{"id":351168,"date":"2022-03-11T11:27:59","date_gmt":"2022-03-11T11:27:59","guid":{"rendered":"https:\/\/xplora.bg\/advertising-on-instagram\/"},"modified":"2024-04-14T05:10:21","modified_gmt":"2024-04-14T05:10:21","slug":"advertising-on-instagram","status":"publish","type":"page","link":"https:\/\/xplora.bg\/en\/services\/social-media\/instagram\/advertising-on-instagram\/","title":{"rendered":"Advertising on Instagram"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;header&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; background_enable_video_mp4=&#8221;off&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#E1E1E1&#8243; background_enable_image=&#8221;off&#8221; z_index=&#8221;2&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;-1px||0px||false|false&#8221; custom_padding=&#8221;30vh||0px||false|false&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;first-column&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_enable_video_mp4=&#8221;off&#8221; custom_padding=&#8221;|||17%|false|false&#8221; custom_padding_tablet=&#8221;0px||||false|false&#8221; custom_padding_phone=&#8221;0px|0vw||20vw|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_video_mp4_phone=&#8221;off&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_one&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;off|phone&#8221; custom_css_main_element_phone=&#8221;width:20% !important;&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;content&#8221; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; width=&#8221;60vw&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiY3VzdG9tX21ldGFfdGl0bGUiLCJzZXR0aW5ncyI6eyJiZWZvcmUiOiI8aDE+IiwiYWZ0ZXIiOiI8L2gxPiIsImVuYWJsZV9odG1sIjoib2ZmIn19@[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;content&#8221; _module_preset=&#8221;1f17b175-395c-4739-9425-4281b200cfd0&#8243; width=&#8221;60vw&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||20vh||false|false&#8221; custom_margin_tablet=&#8221;0px|10vw|15vh||false|false&#8221; custom_margin_phone=&#8221;||5vh||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; content__hover_enabled=&#8221;off|desktop&#8221; content__hover=&#8221;<\/p>\n<p>Facebook is the largest social network with more than 2.7 billion monthly users in the world. Facebook app is one of the most popular mobile applications in both the Play store and the App store.<\/p>\n<p>In digital environments, Facebook is recognizable as the channel with one of the most accurate targeting. Its micro-targeting allows you to reach the users you want by age, location, countless different interests they have, specific social media behavior and demographics.<\/p>\n<p>In Bulgaria, with Facebook targeted advertising, you can reach over 4 million user profiles of people between 13 and 65+ years of age. 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box_shadow_blur=&#8221;30px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.2)&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;What experience do we have in INSTAGRAM advertising?&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;9&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||0vh||false|false&#8221; custom_margin_tablet=&#8221;||||false|false&#8221; custom_margin_phone=&#8221;5vh||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;10vh||||false|false&#8221; custom_padding_phone=&#8221;5vh|||11vw|false|false&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||7vw|false|false&#8221; custom_padding_tablet=&#8221;|5vw|||false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; custom_css_main_element=&#8221;margin-top: auto !important;||margin-bottom: auto !important;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/\u041a\u0430\u043a\u044a\u0432-\u043e\u043f\u0438\u0442-\u0438\u043c\u0430\u043c\u0435-\u0432-\u0440\u0435\u043a\u043b\u0430\u043c\u0430\u0442\u0430-\u0432-linkedin.png&#8221; title_text=&#8221;What-experience-we-have-in-advertising-in-linkedin&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;auto||auto|-17vw|false|false&#8221; custom_margin_tablet=&#8221;auto|10vw|auto|-10vw|false|false&#8221; custom_margin_phone=&#8221;|5vw||-15vw|false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|15vw||10vw|false|false&#8221; custom_padding_tablet=&#8221;|5vw||7vw|false|false&#8221; custom_padding_phone=&#8221;|||0vw|false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; custom_css_main_element=&#8221;margin-top: auto !important;||margin-bottom: auto !important;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; custom_margin=&#8221;10vh||0px||false|false&#8221; custom_padding=&#8221;||0px|0px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>What experience do we have in INSTAGRAM advertising?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; custom_margin=&#8221;1vh||5vh||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>For over 25 clients, we have built successful Instagram strategies as part of their overall marketing mix.<\/p>\n<p>Depending on the main focus of the business, we adjust our advertising campaigns to justify these goals. We have businesses where the main focus is the positioning of a new product and there Instagram is extremely useful to us \u2013 especially with the popular Story audience. For our other B2C clients the main goal is the sale of clothes and accessories, for which we often use the so-called collection advertising and product catalog promotion. By positioning these formats on Instagram and properly targeting and optimizing, we achieve our goals.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;SPECIFIC EXAMPLES&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;9&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;none&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||0vh||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|15vw||7vw|false|false&#8221; custom_padding_tablet=&#8221;|||7vw|false|false&#8221; custom_padding_phone=&#8221;0px|||11vw|false|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|||0px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; header_3_font=&#8221;|300||on|||||&#8221; header_3_text_color=&#8221;#000000&#8243; width_tablet=&#8221;&#8221; width_phone=&#8221;70vw&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5vh||false|false&#8221; custom_margin_tablet=&#8221;||||false|false&#8221; custom_margin_phone=&#8221;|5vw|||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>SPECIFIC EXAMPLES<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;||||on|||#FFFFFF|&#8221; link_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n\n            <section class=\"splide buttonblue\" aria-label=\"\" id=\"first\">\n                <div class=\"splide__track\">\n                        <ul class=\"splide__list\">\n        \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"536\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2020\/05\/Batiste_Case_Study_carousel-1024x536.