{"id":362027,"date":"2022-11-11T06:59:50","date_gmt":"2022-11-11T06:59:50","guid":{"rendered":"https:\/\/xplora.bg\/industrietypen\/digitales-marketing-fuer-ausbildungsbetriebe\/"},"modified":"2022-12-14T13:55:26","modified_gmt":"2022-12-14T13:55:26","slug":"digitales-marketing-fuer-ausbildungsbetriebe","status":"publish","type":"page","link":"https:\/\/xplora.bg\/de\/industrietypen\/digitales-marketing-fuer-ausbildungsbetriebe\/","title":{"rendered":"Digitales Marketing f\u00fcr Ausbildungsbetriebe"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;header&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#FFFFFF&#8220; background_enable_video_mp4=&#8220;off&#8220; custom_margin=&#8220;0px||0px||true|false&#8220; custom_padding=&#8220;0px||0px||true|false&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; make_equal=&#8220;on&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#E1E1E1&#8243; background_enable_image=&#8220;off&#8220; z_index=&#8220;2&#8243; width=&#8220;100%&#8220; max_width=&#8220;100%&#8220; custom_margin=&#8220;-1px||0px||false|false&#8220; custom_padding=&#8220;30vh||0px||false|false&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_one&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; module_class=&#8220;first-column&#8220; disabled_on=&#8220;off|off|off&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; background_enable_video_mp4=&#8220;off&#8220; custom_padding=&#8220;|||17%|false|false&#8220; custom_padding_tablet=&#8220;0px||||false|false&#8220; custom_padding_phone=&#8220;0px|0vw||20vw|false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; background_last_edited=&#8220;on|phone&#8220; background_enable_video_mp4_phone=&#8220;off&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_one&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;off|phone&#8220; custom_css_main_element_phone=&#8220;width:20% !important;&#8220;][et_pb_text _builder_version=&#8220;4.18.0&#8243; _dynamic_attributes=&#8220;content&#8220; _module_preset=&#8220;1f17b175-395c-4739-9425-4281b200cfd0&#8243; header_font_size=&#8220;6vw&#8220; width=&#8220;70vw&#8220; width_tablet=&#8220;60vw&#8220; width_phone=&#8220;70vw&#8220; width_last_edited=&#8220;on|desktop&#8220; custom_margin=&#8220;||5vh||false|false&#8220; custom_margin_tablet=&#8220;||||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiY3VzdG9tX21ldGFfdGl0bGUiLCJzZXR0aW5ncyI6eyJiZWZvcmUiOiI8aDE+IiwiYWZ0ZXIiOiI8L2gxPiIsImVuYWJsZV9odG1sIjoib2ZmIn19@[\/et_pb_text][et_pb_text module_class=&#8220;pa-bullet-list-1 pa-bullet-list-black&#8220; _builder_version=&#8220;4.17.4&#8243; _module_preset=&#8220;1f17b175-395c-4739-9425-4281b200cfd0&#8243; width=&#8220;60vw&#8220; width_tablet=&#8220;70vw&#8220; width_phone=&#8220;70vw&#8220; width_last_edited=&#8220;on|desktop&#8220; custom_margin=&#8220;||5vh||false|false&#8220; custom_margin_tablet=&#8220;||15vh||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Bildungsdienstleistungen haben eine Reihe von Besonderheiten, auch im digitalen Marketing. Wie bei jeder anderen Dienstleistung wissen Sie nicht, welche Qualit\u00e4t sie hat und ob sie wirklich die beste f\u00fcr Sie ist, bevor Sie sie in Anspruch nehmen. Aber es gibt auch Besonderheiten bei der Darstellung der Elemente des Wertangebots der Bildungseinrichtung oder des Unternehmens:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Methodik des Unterrichts<\/li>\n<li>Infrastruktur &#8211; physisch und\/oder online<\/li>\n<li>Lehrerinnen und Lehrer<\/li>\n<li>Erfolg von Auszubildenden und anderen<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_4,3_4&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; make_equal=&#8220;on&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; disabled_on=&#8220;on|on|off&#8220; admin_label=&#8220;Blue square de&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_color=&#8220;#E1E1E1&#8243; background_color_gradient_direction=&#8220;145deg&#8220; z_index=&#8220;11&#8243; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|phone&#8220; max_width=&#8220;100%&#8220; 