{"id":351252,"date":"2022-03-11T16:53:39","date_gmt":"2022-03-11T16:53:39","guid":{"rendered":"https:\/\/xplora.bg\/services\/social-media\/facebook\/facebook-strategy-and-campaigns\/"},"modified":"2022-12-05T11:44:52","modified_gmt":"2022-12-05T11:44:52","slug":"facebook-strategy-and-campaigns","status":"publish","type":"page","link":"https:\/\/xplora.bg\/en\/services\/social-media\/facebook\/facebook-strategy-and-campaigns\/","title":{"rendered":"Facebook strategy and campaigns"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;header&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; background_enable_video_mp4=&#8221;off&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#E1E1E1&#8243; background_enable_image=&#8221;off&#8221; z_index=&#8221;2&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;-1px||0px||false|false&#8221; custom_padding=&#8221;30vh||0px||false|false&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;first-column&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_enable_video_mp4=&#8221;off&#8221; custom_padding=&#8221;|||17%|false|false&#8221; custom_padding_tablet=&#8221;0px||||false|false&#8221; custom_padding_phone=&#8221;0px|0vw||20vw|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_video_mp4_phone=&#8221;off&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_one&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;off|phone&#8221; custom_css_main_element_phone=&#8221;width:20% !important;&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;content&#8221; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; width=&#8221;70vw&#8221; width_tablet=&#8221;60vw&#8221; width_phone=&#8221;60vw&#8221; width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;||5vh||false|false&#8221; custom_margin_tablet=&#8221;||15vh||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiY3VzdG9tX21ldGFfdGl0bGUiLCJzZXR0aW5ncyI6eyJiZWZvcmUiOiI8aDE+IiwiYWZ0ZXIiOiI8L2gxPiIsImVuYWJsZV9odG1sIjoib2ZmIn19@[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;on|on|off&#8221; admin_label=&#8221;Blue square&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#E1E1E1&#8243; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;11&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||0vh||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; pac_drh_column_numbers_tablet=&#8221;pac_drh_tab_col_two&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_two&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;|5vw|||false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; custom_css_main_element=&#8221;margin-top: auto !important;||margin-bottom: auto !important;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;135deg&#8221; background_color_gradient_stops=&#8221;#faa41b -30-30%|#ec028a 40%&#8221; background_color_gradient_start=&#8221;#faa41b&#8221; background_color_gradient_start_position=&#8221;-30%&#8221; background_color_gradient_end=&#8221;#ec028a&#8221; background_color_gradient_end_position=&#8221;40%&#8221; width=&#8221;10vw&#8221; min_height=&#8221;10vw&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|15vw||10vw|false|false&#8221; custom_css_main_element=&#8221;margin-top: auto !important;||margin-bottom: auto !important;&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_5,1_5,1_5,1_5,1_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; z_index=&#8221;11&#8243; width=&#8221;85%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;-10vh||-10vh||false|false&#8221; custom_margin_tablet=&#8221;-10vh||-5vh||false|false&#8221; custom_margin_phone=&#8221;0vh||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;7vh||7vh||true|false&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_two&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;100px&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_number_counter title=&#8221;Ongoing Projects&#8221; number=&#8221;180+&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;4a63faaf-0d76-4213-98a8-f02f1235da42&#8243; custom_css_number_counter_title=&#8221;padding-top:1vh;&#8221; global_module=&#8221;352647&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_number_counter title=&#8221;Current Clients&#8221; number=&#8221;110+&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;4a63faaf-0d76-4213-98a8-f02f1235da42&#8243; custom_css_number_counter_title=&#8221;padding-top:1vh;&#8221; global_module=&#8221;352650&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_number_counter title=&#8221;Team Members&#8221; number=&#8221;65+&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;4a63faaf-0d76-4213-98a8-f02f1235da42&#8243; custom_css_number_counter_title=&#8221;padding-top:1vh;&#8221; global_module=&#8221;352653&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_number_counter title=&#8221;% human&#8221; number=&#8221;100&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;4a63faaf-0d76-4213-98a8-f02f1235da42&#8243; custom_css_number_counter_title=&#8221;padding-top:1vh;&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Services&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;145deg&#8221; background_color_gradient_stops=&#8221;#faa41b 