superHUMAN campaigns told by our clients

Xplora CaseStudy VideoTestimonials DevBG TH

“We made a very important decision when we started the Job board project, to work with a stable partner in the field of communications. In fact, we have been working with Xplora since day 1 and building the communication strategy together. We decided to do it because the Job board as a project is quite special and specific and has its challenges – on the one hand, it is a market place, that is, you have to very well manage both supply and demand in a market place. On the other hand, there is the service – job search is quite low frequency, ie people look for work on average once every three years, so it was important for us to work with a super stable partner like you and literally combine our knowledge of the field with narrow know-how that you have in the various channels. And for now, I think we’re doing pretty well! Some of the less trivial things that charge me personally that we have done are […] a narrower segmentation of the audiences who visit the Job Board. Something we’ve been working on for the last few months is also the different campaigns on different channels and their response, or how that translates to site traffic and the application. “

This was shared by Svetoslav, CEO of DEV.BG, the largest IT job board in Bulgaria. In our initial conversations with Sve, he gave us a clear signal that he sees digital as a key channel for the company’s success. “Challenge accepted,” we replied. And we are glad that we have confirmation that we have not left things there. How we coped – listen to his entire interview below:

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superHUMAN STORIES

SUPERHUMAN CAMPAIGNS TOLD BY OUR CLIENTS - Schneider Electric Israel

Why did you decide to approach a digital marketing agency outside of your country?

I was working with a local agency, not satisfied and willing to change them. A colleague from Schneider Bulgaria recommended me to try her agency, Xplora, as they were very professional and already inside all Scheider systems. I gave it a try and it worked better than expected.

SUPERHUMAN CAMPAIGNS TOLD BY OUR CLIENTS - aladin foods

"We also validated an awful lot of assumptions that are related to the behavior of our users, which so far through offline marketing were the only and only this - assumptions. Thanks to the statistics, which are absolutely clear and visible, we were able to learn in detail what are the motives of consumers to be our customers, what are our strengths according to them, what are our weaknesses and where we need to improve. I think this is something that gives an awful lot of value to the whole team, and we can build a lot on that. ”

superHUMAN campaigns told by our clients - DEV.BG

We made a very important decision when we started the Job board project, to work with a stable partner in the field of communications. In fact, we have been working with Xplora since day 1 and building the communication strategy together. We decided to do it because the Job board as a project is quite special and specific and has its challenges – on the one hand, it is a market place, that is, you have to very well manage both supply and demand in a market place.

superHUMAN campaigns told by our customers - Mexon

The huge challenge we face is the wide-ranging audience we have to irradiate, as the products have a fairly broad consumption target. That means finding and bringing together people with different interests, different age groups, showing things that are interesting to them so we can engage them and keep them constantly on the page so they become bigger and bigger fans of the brands. That’s one challenge. The other, if I can call it a challenge, is the ever-changing formats and demands that social networks impose, which we constantly have to adapt to.

superHUMAN campaigns told by our customers - Schneider Electric

The main challenge is to reach our target groups because they are very specific, distinct, but also narrow. For example – electrical designers, electrical installers, power engineers in factories, facility managers. Groups that can’t be defined by demographics alone or any other specific criteria that exists in a digital environment. We need to find ways to reach them.

superHUMAN campaigns told by our customers - Tavex Gold & Currency

We thought one thing, you told us something else had to happen. Eventually we changed our minds, and with your help we were able to understand that our assumptions and practices that we implement offline in our offices have nothing to do with how people try to access us online. If it weren't for our work with you, we'd probably still be wandering about how-to-tips on the web.

superHUMAN campaigns told by our customers - TESY

We are trying to implement a hybrid model through offline and online interactions with consumers. Our top priority is to differentiate ourselves as a brand on a global level, and we do this through digital marketing, customising our approaches so we can really deliver value to consumers. It’s important to us that the customer doesn’t just take one action towards the brand, just one like, just one purchase. We want our customers to be long-term, to have advocates, brand ambassadors.

superHUMAN campaigns told by our customers - Tombou

Almost all the conversations I’ve had with agencies have started with the question of what the budget is. Just contacting the Xplora agency didn’t revolve around budget. The attitude the Xplora agency showed was the wow factor for us. You took the time to analyze our product, we took the time to explain it to you, but because of that collaborative time that we took, the attitude that you have towards us and our product gives us the ability to trust that when we ask for something to be done, it’s done by people who know the product and work with us.

superHUMAN campaigns told by our clients - UACG

In fact, the main thing we have been striving to achieve is to look through the eyes of the prospective students, to see what attracts the prospective students to come and study with us. With digital marketing, the application of digital marketing, we have actually been able to feel the scale of the information coverage of this whole segment of "candidate students". Otherwise, through the standard one-way campaigns (we speak or we write), we hold events in a hall or send emails, after which we have no idea how many people have read it and how many people have understood it.

superHUMAN campaigns told by our customers - Viessmann

The main challenge for us is that we are a B2B company, ie we do not sell to end customers, but to companies specializing in the industry, which build installations in people's homes or in companies, industries, etc. And for us it was important to reach the end customers as a direct communication. So we wanted to build that circle of trust, and that's why digital marketing with all its channels is one, first direct and working tool, and the results are clear and measurable.