How did we achieve impressive reach on Facebook through mini activation?
What was the goal?
To realize 60,000 Reach on Facebook to a main target audience through mini-activation, which will promote the ZooMall brand in a fun and intriguing way. For this purpose, we chose to implement a mini-game in the feed of the page with an optimal budget.
What was the mechanics like?
The game required participants to answer a question with an undefined correct answer. The aim was to generate a variety of comments and to avoid copying the answers of other participants. With the realization for each next game we are looking for new ways to avoid attracting players who do not remember their participation, the brand they interacted and what they in the span of 5 minutes.
Given that the Facebook algorithm encourages posts with a large number of comments and even more – comments with different content, we expected the reach to be high, as well as the organic distribution of the post.
What have we achieved?
How did we achieve it?
We watched the results and took advantage of a time when the Facebook fan page had excellent performance and high levels of engagement with the content.
Mini-activations reach the users at a time convenient for them and allow them to get involved immediately in what is offered. Simple mechanics do not take up much of their time and rely on an already established feature in the digital behavior of the audience. Namely – to tell at any convenient time about your pet and share all kinds of information related to it – personal experiences, photos, everyday situations, fun habits of the pet, etc.
We did not base the mechanics of the game on information that was valuable from a marketing point of view for us and the brand, but on information that the user would like to provide. We also relied on the elements Emotion and Social Currency from John Berger’s STEPPS model. In addition, we fully adjusted the mechanics to the behavior of the target and as a result the game surpassed even our boldest predictions.
At the same time, we took advantage of the fact that by promising a reward we can easily shorten the distance with consumers. And the award is related to our client’s products – in this way we naturally intertwined the target consumers, their needs and the company itself. With such an approach we can create history with the brand and the participants, thanks to which they could become customers of ZooMall, recommend it or talk about it.
If this case study with concrete results has intrigued you, you probably want to know more about our approach. We offer you to meet to discuss whether and how your business can be influenced by a well-established digital marketing strategy and well-implemented communication, taking into account your business and marketing goals. When we work together, we will create a concept tailored to your current and future digital assets. And last but not least, we will commit to solid results. We will be committed to the realization of digital assets and advertising and you will receive detailed reports on consumer behavior and advertising communication costs. If you like this approach, you can send us an inquiry through our intuitive inquiry form, in which you choose with a few clicks exactly how we can be useful to you. Then we are on the move.
You can also see the case study in the video we did on the case:
superHUMAN PORTFOLIO
Toyota Hybrid – I know why
Our customer Toyota Balkans turned to us to achieve one of the most important goals of the company for 2016 - 100% increase in sales of the company's range of hybrid cars.
Direct response and lead generation campaign for IUVO GROUP OŰ Estonia
Our client IUVO GROUP OŰ Estonia turned to us with a great challenge - presenting a new investment opportunity for Bulgaria - peer-to-peer.
THE TASK
The aim of the campaign was to present the platform to the most relevant audience, to gather a sufficient number of leads from interested target users and to create expectations for the next phase.
When investing in Google advertising carries a ROI of the advertising budget for an year and a half ahead
The business model of our agency is to have long-term relationships with clients – we go into the details of business and marketing needs, and then we start with services that will add the most value in a short time. If we do well, we know we will have a long-term business with this client and together we will develop and upgrade its digital ecosystem.
Summer campaign for consumers on the Black Sea coast
Our client Valmark came to us with the challenge to increase the visibility and sales of Beliema from Idelin in the summer - one of the strongest seasons for the product. Our strategy was to provide quality content plus segmented targeting to reach the right users at the right time.
Successful B2B marketing practices that combine the use of social media with the power of Google
In 2016 we started working with our client Fintrade - a non-banking, financial institution specializing in business lending. As with any B2B client, here, at the beginning of our work together, we had serious challenges, which were to research the market, define the right target audiences and choose the right digital channels to reach them.
When a change in the original concept may be your best ally
Or how timely analysis of the results reminded us again that there are no universal solutions to work in every channel, and what we did with this information
Last summer, our client Fintrade launched a new communication platform - "Ally". The development of an entirely new landing page and the replacement of existing messages and vision with new ones led to a decline in results. Conversion rate in their main communication channels Google Search and Facebook reported a decline of over 50% in the first days of the campaign.