15%|#ec028a 85%&#8221; background_color_gradient_start=&#8221;#faa41b&#8221; background_color_gradient_start_position=&#8221;15%&#8221; background_color_gradient_end=&#8221;#ec028a&#8221; background_color_gradient_end_position=&#8221;85%&#8221; background_enable_video_mp4=&#8221;off&#8221; custom_margin=&#8221;|||10vw|true|false&#8221; custom_padding=&#8221;0px||10vh||false|false&#8221; box_shadow_style=&#8221;preset2&#8243; box_shadow_horizontal=&#8221;-40px&#8221; box_shadow_vertical=&#8221;40px&#8221; box_shadow_blur=&#8221;30px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.2)&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;Why Facebook advertising?&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;9&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;none&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||0vh||false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;10vh||||false|false&#8221; custom_padding_tablet=&#8221;0px|5vw||0px|false|false&#8221; custom_padding_phone=&#8221;0px|||4vw|false|false&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_two&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|15vw||7vw|false|false&#8221; custom_padding_tablet=&#8221;|0vw||7vw|false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; custom_margin=&#8221;10vh||0px||false|false&#8221; custom_margin_tablet=&#8221;0vh||0px||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;||0px|0px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Why Facebook strategy?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; custom_margin=&#8221;1vh||5vh||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>As we know, Facebook has become a major part of digital marketing communication for almost every brand. Advertising on the social network is widely available, as it opens up a number of opportunities for business and we can say that it is offered at a good price, i.e. almost everyone can afford it \u2013 from the neighborhood flower shop to multimillion-dollar companies with a rich history and tradition.<\/p>\n<p>But what sets Facebook&#8217;s chaotic content sponsorship apart from detailed campaigns that deliver real business results is precisely the existence of a strategy &#8211; one that is tied to the brand&#8217;s business goals, the results we strive for, and with the opportunities we have.<\/p>\n<p>Therefore, we can define the strategy as the path we must follow in order to achieve a visible goal in our advertising on Facebook. Such a strategy would be useful in outlining some important areas of focus, and could follow a similar structure:<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Steps 1-3 Desktop&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; pac_drh_column_numbers_tablet=&#8221;pac_drh_tab_col_one&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;step-1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;50px|14vw|50px||true|false&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;off|desktop&#8221;][et_pb_code _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.step-1 {<!-- [et_pb_line_break_holder] -->\t-webkit-animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->\t        animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  \/* ----------------------------------------------<!-- [et_pb_line_break_holder] --> * Generated by Animista on 2021-7-7 10:17:28<!-- [et_pb_line_break_holder] --> * Licensed under FreeBSD License.<!-- [et_pb_line_break_holder] --> * See http:\/\/animista.net\/license for more info. <!-- [et_pb_line_break_holder] --> * w: http:\/\/animista.net, t: @cssanimista<!-- [et_pb_line_break_holder] --> * ---------------------------------------------- *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/**<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> * animation scale-up-center<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> *\/<!-- [et_pb_line_break_holder] -->@-webkit-keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][dnxte_step_flow dnxte_use_image=&#8221;on&#8221; dnxte_badge_image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/07\/1.png&#8221; dnxte_stepflow_alignment=&#8221;center&#8221; dnxte_stepflow_description=&#8221;<\/p>\n<p>Analysis of digital assets on Facebook, evaluation of campaigns and recommendations for improvement.