When investing in Google advertising carries a ROI of the advertising budget for an year and a half ahead
The business model of our agency is to have long-term relationships with clients – we go into the details of business and marketing needs, and then we start with services that will add the most value in a short time. If we do well, we know we will have a long-term business with this client and together we will develop and upgrade its digital ecosystem. Thus, it will be one of the working channels in the company’s integrated marketing to achieve increasingly important business goals.
This allows a large part of our business to be through customer recommendations. This is the case with ACERA, as our joint work began in early May 2016. We decided to share the results we achieved together with you, because we know that we are all in the business environment – directors, managers, employees, agencies, for to achieve results.
WHAT WAS THE CHALLENGE?
The ACERA team contacted us in order to build a strategy for digital presence and online sales. The company works in the sector of construction exterior, making vertical plans and paving. It is developing excellently, placing a huge emphasis on large corporate clients and the communication is mostly offline. For us, this means lost potential for more sales and business development.
Our task required detailed market analysis and the creation of user paths. Of course, we had a limited advertising budget, which we had to manage optimally.
HOW DID WE ACHIEVE THE OBJECTIVES?
We’ve run two Google AdWords campaigns, Concrete and Clinker. We supported them with a remarketing campaign through the Google Display Network and remarketing on Google Search, thus making the user path with effective communication.
We selected the keywords carefully, taking the activities of competitors into account. In just two months, we managed to attract several new “big” clients for ACERA. During the first month we optimized the digital paths, did micro-tests, directed targeted traffic. This allowed us to optimize both the results and the spending of the budget. Thanks to this optimization, we were able to reduce the cost-per-click (CPC) by increasing the Quality Score of the pages and using all permitted techniques to create attractive and noticeable text ads on Google Search.
Through proper keyword targeting and constant monitoring of the analytical tools we had installed and configured, we were able to reach key in-market audiences that we could successfully lead them up the already well-trodden user paths.
Thanks to the timely identification of barriers that appeared to consumers, we were able to optimize so that these barriers are not an obstacle for our target to find exactly what they are looking for and make their inquiry without problems.
The results achieved are impressive:
- 12,000% ROI (return on advertising investment) or advertising budget for the next year and a half.
- 85% of new customers found out about ACERA through Google.
Our work with the client continued in September 2016 with “Natural Stone” campaign, which also showed excellent results. The reason for this is our individual approach to each client and the good knowledge of its users. Learn why it is good to understand the needs of the audience here.
For ACERA
ASERA is a young and fast-growing company specializing in the field of construction exterior, vertical planning and paving, reconstruction and installation activities. The company offers complete solutions – consultation for the most appropriate flooring, delivery and installation and commissioning of the site. Correctness, quality and individual approach are the basis of the high efficiency of each project. The company receives grant funding in the amount of BGN 153,807.60 under “Human Resources Development” Operational Program for the project “Employment for unemployed and inactive people in ASERA Ltd.”, which started in August 2016 (http://acera-bg.com/bg )
About Xplora BG
Explora is a marketing and digital agency focused on providing an impressive return on investment (ROI) from digital marketing to its clients. The skills and experience of our team are the reason for achieving high results in terms of strategy, management, marketing, digital marketing, project management. We believe in the deep “consumer insight” (who, what, when, where and why does something), which is the basis for building a complete digital system for 35 clients and over 45 projects in the last year. (https://xplora.bg/ )
If this case study with concrete results has intrigued you, you probably want to know more about our approach. We offer you to meet to discuss whether and how your business can be influenced by a well-established digital marketing strategy and well-implemented communication, taking into account your business and marketing goals. When we work together, we will create a concept tailored to your current and future digital assets. And last but not least, we will commit to solid results. We will be committed to the realization of digital assets and advertising and you will receive detailed reports on consumer behavior and advertising communication costs. If you like this approach, you can send us an inquiry through our intuitive inquiry form, in which you choose with a few clicks exactly how we can be useful to you. Then we are on the move.
You can also see the case study in the video we did on the case:
superHUMAN PORTFOLIO
Toyota Hybrid – I know why
Our customer Toyota Balkans turned to us to achieve one of the most important goals of the company for 2016 - 100% increase in sales of the company's range of hybrid cars.
Direct response and lead generation campaign for IUVO GROUP OŰ Estonia
Our client IUVO GROUP OŰ Estonia turned to us with a great challenge - presenting a new investment opportunity for Bulgaria - peer-to-peer.
THE TASK
The aim of the campaign was to present the platform to the most relevant audience, to gather a sufficient number of leads from interested target users and to create expectations for the next phase.
Summer campaign for consumers on the Black Sea coast
Our client Valmark came to us with the challenge to increase the visibility and sales of Beliema from Idelin in the summer - one of the strongest seasons for the product. Our strategy was to provide quality content plus segmented targeting to reach the right users at the right time.
Successful B2B marketing practices that combine the use of social media with the power of Google
In 2016 we started working with our client Fintrade - a non-banking, financial institution specializing in business lending. As with any B2B client, here, at the beginning of our work together, we had serious challenges, which were to research the market, define the right target audiences and choose the right digital channels to reach them.