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">Campaign with Eva<\/div>\n            <p class=\"post_excerpt\">If you follow the profiles of Batiste Bulgaria, you have surely noticed a mysterious lady who sweetly talks about her daily life and how many times she has been \"saved\" from dry shampoo. Yes, that's me - Eva. I love to share my beautiful days with you - and not that I lead a fabulous lifestyle, I just know how to see beauty in the smallest things.<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/b2c-and-fmcg-en\/batiste-en\/\" class=\"read_more read_more\">Read more<\/a><span class=\"post_date \">04.04.2022<\/span>\n                <\/li>\n            \n                    <\/ul>\n                <\/div>\n            <\/section>\n        \n            <script>\n                document.addEventListener( \"DOMContentLoaded\", function () {\n                    new Splide(\"#first\", {\n                        perPage: 3,\n                        perMove: 1,\n                        autoHeight: 1,\n                        arrows: 0,\n                        rewind: 0,\n                        lazyLoad: 0,\n                        gap: \"5rem\",\n\t\t\t\t\t\tinterval: \"4000\",\n                        autoplay: 1,\n                        start: 0,\n                        focus: 0\n                    }).mount();\n                });\n            <\/script>\n        \n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;Why advertise on INSTAGRAM?&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;9&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;none&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||0vh||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;|||0px|false|false&#8221; custom_padding_phone=&#8221;0px|||4vw|false|false&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_two&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|5vw||7vw|false|false&#8221; custom_padding_tablet=&#8221;|0vw||7vw|false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; custom_margin=&#8221;5vh||0px||false|false&#8221; custom_padding=&#8221;||0px|0px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Why advertise on INSTAGRAM?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; width=&#8221;60vw&#8221; custom_margin=&#8221;1vh||5vh||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;1vh||0vh||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px|||&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]Advertising on Instagram allows brands to reach a wider audience, which due to the specifics of the platform is much more likely to engage with the content seen. Apart from being purely for Awareness, the platform is becoming an increasingly suitable place to increase sales, thanks to its rich set of formats and good functionality.<\/p>\n<p>The main advantages of Instagram advertising are:[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|5vw|||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;4&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Why advertise on INSTAGRAM?&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;none&#8221; custom_margin_tablet=&#8221;0px||0px||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;|17vw|0px|7vw|false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|||11vw|false|false&#8221; pac_drh_column_numbers_tablet=&#8221;pac_drh_tab_col_one&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/IG_1.png&#8221; image_icon_width_last_edited=&#8221;off|tablet&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;12741955-a5da-4eff-bef4-0dafe83dc1da&#8221; width_tablet=&#8221;50%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin_tablet=&#8221;||5vh||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; image_max_width_last_edited=&#8221;off|tablet&#8221; global_colors_info=&#8221;{}&#8221;]Building a loyal audience through engagement &#8211; comments, shares, likes. This creates a stronger connection between consumers and the brand, and the more connected they are to you, the more likely they are to choose your product or service.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/IG_2.png&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;12741955-a5da-4eff-bef4-0dafe83dc1da&#8221; width_tablet=&#8221;50%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin_tablet=&#8221;||5vh||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]Instagram advertising formats are merging with other organic content, which is a plus as users become more and more sensitive to ads.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/IG_3.png&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;12741955-a5da-4eff-bef4-0dafe83dc1da&#8221; width_tablet=&#8221;50%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Your competitors are active in the platform &#8211; by delaying your online presence, you allow your competitors to be more active there and grow their audience and business.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;IN RECENT YEARS THE FOLLOWING TRENDS AND DIRECTIONS OF INSTAGRAM DEVELOPMENT HAVE BEEN OBSERVED:&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;9&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;none&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||0vh||false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|15vw||7vw|false|false&#8221; custom_padding_tablet=&#8221;0px|||0px|false|false&#8221; custom_padding_phone=&#8221;0px|||4vw|false|false&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_two&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|25vw|||false|false&#8221; custom_padding_tablet=&#8221;|5vw||7vw|false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; custom_css_main_element=&#8221;margin-top: auto !important;||margin-bottom: auto !important;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;1f17b175-395c-4739-9425-4281b200cfd0&#8243; width=&#8221;70vw&#8221; custom_margin=&#8221;5vh||0px|0px|false|false&#8221; custom_padding=&#8221;||0px|0px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>IN RECENT YEARS THE FOLLOWING TRENDS AND DIRECTIONS OF INSTAGRAM DEVELOPMENT HAVE BEEN OBSERVED:<\/h3>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;4356f2af-e622-4822-9ff3-b9e69d0f8c10&#8243; custom_margin=&#8221;1vh||5vh||false|false&#8221; custom_margin_tablet=&#8221;1vh||0vh||false|false&#8221; custom_margin_phone=&#8221;|||0px|false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;||0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li><span style=\"font-size: 24.96px;\">The social network is becoming a place for searching and shopping for products. Proof of this is the new Shopping Channel in Instagram Explore, as well as the possible integration of a product catalog with your account.