{"id":351224,"date":"2022-03-11T15:19:33","date_gmt":"2022-03-11T15:19:33","guid":{"rendered":"https:\/\/xplora.bg\/services\/social-media\/advertising-on-social-networks\/"},"modified":"2022-12-05T10:54:25","modified_gmt":"2022-12-05T10:54:25","slug":"advertising-on-social-networks","status":"publish","type":"page","link":"https:\/\/xplora.bg\/en\/services\/social-media\/advertising-on-social-networks\/","title":{"rendered":"Advertising on social networks"},"content":{"rendered":"

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Facebook is the largest social network with more than 2.7 billion monthly users in the world. Facebook app is one of the most popular mobile applications in both the Play store and the App store.<\/p>\n

In digital environments, Facebook is recognizable as the channel with one of the most accurate targeting. Its micro-targeting allows you to reach the users you want by age, location, countless different interests they have, specific social media behavior and demographics.<\/p>\n

In Bulgaria, with Facebook targeted advertising, you can reach over 4 million user profiles of people between 13 and 65+ years of age. That’s why Facebook advertising is one of the must-have channels in your digital strategy if you want to build a successful online presence.<\/p>\n

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Advertising on Facebook<\/h2>\n

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Facebook is the largest social network with more than 2.7 billion monthly users in the world. Facebook app is one of the most popular mobile applications in both the Play store and the App store.<\/p>\n

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Advertising on instagram<\/h2>\n

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Instagram is the 6th most popular and used social network in the world with over 1 billion active users per month.<\/p>\n

In digital circles, Instagram is known as the platform of influencers. The numbers speak for themselves – according to a study by omnicore, 500,000 are active Instagram profiles on Instagram worldwide, and 55.4% of them use the store for sponsored content. <\/p>\n

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Advertising on Linkedin<\/h2>\n

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With nearly 700 million active users in 2020, LinkedIn has gradually evolved from a networking platform among various professionals to one of the most popular social media. This trend is also observed in Bulgaria, where the user base in the platform is constantly growing. <\/p>\n

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Advertising on Twitter<\/h2>\n

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Twitter is a real-time news platform where people post tweets, engage in conversations and comment on the most popular topics of the day. On a daily basis, 500 million tweets are posted worldwide. By 2021, the social network has about 350 million active users per month.<\/p>\n

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Advertising on TikTok<\/h2>\n

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When we talk about emerging trends in the digital world, and social networks in particular, we can hardly miss Tik-Tok. The platform has over 800 million active users per month globally.<\/p>\n

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Advertising in Quora<\/h2>\n

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Quora is a Q&A based platform where, on a monthly basis, millions of people around the world ask and receive questions, share knowledge and do research.<\/p>\n

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Advertising on Pinterest<\/h2>\n

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Pinterest is the largest platform for inspiration and ideas with over 350 million active users per month. Both the mobile and desktop versions of the platform contribute to the endless search for more and more ideas. With its endless feed, Pinterest offers over 200 billion Pins and about 4 billion Boards.<\/p>\n

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Why is advertising important for successful digital marketing on social media? These networks are part of the everyday life of digital users, and this creates conditions for great competition for these users among many companies. Many companies have very clear user paths and one user knows what value they bring. The algorithms of social networks themselves are getting better at selecting content for users.<\/p>\n

This creates a need for well-planned advertising on the right social networks – to the right users according to their phase in the relationship with the company. This allows the advertising on social networks to be scaled every month and to achieve more and more significant marketing goals.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":351101,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"class_list":["post-351224","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/pages\/351224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/comments?post=351224"}],"version-history":[{"count":0,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/pages\/351224\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/pages\/351101"}],"wp:attachment":[{"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/media?parent=351224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}