CASE STUDY
IUVO GROUP OŰ Estonia
Iuvo Началото

Direct response and lead generation campaign for IUVO GROUP OŰ Estonia

Our client  IUVO GROUP OŰ Estonia  turned to us with great challenge – presenting a new investment opportunity for Bulgaria – peer-to-peer.

The task

The aim of the campaign was to present the platform to the most relevant audience, to gather a sufficient number of leads from interested target users and to create expectations for the next phase.

The challenge

Such platforms are advancing rapidly in the developed financial markets and more and more individual users are using them. In Bulgaria this is an unknown service.

Approach and choice of channels.

We have made several buyer personas so that we can have an optimal in-depth insight for target users such as interests, behaviors, triggers. Based on this, we have created a detailed strategy for reaching and engaging target users, with different users learning about aspects of Iuvo’s value proposition. The creatives used – visual and textual – corresponded both to the buyer’s persona of the respective user and to the phase of his path when getting acquainted with the service.

We used the most appropriate channels to launch user paths – social networks and Google ecosystem, as well as articles on premium sites. Then we continued the funnel of users by remarketing on upgrade content, and the moment we had enough converting target users, we started targeting and focusing on users similar to the most converting ones. We have adjusted the targeting, as well as strengthened the most effective messages to the respective audiences based on the real digital interaction of the users.

Results

Banner visions have appeared over 150,000 times in GDN and achieved results of 1% CTR (click-through-rate). Thanks to the good optimization of the campaigns and the quality targeting, we managed to achieve a CPC (cost-per-click) below BGN 0.09. The Gmail Sponsored Promotions format was also included in the digital marketing mix, which allowed us to target by using keywords that are in user mail to target audiences. The good targeting in this digital channel, as well as the well-configured message gave results of over 20% CTR.

Over a period of 14 days more than 3,000 unique users (24% of whom Returning visitors) were put on the landing page, of which we achieved over 10% Conversion Rate. Over 40% of traffic was from mobile devices.

The campaign was so successful for the client that at his request we stopped adding additional audience to the already created marketing funnels. The goals were met – over 320 unique emails of interested target users were collected, due to which the budgets were redirected for the launch of the peer-to-peer platform. Working very closely with the Iuvo and Financial Group management team – using targeting, detailed heat maps, various messages and remarketing – we confirmed marketing assumptions, cleared user flows and the peer-to-peer platform could now move to the next phase of development and your communication.

If this case study with concrete results has intrigued you, you probably want to know more about our approach. We offer you to meet to discuss whether and how your business can be influenced by a well-established digital marketing strategy and well-implemented communication, taking into account your business and marketing goals. When we work together, we will create a concept tailored to your current and future digital assets. And last but not least, we will commit to solid results. We will be committed to the realization of digital assets and advertising and you will receive detailed reports on consumer behavior and advertising communication costs. If you like this approach, you can send us an inquiry through our intuitive inquiry form, in which you choose with a few clicks exactly how we can be useful to you. Then we are on the move.

If you want to watch fresh videos and case studies from us, sign up for our YouTube channel 🙂

superHUMAN PORTFOLIO

Toyota Case Study carousel

Toyota Hybrid – I know why

Our customer Toyota Balkans turned to us to achieve one of the most important goals of the company for 2016 - 100% increase in sales of the company's range of hybrid cars.

READ MORE

Idelyn Case Study carousel

Summer campaign for consumers on the Black Sea coast

Our client Valmark came to us with the challenge to increase the visibility and sales of Beliema from Idelin in the summer - one of the strongest seasons for the product. Our strategy was to provide quality content plus segmented targeting to reach the right users at the right time.

READ MORE

Fintrade КОГАТО ПРОМЯНАТА В ПЪРВОНАЧАЛНАТА КОНЦЕПЦИЯ Case Study carousel

When a change in the original concept may be your best ally

Or how timely analysis of the results reminded us again that there are no universal solutions to work in every channel, and what we did with this information

Last summer, our client Fintrade launched a new communication platform - "Ally". The development of an entirely new landing page and the replacement of existing messages and vision with new ones led to a decline in results. Conversion rate in their main communication channels Google Search and Facebook reported a decline of over 50% in the first days of the campaign.

