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Facebook is the largest social network with more than 2.7 billion monthly users in the world. Facebook app is one of the most popular mobile applications in both the Play store and the App store.<\/p>\n
In digital environments, Facebook is recognizable as the channel with one of the most accurate targeting. Its micro-targeting allows you to reach the users you want by age, location, countless different interests they have, specific social media behavior and demographics.<\/p>\n
In Bulgaria, with Facebook targeted advertising, you can reach over 4 million user profiles of people between 13 and 65+ years of age. That’s why Facebook advertising is one of the must-have channels in your digital strategy if you want to build a successful online presence.<\/p>\n
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custom_margin_tablet=”auto|10vw|auto|-10vw|false|false” custom_margin_phone=”|5vw||-15vw|false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|15vw||10vw|false|false” custom_padding_tablet=”|5vw||7vw|false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” custom_css_main_element=”margin-top: auto !important;||margin-bottom: auto !important;” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”3461ad60-125b-4690-8180-24c8309e04ac” custom_margin=”10vh||0px||false|false” custom_padding=”||0px|0px||” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”3461ad60-125b-4690-8180-24c8309e04ac” custom_margin=”1vh||5vh||false|false” custom_padding=”||0px|||” header_2_font_size_tablet=”” header_2_font_size_phone=”” header_2_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n
Our main focus on LinkedIn is to increase sales and generate new leads for our customers. For this purpose, we often use campaigns optimized for conversions or lead generation.<\/p>\n
We always recommend that targeted campaigns be accompanied by engaging and remarketing campaigns that develop and maintain the interest of some of the most important business users \u2013 those who are already in the funnel and know the brand \u2013 your followers, customers and people who have interacted with your digital assets.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”1″ custom_padding_last_edited=”on|tablet” disabled_on=”on|on|on” admin_label=”success stories” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_color_gradient_direction=”145deg” z_index=”9″ width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” max_width=”none” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”right” custom_margin=”||0vh||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”|15vw||7vw|false|false” custom_padding_tablet=”|||0px|false|false” custom_padding_phone=”0px|||4vw|false|false” disabled=”on” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”||||false|false” custom_padding_tablet=”” custom_padding_phone=”|||5vw|false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”3461ad60-125b-4690-8180-24c8309e04ac” header_3_font=”|300||on|||||” header_3_text_color=”#000000″ custom_margin=”||5vh||false|false” custom_margin_tablet=”|||7vw|false|false” custom_margin_phone=”|5vw|||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_blog_extras post_type=”project” blog_layout=”slider” slider_layout=”vertical_grid” featured_image_size=”medium” excerpt_length=”250″ use_read_more_button=”on” read_more_text=”\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043e\u0449\u0435” show_author=”off” show_categories=”off” show_comments=”off” content_color=”#000000″ slides_per_view=”3″ space_between_slides=”40px” slider_loop=”on” slides_per_view_tablet=”1″ slides_per_view_phone=”1″ slides_per_view_last_edited=”on|phone” space_between_slides_tablet=”80px” space_between_slides_phone=”10px” space_between_slides_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” header_level=”h3″ header_font=”|||on|||||” header_text_color=”#000000″ header_font_size=”1.5rem” body_font=”|300|||||||” body_text_color=”#000000″ body_font_size=”1rem” meta_text_color=”#000000″ meta_font_size=”1rem” background_color=”#FFFFFF” custom_read_more=”on” read_more_text_size=”1rem” read_more_text_color=”#FFFFFF” read_more_bg_color=”#0065B3″ read_more_border_width=”0px” read_more_border_radius=”50px” read_more_use_icon=”off” width=”70vw” max_width_tablet=”600px” max_width_phone=”” max_width_last_edited=”on|tablet” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”|0px||0px|false|true” custom_margin_last_edited=”off|desktop” custom_padding_phone=”|0px||0px|false|true” custom_padding_last_edited=”off|desktop” saved_tabs=”all” global_colors_info=”{}” read_more_bg_color__hover_enabled=”on|hover” read_more_bg_color__hover=”#000000″ read_more_bg_enable_color__hover=”on” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”margin-left:0 !important;” custom_css_main_element_tablet=”margin-left:0 !important;”][\/et_pb_blog_extras][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ custom_padding_last_edited=”on|tablet” admin_label=”Why LINKEDIN advertising?” