Medix Alvina Deluxe Perfume

Campaign: “DIVE IN AN EXCLUSIVE JOURNEY FOR THE SENSES”

We have all come across the clichés used in advertisements for detergents:

  • Housewives who love to wash dishes
  • Children who are constantly dirty
  • Softeners that transport you to a parallel reality

The Medix Alvina Deluxe Perfume campaign was aimed at escaping them.
In the lines below you can find out what approach we decided to bet on,  how we realized it and what it led to. 

We set a goal

To increase the visibility of the Medix Alvina Deluxe Perfume fabric softener series.

Our SOLUTION

Creating a landing page with the help of which in an elegant and engaging way to acquaint consumers with the advantages of the product over its competitors. We talked about the precious oils in perfumes that make fabric softeners long-lasting and attractive, focusing the audience’s attention on the 5 fragrances that correspond to the color code of each package.

We relied on the following MECHANISM

The presentation of the individual elements of each scent through a pyramid of fragrances, including interesting information about it – from details about the origin of thearoma to what its impact is.

Apart from the fascinating descriptions, the users are additionally motivated to “unlock” the fragrances with a game that includes thematic prizes.

Guided by several ACCENTS

Aromatic pyramids, beauty and aesthetics, the power of the influence of aromas, precious aromatic oils in perfumes.

THE CHANNELS we bet on

Facebook, Instagram, Google (GDN + REM)

We have included a variety of FORMATS

Static banner, carousel, posts, stories, Google Ads – HTML5 banners

AUDIENCE

Facebook and Instagram:

  • Fans of the Facebook page
  • Interests – related to household and perfumes
  • Audiences – similar to those already engaged with Instagram and Facebook page, similar to Facebook fans and similar to those who have already converted
  • Audience remarketing

Google:

  • Placements – targeting advertising positions on specific sites that we believe are of interest to our target audience – etc. Gotvach.bg, bg-mamma.com, ezine.bg, 1001recepti.com, dama.bg, bonapeti.bg, etc.
  • Interests – related to home and interior
  • Audiences that are already convertible and that the Google Ads system gives us an indication that they are more likely to convert
  • Audience remarketing

Key conclusions

We report the most unlocks for the product Exclusive (the latest addition to the collection), followed by Magnetic.

Bergamot, tangerine and green apple have the most unique unlocks.

We report over 15,000 unlocked products.

High commitment to the game – participants unlock an average of 3.93 products out of a total of 5 * we can round it to 4 Generated great interest in the campaign and a significant% of unpaid traffic to the site – over 15% of sessions are the result of direct traffic and over 10% – of referral traffic from Facebook.

It is noteworthy that mainly on the expectations that women are more engaged in the game, there is no significant difference in the Conversion Rate based on the gender of users.

The Instagram story advertising format was very good, reporting one of the highest values of the Conversion rate for the entire campaign of 40.10% for successful registration.

Results in numbers

  • 3,551 successful registrations
  • 1,526 logins with Facebook profile
  • 15,097 unlocked products

You can also see the case study in  the video we made on the case:

superHUMAN PORTFOLIO

Toyota Case Study carousel

Toyota Hybrid – I know why

Our customer Toyota Balkans turned to us to achieve one of the most important goals of the company for 2016 - 100% increase in sales of the company's range of hybrid cars.

READ MORE

IUVO Case Study carousel

Direct response and lead generation campaign for IUVO GROUP OŰ Estonia

Our client IUVO GROUP OŰ Estonia turned to us with a great challenge - presenting a new investment opportunity for Bulgaria - peer-to-peer.

THE TASK
The aim of the campaign was to present the platform to the most relevant audience, to gather a sufficient number of leads from interested target users and to create expectations for the next phase.

READ MORE

Idelyn Case Study carousel

Summer campaign for consumers on the Black Sea coast

Our client Valmark came to us with the challenge to increase the visibility and sales of Beliema from Idelin in the summer - one of the strongest seasons for the product. Our strategy was to provide quality content plus segmented targeting to reach the right users at the right time.