<\/span><\/li>\n<li><span style=\"font-size: 24.96px;\">Instagram Live &#8211; one of the best opportunities to communicate directly with your followers clearly and authentically. Live videos can be accompanied by a Shopping tag that allows online shopping during a live broadcast.<\/span><\/li>\n<li><span style=\"font-size: 24.96px;\">Trends affecting the content of the platform are associated with the increasing use of text images, carousels and long descriptions of visions that resemble &#8220;small blogging&#8221;. <\/span><\/li>\n<li>Fully customized content through the new Reels trend &#8211; interactive shoppable formats visible in the Explore section, allowing them to be viewed and discovered by a wider audience.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;WHAT SERVICES DO INSTAGRAM INCLUDE IN ADVERTISING?&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;9&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||0vh||false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;0px||0px|7vw|false|false&#8221; custom_padding_phone=&#8221;0px|||4vw|false|false&#8221; pac_drh_enable_stacking=&#8221;pac_drh_stack_row pac_drh_stack_tab_mob&#8221; pac_drh_column_numbers_tablet=&#8221;pac_drh_tab_col_one&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;off|tablet&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|5vw||7vw|false|false&#8221; custom_padding_tablet=&#8221;|5vw|0px|0vw|false|false&#8221; custom_padding_phone=&#8221;|||7vw|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; pac_drh_add_staking_order_tab=&#8221;pac_drh_order_tab_two&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_two&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;margin-bottom: -5vh !important;||margin-left:0 !important;&#8221; custom_css_main_element_phone=&#8221;margin-bottom: -5vh !important;||margin-left:0 !important;&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; custom_margin=&#8221;5vh||0px||false|false&#8221; custom_padding=&#8221;||0px|0px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>WHAT SERVICES DO INSTAGRAM INCLUDE IN ADVERTISING?<\/h2>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;4356f2af-e622-4822-9ff3-b9e69d0f8c10&#8243; custom_margin=&#8221;1vh||5vh||false|false&#8221; custom_margin_tablet=&#8221;1vh||0vh||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]Managing Instagram advertising involves several stages, which we consider as separate services:[\/et_pb_text][et_pb_accordion _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;08b3549f-86b3-4264-ad74-99ceeef76b98&#8243; width_tablet=&#8221;&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_accordion_item title=&#8221;Advertising strategy&#8221; open=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;604e4127-44d3-4347-9b59-e5b3af0481e1&#8243; global_colors_info=&#8221;{}&#8221;]Defining campaign goals, appropriate types of advertising and formats for their implementation.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Media plan and budgeting&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;604e4127-44d3-4347-9b59-e5b3af0481e1&#8243; custom_css_toggle_icon=&#8221;content: %22%924c%22;||color: #000 !important;&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]Planning the different types of advertising, their distribution during the campaign period and estimating the expected results.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Ad Management Service&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;604e4127-44d3-4347-9b59-e5b3af0481e1&#8243; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]Advertising management service &#8211; creating a business account, advertising account, Facebook pixel, setting up a dynamic remarketing campaign, different types of audiences according to the goals of the campaigns and other services related to their implementation.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Reports and Statements&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;604e4127-44d3-4347-9b59-e5b3af0481e1&#8243; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p>Interim reports and final report summarizing the overall performance of the campaign. Detailed analysis of the achieved goals, drawing key conclusions from the campaign and recommendations for further activations.<\/p>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|5vw|||false|false&#8221; custom_padding_tablet=&#8221;||0px|5vw|false|false&#8221; custom_padding_phone=&#8221;|0px||7vw|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;margin:auto !important;&#8221; pac_drh_add_staking_order_tab=&#8221;pac_drh_order_tab_one&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_one&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/\u043a\u0430\u043a\u0432\u0438-\u0443\u0441\u043b\u0443\u0433\u0438-\u0432\u043a\u043b\u044e\u0447\u0432\u0430.png&#8221; title_text=&#8221;what services it includes&#8221; align=&#8221;right&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|-5vw|||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;WHAT STEPS DOES INSTAGRAM ADVERTISE INCLUDE?&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;9&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;none&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||0vh||false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|15vw|||false|false&#8221; custom_padding_tablet=&#8221;5vh|||0px|false|false&#8221; custom_padding_phone=&#8221;0px|||4vw|false|false&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_two&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|5vw||7vw|false|false&#8221; custom_padding_tablet=&#8221;|0vw||7vw|false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;a6908920-5e1c-4657-a82d-dc39db9729dc&#8221; custom_margin=&#8221;5vh||0px||false|false&#8221; custom_padding=&#8221;||0px|0px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>WHAT STEPS DOES INSTAGRAM ADVERTISE INCLUDE?