<\/p>\n<p>&#8221; dnxte_direction_style=&#8221;solid&#8221; dnxte_direction_color=&#8221;#FFFFFF&#8221; dnxte_direction_offsettop=&#8221;68px&#8221; dnxte_direction_offsetleft=&#8221;100%&#8221; dnxte_badge_bg_color=&#8221;RGBA(0,0,0,0)&#8221; dnxte_circle_size=&#8221;50px&#8221; dnxte_circle_bg_color=&#8221;#ffffff&#8221; dnxte_circle_color=&#8221;#0065B3&#8243; dnxte_image_size=&#8221;40px&#8221; dnxte_badge_padding=&#8221;||||true|true&#8221; dnxte_badge_margin=&#8221;||||false|false&#8221; dnxte_circle_padding=&#8221;3vh|3vh|3vh|3vh|true|true&#8221; dnxte_direction_angle_tablet=&#8221;90&#8243; dnxte_direction_angle_phone=&#8221;&#8221; dnxte_direction_angle_last_edited=&#8221;on|tablet&#8221; dnxte_direction_offsettop_tablet=&#8221;15vh&#8221; dnxte_direction_offsettop_phone=&#8221;20vh&#8221; dnxte_direction_offsettop_last_edited=&#8221;on|tablet&#8221; dnxte_direction_offsetleft_tablet=&#8221;45%&#8221; dnxte_direction_offsetleft_phone=&#8221;50px&#8221; dnxte_direction_offsetleft_last_edited=&#8221;on|desktop&#8221; dnxte_circle_margin_tablet=&#8221;||||false|false&#8221; dnxte_circle_margin_last_edited=&#8221;off|tablet&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|||on|||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;1.3vw&#8221; header_line_height=&#8221;1.1em&#8221; body_font=&#8221;|300|||||||&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;1vw&#8221; body_line_height=&#8221;1.1em&#8221; width_tablet=&#8221;50%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;2.5vw&#8221; header_font_size_phone=&#8221;5vw&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;2vw&#8221; body_font_size_phone=&#8221;4vw&#8221; body_font_size_last_edited=&#8221;on|desktop&#8221; badge_font_size_tablet=&#8221;2vw&#8221; badge_font_size_phone=&#8221;4vw&#8221; badge_font_size_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; border_radii_badge_style=&#8221;on||||&#8221; border_style_all_badge_style=&#8221;none&#8221; border_color_all_circle_style=&#8221;#ededed&#8221; global_colors_info=&#8221;{}&#8221; dnxte_direction_angle__hover_enabled=&#8221;off|desktop&#8221;][\/dnxte_step_flow][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;step-2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;50px|14vw|50px||true|false&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;off|desktop&#8221;][dnxte_step_flow dnxte_use_image=&#8221;on&#8221; dnxte_badge_image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/07\/2.png&#8221; dnxte_stepflow_alignment=&#8221;center&#8221; dnxte_stepflow_description=&#8221;<\/p>\n<p>Setting clear goals to follow the main business objectives of the brand and to be tailored to specific opportunities.<\/p>\n<p>&#8221; dnxte_direction_style=&#8221;solid&#8221; dnxte_direction_color=&#8221;#FFFFFF&#8221; dnxte_direction_offsettop=&#8221;68px&#8221; dnxte_direction_offsetleft=&#8221;100%&#8221; dnxte_badge_bg_color=&#8221;RGBA(0,0,0,0)&#8221; dnxte_circle_size=&#8221;50px&#8221; dnxte_circle_bg_color=&#8221;#ffffff&#8221; dnxte_circle_color=&#8221;#0065B3&#8243; dnxte_image_size=&#8221;40px&#8221; dnxte_badge_padding=&#8221;||||true|true&#8221; dnxte_badge_margin=&#8221;||||false|false&#8221; dnxte_circle_margin=&#8221;||||false|false&#8221; dnxte_circle_padding=&#8221;3vh|3vh|3vh|3vh|true|true&#8221; dnxte_direction_angle_tablet=&#8221;90&#8243; dnxte_direction_angle_phone=&#8221;&#8221; dnxte_direction_angle_last_edited=&#8221;on|tablet&#8221; dnxte_direction_offsettop_tablet=&#8221;15vh&#8221; dnxte_direction_offsettop_phone=&#8221;20vh&#8221; dnxte_direction_offsettop_last_edited=&#8221;on|tablet&#8221; dnxte_direction_offsetleft_tablet=&#8221;45%&#8221; dnxte_direction_offsetleft_phone=&#8221;50px&#8221; dnxte_direction_offsetleft_last_edited=&#8221;on|tablet&#8221; dnxte_circle_margin_tablet=&#8221;10vh||||false|false&#8221; dnxte_circle_margin_phone=&#8221;&#8221; dnxte_circle_margin_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|||on|||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;1.3vw&#8221; header_line_height=&#8221;1.1em&#8221; body_font=&#8221;|300|||||||&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;1vw&#8221; body_line_height=&#8221;1.1em&#8221; width_tablet=&#8221;50%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;2.5vw&#8221; header_font_size_phone=&#8221;5vw&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;2vw&#8221; body_font_size_phone=&#8221;4vw&#8221; body_font_size_last_edited=&#8221;on|desktop&#8221; badge_font_size_tablet=&#8221;2vw&#8221; badge_font_size_phone=&#8221;4vw&#8221; badge_font_size_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; border_radii_badge_style=&#8221;on||||&#8221; border_style_all_badge_style=&#8221;none&#8221; border_color_all_circle_style=&#8221;#ededed&#8221; global_colors_info=&#8221;{}&#8221; dnxte_direction_angle__hover_enabled=&#8221;off|desktop&#8221;][\/dnxte_step_flow][et_pb_code _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.step-2 {<!-- [et_pb_line_break_holder] -->\t-webkit-animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->\t        animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->    -webkit-animation-delay: 1s;<!-- [et_pb_line_break_holder] -->  animation-delay: 1s;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  \/* ----------------------------------------------<!-- [et_pb_line_break_holder] --> * Generated by Animista on 2021-7-7 10:17:28<!-- [et_pb_line_break_holder] --> * Licensed under FreeBSD License.<!-- [et_pb_line_break_holder] --> * See http:\/\/animista.net\/license for more info. <!