Medix Alvina Deluxe Perfume


We have all come across the clichés used in advertisements for detergents:

  • Housewives who love to wash dishes
  • Children who are constantly dirty
  • Softeners that they bring to a parallel reality

The Medix Alvina Deluxe Perfume campaign was aimed at escaping them.
In the lines below you can find out what approach we decided to bet on,  how we realized it and what it led to. 

We set a goal

To increase the visibility of the Medix Alvina Deluxe Perfume fabric softener series.


Creating a landing page with which in an elegant and engaging way to acquaint consumers with the advantages of the product over its competitors. We talked about the precious oils in perfumes that make fabric softeners long-lasting and attractive, focusing the audience’s attention on the 5 fragrances that correspond to the color code of each package.

We relied on the following MECHANISM

The presentation of the individual elements of each fragrance through a pyramid of fragrances, including interesting information about it – from details about the origin of the fragrance to what its impact is.
Apart from the fascinating descriptions, the users are additionally motivated to “unlock” the fragrances with a game that includes thematic prizes.

Guided by several ACCENTS

Aromatic pyramids, beauty and aesthetics, the power of the influence of aromas, precious aromatic oils in perfumes.

THE CHANNELS we bet on

Facebook, Instagram, Google (GDN + REM)

We have included a variety of FORMATS

Static banner, carousel, posts, stories, Google Ads – HTML5 banners


Facebook and Instagram:

  • Fans of the Facebook page
  • Interests – related to household and perfumes
  • Audiences – similar to those already engaged with Instagram and Facebook page, similar to Facebook fans and similar to those who have already converted
  • Audience remarketing


  • Placements – targeting advertising positions on specific sites that we believe are of interest to our target audience  – etc.,,,,,  and other
  • Interests – related to home and interior
  • Audiences that are already convertible and that the Google Ads system gives us an indication that they are more likely to convert
  • Audience remarketing

Key conclusions

We report the most unlocks for the product Exclusive (the latest addition to the collection), followed by Magnetic.

Bergamot, mandarin and green apple have the most unique unlocks.
We report over 15,000 unlocked products.

High commitment to the game – participants unlock an average of 3.93 products out of a total of 5 * we can round it to 4

Generated great interest in the campaign and a significant% of unpaid traffic to the site – over 15% of  sessions are the result of direct traffic and over 10% – of  referral traffic from Facebook.

It is noteworthy that mainly on the expectations that women are more engaged in the game, there is no significant difference in the Conversion Rate based on the gender of users.

The Instagram story advertising format was very good, reporting one of the highest values of the Conversion rate for the entire campaign of 40.10% for successful registration.

Results in numbers

  • 3,551 successful registrations
  • 1,526 logins with Facebook profile
  • 15,097 unlocked products

You can also see the case study in  the video we made on the case:


  • Xplora CaseStudy BONI thumbnail
    The path to successful development of Bonnie's digital advertising presence - goals, processes, testing and results

    "Boni is the largest pig producer with 7 pig farms, a slaughterhouse, 2 meat processing plants and 2 own brands. Their production covers everything from A to Z and in the last 30 years they have firmly established themselves in the FMCG market.

    Read more
  • Xplora CaseStudy Gedeon thumbnail
    Campaigns with a cause or how we managed to engage ladies with educational content

    Gedeon Richter is a specialty pharmaceutical company with a focus on women's health that has combined tradition and innovation in pharmaceutical manufacturing for more than 120 years. With its widely recognised expertise and comprehensive product range, Gedeon Richter is a major player in the field of women's health.

    Read more
  • Xplora CaseStudy Aladin thumbnail 1
    Approach and strategy for the successful development of Aladin Foods TikTok profile

    After we successfully showed you in our previous case study how we optimized the advertising on the dunar funnel of our long-time partner Aladin Foods and increased ROAS to a 4-digit value, it's the turn of consumer engagement.

    Read more
  • Xplora CaseStudy TAT thumbnail
    TAT | #TATasty influencer recipes

    Undoubtedly, the most important part in planning the campaign was the selection of influencers. With the TAT team, we selected content creators who possess enviable skills in jar opening and cooking in the kitchen.

    Read more
  • Xplora CaseStudy Spoko thumbnail
    Changing generations - entering new platforms

    Spoko Waffles is one of the boldest clients we have worked with. Over the years that we’ve been creating content for them, we’ve been able to gain their trust and they’ve given us space to be creative. Together we built the brand’s Instagram account, creating fun content that was just right for their audience.

    Read more
  • Xplora CaseStudy Kozarev thumbnail
    How does culinary photography tell stories?

    The specificity of the product allows us to unleash our culinary imagination constantly. Everyone knows that love passes through the stomach. With Kozarev products and the stories told in our culinary photography, smell the authentic taste of an irresistible dinner, delight the palate with lunch or a healthy snack.

    Read more
  • Toyota Case Study carousel
    Toyota Hybrid - I know why

    Our customer Toyota Balkans turned to us to achieve one of the most important goals of the company for 2016 - 100% increase in sales of the company's range of hybrid cars.

    Read more
  • IUVO Case Study carousel
    Direct response and lead generation campaign for IUVO GROUP OŰ Estonia

    Our client IUVO GROUP OŰ Estonia turned to us with a great challenge - presenting a new investment opportunity for Bulgaria - peer-to-peer. THE TASK The aim of the campaign was to present the platform to the most relevant audience, to gather a sufficient number of leads from interested target users and to create expectations for the next phase.

    Read more
  • Acera Case Study carousel
    When investing in Google advertising carries an ROI of the advertising budget for the year and a half ahead

    The business model of our agency is to have long-term relationships with clients - we go into the details of business and marketing needs, and then we start with services that will add the most value in a short time. If we do well, we know we will have a long-term business with this client and together we will develop and upgrade its digital ecosystem.

    Read more

If you want to watch fresh videos and case studies from us, sign up for our YouTube channel 🙂