<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Steps 1-3 &#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; pac_drh_column_numbers_tablet=&#8221;pac_drh_tab_col_one&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;step-1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;50px|14vw|50px||true|false&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;off|desktop&#8221;][et_pb_code _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.step-1 {<!-- [et_pb_line_break_holder] -->\t-webkit-animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->\t        animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  \/* ----------------------------------------------<!-- [et_pb_line_break_holder] --> * Generated by Animista on 2021-7-7 10:17:28<!-- [et_pb_line_break_holder] --> * Licensed under FreeBSD License.<!-- [et_pb_line_break_holder] --> * See http:\/\/animista.net\/license for more info. <!-- [et_pb_line_break_holder] --> * w: http:\/\/animista.net, t: @cssanimista<!-- [et_pb_line_break_holder] --> * ---------------------------------------------- *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/**<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> * animation scale-up-center<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> *\/<!-- [et_pb_line_break_holder] -->@-webkit-keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][dnxte_step_flow dnxte_use_image=&#8221;on&#8221; dnxte_badge_image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/07\/1.png&#8221; dnxte_stepflow_alignment=&#8221;center&#8221; dnxte_stepflow_description=&#8221;<\/p>\n<p>Research and analysis of business, product, competitors and customers<\/p>\n<p>&#8221; dnxte_direction_style=&#8221;solid&#8221; dnxte_direction_color=&#8221;#FFFFFF&#8221; dnxte_direction_offsettop=&#8221;68px&#8221; dnxte_direction_offsetleft=&#8221;100%&#8221; dnxte_badge_bg_color=&#8221;RGBA(0,0,0,0)&#8221; dnxte_circle_size=&#8221;50px&#8221; dnxte_circle_bg_color=&#8221;#ffffff&#8221; dnxte_circle_color=&#8221;#0065B3&#8243; dnxte_image_size=&#8221;40px&#8221; dnxte_badge_padding=&#8221;||||true|true&#8221; dnxte_badge_margin=&#8221;||||false|false&#8221; dnxte_circle_padding=&#8221;3vh|3vh|3vh|3vh|true|true&#8221; dnxte_direction_angle_tablet=&#8221;90&#8243; dnxte_direction_angle_phone=&#8221;&#8221; dnxte_direction_angle_last_edited=&#8221;on|tablet&#8221; dnxte_direction_offsettop_tablet=&#8221;15vh&#8221; dnxte_direction_offsettop_phone=&#8221;&#8221; dnxte_direction_offsettop_last_edited=&#8221;on|tablet&#8221; dnxte_direction_offsetleft_tablet=&#8221;45%&#8221; dnxte_direction_offsetleft_phone=&#8221;50px&#8221; dnxte_direction_offsetleft_last_edited=&#8221;on|desktop&#8221; dnxte_circle_margin_tablet=&#8221;||||false|false&#8221; dnxte_circle_margin_last_edited=&#8221;off|tablet&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|||on|||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;1.3vw&#8221; header_line_height=&#8221;1.1em&#8221; body_font=&#8221;|300|||||||&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;1vw&#8221; body_line_height=&#8221;1.1em&#8221; width_tablet=&#8221;50%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;2.5vw&#8221; header_font_size_phone=&#8221;5vw&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;2vw&#8221; body_font_size_phone=&#8221;4vw&#8221; body_font_size_last_edited=&#8221;on|desktop&#8221; badge_font_size_tablet=&#8221;2vw&#8221; badge_font_size_phone=&#8221;4vw&#8221; badge_font_size_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; border_radii_badge_style=&#8221;on||||&#8221; border_style_all_badge_style=&#8221;none&#8221; border_color_all_circle_style=&#8221;#ededed&#8221; global_colors_info=&#8221;{}&#8221; dnxte_direction_angle__hover_enabled=&#8221;off|desktop&#8221;][\/dnxte_step_flow][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;step-2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;50px|14vw|50px||true|false&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;off|desktop&#8221;][dnxte_step_flow dnxte_use_image=&#8221;on&#8221; dnxte_badge_image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/07\/2.png&#8221; dnxte_stepflow_alignment=&#8221;center&#8221; dnxte_stepflow_description=&#8221;<\/p>\n<p>Choosing the appropriate type of advertising formats according to the campaign strategy<\/p>\n<p>&#8221; dnxte_direction_style=&#8221;solid&#8221; dnxte_direction_color=&#8221;#FFFFFF&#8221; dnxte_direction_offsettop=&#8221;68px&#8221; dnxte_direction_offsetleft=&#8221;100%&#8221; dnxte_badge_bg_color=&#8221;RGBA(0,0,0,0)&#8221; dnxte_circle_size=&#8221;50px&#8221; dnxte_circle_bg_color=&#8221;#ffffff&#8221; dnxte_circle_color=&#8221;#0065B3&#8243; dnxte_image_size=&#8221;40px&#8221; dnxte_badge_padding=&#8221;||||true|true&#8221; dnxte_badge_margin=&#8221;||||false|false&#8221; dnxte_circle_margin=&#8221;||||false|false&#8221; dnxte_circle_padding=&#8221;3vh|3vh|3vh|3vh|true|true&#8221; dnxte_direction_angle_tablet=&#8221;90&#8243; dnxte_direction_angle_phone=&#8221;&#8221; dnxte_direction_angle_last_edited=&#8221;on|tablet&#8221; dnxte_direction_offsettop_tablet=&#8221;15vh&#8221; dnxte_direction_offsettop_phone=&#8221;&#8221; dnxte_direction_offsettop_last_edited=&#8221;on|tablet&#8221; dnxte_direction_offsetleft_tablet=&#8221;45%&#8221; dnxte_direction_offsetleft_phone=&#8221;50px&#8221; dnxte_direction_offsetleft_last_edited=&#8221;on|tablet&#8221; dnxte_circle_margin_tablet=&#8221;10vh||||false|false&#8221; dnxte_circle_margin_phone=&#8221;&#8221; dnxte_circle_margin_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|||on|||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;1.3vw&#8221; header_line_height=&#8221;1.1em&#8221; body_font=&#8221;|300|||||||&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;1vw&#8221; body_line_height=&#8221;1.1em&#8221; width_tablet=&#8221;50%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;2.5vw&#8221; header_font_size_phone=&#8221;5vw&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;2vw&#8221; body_font_size_phone=&#8221;4vw&#8221; body_font_size_last_edited=&#8221;on|desktop&#8221; badge_font_size_tablet=&#8221;2vw&#8221; badge_font_size_phone=&#8221;4vw&#8221; badge_font_size_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; border_radii_badge_style=&#8221;on||||&#8221; border_style_all_badge_style=&#8221;none&#8221; border_color_all_circle_style=&#8221;#ededed&#8221; global_colors_info=&#8221;{}&#8221; dnxte_direction_angle__hover_enabled=&#8221;off|desktop&#8221;][\/dnxte_step_flow][et_pb_code _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.step-2 {<!