<\/li>\n<li>Planung und Verwaltung digitaler Projekte<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_button button_url=&#8220;https:\/\/xplora.academy\/cqlostna-programa-po-digitalen-marketing&#8220; button_text=&#8220;ZUM GESAMTPROGRAMM&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;5vh||5vh||true|false&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_button][et_pb_text module_class=&#8220;pa-bullet-list-1&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;a6908920-5e1c-4657-a82d-dc39db9729dc&#8220; custom_margin=&#8220;1vh||5vh||false|false&#8220; custom_padding=&#8220;||0px|||&#8220; header_2_font_size_tablet=&#8220;&#8220; header_2_font_size_phone=&#8220;&#8220; header_2_font_size_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220;]In diesem Artikel f\u00fcr <a href=\"https:\/\/www.expert.bg\/technology\/it\/slojno-li-e-da-stanem-eksperti-po-digitalen-marketing-1637348.html\" target=\"_blank\" rel=\"noopener nofollow\"> Expert.bg<\/a> erz\u00e4hlte uns Zhoro Malchev, gesch\u00e4ftsf\u00fchrender Partner bei Xplora und der Xplora Academy, mehr \u00fcber die Vorteile des umfassenden digitalen Marketingprogramms unserer Academy.<\/p>\n<p>Und <a href=\"https:\/\/forbesbulgaria.com\/2021\/09\/13\/%D0%BC%D0%B0%D1%80%D0%BA%D0%B5%D1%82%D0%B8%D0%BD%D0%B3-%D0%BD%D0%B0-%D1%87%D0%BE%D0%B2%D0%B5%D1%88%D0%BA%D0%B8-%D0%B5%D0%B7%D0%B8%D0%BA\/\" target=\"_blank\" rel=\"noopener nofollow\">hier<\/a> beschreibt das Team des Magazins Forbes Bulgaria die wichtigsten Vorteile des Programms &#8211; wir sind sehr froh, dass sie &#8222;Marketing in menschlicher Sprache&#8220; als Titel des Artikels gew\u00e4hlt haben.<\/p>\n<p>&nbsp;[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unser Team unterrichtet an mehreren Universit\u00e4ten und wie Sie wahrscheinlich schon gesehen haben, teilen wir die besten Praktiken im Bereich Marketing und digitales Marketing. Wir haben die Xplora Academy mit der Idee gegr\u00fcndet, so viel wie m\u00f6glich von unseren Erfahrungen zu erz\u00e4hlen, insbesondere \u00fcber die strategischen Aspekte des Marketings, \u00fcber Inhalte und Kampagnenplanung, \u00fcber die [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":356631,"parent":361770,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"class_list":["post-361776","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/pages\/361776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/comments?post=361776"}],"version-history":[{"count":0,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/pages\/361776\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/pages\/361770"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/media\/356631"}],"wp:attachment":[{"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/media?parent=361776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}