Summer campaign for consumers on the Black Sea coast
After a thorough study of the problem that the product solves and the specifics of the audience, we decided that the main digital approach is aimed at mobile geo-targeting in the Black Sea region. This gave us a lot of recognition in a micro-moment when we know that people are very interested and use only their phones. For the purposes of the campaign, we used Facebook and Google ecosystems. The goals were significantly exceeded, we managed to reach over 550,000 target users, and our cost-per-click ranged from 0.02 to 0.01 € in the Black Sea region.
The task
To increase the visibility and sales of Beliema from Idelin in the summer, given the fact that this season is one of the strongest for the product.
The challenge
Approach and choice of channels
Our strategy brought together two important elements – a strong content strategy, including educational articles, videos and posts to add value, and segmented targeting to reach the right users at the right time. After a thorough study of the problem that the product solves and the specifics of the audience, we decided that the main digital approach is focused on mobile geo-targeting in the Black Sea region – the place where the problem of target users is most pronounced. This gave us a lot of recognition in the micro moment (consumer behavior, in which, if there is a specific need, they use a reflex digital device), in which we know that people are very interested and use only their phones. For the purposes of the campaign, we used Facebook and Google ecosystems.
Results
The ads on Facebook reached over 550,000 unique women with the right demographics and interests, who realized 35,000 clicks with a maximum price of 0.02 euros per click. Geo-targeting of mobile devices at sea further optimizes the cost per click, as this audience fell to 0.01 euros at a CTR of 2%. Google campaigns generated over 18 million impressions with over half a million content interactions in the form of video views and clicks. Display banners showed over 16,000,000 with a click-through-rate CTR close to 1%. The video ad garnered over 220,000 views.
Ако това case study с конкретни резултати те е заинтригувало – вероятно искаш да разбереш още за подхода ни. Предлагаме ти да се срещнем, за да обсъдим дали и как твоят бизнес може да се повлияе от добре изградена дигитална маркетинг стратегия и отлично реализирана комуникация, отчитащи твоите бизнес и маркетинг цели. Когато вече работим заедно, ще създадем концепция, съобразена с текущите и бъдещите ви дигитални активи и не на последно място – ще поемем ангажимент за конкретни резултати. Ще се ангажираме с реализацията на дигиталните активи и реклама и ще получаваш детайлни отчети за поведението на потребителите и за разходите по рекламната комуникация. Ако този подход ти допада, можеш да ни отправиш запитване чрез интуитивната ни форма за запитвания, в която избираш с няколко клика как точно можем да сме ти полезни. След което ние сме на ход ????
Можеш да видиш case study-то и във видеото, което направихме по случая:
superHUMAN PORTFOLIO
"Boni is the largest pig producer with 7 pig farms, a slaughterhouse, 2 meat processing plants and 2 own brands. Their production covers everything from A to Z and in the last 30 years they have firmly established themselves in the FMCG market. Gedeon Richter is a specialty pharmaceutical company with a focus on women's health that has combined tradition and innovation in pharmaceutical manufacturing for more than 120 years. With its widely recognised expertise and comprehensive product range, Gedeon Richter is a major player in the field of women's health. After we successfully showed you in our previous case study how we optimized the advertising on the dunar funnel of our long-time partner Aladin Foods and increased ROAS to a 4-digit value, it's the turn of consumer engagement. Undoubtedly, the most important part in planning the campaign was the selection of influencers. With the TAT team, we selected content creators who possess enviable skills in jar opening and cooking in the kitchen. Spoko Waffles is one of the boldest clients we have worked with. Over the years that we’ve been creating content for them, we’ve been able to gain their trust and they’ve given us space to be creative. Together we built the brand’s Instagram account, creating fun content that was just right for their audience. The specificity of the product allows us to unleash our culinary imagination constantly. Everyone knows that love passes through the stomach. With Kozarev products and the stories told in our culinary photography, smell the authentic taste of an irresistible dinner, delight the palate with lunch or a healthy snack. Our customer Toyota Balkans turned to us to achieve one of the most important goals of the company for 2016 - 100% increase in sales of the company's range of hybrid cars. Our client IUVO GROUP OŰ Estonia turned to us with a great challenge - presenting a new investment opportunity for Bulgaria - peer-to-peer.
THE TASK
The aim of the campaign was to present the platform to the most relevant audience, to gather a sufficient number of leads from interested target users and to create expectations for the next phase. The business model of our agency is to have long-term relationships with clients - we go into the details of business and marketing needs, and then we start with services that will add the most value in a short time. If we do well, we know we will have a long-term business with this client and together we will develop and upgrade its digital ecosystem.
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