-- [et_pb_line_break_holder] -->\t-webkit-animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->\t        animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->    -webkit-animation-delay: 1s;<!-- [et_pb_line_break_holder] -->  animation-delay: 1s;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  \/* ----------------------------------------------<!-- [et_pb_line_break_holder] --> * Generated by Animista on 2021-7-7 10:17:28<!-- [et_pb_line_break_holder] --> * Licensed under FreeBSD License.<!-- [et_pb_line_break_holder] --> * See http:\/\/animista.net\/license for more info. <!-- [et_pb_line_break_holder] --> * w: http:\/\/animista.net, t: @cssanimista<!-- [et_pb_line_break_holder] --> * ---------------------------------------------- *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/**<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> * animation scale-up-center<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> *\/<!-- [et_pb_line_break_holder] -->@-webkit-keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;step-3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;50px|14vw|50px||true|false&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;off|desktop&#8221;][dnxte_step_flow dnxte_use_image=&#8221;on&#8221; dnxte_badge_image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/07\/3.png&#8221; dnxte_stepflow_alignment=&#8221;center&#8221; dnxte_stepflow_description=&#8221;<\/p>\n<p>Budget allocation between different types of formats<\/p>\n<p>&#8221; dnxte_direction_style=&#8221;solid&#8221; dnxte_direction_color=&#8221;#FFFFFF&#8221; dnxte_direction_angle=&#8221;90&#8243; dnxte_direction_offsettop=&#8221;230%&#8221; dnxte_direction_offsetleft=&#8221;40%&#8221; dnxte_badge_bg_color=&#8221;RGBA(0,0,0,0)&#8221; dnxte_circle_size=&#8221;50px&#8221; dnxte_circle_bg_color=&#8221;#ffffff&#8221; dnxte_circle_color=&#8221;#0065B3&#8243; dnxte_image_size=&#8221;40px&#8221; dnxte_badge_padding=&#8221;||||true|true&#8221; dnxte_badge_margin=&#8221;||||false|false&#8221; dnxte_circle_padding=&#8221;3vh|3vh|3vh|3vh|true|true&#8221; dnxte_direction_offsettop_tablet=&#8221;15vh&#8221; dnxte_direction_offsettop_phone=&#8221;&#8221; dnxte_direction_offsettop_last_edited=&#8221;on|tablet&#8221; dnxte_direction_offsetleft_tablet=&#8221;45%&#8221; dnxte_direction_offsetleft_phone=&#8221;50px&#8221; dnxte_direction_offsetleft_last_edited=&#8221;on|tablet&#8221; dnxte_circle_margin_tablet=&#8221;10vh||||false|false&#8221; dnxte_circle_margin_phone=&#8221;&#8221; dnxte_circle_margin_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|||on|||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;1.3vw&#8221; header_line_height=&#8221;1.1em&#8221; body_font=&#8221;|300|||||||&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;1vw&#8221; body_line_height=&#8221;1.1em&#8221; width_tablet=&#8221;50%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;2.5vw&#8221; header_font_size_phone=&#8221;5vw&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;2vw&#8221; body_font_size_phone=&#8221;4vw&#8221; body_font_size_last_edited=&#8221;on|desktop&#8221; badge_font_size_tablet=&#8221;2vw&#8221; badge_font_size_phone=&#8221;4vw&#8221; badge_font_size_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; border_radii_badge_style=&#8221;on|0%|0%|0%|0%&#8221; border_style_all_badge_style=&#8221;none&#8221; border_color_all_circle_style=&#8221;#ededed&#8221; global_colors_info=&#8221;{}&#8221; dnxte_direction_angle__hover_enabled=&#8221;off|desktop&#8221;][\/dnxte_step_flow][et_pb_code _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.step-3 {<!-- [et_pb_line_break_holder] -->\t-webkit-animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->\t        animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->    -webkit-animation-delay: 2s;<!-- [et_pb_line_break_holder] -->  animation-delay: 2s;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  \/* ----------------------------------------------<!-- [et_pb_line_break_holder] --> * Generated by Animista on 2021-7-7 10:17:28<!-- [et_pb_line_break_holder] --> * Licensed under FreeBSD License.<!-- [et_pb_line_break_holder] --> * See http:\/\/animista.net\/license for more info. <!-- [et_pb_line_break_holder] --> * w: http:\/\/animista.net, t: @cssanimista<!-- [et_pb_line_break_holder] --> * ---------------------------------------------- *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/**<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> * animation scale-up-center<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> *\/<!-- [et_pb_line_break_holder] -->@-webkit-keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Steps 4-6 &#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;10vh||||false|false&#8221; custom_margin_tablet=&#8221;0vh||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px||||false|false&#8221; pac_drh_enable_stacking=&#8221;pac_drh_stack_row pac_drh_stack_tab_mob&#8221; pac_drh_column_numbers_tablet=&#8221;pac_drh_tab_col_one&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;step-6-desktop&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;50px|14vw|50px||true|false&#8221; pac_drh_add_staking_order_tab=&#8221;pac_drh_order_tab_three&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_three&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;off|desktop&#8221;][dnxte_step_flow dnxte_use_image=&#8221;on&#8221; dnxte_badge_image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/07\/6.png&#8221; dnxte_stepflow_alignment=&#8221;center&#8221; dnxte_stepflow_description=&#8221;<\/p>\n<p>Monitoring and analyzing user behavior and optimizing