-- [et_pb_line_break_holder] --> * w: http:\/\/animista.net, t: @cssanimista<!-- [et_pb_line_break_holder] --> * ---------------------------------------------- *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/**<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> * animation scale-up-center<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> *\/<!-- [et_pb_line_break_holder] -->@-webkit-keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;step-3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;50px|14vw|50px||true|false&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;off|desktop&#8221;][dnxte_step_flow dnxte_use_image=&#8221;on&#8221; dnxte_badge_image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/07\/3.png&#8221; dnxte_stepflow_alignment=&#8221;center&#8221; dnxte_stepflow_description=&#8221;<\/p>\n<p>Outlining specific steps of work to achieve the set goals in terms of appropriate formats, used optimizations and optimal budgets.<\/p>\n<p>&#8221; dnxte_direction_style=&#8221;solid&#8221; dnxte_direction_color=&#8221;#FFFFFF&#8221; dnxte_direction_angle=&#8221;90&#8243; dnxte_direction_offsettop=&#8221;30vh&#8221; dnxte_direction_offsetleft=&#8221;40%&#8221; dnxte_badge_bg_color=&#8221;RGBA(0,0,0,0)&#8221; dnxte_circle_size=&#8221;50px&#8221; dnxte_circle_bg_color=&#8221;#ffffff&#8221; dnxte_circle_color=&#8221;#0065B3&#8243; dnxte_image_size=&#8221;40px&#8221; dnxte_badge_padding=&#8221;||||true|true&#8221; dnxte_badge_margin=&#8221;||||false|false&#8221; dnxte_circle_padding=&#8221;3vh|3vh|3vh|3vh|true|true&#8221; dnxte_direction_offsettop_tablet=&#8221;15vh&#8221; dnxte_direction_offsettop_phone=&#8221;25vh&#8221; dnxte_direction_offsettop_last_edited=&#8221;on|tablet&#8221; dnxte_direction_offsetleft_tablet=&#8221;45%&#8221; dnxte_direction_offsetleft_phone=&#8221;50px&#8221; dnxte_direction_offsetleft_last_edited=&#8221;on|tablet&#8221; dnxte_circle_margin_tablet=&#8221;10vh||||false|false&#8221; dnxte_circle_margin_phone=&#8221;&#8221; dnxte_circle_margin_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|||on|||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;1.3vw&#8221; header_line_height=&#8221;1.1em&#8221; body_font=&#8221;|300|||||||&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;1vw&#8221; body_line_height=&#8221;1.1em&#8221; width_tablet=&#8221;50%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;2.5vw&#8221; header_font_size_phone=&#8221;5vw&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;2vw&#8221; body_font_size_phone=&#8221;4vw&#8221; body_font_size_last_edited=&#8221;on|desktop&#8221; badge_font_size_tablet=&#8221;2vw&#8221; badge_font_size_phone=&#8221;4vw&#8221; badge_font_size_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; border_radii_badge_style=&#8221;on|0%|0%|0%|0%&#8221; border_style_all_badge_style=&#8221;none&#8221; border_color_all_circle_style=&#8221;#ededed&#8221; global_colors_info=&#8221;{}&#8221; dnxte_direction_angle__hover_enabled=&#8221;off|desktop&#8221;][\/dnxte_step_flow][et_pb_code _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.step-3 {<!-- [et_pb_line_break_holder] -->\t-webkit-animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->\t        animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->    -webkit-animation-delay: 2s;<!-- [et_pb_line_break_holder] -->  animation-delay: 2s;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  \/* ----------------------------------------------<!-- [et_pb_line_break_holder] --> * Generated by Animista on 2021-7-7 10:17:28<!-- [et_pb_line_break_holder] --> * Licensed under FreeBSD License.<!-- [et_pb_line_break_holder] --> * See http:\/\/animista.net\/license for more info. <!-- [et_pb_line_break_holder] --> * w: http:\/\/animista.net, t: @cssanimista<!-- [et_pb_line_break_holder] --> * ---------------------------------------------- *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/**<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> * animation scale-up-center<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> *\/<!-- [et_pb_line_break_holder] -->@-webkit-keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Steps 4-6 desktop&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;10vh||||false|false&#8221; custom_margin_tablet=&#8221;0vh||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px||||false|false&#8221; pac_drh_enable_stacking=&#8221;pac_drh_stack_row pac_drh_stack_tab_mob&#8221; pac_drh_column_numbers_tablet=&#8221;pac_drh_tab_col_one&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;step-6-desktop&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;50px|14vw|50px||true|false&#8221; pac_drh_add_staking_order_tab=&#8221;pac_drh_order_tab_three&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_three&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;off|desktop&#8221;][et_pb_code _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.step-6-desktop {<!-- [et_pb_line_break_holder] -->\t-webkit-animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->\t        animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->    -webkit-animation-delay: 6s;<!