{"id":351021,"date":"2022-03-10T19:04:06","date_gmt":"2022-03-10T19:04:06","guid":{"rendered":"https:\/\/xplora.bg\/types-of-industries\/digital-marketing-for-training-companies\/"},"modified":"2023-05-31T10:04:06","modified_gmt":"2023-05-31T10:04:06","slug":"digital-marketing-for-training-companies","status":"publish","type":"page","link":"https:\/\/xplora.bg\/en\/types-of-industries\/digital-marketing-for-training-companies\/","title":{"rendered":"Digital marketing for training companies"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;header&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; background_enable_video_mp4=&#8221;off&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#E1E1E1&#8243; background_enable_image=&#8221;off&#8221; z_index=&#8221;2&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;-1px||0px||false|false&#8221; custom_padding=&#8221;30vh||0px||false|false&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;first-column&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_enable_video_mp4=&#8221;off&#8221; custom_padding=&#8221;|||17%|false|false&#8221; custom_padding_tablet=&#8221;0px||||false|false&#8221; custom_padding_phone=&#8221;0px|0vw||20vw|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_video_mp4_phone=&#8221;off&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_one&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;off|phone&#8221; custom_css_main_element_phone=&#8221;width:20% !important;&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;content&#8221; _module_preset=&#8221;1f17b175-395c-4739-9425-4281b200cfd0&#8243; width=&#8221;70vw&#8221; width_tablet=&#8221;60vw&#8221; width_phone=&#8221;70vw&#8221; width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;||5vh||false|false&#8221; custom_margin_tablet=&#8221;||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiY3VzdG9tX21ldGFfdGl0bGUiLCJzZXR0aW5ncyI6eyJiZWZvcmUiOiI8aDE+IiwiYWZ0ZXIiOiI8L2gxPiIsImVuYWJsZV9odG1sIjoib2ZmIn19@[\/et_pb_text][et_pb_text module_class=&#8221;pa-bullet-list-1 pa-bullet-list-black&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;1f17b175-395c-4739-9425-4281b200cfd0&#8243; width=&#8221;60vw&#8221; width_tablet=&#8221;70vw&#8221; width_phone=&#8221;70vw&#8221; width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;||5vh||false|false&#8221; custom_margin_tablet=&#8221;||15vh||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Educational services have a number of specifics, including in digital marketing. Like any service you do not know what quality it will be and whether it is really the best for them until you receive it. But there are also specifics related to telling the elements of the value proposition of the educational organization or company:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Teaching methodology<\/li>\n<li>Infrastructure &#8211; physical and \/ or online<\/li>\n<li>Teachers<\/li>\n<li>Success of the trainees and others<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;on|on|off&#8221; admin_label=&#8221;Blue square&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#E1E1E1&#8243; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;11&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;&#8221; 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box_shadow_color=&#8221;rgba(0,0,0,0.2)&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;It is crucial for digital B2B marketing to take into account specifics such as:<br \/>\n&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;9&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;none&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||0vh||false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;10vh||||false|false&#8221; custom_padding_tablet=&#8221;0px|5vw||0px|false|false&#8221; custom_padding_phone=&#8221;0px|||4vw|false|false&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_two&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|15vw||7vw|false|false&#8221; custom_padding_tablet=&#8221;|0vw||7vw|false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; custom_margin=&#8221;10vh||0px||false|false&#8221; custom_margin_tablet=&#8221;0vh||0px||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;||0px|0px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>How do we help companies offering training in digital marketing?<\/h2>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; custom_margin=&#8221;1vh||5vh||false|false&#8221; custom_margin_tablet=&#8221;||0vh||false|false&#8221; custom_margin_phone=&#8221;1vh||0vh||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||0px|||&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Among the biggest challenges in the digital marketing of training services and related services, we have identified and validated:<\/p>\n<ul><\/ul>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;4&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; 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_builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/11\/\u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f_icon_2.png&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;12741955-a5da-4eff-bef4-0dafe83dc1da&#8221; custom_margin_tablet=&#8221;||5vh||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Moving users along the consumer path in a way that they experience how and what value they will receive<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/11\/\u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f_icon_3.png&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;12741955-a5da-4eff-bef4-0dafe83dc1da&#8221; custom_margin_tablet=&#8221;||5vh||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Optimal