campaigns<\/p>\n<p>&#8221; dnxte_use_direction=&#8221;off&#8221; dnxte_badge_bg_color=&#8221;#0065B3&#8243; dnxte_circle_size=&#8221;50px&#8221; dnxte_circle_bg_color=&#8221;#ffffff&#8221; dnxte_circle_color=&#8221;#0065B3&#8243; dnxte_image_size=&#8221;40px&#8221; dnxte_badge_padding=&#8221;10px|10px|10px|10px|true|true&#8221; dnxte_badge_margin=&#8221;||||false|false&#8221; dnxte_circle_padding=&#8221;3vh|3vh|3vh|3vh|true|true&#8221; dnxte_circle_margin_tablet=&#8221;4vh||||false|false&#8221; dnxte_circle_margin_phone=&#8221;12vh||||false|false&#8221; dnxte_circle_margin_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;6&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|||on|||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;1.3vw&#8221; header_line_height=&#8221;1.1em&#8221; body_font=&#8221;|300|||||||&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;1vw&#8221; body_line_height=&#8221;1.1em&#8221; width_tablet=&#8221;50%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;2.5vw&#8221; header_font_size_phone=&#8221;5vw&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;2vw&#8221; body_font_size_phone=&#8221;4vw&#8221; body_font_size_last_edited=&#8221;on|desktop&#8221; badge_font_size_tablet=&#8221;2vw&#8221; badge_font_size_phone=&#8221;4vw&#8221; badge_font_size_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; border_radii_badge_style=&#8221;on|50%|50%|50%|50%&#8221; border_color_all_circle_style=&#8221;#ededed&#8221; global_colors_info=&#8221;{}&#8221; dnxte_direction_angle__hover_enabled=&#8221;off|desktop&#8221;][\/dnxte_step_flow][et_pb_code _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.step-6-desktop {<!-- [et_pb_line_break_holder] -->\t-webkit-animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->\t        animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->    -webkit-animation-delay: 6s;<!-- [et_pb_line_break_holder] -->  animation-delay: 6s;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  \/* ----------------------------------------------<!-- [et_pb_line_break_holder] --> * Generated by Animista on 2021-7-7 10:17:28<!-- [et_pb_line_break_holder] --> * Licensed under FreeBSD License.<!-- [et_pb_line_break_holder] --> * See http:\/\/animista.net\/license for more info. <!-- [et_pb_line_break_holder] --> * w: http:\/\/animista.net, t: @cssanimista<!-- [et_pb_line_break_holder] --> * ---------------------------------------------- *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/**<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> * animation scale-up-center<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> *\/<!-- [et_pb_line_break_holder] -->@-webkit-keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;step-5-desktop&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;50px|14vw|50px||true|false&#8221; pac_drh_add_staking_order_tab=&#8221;pac_drh_order_tab_two&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_two&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;off|desktop&#8221;][dnxte_step_flow dnxte_use_image=&#8221;on&#8221; dnxte_badge_image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/07\/5.png&#8221; dnxte_stepflow_alignment=&#8221;center&#8221; dnxte_stepflow_description=&#8221;<\/p>\n<p>Build advertising messages and visions for each stage of the user path of users<\/p>\n<p>&#8221; dnxte_direction_style=&#8221;solid&#8221; dnxte_direction_color=&#8221;#FFFFFF&#8221; dnxte_direction_angle=&#8221;180&#8243; dnxte_direction_offsettop=&#8221;68px&#8221; dnxte_direction_offsetleft=&#8221;-30%&#8221; dnxte_badge_bg_color=&#8221;#0065B3&#8243; dnxte_circle_size=&#8221;50px&#8221; dnxte_circle_bg_color=&#8221;#ffffff&#8221; dnxte_circle_color=&#8221;#0065B3&#8243; dnxte_image_size=&#8221;40px&#8221; dnxte_badge_padding=&#8221;10px|10px|10px|10px|true|true&#8221; dnxte_badge_margin=&#8221;||||false|false&#8221; dnxte_circle_padding=&#8221;3vh|3vh|3vh|3vh|true|true&#8221; dnxte_direction_angle_tablet=&#8221;90&#8243; dnxte_direction_angle_phone=&#8221;&#8221; dnxte_direction_angle_last_edited=&#8221;on|tablet&#8221; dnxte_direction_offsettop_tablet=&#8221;15vh&#8221; dnxte_direction_offsettop_phone=&#8221;20vh&#8221; dnxte_direction_offsettop_last_edited=&#8221;on|tablet&#8221; dnxte_direction_offsetleft_tablet=&#8221;45%&#8221; dnxte_direction_offsetleft_phone=&#8221;50px&#8221; dnxte_direction_offsetleft_last_edited=&#8221;on|tablet&#8221; dnxte_circle_margin_tablet=&#8221;7vh||||false|false&#8221; dnxte_circle_margin_phone=&#8221;&#8221; dnxte_circle_margin_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|||on|||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;1.3vw&#8221; header_line_height=&#8221;1.1em&#8221; body_font=&#8221;|300|||||||&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;1vw&#8221; body_line_height=&#8221;1.1em&#8221; width_tablet=&#8221;50%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;2.5vw&#8221; header_font_size_phone=&#8221;5vw&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;2vw&#8221; body_font_size_phone=&#8221;4vw&#8221; body_font_size_last_edited=&#8221;on|desktop&#8221; badge_font_size_tablet=&#8221;2vw&#8221; badge_font_size_phone=&#8221;4vw&#8221; badge_font_size_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; border_radii_badge_style=&#8221;on|50%|50%|50%|50%&#8221; border_color_all_circle_style=&#8221;#ededed&#8221; global_colors_info=&#8221;{}&#8221; dnxte_direction_angle__hover_enabled=&#8221;off|desktop&#8221; dnxte_circle_margin__hover_enabled=&#8221;off|desktop&#8221;][\/dnxte_step_flow][et_pb_code _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.step-5-desktop {<!-- [et_pb_line_break_holder] -->\t-webkit-animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->\t        animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->    -webkit-animation-delay: 5s;<!-- [et_pb_line_break_holder] -->  animation-delay: 5s;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  \/* ----------------------------------------------<!-- [et_pb_line_break_holder] --> * Generated by Animista on 2021-7-7 10:17:28<!-- [et_pb_line_break_holder] --> * Licensed under FreeBSD License.<!-- [et_pb_line_break_holder] --> * See http:\/\/animista.net\/license for more info. <!-- [et_pb_line_break_holder] --> * w: http:\/\/animista.net, t: @cssanimista<!-- [et_pb_line_break_holder] --> * ---------------------------------------------- *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/**<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> * animation scale-up-center<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> *\/<!