READ MORE

MedixAlvina Case Study carousel

Medix Alvina Deluxe Perfume

We have all come across the clichés used in advertisements for detergents:

  • Housewives who love to wash dishes;
  • Children who are constantly dirty;
  • Softeners that they bring to a parallel reality;

The Medix Alvina Deluxe Perfume campaign was aimed at escaping them.
In the lines below you can find out what approach we decided to bet on, how we implemented it and what it led to.

READ MORE

БРЕМЕННОСТ И ДЕТСКОТО ЗДРАВЕ Case Study carousel

FORUM PREGNANCY AND CHILD HEALTH

We present you our case study in connection with one of the largest Investor events.
The fifth consecutive "Pregnancy and Child Health Forum" is one of the largest and most recognizable forums of this nature, which this year managed to gather nearly 2,000 guests in two days.

READ MORE

Aladin Case Study carousel

WHAT TO DO WHEN THE OLDER ONES LINE US UP FOR THE DONER KEBABS?

What was the situation when the client came to us?
We all know who aladinfoods are, so we can afford to skip the introduction section. As you read this, you know who we are and what we do. You may already be solving the puzzle of why we met and wanted to work together. And the missing piece is the online store, where you can order food for home.

READ MORE

Britanica Case Study carousel

“Growing up together” with BRITANICA Park School

What was the situation when the client came to us?
In all likelihood, today is not the first of June, but a child's holiday can be any day when he feels significant and valued while curiously exploring the world. That is why we accepted a cause as our own.
The first private park school in Bulgaria - britanica park school opened its doors in September 2019. The new generation school combines innovative teaching methods with a complete atmosphere for family environment and comfort. We liked the freedom and unadulterated behavior that the creators of bps adhere to, developing the individual capabilities of each child.

READ MORE

Prestige Case Study carousel

Culinary competition with "Homeland"

A video campaign realized with the help of PRESTIGE 96 and their loyal audience
You know that the topic of sweets is a sensitive topic - for men and women, for young and old. In the Xplora office, however, the jam is respected and the truth is that we have no problem with it. Not only is our afternoon breakfast guaranteed, but the imagination of every hidden talent in cooking allows itself to run wild with the products of Prestige 96.

READ MORE

ZagorkaIPA Case Study carousel

ZAGORKA IPA – BULGARIAN BEER FOLLOWING A BRITISH RECIPE

In winter, the sweetest thing is to dream of a warm summer and a cooling beer in hand. Let's do it together while talking about Zagorka IPA - the Bulgarian beer according to a British recipe. With its pronounced citrus bitterness and aromas, it was created for people in Bulgaria looking for new and different beer flavors, while at the same time presenting them with a beer close to their favorite taste.

READ MORE

Batiste Case Study carousel

Campaign with Eva

If you follow the profiles of Batiste Bulgaria, you have surely noticed a mysterious lady who sweetly talks about her daily life and how many times she has been "saved" from dry shampoo. Yes, that's me - Eva. I love to share my beautiful days with you - and not that I lead a fabulous lifestyle, I just know how to see beauty in the smallest things.

READ MORE

2 ArianaRadler Case Study Carousel

@ ariana.radler – 0.0% alcohol and 100% freshness

We had to make Ariana's Instagram profile the main communication platform for Ariana Radler 0.0%, as well as focus the audience's attention on natural ingredients, new flavors, freshness and the perfect combination of soft beer and fruit juice.

READ MORE

VIESSMANN ОБРАЗОВА Case Study carousel

How Viessmann educated the whole segment about what heat pumps are and what their prices are

Some projects turn us into master confectioners, others teach us how to use "GG" in everyday communication. There are projects that help us easily find the "out of the box" space and those in which we work harder to enter the boundaries of the box. Working with Viessmann was a little bit of everything, but most of all, a big dream of all of us came true - to be magicians and to manage the seasons. And before you offer us to wave a stick and say "Action, summer", let's tell you a little more about the specifics of this particular "magic".

READ MORE

If you want to watch fresh videos and case studies from us, sign up for our YouTube channel 🙂