When investing in Google advertising carries a ROI of the advertising budget for an year and a half ahead
The business model of our agency is to have long-term relationships with clients – we go into the details of business and marketing needs, and then we start with services that will add the most value in a short time. If we do well, we know we will have a long-term business with this client and together we will develop and upgrade its digital ecosystem. Thus, it will be one of the working channels in the company’s integrated marketing to achieve increasingly important business goals.
This allows a large part of our business to be through customer recommendations. This is the case with ACERA, as our joint work began in early May 2016. We decided to share the results we achieved together with you, because we know that we are all in the business environment – directors, managers, employees, agencies, for to achieve results.
WHAT WAS THE CHALLENGE?
The ACERA team contacted us in order to build a strategy for digital presence and online sales. The company works in the sector of construction exterior, making vertical plans and paving. It is developing excellently, placing a huge emphasis on large corporate clients and the communication is mostly offline. For us, this means lost potential for more sales and business development.
Our task required detailed market analysis and the creation of user paths. Of course, we had a limited advertising budget, which we had to manage optimally.
HOW DID WE ACHIEVE THE OBJECTIVES?
We’ve run two Google AdWords campaigns, Concrete and Clinker. We supported them with a remarketing campaign through the Google Display Network and remarketing on Google Search, thus making the user path with effective communication.
We selected the keywords carefully, taking the activities of competitors into account. In just two months, we managed to attract several new “big” clients for ACERA. During the first month we optimized the digital paths, did micro-tests, directed targeted traffic. This allowed us to optimize both the results and the spending of the budget. Thanks to this optimization, we were able to reduce the cost-per-click (CPC) by increasing the Quality Score of the pages and using all permitted techniques to create attractive and noticeable text ads on Google Search.
Through proper keyword targeting and constant monitoring of the analytical tools we had installed and configured, we were able to reach key in-market audiences that we could successfully lead them up the already well-trodden user paths.
Thanks to the timely identification of barriers that appeared to consumers, we were able to optimize so that these barriers are not an obstacle for our target to find exactly what they are looking for and make their inquiry without problems.
The results achieved are impressive:
- 12,000% ROI (return on advertising investment) or advertising budget for the next year and a half.
- 85% of new customers found out about ACERA through Google.
Our work with the client continued in September 2016 with “Natural Stone” campaign, which also showed excellent results. The reason for this is our individual approach to each client and the good knowledge of its users. Learn why it is good to understand the needs of the audience here.
ASERA is a young and fast-growing company specializing in the field of construction exterior, vertical planning and paving, reconstruction and installation activities. The company offers complete solutions – consultation for the most appropriate flooring, delivery and installation and commissioning of the site. Correctness, quality and individual approach are the basis of the high efficiency of each project. The company receives grant funding in the amount of BGN 153,807.60 under “Human Resources Development” Operational Program for the project “Employment for unemployed and inactive people in ASERA Ltd.”, which started in August 2016 (http://acera-bg.com/bg )
About Xplora BG
Explora is a marketing and digital agency focused on providing an impressive return on investment (ROI) from digital marketing to its clients. The skills and experience of our team are the reason for achieving high results in terms of strategy, management, marketing, digital marketing, project management. We believe in the deep “consumer insight” (who, what, when, where and why does something), which is the basis for building a complete digital system for 35 clients and over 45 projects in the last year. (https://xplora.bg/ )
If this case study with concrete results has intrigued you, you probably want to know more about our approach. We offer you to meet to discuss whether and how your business can be influenced by a well-established digital marketing strategy and well-implemented communication, taking into account your business and marketing goals. When we work together, we will create a concept tailored to your current and future digital assets. And last but not least, we will commit to solid results. We will be committed to the realization of digital assets and advertising and you will receive detailed reports on consumer behavior and advertising communication costs. If you like this approach, you can send us an inquiry through our intuitive inquiry form, in which you choose with a few clicks exactly how we can be useful to you. Then we are on the move.
You can also see the case study in the video we did on the case:
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In the lines below you can find out what approach we decided to bet on, how we implemented it and what it led to.
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