How did we achieve impressive reach on Facebook through mini activation?
What was the goal?
To realize 60,000 Reach on Facebook to a main target audience through mini-activation, which will promote the ZooMall brand in a fun and intriguing way. For this purpose, we chose to implement a mini-game in the feed of the page with an optimal budget.
When a change in the original concept may be your best ally
Or how timely analysis of the results reminded us again that there are no universal solutions to work in every channel, and what we did with this information
Last summer, our client Fintrade launched a new communication platform - "Ally". The development of an entirely new landing page and the replacement of existing messages and vision with new ones led to a decline in results. Conversion rate in their main communication channels Google Search and Facebook reported a decline of over 50% in the first days of the campaign.
Medix Alvina Deluxe Perfume
We have all come across the clichés used in advertisements for detergents:
- Housewives who love to wash dishes;
- Children who are constantly dirty;
- Softeners that they bring to a parallel reality;
The Medix Alvina Deluxe Perfume campaign was aimed at escaping them.
In the lines below you can find out what approach we decided to bet on, how we implemented it and what it led to.
FORUM PREGNANCY AND CHILD HEALTH
We present you our case study in connection with one of the largest Investor events.
The fifth consecutive "Pregnancy and Child Health Forum" is one of the largest and most recognizable forums of this nature, which this year managed to gather nearly 2,000 guests in two days.
How we won silver for Effective Use of Data from the IAB Mixx Awards
It's time to present our case study for Viessmann and tell you how we managed to promote heat pumps as a product in Bulgaria. See what approaches we used to reach over 27,000 users and how we distributed the work over time.
WHAT TO DO WHEN THE OLDER ONES LINE US UP FOR THE DONER KEBABS?
What was the situation when the client came to us?
We all know who aladinfoods are, so we can afford to skip the introduction section. As you read this, you know who we are and what we do. You may already be solving the puzzle of why we met and wanted to work together. And the missing piece is the online store, where you can order food for home.
“Growing up together” with BRITANICA Park School
What was the situation when the client came to us?
In all likelihood, today is not the first of June, but a child's holiday can be any day when he feels significant and valued while curiously exploring the world. That is why we accepted a cause as our own.
The first private park school in Bulgaria - britanica park school opened its doors in September 2019. The new generation school combines innovative teaching methods with a complete atmosphere for family environment and comfort. We liked the freedom and unadulterated behavior that the creators of bps adhere to, developing the individual capabilities of each child.
Culinary competition with "Homeland"
A video campaign realized with the help of PRESTIGE 96 and their loyal audience
You know that the topic of sweets is a sensitive topic - for men and women, for young and old. In the Xplora office, however, the jam is respected and the truth is that we have no problem with it. Not only is our afternoon breakfast guaranteed, but the imagination of every hidden talent in cooking allows itself to run wild with the products of Prestige 96.
ZAGORKA IPA – BULGARIAN BEER FOLLOWING A BRITISH RECIPE
In winter, the sweetest thing is to dream of a warm summer and a cooling beer in hand. Let's do it together while talking about Zagorka IPA - the Bulgarian beer according to a British recipe. With its pronounced citrus bitterness and aromas, it was created for people in Bulgaria looking for new and different beer flavors, while at the same time presenting them with a beer close to their favorite taste.
Campaign with Eva
If you follow the profiles of Batiste Bulgaria, you have surely noticed a mysterious lady who sweetly talks about her daily life and how many times she has been "saved" from dry shampoo. Yes, that's me - Eva. I love to share my beautiful days with you - and not that I lead a fabulous lifestyle, I just know how to see beauty in the smallest things.
@ ariana.radler – 0.0% alcohol and 100% freshness
We had to make Ariana's Instagram profile the main communication platform for Ariana Radler 0.0%, as well as focus the audience's attention on natural ingredients, new flavors, freshness and the perfect combination of soft beer and fruit juice.
STANDING OUT IN THE MARKET FOR BABY AND CHILDREN’S GOODS IS NOT CHILD’S PLAY
To stand out in the market for baby and children's goods is not child's play. But working on our first joint campaign with Lorelli was a pleasure, rewarded with success. Together we managed to overcome the challenges and meet the needs of parents in their quest to care for their children, presenting them the new collection of strollers Lorelli.
How Viessmann educated the whole segment about what heat pumps are and what their prices are
Some projects turn us into master confectioners, others teach us how to use "GG" in everyday communication. There are projects that help us easily find the "out of the box" space and those in which we work harder to enter the boundaries of the box. Working with Viessmann was a little bit of everything, but most of all, a big dream of all of us came true - to be magicians and to manage the seasons. And before you offer us to wave a stick and say "Action, summer", let's tell you a little more about the specifics of this particular "magic".
How did we manage to raise conv.rate by over 400% through the new website of the Sofia Opera and Ballet?
We accept working for an institution such as the Sofia Opera and Ballet as an honor and privilege. As a task with which we can contribute to the development of the cultural sphere in the country and which gives us the opportunity to immerse ourselves in magic. And the opportunity to tell more people about it turns the work into pure pleasure!