superHUMAN campaigns told by our clients

Xplora CaseStudy VideoTestimonials DevBG TH

“We made a very important decision when we started the Job board project, to work with a stable partner in the field of communications. In fact, we have been working with Xplora since day 1 and building the communication strategy together. We decided to do it because the Job board as a project is quite special and specific and has its challenges – on the one hand, it is a market place, that is, you have to very well manage both supply and demand in a market place. On the other hand, there is the service – job search is quite low frequency, ie people look for work on average once every three years, so it was important for us to work with a super stable partner like you and literally combine our knowledge of the field with narrow know-how that you have in the various channels. And for now, I think we’re doing pretty well! Some of the less trivial things that charge me personally that we have done are […] a narrower segmentation of the audiences who visit the Job Board. Something we’ve been working on for the last few months is also the different campaigns on different channels and their response, or how that translates to site traffic and the application. “

This was shared by Svetoslav, CEO of DEV.BG, the largest IT job board in Bulgaria. In our initial conversations with Sve, he gave us a clear signal that he sees digital as a key channel for the company’s success. “Challenge accepted,” we replied. And we are glad that we have confirmation that we have not left things there. How we coped – listen to his entire interview below:

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superHUMAN STORIES

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SUPERHUMAN CAMPAIGNS TOLD BY OUR CLIENTS - aladin foods

"We also validated a lot of assumptions that are related to the behavior of our users, which so far through offline marketing were the only and only this - assumptions. Thanks to the statistics, which are absolutely clear and visible, we were able to learn in detail what are the motives of consumers to be our customers, what are our strengths, what are our weaknesses and where we need to improve. I think this is something that gives an awful lot of value to all the work together, and we can build a lot on that. ”

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superHUMAN campaigns told by our clients - Tavex Gold & Currency

"We thought one thing, you told us something else had to happen. In the end, we changed our minds and with your help we were able to understand that our hypotheses and practices that we implement offline in our offices have nothing to do with the way people try to access us online. If it weren't for our work with you, we probably would still be wandering about how-to-tips on the Internet. ”

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superHUMAN campaigns told by our clients - TESY

"We are trying to implement a hybrid model through offline and online interactions with consumers. Top priority is to differentiate ourselves as a brand on a global scale, as we do this through digital marketing, by personalizing our approaches so that we can truly add value to consumers. It is important for us that the customer does not perform only one action towards the brand, only one like, only one purchase. We want our customers to be long-term, to have advocates, ambassadors of the brand. "

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superHUMAN campaigns told by our customers - Schneider Electric

"The main challenge is to reach our target groups, because they are very specific, distinct, but also narrow. For example - electrical designers, electricians, power engineers in factories, facility managers. Groups that cannot be defined solely by demographics or other specific criteria that exist in the digital environment. We need to find a way to reach them. ”

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superHUMAN campaigns told by our customers - Tombou

"Almost all the conversations with agencies I've had have started with the question of what the budget is. Establishing contact with the Xplora agency did not revolve around the budget. The attitude that the Xplora agency showed was the wow factor for us. You have taken enough time to analyze our product, we will explain it to you, but thanks to this joint time we have taken, the attitude you have towards us and our product gives us the opportunity to trust that when we want something done, it is made by people who know the product and work with us. And not just some money to spend, and whatever we have to do. This attitude was very different from the standard I have seen so far. ”

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superHUMAN campaigns told by our customers - Mexon

"The huge challenge we face is the wide audience that we need to irradiate, as the products have a very wide target of consumption. This means finding and bringing together people with different interests, with different age groups, to show things that are interesting to them, so that we can engage them and keep them constantly on the page so that they become more and more fans. of brands. This is one challenge. The other, if I may call it a challenge, are the ever-changing formats and requirements that social networks impose, to which we must constantly adapt. You keep us up to date with everything, but quite often we have to react on-going to a campaign so that we can not stop it and continue in the way we want. "

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superHUMAN campaigns told by our clients - UACG

"In fact, the main thing we have been striving to achieve is to look through the eyes of prospective students, to see what attracts prospective students to come and study with us. With digital marketing, the application of digital marketing, we were able to actually feel the scale of the information coverage of this whole segment of "candidate students". Otherwise, through the standard one-way campaigns (we speak or we write), we hold events in the hall or send emails, after which we have no idea how many people have read it and how many people have understood it. Through digital marketing, we had the feedback to find out how many people reached it, and how many people read it, and how many people watched our ads from end to end. That's not a small amount of information. "

