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Facebook is the largest social network with more than 2.7 billion monthly users in the world. Facebook app is one of the most popular mobile applications in both the Play store and the App store.<\/p>\n
In digital environments, Facebook is recognizable as the channel with one of the most accurate targeting. Its micro-targeting allows you to reach the users you want by age, location, countless different interests they have, specific social media behavior and demographics.<\/p>\n
In Bulgaria, with Facebook targeted advertising, you can reach over 4 million user profiles of people between 13 and 65+ years of age. That’s why Facebook advertising is one of the must-have channels in your digital strategy if you want to build a successful online presence.<\/p>\n
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We have managed advertising campaigns for B2B companies in European countries, including Bulgaria. The most common goal of campaigns is to generate traffic and leads. We also have experience with B2C sales campaigns in the United States.<\/p>\n
For B2B companies, which require a longer period of decision-making by their potential users, we rely on a variety of campaigns that will arise interest \u2013 promoting content with valuable information (blog articles), campaigns to download the eBook , recording for events, etc. Then we use this audience, remarketing it and consistently irradiating it with content, because the period from turning a lead into a real customer often lasts for months.<\/p>\n
At B2C companies, we rely on sales campaigns that target our audiences with extreme precision, thanks to Twitter (X)’s diverse targeting tools.<\/p>\n
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[\/et_pb_text][et_pb_blog_extras post_type=”project” blog_layout=”slider” slider_layout=”vertical_grid” featured_image_size=”medium” excerpt_length=”250″ use_read_more_button=”on” read_more_text=”\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043e\u0449\u0435” show_author=”off” show_categories=”off” show_comments=”off” content_color=”#000000″ slides_per_view=”3″ space_between_slides=”40px” slides_per_view_tablet=”1″ slides_per_view_phone=”1″ slides_per_view_last_edited=”on|phone” space_between_slides_tablet=”80px” space_between_slides_phone=”10px” space_between_slides_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” header_level=”h3″ header_font=”|||on|||||” header_text_color=”#000000″ header_font_size=”1.5rem” body_font=”|300|||||||” body_text_color=”#000000″ body_font_size=”1rem” meta_text_color=”#000000″ meta_font_size=”1rem” background_color=”#FFFFFF” custom_read_more=”on” read_more_text_size=”1rem” read_more_text_color=”#FFFFFF” read_more_bg_color=”#0065B3″ read_more_border_width=”0px” read_more_border_radius=”50px” read_more_use_icon=”off” width=”70vw” max_width_tablet=”600px” max_width_phone=”” max_width_last_edited=”on|tablet” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”|0px||0px|false|true” custom_margin_last_edited=”off|desktop” custom_padding_phone=”|0px||0px|false|true” custom_padding_last_edited=”off|desktop” saved_tabs=”all” global_colors_info=”{}” read_more_bg_color__hover_enabled=”on|hover” read_more_bg_color__hover=”#000000″ read_more_bg_enable_color__hover=”on” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”margin-left:0 !important;” custom_css_main_element_tablet=”margin-left:0 !important;”][\/et_pb_blog_extras][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ custom_padding_last_edited=”on|tablet” admin_label=”Why Facebook advertising?” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_color_gradient_direction=”145deg” z_index=”9″ width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” max_width=”none” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”right” custom_margin=”||0vh||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” custom_padding_tablet=”|||0px|false|false” custom_padding_phone=”0px|||4vw|false|false” pac_drh_column_numbers_phone=”pac_drh_phone_col_two” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|5vw||7vw|false|false” custom_padding_tablet=”|0vw||7vw|false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”3461ad60-125b-4690-8180-24c8309e04ac” custom_margin=”5vh||0px||false|false” custom_padding=”||0px|0px||” global_colors_info=”{}”]<\/p>\n
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One of the most valuable benefits of Twitter (X) is the audience. Its users stand out as opinion leaders, love to share, are curious and want to learn the latest news. According to a study conducted in the United States, people who use Twitter (X) are more educated, younger and have higher incomes than the rest of the US population.<\/p>\n