-- [et_pb_line_break_holder] -->  animation-delay: 6s;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  \/* ----------------------------------------------<!-- [et_pb_line_break_holder] --> * Generated by Animista on 2021-7-7 10:17:28<!-- [et_pb_line_break_holder] --> * Licensed under FreeBSD License.<!-- [et_pb_line_break_holder] --> * See http:\/\/animista.net\/license for more info. <!-- [et_pb_line_break_holder] --> * w: http:\/\/animista.net, t: @cssanimista<!-- [et_pb_line_break_holder] --> * ---------------------------------------------- *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/**<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> * animation scale-up-center<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> *\/<!-- [et_pb_line_break_holder] -->@-webkit-keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;step-5-desktop&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;50px|14vw|50px||true|false&#8221; pac_drh_add_staking_order_tab=&#8221;pac_drh_order_tab_two&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_two&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;off|desktop&#8221;][et_pb_code _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.step-5-desktop {<!-- [et_pb_line_break_holder] -->\t-webkit-animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->\t        animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->    -webkit-animation-delay: 5s;<!-- [et_pb_line_break_holder] -->  animation-delay: 5s;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  \/* ----------------------------------------------<!-- [et_pb_line_break_holder] --> * Generated by Animista on 2021-7-7 10:17:28<!-- [et_pb_line_break_holder] --> * Licensed under FreeBSD License.<!-- [et_pb_line_break_holder] --> * See http:\/\/animista.net\/license for more info. <!-- [et_pb_line_break_holder] --> * w: http:\/\/animista.net, t: @cssanimista<!-- [et_pb_line_break_holder] --> * ---------------------------------------------- *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/**<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> * animation scale-up-center<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> *\/<!-- [et_pb_line_break_holder] -->@-webkit-keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;step-4-desktop&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;50px|14vw|50px||true|false&#8221; pac_drh_add_staking_order_tab=&#8221;pac_drh_order_tab_one&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_one&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;off|desktop&#8221;][dnxte_step_flow dnxte_use_image=&#8221;on&#8221; dnxte_badge_image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/07\/4.png&#8221; dnxte_stepflow_alignment=&#8221;center&#8221; dnxte_stepflow_description=&#8221;<\/p>\n<p>Planning future opportunities for further development that would arise as a result of proper management of the current strategy.<\/p>\n<p>&#8221; dnxte_use_direction=&#8221;off&#8221; dnxte_badge_bg_color=&#8221;#0065B3&#8243; dnxte_circle_size=&#8221;50px&#8221; dnxte_circle_bg_color=&#8221;#ffffff&#8221; dnxte_circle_color=&#8221;#0065B3&#8243; dnxte_image_size=&#8221;40px&#8221; dnxte_badge_padding=&#8221;10px|10px|10px|10px|true|true&#8221; dnxte_badge_margin=&#8221;||||false|false&#8221; dnxte_circle_padding=&#8221;3vh|3vh|3vh|3vh|true|true&#8221; dnxte_direction_angle_tablet=&#8221;90&#8243; dnxte_direction_angle_phone=&#8221;&#8221; dnxte_direction_angle_last_edited=&#8221;on|tablet&#8221; dnxte_direction_offsettop_tablet=&#8221;15vh&#8221; dnxte_direction_offsettop_phone=&#8221;&#8221; dnxte_direction_offsettop_last_edited=&#8221;on|tablet&#8221; dnxte_direction_offsetleft_tablet=&#8221;45%&#8221; dnxte_direction_offsetleft_phone=&#8221;50px&#8221; dnxte_direction_offsetleft_last_edited=&#8221;on|tablet&#8221; dnxte_circle_margin_tablet=&#8221;7vh||||false|false&#8221; dnxte_circle_margin_phone=&#8221;&#8221; dnxte_circle_margin_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|||on|||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;1.3vw&#8221; header_line_height=&#8221;1.1em&#8221; body_font=&#8221;|300|||||||&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;1vw&#8221; body_line_height=&#8221;1.1em&#8221; width_tablet=&#8221;50%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;2.5vw&#8221; header_font_size_phone=&#8221;5vw&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;2vw&#8221; body_font_size_phone=&#8221;4vw&#8221; body_font_size_last_edited=&#8221;on|desktop&#8221; badge_font_size_tablet=&#8221;2vw&#8221; badge_font_size_phone=&#8221;4vw&#8221; badge_font_size_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; border_radii_badge_style=&#8221;on|50%|50%|50%|50%&#8221; border_color_all_circle_style=&#8221;#ededed&#8221; global_colors_info=&#8221;{}&#8221; dnxte_direction_angle__hover_enabled=&#8221;off|desktop&#8221;][\/dnxte_step_flow][et_pb_code _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.step-4-desktop {<!