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_module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; custom_padding_last_edited=&#8220;off|desktop&#8220; admin_label=&#8220;Services&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; use_background_color_gradient=&#8220;on&#8220; background_color_gradient_direction=&#8220;145deg&#8220; background_color_gradient_stops=&#8220;#8bc43f 15%|#0065b3 85%&#8220; background_color_gradient_start=&#8220;#8bc43f&#8220; background_color_gradient_start_position=&#8220;15%&#8220; background_color_gradient_end=&#8220;#0065b3&#8243; background_color_gradient_end_position=&#8220;85%&#8220; background_enable_video_mp4=&#8220;off&#8220; custom_margin=&#8220;||10vh|10vw|false|false&#8220; custom_padding=&#8220;||||false|false&#8220; custom_padding_tablet=&#8220;15vh||20vh||false|false&#8220; custom_padding_phone=&#8220;||10vh||false|false&#8220; box_shadow_style=&#8220;preset2&#8243; box_shadow_horizontal=&#8220;-40px&#8220; box_shadow_vertical=&#8220;40px&#8220; box_shadow_blur=&#8220;30px&#8220; box_shadow_color=&#8220;rgba(0,0,0,0.2)&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|tablet&#8220; admin_label=&#8220;F\u00fcr das digitale B2B-Marketing ist es wichtig, Besonderheiten wie diese zu ber\u00fccksichtigen:<br \/>\n&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; background_enable_color=&#8220;off&#8220; background_color_gradient_direction=&#8220;145deg&#8220; z_index=&#8220;9&#8243; width=&#8220;100%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;100%&#8220; width_last_edited=&#8220;on|tablet&#8220; max_width=&#8220;none&#8220; max_width_tablet=&#8220;&#8220; max_width_phone=&#8220;100%&#8220; max_width_last_edited=&#8220;on|phone&#8220; module_alignment=&#8220;right&#8220; 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header_2_font_size_tablet=&#8220;&#8220; header_2_font_size_phone=&#8220;&#8220; header_2_font_size_last_edited=&#8220;on|desktop&#8220; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<h3>Unsere Erfahrung zeigt, dass die am meisten nachgefragten digitalen Marketingdienstleistungen f\u00fcr Bildung und Edtech sind:<\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>Digitale Marketingstrategie<\/li>\n<li>Recherche und Analyse von Wettbewerbern<\/li>\n<li>Planung und Durchf\u00fchrung von Kampagnen f\u00fcr das neue Schuljahr<\/li>\n<li>Vermarktung einer neuen Bildungsdienstleistung &#8211; Fachgebiet, Sprache, Studienrichtung<\/li>\n<li>Marketing an einem neuen Standort<\/li>\n<li>Verwalten von Performance-Marketing-Werbung f\u00fcr Anmeldungen, Tage der offenen T\u00fcr oder Webinar-Formate<\/li>\n<li><a href=\"https:\/\/xplora.bg\/de\/entwicklung-einer-strategie\/die-funf-phasen-einer-modernen-user-journey\/\">Erstellung von Inhalten in verschiedenen Phasen<\/a> &#8211; Bewusstsein, Appell, Aufforderung, Handlung, Bef\u00fcrwortung<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;3_5,2_5&#8243; 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custom_padding_phone=&#8220;0px|||4vw|false|false&#8220; pac_drh_enable_stacking=&#8220;pac_drh_stack_row pac_drh_stack_tab_mob&#8220; pac_drh_column_numbers_tablet=&#8220;pac_drh_tab_col_one&#8220; pac_drh_column_numbers_phone=&#8220;pac_drh_phone_col_one&#8220; collapsed=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;off|tablet&#8220;][et_pb_column type=&#8220;3_5&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;|5vw||7vw|false|false&#8220; custom_padding_tablet=&#8220;|5vw|0px|0vw|false|false&#8220; custom_padding_phone=&#8220;|||7vw|false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; pac_drh_add_staking_order_tab=&#8220;pac_drh_order_tab_two&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_two&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;on|tablet&#8220; custom_css_main_element_tablet=&#8220;margin-bottom: -5vh !important;||margin-left:0 !important;&#8220; custom_css_main_element_phone=&#8220;margin-bottom: -5vh !important;||margin-left:0 !important;&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;3461ad60-125b-4690-8180-24c8309e04ac&#8220; width=&#8220;60vw&#8220; width_tablet=&#8220;&#8220; width_phone=&#8220;75vw&#8220; width_last_edited=&#8220;on|desktop&#8220; custom_margin=&#8220;5vh||0px||false|false&#8220; custom_padding=&#8220;||0px|0px||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Welche Erfahrungen haben wir im digitalen Marketing mit Ausbildungsbetrieben?