interweaving of offline and online contact points in educational services<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/11\/\u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f_icon_4.png&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;12741955-a5da-4eff-bef4-0dafe83dc1da&#8221; custom_margin_tablet=&#8221;||5vh||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Scale successful channels and formats<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; 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collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|15vw||7vw|false|false&#8221; custom_padding_tablet=&#8221;|0vw||7vw|false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;a6908920-5e1c-4657-a82d-dc39db9729dc&#8221; custom_margin=&#8221;1vh||5vh||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3>Our experience shows that the most sought after digital marketing services of education and edtech are:<\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>Digital marketing strategy<\/li>\n<li>Research and analysis of competitors<\/li>\n<li>Planning and implementing campaigns for the new school year<\/li>\n<li>Marketing of a new educational service &#8211; specialty, language, field<\/li>\n<li><span style=\"font-size: 24.96px;\">Marketing for a new location<\/span><\/li>\n<li><span style=\"font-size: 24.96px;\">Manage performance marketing advertising for sign-ups, visits to open door formats or webinars<\/span><\/li>\n<li><a href=\"https:\/\/xplora.bg\/en\/strategy-development-en\/the-five-phases-of-a-modern-user-journey\/\">Creating content in different phases<\/a> &#8211; awareness, appeal, ask, act, advocate<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;What services does Facebook advertising include?&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;9&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||0vh||false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;0px||0px|7vw|false|false&#8221; custom_padding_phone=&#8221;0px|||4vw|false|false&#8221; pac_drh_enable_stacking=&#8221;pac_drh_stack_row pac_drh_stack_tab_mob&#8221; pac_drh_column_numbers_tablet=&#8221;pac_drh_tab_col_one&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;off|tablet&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; 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global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>What experience do we have in digital marketing with training companies?<\/h2>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;be6edb42-7db7-496d-8ba7-debec31a7c5c&#8221; custom_margin=&#8221;1vh||5vh||false|false&#8221; custom_margin_tablet=&#8221;1vh||0vh||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>You&#8217;ve probably come across content or been part of the funnels we&#8217;ve built for Xplora Academy&#8217;s <a href=\"https:\/\/xplora.academy\/cqlostna-programa-po-digitalen-marketing\/\" target=\"_blank\" rel=\"noopener nofollow\">overall digital marketing program<\/a> , as well as individual modules.<\/p>\n<p>We have significant experience in digital marketing of educational and training services. Here are just a few examples:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>ADVANCE Educational Center &#8211; for recruiting new students<\/li>\n<li>Fulbright program &#8211; detailed training in digital marketing with a focus on specific target groups and user paths for them<\/li>\n<li>BRITANICA Park School &#8211; promoting a new school and providing inquiries<\/li>\n<li>UACEG &#8211; landing pages, online events and candidate student campaigns<\/li>\n<li>MFBU &#8211; landing pages and candidate student campaigns<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||0px|5vw|false|false&#8221; custom_padding_phone=&#8221;|0px||7vw|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;margin-top:auto;||margin-bottom:auto;&#8221; pac_drh_add_staking_order_tab=&#8221;pac_drh_order_tab_one&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_one&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/08\/\u043d\u0430\u0448\u0438\u0442\u0435-\u0442\u0435\u043a\u0443\u0449\u0438-\u043a\u043b\u0438\u0435\u043d\u0442\u0438-1.webp&#8221; title_text=&#8221;our current customers&#8221; align=&#8221;right&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;70vw&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;|||10vw|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Educational services have a number of specifics, including in digital marketing. Like any service you do not know what quality it will be and whether it is really the best for them until you receive it. But there are also specifics related to telling the elements of the value proposition of the educational organization or [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":349554,"parent":350997,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"class_list":["post-351021","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/pages\/351021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/comments?post=351021"}],"version-history":[{"count":0,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/pages\/351021\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/pages\/350997"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/media\/349554"}],"wp:attachment":[{"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/media?parent=351021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}