The opportunities for targeting advertising on Twitter (X), which distinguish the platform from other social networks, are:<\/p>\n
<\/p>\n
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[\/et_pb_text][et_pb_text module_class=”pa-bullet-list-1″ _builder_version=”4.22.2″ _module_preset=”4356f2af-e622-4822-9ff3-b9e69d0f8c10″ custom_margin=”1vh||5vh||false|false” custom_margin_tablet=”1vh||0vh||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n
The management of Twitter (X) advertising includes several stages, which we consider as separate services:<\/p>\n
[\/et_pb_text][et_pb_accordion _builder_version=”4.22.2″ _module_preset=”08b3549f-86b3-4264-ad74-99ceeef76b98″ width_tablet=”” width_phone=”80%” width_last_edited=”on|phone” global_colors_info=”{}”][et_pb_accordion_item title=”Advertising strategy” open=”on” _builder_version=”4.22.2″ _module_preset=”604e4127-44d3-4347-9b59-e5b3af0481e1″ global_colors_info=”{}”]<\/p>\n
Defining campaign goals, appropriate types of advertising and formats for their implementation.<\/p>\n
[\/et_pb_accordion_item][et_pb_accordion_item title=”Media plan and budgeting” _builder_version=”4.22.2″ _module_preset=”604e4127-44d3-4347-9b59-e5b3af0481e1″ custom_css_toggle_icon=”content: %22%924c%22;||color: #000 !important;” global_colors_info=”{}” open=”off”]<\/p>\n
Planning the different types of advertising, their distribution during the campaign period and estimating the expected results.<\/p>\n
[\/et_pb_accordion_item][et_pb_accordion_item title=”Ad Management Service” _builder_version=”4.22.2″ _module_preset=”604e4127-44d3-4347-9b59-e5b3af0481e1″ global_colors_info=”{}” open=”off”]<\/p>\n
Creating an advertising account, Twitter (X) website tag, different types of audiences according to the goals of the campaigns and other services related to their implementation.<\/p>\n
[\/et_pb_accordion_item][et_pb_accordion_item title=”Reports and Statements” _builder_version=”4.22.2″ _module_preset=”604e4127-44d3-4347-9b59-e5b3af0481e1″ global_colors_info=”{}” open=”off”]<\/p>\n
Interim reports and final report summarizing the overall performance of the campaign. Detailed analysis of the achieved goals, drawing key conclusions from the campaign and recommendations for further activations.<\/p>\n
[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”||||false|false” custom_padding_tablet=”||0px|5vw|false|false” custom_padding_phone=”|0px||7vw|false|false” custom_padding_last_edited=”on|phone” custom_css_main_element=”margin-bottom:0 !important;||margin-top:auto !important;” pac_drh_add_staking_order_tab=”pac_drh_order_tab_one” pac_drh_add_staking_order_mob=”pac_drh_order_mob_one” global_colors_info=”{}”][et_pb_image src=”https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/\u041a\u0430\u043a\u0432\u0438-\u0443\u0441\u043b\u0443\u0433\u0438-\u0432\u043a\u043b\u044e\u0447\u0432\u0430-\u0440\u0435\u043a\u043b\u0430\u043c\u0430\u0442\u0430-\u0432\u044a\u0432-Facebook.png” title_text=”What services does Facebook advertising include?” align=”right” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”1″ custom_padding_last_edited=”on|tablet” admin_label=”Why Facebook advertising?” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_color_gradient_direction=”145deg” z_index=”9″ width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” max_width=”none” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”right” custom_margin=”||0vh||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”|15vw|||false|false” custom_padding_tablet=”5vh|||0px|false|false” custom_padding_phone=”0px|||4vw|false|false” pac_drh_column_numbers_phone=”pac_drh_phone_col_two” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|5vw||7vw|false|false” custom_padding_tablet=”|0vw||7vw|false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”a6908920-5e1c-4657-a82d-dc39db9729dc” custom_margin=”5vh||0px||false|false” custom_padding=”||0px|0px||” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”1″ disabled_on=”off|off|off” admin_label=”Steps 1-3 Desktop” _builder_version=”4.16″ _module_preset=”default” width_tablet=”90%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”||||false|false” custom_padding=”0px||||false|false” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” pac_drh_column_numbers_tablet=”pac_drh_tab_col_one” pac_drh_column_numbers_phone=”pac_drh_phone_col_one” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”1_3″ module_class=”step-1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”50px|14vw|50px||true|false” global_colors_info=”{}” background__hover_enabled=”off|desktop”][et_pb_code _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n