{"id":351037,"date":"2022-03-10T19:17:32","date_gmt":"2022-03-10T19:17:32","guid":{"rendered":"https:\/\/xplora.bg\/services\/"},"modified":"2026-08-14T08:38:58","modified_gmt":"2026-08-14T08:38:58","slug":"services","status":"publish","type":"page","link":"https:\/\/xplora.bg\/en\/services\/","title":{"rendered":"Services"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;header&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#E1E1E1&#8243; background_enable_video_mp4=&#8221;off&#8221; width=&#8221;140vw&#8221; width_tablet=&#8221;140vw&#8221; width_phone=&#8221;140vw&#8221; width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; z_index=&#8221;2&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; min_height=&#8221;30vh&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;first-column&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_enable_video_mp4=&#8221;off&#8221; custom_padding=&#8221;12%|0vw||17vw|false|false&#8221; custom_padding_tablet=&#8221;25%||||false|false&#8221; custom_padding_phone=&#8221;50%|0vw||20vw|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_video_mp4_phone=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;off|phone&#8221; custom_css_main_element_phone=&#8221;width:20% !important;&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; z_index=&#8221;2&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; module_class=&#8221;first-column&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_enable_video_mp4=&#8221;off&#8221; custom_padding=&#8221;|||17vw|false|false&#8221; custom_padding_tablet=&#8221;0px||||false|false&#8221; custom_padding_phone=&#8221;|0vw||17vw|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_video_mp4_phone=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;off|phone&#8221; custom_css_main_element_phone=&#8221;width:20% !important;&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;content&#8221; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; global_colors_info=&#8221;{}&#8221;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiY3VzdG9tX21ldGFfdGl0bGUiLCJzZXR0aW5ncyI6eyJiZWZvcmUiOiI8aDE+IiwiYWZ0ZXIiOiI8L2gxPiIsImVuYWJsZV9odG1sIjoib2ZmIn19@[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; text_text_color=&#8221;#000000&#8243; width=&#8221;60vw&#8221; custom_margin=&#8221;||20vh||false|false&#8221; custom_margin_tablet=&#8221;0px||10vh||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"margin-bottom: 1rem;\">Digital marketing covers a lot of ground, and the key is making sure every service serves one clear strategy. That&#8217;s what delivers a truly integrated approach \u2014 and strong returns. How? Through real synergies across services, fast scaling of the client&#8217;s digital marketing, and smart use of resources.   <\/p>\n<p style=\"margin-bottom: 1rem;\">Our core services are digital marketing strategy and planning, performance marketing on Google and across social platforms, content marketing, social media marketing, visual and digital assets, email marketing, and training.<\/p>\n<p style=\"margin-bottom: 1rem;\">We&#8217;ve put together detailed write-ups that go deep into scope, processes, and real examples. To see how the services work as one integrated whole \u2014 rather than in disconnected pieces with fuzzy results \u2014 take a look at our detailed <a href=\"https:\/\/xplora.bg\/en\/case-studies\/\" target=\"_blank\" rel=\"noopener\">case studies<\/a> and decide with full context.\n<\/p>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;2.4vw&#8221; custom_margin=&#8221;5vh||3vw||false|false&#8221; custom_margin_tablet=&#8221;10vh||||false|false&#8221; custom_margin_phone=&#8221;5vh||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>SOME OF OUR <strong>CURRENT<\/strong> CLIENTS:<\/p>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;2.5vw&#8221; custom_margin=&#8221;5vh||3vw|-10vw|false|false&#8221; custom_margin_tablet=&#8221;10vh||||false|false&#8221; custom_margin_phone=&#8221;5vh||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>SOME OF OUR <strong>CURRENT<\/strong> CLIENTS:<\/p>\n<p>[\/et_pb_text][dnxte_logo_carousel_parent dnxt_carousel_loop=&#8221;on&#8221; dnxt_carousel_centered_slides=&#8221;on&#8221; dnxt_carousel_arrows=&#8221;on&#8221; dnxt_carousel_keyboard_enable=&#8221;off&#8221; dnxt_carousel_mousewheel_enable=&#8221;off&#8221; dnxt_carousel_pagination_type=&#8221;none&#8221; dnxt_carousel_breakpoint_desktop=&#8221;5&#8243; dnxt_carousel_arrow_color=&#8221;#000000&#8243; dnxt_carousel_arrow_background_color=&#8221;RGBA(0,0,0,0)&#8221; dnxt_carousel_arrow_size=&#8221;58&#8243; dnxt_carousel_arrow_position=&#8221;outer&#8221; dnxt_carousel_arrow_margin=&#8221;0vh||||false|false&#8221; 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That means strategy, planning, and the right content in the right channels, reinforced by targeted advertising that&#8217;s actively managed every single day. 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A strategy is only as good as the foundations it&#8217;s built on: user behavior, competitors, trends, resource capacity. 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No wasted budget targeting the wrong people, and no overpaying for the right ones. 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Meanwhile, paid keeps getting more expensive. We offer a different world: one built on the pillars of your competitive advantages. Every piece of content is aimed at a specific audience at a specific stage of their relationship with your brand. Content people actually remember and recognize. Ads that visibly work \u2014 with full visibility into how every ad set and creative is performing, and how it&#8217;s being optimized toward results that actually matter to your business.      <\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMzNDY1MyIsImVuYWJsZV9odG1sIjoib2ZmIn19@&#8221; button_text=&#8221;LEARN MORE&#8221; _builder_version=&#8221;4.27.4&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;f834a7f8-0936-4391-bddb-fedd37c28973&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;|5vw|0px||false|false&#8221; custom_padding_phone=&#8221;|0px||7vw|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;margin-bottom:0 !important;||margin-top:auto !important;&#8221; 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custom_css_main_element_tablet=&#8221;width:60%;&#8221; custom_css_main_element_phone=&#8221;width:60%;&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; custom_margin=&#8221;5vh||0px||false|false&#8221; custom_padding=&#8221;||0px|0px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Digital and visual assets<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; custom_margin=&#8221;1vh||5vh||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>You know how some visuals just land. You know how you instantly recognize certain brands. And you know how much being noticed and remembered actually matters. We add another layer \u2014 making sure the algorithms and the ads work in your favor too. Let us show you a world where design is a real game changer.    <\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMzOTk1MiIsImVuYWJsZV9odG1sIjoib2ZmIn19@&#8221; button_text=&#8221;LEARN MORE&#8221; _builder_version=&#8221;4.27.4&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;f834a7f8-0936-4391-bddb-fedd37c28973&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;on|on|off&#8221; admin_label=&#8221;Other social networks&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;9&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||10vh||false|false&#8221; custom_padding_tablet=&#8221;0px||0px|7vw|false|false&#8221; custom_padding_phone=&#8221;0px||5vh|4vw|false|false&#8221; pac_drh_enable_stacking=&#8221;pac_drh_stack_row pac_drh_stack_mob_only&#8221; pac_drh_column_numbers_tablet=&#8221;pac_drh_tab_col_two&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;off|tablet&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|5vw||7vw|false|false&#8221; custom_padding_tablet=&#8221;|5vw|0px|0vw|false|false&#8221; custom_padding_phone=&#8221;|||7vw|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_one&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;width:60%;&#8221; custom_css_main_element_phone=&#8221;width:60%;&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; custom_margin=&#8221;5vh||0px||false|false&#8221; custom_padding=&#8221;||0px|0px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Email marketing<\/h2>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; custom_margin=&#8221;1vh||5vh||false|false&#8221; custom_margin_tablet=&#8221;1vh||0vh||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>You already know email marketing can deliver impressive results \u2014 building high-quality audiences, then feeding them valuable, relevant information, and having them convert again and again against your business goals. That&#8217;s what turns email into one of the most effective channels there is \u2014 and often one of the cheapest per result. 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Others throw crazy money at it and wonder why hundreds of thousands of views never translate into meaningful business results. For it to actually work for you, you have to start with the big picture \u2014 the right strategy and the right paths forward. 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Develop it, present it, and build on it the right way, and you&#8217;ll see more and more of exactly the right people applying for internships, standard roles, and highly specialized positions. We build the strategy, create the content, run the targeted campaigns \u2014 and also deliver training sessions that HR directors and managers consistently rate very highly. 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We have deep experience, and plenty of examples of how folding these formats into an integrated campaign delivers impressive results. <\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMzODg2NSIsImVuYWJsZV9odG1sIjoib2ZmIn19@&#8221; button_text=&#8221;LEARN MORE&#8221; _builder_version=&#8221;4.27.4&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;f834a7f8-0936-4391-bddb-fedd37c28973&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;on|on|off&#8221; admin_label=&#8221;Other social networks&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;9&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||10vh||false|false&#8221; custom_padding_tablet=&#8221;0px||0px|7vw|false|false&#8221; custom_padding_phone=&#8221;0px||5vh|4vw|false|false&#8221; pac_drh_enable_stacking=&#8221;pac_drh_stack_row pac_drh_stack_mob_only&#8221; pac_drh_column_numbers_tablet=&#8221;pac_drh_tab_col_two&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;off|tablet&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|5vw||7vw|false|false&#8221; custom_padding_tablet=&#8221;|5vw|0px|0vw|false|false&#8221; custom_padding_phone=&#8221;|||7vw|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_one&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;width:60%;&#8221; custom_css_main_element_phone=&#8221;width:60%;&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; custom_margin=&#8221;5vh||0px||false|false&#8221; custom_padding=&#8221;||0px|0px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Account management<\/h2>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; custom_margin=&#8221;1vh||5vh||false|false&#8221; custom_margin_tablet=&#8221;1vh||0vh||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>We are very proud that they give us an example of customer relationship management. Most of our clients are long-term and for them we achieve increasingly important business and marketing goals. 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custom_padding_phone=&#8221;|||7vw|false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; custom_css_main_element=&#8221;margin-top: auto !important;||margin-bottom: auto !important;&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_one&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;width:60%;&#8221; custom_css_main_element_phone=&#8221;width:60%;&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; custom_margin=&#8221;5vh||0px||false|false&#8221; custom_padding=&#8221;||0px|0px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>GDPR<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; custom_margin=&#8221;1vh||5vh||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>GDPR is a European regulation that sets a number of requirements around how personal data is processed. 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Why is that? Because these are people who know how important it is to have a flawless process that allows you to achieve optimal results. And how difficult it is to create, maintain and upgrade such a process.   <\/p>\n<p>We know that an organization involves people and processes, so we work for both. This is how we approach the processes and why we are often recommended not only for marketing strategy, but also for flawless implementation of the planned, for analysis and consolidation of conclusions and for subsequent upgrading of business and marketing goals of our customers. <\/p>\n<h3>STAGES<\/h3>\n<p>There are good practices in digital marketing and we are glad to have the opportunity to share them often with the industry. 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