<\/h2>\n<p>[\/et_pb_text][et_pb_text module_class=&#8220;pa-bullet-list-1&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;be6edb42-7db7-496d-8ba7-debec31a7c5c&#8220; custom_margin=&#8220;1vh||5vh||false|false&#8220; custom_margin_tablet=&#8220;1vh||0vh||false|false&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;||0px|||&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>H\u00f6chstwahrscheinlich sind Sie schon auf Inhalte gesto\u00dfen oder waren Teil der Trichter, die wir f\u00fcr das <a href=\"https:\/\/xplora.academy\/cqlostna-programa-po-digitalen-marketing\/\" target=\"_blank\" rel=\"noopener nofollow\">gesamte digitale Marketingprogramm<\/a> der Xplora Academy sowie f\u00fcr die einzelnen Module erstellt haben.<\/p>\n<p>Wir verf\u00fcgen \u00fcber umfangreiche Erfahrungen im digitalen Marketing von Bildungs- und Ausbildungsdienstleistungen. Hier sind nur einige Beispiele:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>ADVANCE Education Centre &#8211; f\u00fcr die Anwerbung von neuen Studenten<\/li>\n<li>Fulbright-Programm &#8211; Detaillierte Ausbildung in digitalem Marketing mit Fokus auf spezifische Zielgruppen und deren Konsumgewohnheiten<\/li>\n<li>BRITANICA Park School &#8211; Werbung f\u00fcr eine neue Schule und Sicherung von Anfragen<\/li>\n<li>UASG &#8211; Landing Pages, Online-Veranstaltungen und studentische Kampagnen<\/li>\n<li>MBBU &#8211; Landing Pages und Studentenkampagnen<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;2_5&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;||||false|false&#8220; custom_padding_tablet=&#8220;||0px|5vw|false|false&#8220; custom_padding_phone=&#8220;|0px||7vw|false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; custom_css_main_element=&#8220;margin-top:auto;||margin-bottom:auto;&#8220; pac_drh_add_staking_order_tab=&#8220;pac_drh_order_tab_one&#8220; pac_drh_add_staking_order_mob=&#8220;pac_drh_order_mob_one&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_image src=&#8220;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/08\/\u043d\u0430\u0448\u0438\u0442\u0435-\u0442\u0435\u043a\u0443\u0449\u0438-\u043a\u043b\u0438\u0435\u043d\u0442\u0438-1.webp&#8220; title_text=&#8220;unsere derzeitigen Kunden&#8220; align=&#8220;right&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; width_tablet=&#8220;70vw&#8220; width_phone=&#8220;&#8220; width_last_edited=&#8220;on|tablet&#8220; custom_margin=&#8220;||||false|false&#8220; custom_padding=&#8220;|||10vw|false|false&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bildungsdienstleistungen haben eine Reihe von Besonderheiten, auch im digitalen Marketing. Wie bei jeder anderen Dienstleistung wissen Sie nicht, welche Qualit\u00e4t sie hat und ob sie wirklich die beste f\u00fcr Sie ist, bevor Sie sie in Anspruch nehmen. Aber es gibt auch Besonderheiten bei der Darstellung der Elemente des Wertangebots der Bildungseinrichtung oder des Unternehmens: &nbsp; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":357416,"parent":362008,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"class_list":["post-362027","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/pages\/362027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/comments?post=362027"}],"version-history":[{"count":0,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/pages\/362027\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/pages\/362008"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/media\/357416"}],"wp:attachment":[{"href":"https:\/\/xplora.bg\/de\/wp-json\/wp\/v2\/media?parent=362027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}