-- [et_pb_line_break_holder] -->\t-webkit-animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->\t        animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->    -webkit-animation-delay: 4s;<!-- [et_pb_line_break_holder] -->  animation-delay: 4s;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  \/* ----------------------------------------------<!-- [et_pb_line_break_holder] --> * Generated by Animista on 2021-7-7 10:17:28<!-- [et_pb_line_break_holder] --> * Licensed under FreeBSD License.<!-- [et_pb_line_break_holder] --> * See http:\/\/animista.net\/license for more info. <!-- [et_pb_line_break_holder] --> * w: http:\/\/animista.net, t: @cssanimista<!-- [et_pb_line_break_holder] --> * ---------------------------------------------- *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/**<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> * animation scale-up-center<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> *\/<!-- [et_pb_line_break_holder] -->@-webkit-keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;What is Facebook remarketing&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;9&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||0vh||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||0px||false|false&#8221; custom_padding_phone=&#8221;0px|||4vw|false|false&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||7vw|false|false&#8221; custom_padding_tablet=&#8221;|5vw|||false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; custom_css_main_element=&#8221;margin-top: auto !important;||margin-bottom: auto !important;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/\u041a\u0430\u043a\u0432\u0438-\u0446\u0435\u043b\u0438-\u043c\u043e\u0436\u0435\u0442\u0435-\u0434\u0430-\u043f\u043e\u0441\u0442\u0438\u0433\u0430\u0442\u0435-\u0432\u044a\u0432-Facebook-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.png&#8221; title_text=&#8221;What goals can you achieve in Facebook campaigns&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;70vw&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;auto||auto|-17vw|false|false&#8221; custom_margin_tablet=&#8221;auto|10vw|auto|-17vw|false|false&#8221; custom_margin_phone=&#8221;|0vw||-21vw|false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|15vw||10vw|false|false&#8221; custom_padding_tablet=&#8221;|5vw||7vw|false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; custom_css_main_element=&#8221;margin-top: auto !important;||margin-bottom: auto !important;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; custom_margin=&#8221;5vh||0px||false|false&#8221; custom_padding=&#8221;||0px|0px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>What goals can you achieve in Facebook campaigns?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;4356f2af-e622-4822-9ff3-b9e69d0f8c10&#8243; custom_margin=&#8221;1vh||5vh||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]The opportunities that Facebook offers for advertising are numerous. What unites them, however, is that they follow the logic of the consumer journey in its various phases of contact with the brand &#8211; from acquaintance, through engagement, to the valuable final action. Or as they present them on Facebook &#8211; as the main goals for Awareness &#8211; Consideration &#8211; Conversion. In each of them we can choose from different types of campaigns that have their own specifications and can help us achieve the main goal.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;Why Facebook advertising?&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;9&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;none&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||0vh||false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;0px|5vw||0px|false|false&#8221; custom_padding_phone=&#8221;0px|||4vw|false|false&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_two&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|15vw||7vw|false|false&#8221; custom_padding_tablet=&#8221;|0vw||7vw|false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; width=&#8221;70vw&#8221; custom_margin=&#8221;5vh||0px||false|false&#8221; custom_padding=&#8221;||0px|0px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Awareness phase<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; custom_margin=&#8221;1vh||5vh||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]In the Awareness phase, we can choose between two types of campaigns &#8211; Brand Awareness or Reach. This type of campaign can be used when the brand is not so well known and we need to present it to a large audience or, for example, when we introduce a new product or service to the market and it needs to gain enough popularity.