Medix Alvina Deluxe Perfume
We have all come across the clichés used in advertisements for detergents:
- Housewives who love to wash dishes;
- Children who are constantly dirty;
- Softeners that they bring to a parallel reality;
The Medix Alvina Deluxe Perfume campaign was aimed at escaping them.
In the lines below you can find out what approach we decided to bet on, how we implemented it and what it led to.
FORUM PREGNANCY AND CHILD HEALTH
We present you our case study in connection with one of the largest Investor events.
The fifth consecutive "Pregnancy and Child Health Forum" is one of the largest and most recognizable forums of this nature, which this year managed to gather nearly 2,000 guests in two days.
How we won silver for Effective Use of Data from the IAB Mixx Awards
It's time to present our case study for Viessmann and tell you how we managed to promote heat pumps as a product in Bulgaria. See what approaches we used to reach over 27,000 users and how we distributed the work over time.
WHAT TO DO WHEN THE OLDER ONES LINE US UP FOR THE DONER KEBABS?
What was the situation when the client came to us?
We all know who aladinfoods are, so we can afford to skip the introduction section. As you read this, you know who we are and what we do. You may already be solving the puzzle of why we met and wanted to work together. And the missing piece is the online store, where you can order food for home.
“Growing up together” with BRITANICA Park School
What was the situation when the client came to us?
In all likelihood, today is not the first of June, but a child's holiday can be any day when he feels significant and valued while curiously exploring the world. That is why we accepted a cause as our own.
The first private park school in Bulgaria - britanica park school opened its doors in September 2019. The new generation school combines innovative teaching methods with a complete atmosphere for family environment and comfort. We liked the freedom and unadulterated behavior that the creators of bps adhere to, developing the individual capabilities of each child.
Culinary competition with "Homeland"
A video campaign realized with the help of PRESTIGE 96 and their loyal audience
You know that the topic of sweets is a sensitive topic - for men and women, for young and old. In the Xplora office, however, the jam is respected and the truth is that we have no problem with it. Not only is our afternoon breakfast guaranteed, but the imagination of every hidden talent in cooking allows itself to run wild with the products of Prestige 96.
ZAGORKA IPA – BULGARIAN BEER FOLLOWING A BRITISH RECIPE
In winter, the sweetest thing is to dream of a warm summer and a cooling beer in hand. Let's do it together while talking about Zagorka IPA - the Bulgarian beer according to a British recipe. With its pronounced citrus bitterness and aromas, it was created for people in Bulgaria looking for new and different beer flavors, while at the same time presenting them with a beer close to their favorite taste.
Campaign with Eva
If you follow the profiles of Batiste Bulgaria, you have surely noticed a mysterious lady who sweetly talks about her daily life and how many times she has been "saved" from dry shampoo. Yes, that's me - Eva. I love to share my beautiful days with you - and not that I lead a fabulous lifestyle, I just know how to see beauty in the smallest things.
@ ariana.radler – 0.0% alcohol and 100% freshness
We had to make Ariana's Instagram profile the main communication platform for Ariana Radler 0.0%, as well as focus the audience's attention on natural ingredients, new flavors, freshness and the perfect combination of soft beer and fruit juice.
STANDING OUT IN THE MARKET FOR BABY AND CHILDREN’S GOODS IS NOT CHILD’S PLAY
To stand out in the market for baby and children's goods is not child's play. But working on our first joint campaign with Lorelli was a pleasure, rewarded with success. Together we managed to overcome the challenges and meet the needs of parents in their quest to care for their children, presenting them the new collection of strollers Lorelli.
How Viessmann educated the whole segment about what heat pumps are and what their prices are
Some projects turn us into master confectioners, others teach us how to use "GG" in everyday communication. There are projects that help us easily find the "out of the box" space and those in which we work harder to enter the boundaries of the box. Working with Viessmann was a little bit of everything, but most of all, a big dream of all of us came true - to be magicians and to manage the seasons. And before you offer us to wave a stick and say "Action, summer", let's tell you a little more about the specifics of this particular "magic".
How did we manage to raise conv.rate by over 400% through the new website of the Sofia Opera and Ballet?
We accept working for an institution such as the Sofia Opera and Ballet as an honor and privilege. As a task with which we can contribute to the development of the cultural sphere in the country and which gives us the opportunity to immerse ourselves in magic. And the opportunity to tell more people about it turns the work into pure pleasure!