READ MORE

Fintrade КОГАТО ПРОМЯНАТА В ПЪРВОНАЧАЛНАТА КОНЦЕПЦИЯ Case Study carousel

When a change in the original concept may be your best ally

Or how timely analysis of the results reminded us again that there are no universal solutions to work in every channel, and what we did with this information

Last summer, our client Fintrade launched a new communication platform - "Ally". The development of an entirely new landing page and the replacement of existing messages and vision with new ones led to a decline in results. Conversion rate in their main communication channels Google Search and Facebook reported a decline of over 50% in the first days of the campaign.

READ MORE

БРЕМЕННОСТ И ДЕТСКОТО ЗДРАВЕ Case Study carousel

FORUM PREGNANCY AND CHILD HEALTH

We present you our case study in connection with one of the largest Investor events.
The fifth consecutive "Pregnancy and Child Health Forum" is one of the largest and most recognizable forums of this nature, which this year managed to gather nearly 2,000 guests in two days.

READ MORE

Aladin Case Study carousel

WHAT TO DO WHEN THE OLDER ONES LINE US UP FOR THE DONER KEBABS?

What was the situation when the client came to us?
We all know who aladinfoods are, so we can afford to skip the introduction section. As you read this, you know who we are and what we do. You may already be solving the puzzle of why we met and wanted to work together. And the missing piece is the online store, where you can order food for home.

READ MORE

Britanica Case Study carousel

“Growing up together” with BRITANICA Park School

What was the situation when the client came to us?
In all likelihood, today is not the first of June, but a child's holiday can be any day when he feels significant and valued while curiously exploring the world. That is why we accepted a cause as our own.
The first private park school in Bulgaria - britanica park school opened its doors in September 2019. The new generation school combines innovative teaching methods with a complete atmosphere for family environment and comfort. We liked the freedom and unadulterated behavior that the creators of bps adhere to, developing the individual capabilities of each child.

READ MORE

Prestige Case Study carousel

Culinary competition with "Homeland"

A video campaign realized with the help of PRESTIGE 96 and their loyal audience
You know that the topic of sweets is a sensitive topic - for men and women, for young and old. In the Xplora office, however, the jam is respected and the truth is that we have no problem with it. Not only is our afternoon breakfast guaranteed, but the imagination of every hidden talent in cooking allows itself to run wild with the products of Prestige 96.

READ MORE

ZagorkaIPA Case Study carousel

ZAGORKA IPA – BULGARIAN BEER FOLLOWING A BRITISH RECIPE

In winter, the sweetest thing is to dream of a warm summer and a cooling beer in hand. Let's do it together while talking about Zagorka IPA - the Bulgarian beer according to a British recipe. With its pronounced citrus bitterness and aromas, it was created for people in Bulgaria looking for new and different beer flavors, while at the same time presenting them with a beer close to their favorite taste.

READ MORE

Batiste Case Study carousel

Campaign with Eva

If you follow the profiles of Batiste Bulgaria, you have surely noticed a mysterious lady who sweetly talks about her daily life and how many times she has been "saved" from dry shampoo. Yes, that's me - Eva. I love to share my beautiful days with you - and not that I lead a fabulous lifestyle, I just know how to see beauty in the smallest things.

READ MORE

2 ArianaRadler Case Study Carousel

@ ariana.radler – 0.0% alcohol and 100% freshness

We had to make Ariana's Instagram profile the main communication platform for Ariana Radler 0.0%, as well as focus the audience's attention on natural ingredients, new flavors, freshness and the perfect combination of soft beer and fruit juice.

READ MORE

VIESSMANN ОБРАЗОВА Case Study carousel

How Viessmann educated the whole segment about what heat pumps are and what their prices are

Some projects turn us into master confectioners, others teach us how to use "GG" in everyday communication. There are projects that help us easily find the "out of the box" space and those in which we work harder to enter the boundaries of the box. Working with Viessmann was a little bit of everything, but most of all, a big dream of all of us came true - to be magicians and to manage the seasons. And before you offer us to wave a stick and say "Action, summer", let's tell you a little more about the specifics of this particular "magic".

READ MORE

If you want to watch fresh videos and case studies from us, sign up for our YouTube channel 🙂