-- [et_pb_line_break_holder] -->@-webkit-keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;step-4-desktop&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;50px|14vw|50px||true|false&#8221; pac_drh_add_staking_order_tab=&#8221;pac_drh_order_tab_one&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_one&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;off|desktop&#8221;][dnxte_step_flow dnxte_use_image=&#8221;on&#8221; dnxte_badge_image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/07\/4.png&#8221; dnxte_stepflow_alignment=&#8221;center&#8221; dnxte_stepflow_description=&#8221;<\/p>\n<p>Creating appropriate target audiences<\/p>\n<p>&#8221; dnxte_direction_style=&#8221;solid&#8221; dnxte_direction_color=&#8221;#FFFFFF&#8221; dnxte_direction_angle=&#8221;180&#8243; dnxte_direction_offsettop=&#8221;68px&#8221; dnxte_direction_offsetleft=&#8221;-30%&#8221; dnxte_badge_bg_color=&#8221;#0065B3&#8243; dnxte_circle_size=&#8221;50px&#8221; dnxte_circle_bg_color=&#8221;#ffffff&#8221; 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use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;WHAT SERVICES DO INSTAGRAM INCLUDE IN ADVERTISING?&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;9&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;none&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||0vh||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|15vw||7vw|false|false&#8221; custom_padding_tablet=&#8221;|||7vw|false|false&#8221; custom_padding_phone=&#8221;0px|||11vw|false|false&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|5vw|||false|false&#8221; custom_padding_tablet=&#8221;|5vw|||false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;off|desktop&#8221; custom_css_main_element_phone=&#8221;margin-left:o;&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; width=&#8221;60vw&#8221; width_tablet=&#8221;80vw&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;|||0px|false|false&#8221; custom_padding=&#8221;|||0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>The main types (formats) of advertising on Instagram<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;\t||margin: auto auto 0;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;\t||margin: auto auto 0;&#8221; custom_css_main_element_phone=&#8221;\t||margin: auto auto 0;&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;9&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;none&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; 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dnxte_coverflow_loop=&#8221;on&#8221; dnxte_coverflow_centered_slides=&#8221;on&#8221; dnxte_coverflow_grab=&#8221;on&#8221; dnxte_coverflow_speed=&#8221;650&#8243; dnxte_coverflow_spacebetween=&#8221;10&#8243; dnxte_coverflow_pagination_type=&#8221;none&#8221; dnxte_coverflow_breakpoint_desktop=&#8221;4&#8243; dnxte_coverflow_arrow_color=&#8221;#ffffff&#8221; dnxte_coverflow_arrow_background_color=&#8221;rgba(255,255,255,0.33)&#8221; dnxte_coverflow_arrow_size=&#8221;65&#8243; dnxte_coverflow_arrow_position=&#8221;inner&#8221; dnxte_coverflow_breakpoint_desktop_tablet=&#8221;2&#8243; dnxte_coverflow_breakpoint_desktop_phone=&#8221;&#8221; dnxte_coverflow_breakpoint_desktop_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|||on|||||&#8221; text_text_align=&#8221;center&#8221; content_text_align=&#8221;center&#8221; custom_css_main_element=&#8221;width:90vw !important;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_tablet=&#8221;width:90vw !important;||margin-left: 5vw !important;&#8221; custom_css_content__hover_enabled=&#8221;off|hover&#8221; custom_css_content__hover=&#8221;display:block !important;&#8221; custom_css_main_element_phone=&#8221;width:80vw !important;&#8221;][dnxte_coverflowslider_child coverflowslider_layouts=&#8221;inside-image&#8221; coverflowslider_text=&#8221;Story Ad&#8221; coverflowslider_content=&#8221;<\/p>\n<p>With this format you can increase the number of visitors to your site thanks to the direct link from the Story form with a link to the site. What is specific about this format is that it completely occupies the user&#8217;s display and thus eliminates distracting elements from other ads and general content.<\/p>\n<p>&#8221; coverflowslider_image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/story-ad.png&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;7137c63f-6986-470d-94fd-9b82e5d934fa&#8221; global_colors_info=&#8221;{}&#8221;][\/dnxte_coverflowslider_child][dnxte_coverflowslider_child coverflowslider_layouts=&#8221;inside-image&#8221; coverflowslider_text=&#8221;Image Ad&#8221; coverflowslider_content=&#8221;<\/p>\n<p>The goals you can achieve with this format are to increase the number of engaged users through a clean, clear and impactful vision.<\/p>\n<p>&#8221; coverflowslider_image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/image-ad.png&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;7137c63f-6986-470d-94fd-9b82e5d934fa&#8221; global_colors_info=&#8221;{}&#8221;][\/dnxte_coverflowslider_child][dnxte_coverflowslider_child coverflowslider_layouts=&#8221;inside-image&#8221; coverflowslider_text=&#8221;Video Ad&#8221; coverflowslider_content=&#8221;<\/p>\n<p>Videos are the perfect way to tell more about a brand, product or service. With their movement and sound, they grab the attention of consumers. The length of the video and its display locations may vary depending on your goals.<\/p>\n<p>&#8221; coverflowslider_image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/video-a.png&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;7137c63f-6986-470d-94fd-9b82e5d934fa&#8221; global_colors_info=&#8221;{}&#8221;][\/dnxte_coverflowslider_child][dnxte_coverflowslider_child coverflowslider_layouts=&#8221;inside-image&#8221; coverflowslider_text=&#8221;Carousel Ad&#8221; coverflowslider_content=&#8221;<\/p>\n<p>With it you can show up to 10 different pictures or videos in one ad. Each picture or video can have a separate link, which allows you to show many different products, give more information about each of them or develop a story between the different visions.<\/p>\n<p>&#8221; coverflowslider_image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/carousel-ad.png&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;7137c63f-6986-470d-94fd-9b82e5d934fa&#8221; global_colors_info=&#8221;{}&#8221;][\/dnxte_coverflowslider_child][dnxte_coverflowslider_child coverflowslider_layouts=&#8221;inside-image&#8221; coverflowslider_text=&#8221;Collection Ad&#8221; coverflowslider_content=&#8221;<\/p>\n<p>Encourages users to shop by showing them various products from the site through an Instagram product catalog. All for mobile devices.