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superHUMAN кампании, разказани от нашите клиенти - Viessmann

“Като основно предизвикателство при нас е, ние сме B2B компания, тоест не извършваме продажби към крайните клиенти, а към фирми специалисти в бранша, които изграждат инсталациите в домовете на хората или в предприятия, производства и т.н. И за нас беше важно да достигнем до крайните клиенти като директна комуникация. Така, че този кръг на доверие искахме да изградим и затова дигиталният маркетинг с всичките му канали е едно, първо директно и работещо средство, освен това и резултатите са ясни и измерими. И това, което успяхме да направим заедно с вас и дефакто ръста в този процес и ръста на клиентите, които ние консултираме директно скочи в пъти.”

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superHUMAN campaigns told by our customers - Wienerberger

"But what impressed me a lot during the first campaign is that we actually have a hell of a lot of people who are very thorough in their work and we have a separate person for literally every single channel who just sits all day. there he digs and optimizes and almost empathizes with the campaign at all levels and in fact all this passion and dedication that I saw in everyone in the team, this in-depth expertise that I find at each level impressed me the most and just confirmed that indeed, our choice was the right one, because we ourselves, as a company, are very dedicated to our work and we have this passion, and somehow chemistry has emerged. ”

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superHUMAN campaigns told by our clients - Danone

"Our partnership with Xplora is based on many long years and during this period, in fact, we developed each other, we became better together. What I dare to say is that we are much more effective today, we are much more focused on setting the main indicators that we want to achieve from a campaign. We follow them very closely and consequently, and the result that happens at the end of the campaign, as it experiences various improvements throughout the process, is much better. ”

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superHUMAN campaigns told by our clients - Metropolitan

"And what we laid as a foundation in the beginning and what everyone needs to do is first build their strategy for their business, the goals they want to achieve with digital marketing, to fill in well the brief that you send, but not just to fill it, but to think things through, to set goals, to plan, to think campaign and always follow this path… And in fact this is something that you helped us with - to see this direction of movement and follow it , to make things much more thoughtful. ”

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superHUMAN campaigns told by our clients - Hype Software

"In fact, over 50% of our customers we have gained this year are thanks to digital marketing, and I do not intend this to end as an activity at all. It is important for us to be constantly present, to remind people about us - I guess this is important for every brand. Of course, as I said at the beginning, we just did a campaign to get people interested in our product, but in the end we managed to get a lot of customers, which is great. "

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superHUMAN campaigns told by our clients - Britanica Park School

"Maybe from the first step "Research" I decided that no matter how much they said in our Indoor marketing that we would do it, we needed professionals. We do not approach the typical Bulgarian way "Give me a company for joinery or advertising" - I decided that I would do my own research and so I came to you. I am especially happy that when I called my phone you picked up (Georgi Malchev). Literally in three sentences we got along and met. Yes, the deadlines were really impossible, but you really did not do great, but brilliantly. "

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superHUMAN trainings presented through the eyes of our clients - Fulbright Bulgaria

"The training of the Fulbright Bulgaria team was one of the largest we conducted this year. Within a total of 30 hours of lectures, we presented the necessary information to provide an in-depth understanding of the symbiosis between different channels in digital, as well as many best practices, examples and advice. When we spoke after the end of the course with Lira Konstantinova, Digital Marketing Training Coordinator, Fulbright Commission, she gave us very useful feedback, including the words from the following lines:"

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superHUMAN trainings presented through the eyes of our clients - Forbes Bulgaria

"It simply came to our notice then. Good results. We have a tremendous growth of online readers on our site. For the last month, I think there are 70,000 unique visits, which for a site that launched in March, you know, is a very good result. Part of the reason for this is your proposal, which we accepted - to start publishing an online newsletter, a weekly newsletter through which our readers can get to the materials of interest to them in our online edition. In this way to strengthen the online edition. This happened at a faster pace than we imagined. We currently have nearly 6,000 users of our online newsletter and they are constantly growing. "

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superHUMAN campaigns told by our clients - DEV.BG.

"We made a very important decision when we started the Job board project, to work with a stable partner in the field of communications. In fact, we have been working with Xplora since day 1 and building the communication strategy together. We decided to do it because the Job Board itself as a project is quite special and specific and has its challenges - on the one hand, it is a market place, so you have to manage very well both supply and demand in a market place. "