Xplora CaseStudy TAT

TAT | #TATasty influencer recipes

TAT was founded in Turkey in 1967 and today is one of the largest producers of canned products in Europe. In Bulgaria the company offers a wide portfolio of canned vegetables, jams and sauces.

If you’ve come across TAT’s social media channels, you’ve surely noticed the delicious recipes that enrich the brand’s visual presence. In quite a few of them, you will find familiar faces who invite us into their kitchen and present us with recipes that their whole family loves.

THE TASK

After a year of working together to build the brand’s social media positioning in Bulgaria, TAT was ready for something different. Our task was to increase product recognition, reach more culinary enthusiasts and give them different ideas for consuming the products.

The question in front of us was “How to reach the table of each Bulgarian?”.

THE STEPS WE GO THROUGH

We knew that the best way to present the company and its products in Bulgaria was through our favorite Bulgarian celebrities and popular faces in the digital space. To this stellar mix, we added a dash of humour by creating a branded hashtag that included a play on words with the company’s name to bring brand recognition: #TATskivkusno.

And to dress the campaign in bright colors and accentuate the look of the products, we created branded GIF stickers that influencers used when posting their content on Instagram Stories – one of the most consumed formats on the channel.

 

Branded gif sticker TAT
Branded gif sticker TAT
Branded gif sticker TAT

Undoubtedly, the most important part in planning the campaign was the selection of influencers. With the TAT team, we selected content creators who possess enviable skills in jar opening and cooking in the kitchen. We chose a mix of popular faces who had a diverse audience, lifestyle and image. And what united them? The love for delicious food.

While Kateto Euro and Konstantina Zhivova prepared traditional recipes with roasted capia, Irina Tencheva presented a healthy recipe with green peas. And Daniel Petkanov and Nikolaos Tsitiridis showed us how they crunch TAT’s pickles with a big dose of humor. And because we made a mix of influencers, we also added a combination of different formats to the recipe to ensure the content reaches users in the optimal way – static and carousel posts, IGTV videos and Stories.

TAT influencer campaign

Undoubtedly, the most important part in planning the campaign was the selection of influencers. With the TAT team, we selected content creators who possess enviable skills in jar opening and cooking in the kitchen. We chose a mix of popular faces who had a diverse audience, lifestyle and image. And what united them? The love for delicious food.

While Kateto Euro and Konstantina Zhivova prepared traditional recipes with roasted capia, Irina Tencheva presented a healthy recipe with green peas. And Daniel Petkanov and Nikolaos Tsitiridis showed us how they crunch TAT’s pickles with a big dose of humor. And because we made a mix of influencers, we also added a combination of different formats to the recipe to ensure the content reaches users in the optimal way – static and carousel posts, IGTV videos and Stories.

THE RESULTS

In conclusion, the realized content scores of the five influencers achieved values of:

  • 395 791 users reached
  • 10 665 likes on the posts
  • 504 post reservations
  • 89 560 sticker views

 

IN CONCLUSION

The variety of products in TAT’s portfolio allowed us to unleash our creativity and with the help of collaborations with influencers to present some of the most delicious traditional recipes, unconventional healthy bites, as well as different interpretations of Street Food. And in the face of the users we have met wide approval and good feedback about the products – the biggest compliment for us and the TAT team.

superHUMAN PORTFOLIO

  • Xplora CaseStudy TAT thumbnail
    TAT | #TATasty influencer recipes

    Undoubtedly, the most important part in planning the campaign was the selection of influencers. With the TAT team, we selected content creators who possess enviable skills in jar opening and cooking in the kitchen.

    Read more
  • Xplora CaseStudy Spoko thumbnail
    Changing generations - entering new platforms

    Read more
  • Xplora CaseStudy Kozarev thumbnail
    How does culinary photography tell stories?

    The specificity of the product allows us to unleash our culinary imagination constantly. Everyone knows that love passes through the stomach. With Kozarev products and the stories told in our culinary photography, smell the authentic taste of an irresistible dinner, delight the palate with lunch or a healthy snack.

    Read more
  • Toyota Case Study carousel
    Toyota Hybrid - I know why

    Our customer Toyota Balkans turned to us to achieve one of the most important goals of the company for 2016 - 100% increase in sales of the company's range of hybrid cars.

    Read more
  • IUVO Case Study carousel
    Direct response and lead generation campaign for IUVO GROUP OŰ Estonia

    Our client IUVO GROUP OŰ Estonia turned to us with a great challenge - presenting a new investment opportunity for Bulgaria - peer-to-peer. THE TASK The aim of the campaign was to present the platform to the most relevant audience, to gather a sufficient number of leads from interested target users and to create expectations for the next phase.

    Read more
  • Acera Case Study carousel
    When investing in Google advertising carries an ROI of the advertising budget for the year and a half ahead

    The business model of our agency is to have long-term relationships with clients - we go into the details of business and marketing needs, and then we start with services that will add the most value in a short time. If we do well, we know we will have a long-term business with this client and together we will develop and upgrade its digital ecosystem.

    Read more
  • Idelyn Case Study carousel
    Summer campaign for consumers on the Black Sea coast

    Our client Valmark came to us with the challenge to increase the visibility and sales of Beliema from Idelin in the summer - one of the strongest seasons for the product. Our strategy was to provide quality content plus segmented targeting to reach the right users at the right time.

    Read more
  • Fintrade УСПЕШНИ B2B МАРКЕТИНГ ПРАКТИКИ Case Study carousel
    Successful B2B marketing practices that combine the use of social media with the power of Google

    In 2016 we started working with our client Fintrade - a non-banking, financial institution specializing in business lending. As with any B2B client, here, at the beginning of our work together, we had serious challenges, which were to research the market, define the right target audiences and choose the right digital channels to reach them.

    Read more
  • ZooMall Case Study carousel
    How did we achieve an impressive reach on Facebook through mini activation?

    What was the goal? To realize 60,000 Reach on Facebook to a main target audience through mini-activation, which will promote the ZooMall brand in a fun and intriguing way. For this purpose, we chose to implement a mini-game in the feed of the page with an optimal budget.

    Read more

If you want to watch fresh videos and case studies from us, sign up for our YouTube channel 🙂