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_color_gradient_direction=”145deg” z_index=”9″ width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” max_width=”none” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”right” custom_margin=”||0vh||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” custom_padding_tablet=”|||0px|false|false” custom_padding_phone=”0px|||4vw|false|false” pac_drh_column_numbers_phone=”pac_drh_phone_col_two” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|5vw||7vw|false|false” custom_padding_tablet=”|0vw||7vw|false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”3461ad60-125b-4690-8180-24c8309e04ac” custom_margin=”5vh||0px||false|false” custom_padding=”||0px|0px||” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”3461ad60-125b-4690-8180-24c8309e04ac” width=”60vw” custom_margin=”1vh||5vh||false|false” custom_margin_tablet=”” custom_margin_phone=”1vh||0vh||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px|||” header_2_font_size_tablet=”” header_2_font_size_phone=”” header_2_font_size_last_edited=”on|desktop” global_colors_info=”{}”]The most important reason to choose LinkedIn advertising is the ability to reach a precisely targeted audience of different professionals.<\/p>\n
The main advantages of LinkedIn are:[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|5vw|||false|false” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ use_custom_gutter=”on” admin_label=”Why LINKEDIN advertising?” _builder_version=”4.16″ _module_preset=”default” width_tablet=”50%” width_phone=”” width_last_edited=”on|tablet” max_width=”none” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”||||false|false” pac_drh_column_numbers_tablet=”pac_drh_tab_col_one” pac_drh_column_numbers_phone=”pac_drh_phone_col_one” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image=”https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/LinkedIn_1-1.png” _builder_version=”4.16″ _module_preset=”12741955-a5da-4eff-bef4-0dafe83dc1da” custom_margin_tablet=”||5vh||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n
Four out of five users in the platform participate in the business decisions of their companies. This allows you to deliver your advertising message to the right people \u2013 the so-called decision makers.<\/p>\n
[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image=”https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/LinkedIn_2-1.png” _builder_version=”4.16″ _module_preset=”12741955-a5da-4eff-bef4-0dafe83dc1da” custom_margin_tablet=”||5vh||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”]The conversion rate of the leads generated by LinkedIn is 3 times higher than other major advertising platforms.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image=”https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/LinkedIn_3-1.png” _builder_version=”4.16″ _module_preset=”12741955-a5da-4eff-bef4-0dafe83dc1da” custom_margin_tablet=”||5vh||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”||0px|||” global_colors_info=”{}”]LinkedIn has been selected for 3 consecutive years as the social network that users trust the most. This allows you to build a loyal audience and create a stronger connection between consumers and the brand.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image=”https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/LinkedIn_4-1.png” _builder_version=”4.16″ _module_preset=”12741955-a5da-4eff-bef4-0dafe83dc1da” custom_margin_tablet=”||5vh||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”]Your competitors are active on LinkedIn. By delaying your online presence, you allow them to be more active there and grow their audience and business.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”1″ custom_padding_last_edited=”on|tablet” admin_label=”In recent years, the following trends and directions of development of linkedin have been observed:” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_color_gradient_direction=”145deg” z_index=”9″ width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” max_width=”none” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”right” custom_margin=”||0vh||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”|15vw||7vw|false|false” custom_padding_tablet=”|||0px|false|false” custom_padding_phone=”0px|||4vw|false|false” pac_drh_column_numbers_phone=”pac_drh_phone_col_two” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|25vw|||false|false” custom_padding_tablet=”|5vw||7vw|false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” custom_css_main_element=”margin-top: auto !important;||margin-bottom: auto !important;” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”1f17b175-395c-4739-9425-4281b200cfd0″ width=”70vw” custom_margin=”5vh||0px|0px|false|false” custom_padding=”||0px|0px||” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text module_class=”pa-bullet-list-1″ _builder_version=”4.16″ _module_preset=”4356f2af-e622-4822-9ff3-b9e69d0f8c10″ custom_margin=”1vh||5vh||false|false” custom_margin_tablet=”1vh||0vh||false|false” custom_margin_phone=”|||0px|false|false” custom_margin_last_edited=”on|tablet” custom_padding=”||0px|0px|false|false” global_colors_info=”{}”] <\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” custom_padding_last_edited=”on|phone” admin_label=”What services does LINKEDIN advertising include?” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_color_gradient_direction=”145deg” z_index=”9″ width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” max_width=”100%” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”right” custom_margin=”||0vh||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”0px|||4vw|false|false” pac_drh_enable_stacking=”pac_drh_stack_row pac_drh_stack_tab_mob” pac_drh_column_numbers_tablet=”pac_drh_tab_col_one” pac_drh_column_numbers_phone=”pac_drh_phone_col_one” collapsed=”on” global_colors_info=”{}” custom_css_main_element_last_edited=”off|tablet”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|5vw||7vw|false|false” custom_padding_tablet=”|5vw|0px|5vw|false|false” custom_padding_phone=”|||7vw|false|false” custom_padding_last_edited=”on|phone” pac_drh_add_staking_order_tab=”pac_drh_order_tab_two” pac_drh_add_staking_order_mob=”pac_drh_order_mob_two” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”margin-bottom: -5vh !important;” custom_css_main_element_phone=”margin-bottom: -5vh !important;”][et_pb_text _builder_version=”4.16″ _module_preset=”3461ad60-125b-4690-8180-24c8309e04ac” custom_margin=”5vh||0px||false|false” custom_padding=”||0px|0px||” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text module_class=”pa-bullet-list-1″ _builder_version=”4.16″ _module_preset=”4356f2af-e622-4822-9ff3-b9e69d0f8c10″ custom_margin=”1vh||5vh||false|false” custom_margin_tablet=”1vh||0vh||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”||0px|||” global_colors_info=”{}”]LinkedIn advertising management includes several stages, which we consider as separate services:[\/et_pb_text][et_pb_accordion _builder_version=”4.16″ _module_preset=”08b3549f-86b3-4264-ad74-99ceeef76b98″ width_tablet=”” width_phone=”80%” width_last_edited=”on|phone” custom_margin=”||0px||false|false” custom_margin_tablet=”10vh|||6vw|false|false” custom_margin_phone=”|||10vw|false|false” global_colors_info=”{}”][et_pb_accordion_item title=”Advertising strategy” open=”on” _builder_version=”4.16″ _module_preset=”604e4127-44d3-4347-9b59-e5b3af0481e1″ global_colors_info=”{}”]Defining campaign goals, appropriate types of advertising and formats for their implementation.[\/et_pb_accordion_item][et_pb_accordion_item title=”Media plan and budgeting” _builder_version=”4.16″ _module_preset=”604e4127-44d3-4347-9b59-e5b3af0481e1″ custom_css_toggle_icon=”content: %22%924c%22;||color: #000 !important;” global_colors_info=”{}”]Planning the different types of advertising, their distribution during the campaign period and estimating the expected results.[\/et_pb_accordion_item][et_pb_accordion_item title=”Ad Management Service” _builder_version=”4.16″ _module_preset=”604e4127-44d3-4347-9b59-e5b3af0481e1″ global_colors_info=”{}”]Create an advertising account, LinkedIn Insight Tag, different types of audiences according to the goals of the campaigns and other services related to their implementation.[\/et_pb_accordion_item][et_pb_accordion_item title=”Reports and Statements” _builder_version=”4.16″ _module_preset=”604e4127-44d3-4347-9b59-e5b3af0481e1″ global_colors_info=”{}”]<\/p>\n
Interim reports and final report summarizing the overall performance of the campaign. Detailed analysis of the achieved goals, drawing key conclusions from the campaign and recommendations for further activations.<\/p>\n
[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|5vw|||false|false” custom_padding_tablet=”||0px|5vw|false|false” custom_padding_phone=”|0px||7vw|false|false” custom_padding_last_edited=”on|phone” custom_css_main_element=”margin:auto !important;” pac_drh_add_staking_order_tab=”pac_drh_order_tab_one” pac_drh_add_staking_order_mob=”pac_drh_order_mob_one” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”1″ custom_padding_last_edited=”on|tablet” admin_label=”What steps does advertising in lINKEDIN involve?” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_color_gradient_direction=”145deg” z_index=”9″ width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” max_width=”none” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”right” custom_margin=”||0vh||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”|15vw|||false|false” custom_padding_tablet=”|||0px|false|false” custom_padding_phone=”0px|||4vw|false|false” pac_drh_column_numbers_phone=”pac_drh_phone_col_two” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|5vw||7vw|false|false” custom_padding_tablet=”|0vw||7vw|false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”a6908920-5e1c-4657-a82d-dc39db9729dc” custom_margin=”5vh||0px||false|false” custom_padding=”||0px|0px||” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”1″ disabled_on=”off|off|off” admin_label=”Steps 1-3 ” _builder_version=”4.16″ _module_preset=”default” width_tablet=”90%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”||||false|false” custom_padding=”0px||||false|false” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” pac_drh_column_numbers_tablet=”pac_drh_tab_col_one” pac_drh_column_numbers_phone=”pac_drh_phone_col_one” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”1_3″ module_class=”step-1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”50px|14vw|50px||true|false” global_colors_info=”{}” background__hover_enabled=”off|desktop”][et_pb_code _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n