<\/p>\n<p>&#8221; coverflowslider_image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/collection-ad.png&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;7137c63f-6986-470d-94fd-9b82e5d934fa&#8221; global_colors_info=&#8221;{}&#8221;][\/dnxte_coverflowslider_child][\/dnxte_coverflowslider_parent][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;THE MAIN TYPES OF ADVERTISING IN INSTAGRAM&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;9&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||0vh||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px|||4vw|false|false&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||7vw|false|false&#8221; custom_padding_tablet=&#8221;|5vw|||false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; custom_css_main_element=&#8221;margin-top: auto !important;||margin-bottom: auto !important;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/\u0423\u043f\u0440\u0430\u043b\u0432\u043d\u0438\u0435-\u043d\u0430-\u0440\u0435\u043a\u043b\u0430\u043c\u0430-\u0432-instagram.png&#8221; title_text=&#8221;Management-of-advertising-in-instagram&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;auto||auto|-17vw|false|false&#8221; custom_margin_tablet=&#8221;auto|10vw|auto|-10vw|false|false&#8221; custom_margin_phone=&#8221;|5vw||-15vw|false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|15vw||10vw|false|false&#8221; custom_padding_tablet=&#8221;|5vw||7vw|false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; custom_css_main_element=&#8221;margin-top: auto !important;||margin-bottom: auto !important;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; custom_margin=&#8221;5vh||0px||false|false&#8221; custom_padding=&#8221;||0px|0px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>THE MAIN TYPES OF ADVERTISING IN INSTAGRAM<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;4356f2af-e622-4822-9ff3-b9e69d0f8c10&#8243; link_font=&#8221;||||on|||#0065B3|&#8221; link_text_color=&#8221;#0065B3&#8243; custom_margin=&#8221;1vh||5vh||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]You can advertise on Instagram both through the app and through Facebook Ads. You will learn everything about the types of ads that you can realize through Facebook <a href=\"https:\/\/xplora.bg\/en\/services\/social-media\/facebook\/advertising-on-facebook\/#objectives\" target=\"_blank\" rel=\"noopener\">here<\/a> .<br \/>\nYou can run several types of ads through the app.[\/et_pb_text][et_pb_accordion _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;08b3549f-86b3-4264-ad74-99ceeef76b98&#8243; width_tablet=&#8221;&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_accordion_item title=&#8221;Reach New People&#8221; open=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;604e4127-44d3-4347-9b59-e5b3af0481e1&#8243; global_colors_info=&#8221;{}&#8221;]This will promote the content to users who do not follow you, and increase the unique users reached. If you choose this, Instagram automatically formats your post for both feed and story.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Your Direct Messages&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;604e4127-44d3-4347-9b59-e5b3af0481e1&#8243; custom_css_toggle_icon=&#8221;content: %22%924c%22;||color: #000 !important;&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p>This type of \u201cgoal\u201d invites users to send you a message. Here the call to-action will be \u201cSend Message\u201d.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Your Website&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;604e4127-44d3-4347-9b59-e5b3af0481e1&#8243; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]<\/p>\n<p>This type of \u201cgoal\u201d will send users to your website through the so-called In-app browser. You can choose from a list of different call-to-actions:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/in-app-browser-call-to-action-options-169x300.png\" width=\"169\" height=\"300\" alt=\"\" class=\"wp-image-346606 alignnone size-medium\" srcset=\"https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/in-app-browser-call-to-action-options-169x300.png 169w, https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/in-app-browser-call-to-action-options.png 288w\" sizes=\"(max-width: 169px) 100vw, 169px\" \/><\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Your Profile&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;604e4127-44d3-4347-9b59-e5b3af0481e1&#8243; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]If you want to have a call-to-action &#8220;Visit Instagram Instagram&#8221;, you need to select this option. People with potential interest will be able to visit your account directly.[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram is the 4th most popular and used social network in the world with over 2 billion active users per month.<\/p>\n<p>In digital circles, Instagram is known as the platform of influencers. The numbers speak for themselves &#8211; according to <a href=\"https:\/\/www.omnicoreagency.com\/instagram-statistics\/\">a study by omnicore,<\/a> over 500,000 are active Instagram profiles on Instagram worldwide, and 55.4% of them use the store for sponsored content. <\/p>\n<p>In Bulgaria, with Instagram targeted advertising, you can reach approximately 2 million user profiles of people aged between 18 and 65+. That&apos;s why Instagram advertising is one of the recommended channels in your digital strategy, especially when your target is in the golden circle of active users &#8211; these are those between the ages of 17 and 34.<\/p>\n","protected":false},"author":4,"featured_media":348083,"parent":351178,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"class_list":["post-351168","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/pages\/351168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/comments?post=351168"}],"version-history":[{"count":0,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/pages\/351168\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/pages\/351178"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/media\/348083"}],"wp:attachment":[{"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/media?parent=351168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}