[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; width=&#8221;70vw&#8221; custom_margin=&#8221;5vh||0px||false|false&#8221; custom_padding=&#8221;||0px|0px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Consideration phase<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; custom_margin=&#8221;1vh||5vh||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The consideration phase is the next step of fundamental importance. Unfortunately, the ideal scenario where we say, \u201cthis is us, this is our product, buy it\u201d and the consumers buy it does not exist in most cases, and we need to go through a phase where consumers need to be convinced that this is the case. It is the right solution for them. This includes some of the most commonly used types of campaigns and those that deliver very valuable results to build on.<\/p>\n<p>If we want users to learn more about the product or service we offer, or to commit to content we&#8217;ve shared on our site, watch a video that we think presents our offerings in a good light, or initiate contact with users , inviting them to send us a message &#8211; all this falls into this phase.<\/p>\n<p style=\"text-transform: uppercase;\"><strong>Here is a complete list of campaigns we can take advantage of:<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_6,1_6,1_6,1_6,1_6,1_6&#8243; use_custom_gutter=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Why Facebook advertising?&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;none&#8221; custom_padding=&#8221;|17vw|0px|7vw|false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|||11vw|false|false&#8221; pac_drh_column_numbers_tablet=&#8221;pac_drh_tab_col_one&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Traffic &#8221; image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/Traffic.png&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;12741955-a5da-4eff-bef4-0dafe83dc1da&#8221; global_colors_info=&#8221;{}&#8221;]generate traffic to the site[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Engagement &#8221; image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/Engagement-1.png&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;12741955-a5da-4eff-bef4-0dafe83dc1da&#8221; custom_margin_tablet=&#8221;||5vh||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]engaging with content[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;App Installs&#8221; image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/App-Installs.png&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;12741955-a5da-4eff-bef4-0dafe83dc1da&#8221; custom_margin_tablet=&#8221;||5vh||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]install application[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Video Views&#8221; image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/Video-views.png&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;12741955-a5da-4eff-bef4-0dafe83dc1da&#8221; custom_margin_tablet=&#8221;||5vh||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]video views[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Lead Generation&#8221; image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/Lead-generation.png&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;12741955-a5da-4eff-bef4-0dafe83dc1da&#8221; custom_margin_tablet=&#8221;||5vh||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]gathering users interested in the product or service, called &#8220;leads&#8221;, using an interactive lead form[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Messages &#8221; image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/Messages.png&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;12741955-a5da-4eff-bef4-0dafe83dc1da&#8221; custom_margin_tablet=&#8221;||5vh||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]sending direct messages to the brand[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;Why Facebook advertising?&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;9&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;none&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||0vh||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;|5vw||0px|false|false&#8221; custom_padding_phone=&#8221;0px|||4vw|false|false&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_two&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|15vw||7vw|false|false&#8221; custom_padding_tablet=&#8221;|0vw||7vw|false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; width=&#8221;70vw&#8221; custom_margin=&#8221;5vh||0px||false|false&#8221; custom_padding=&#8221;||0px|0px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Conversion phase<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; custom_margin=&#8221;1vh||5vh||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Finally, the most important step remained \u2013 the one that really brings us the most valuable and significant business results \u2013 the Conversion phase. In this phase, we strive to move the already strongly engaged consumers with the brand another final step forward \u2013 to perform the action that brings the greatest value to us from a business point of view and which we call conversion.<br \/>By \u201cconversion\u201d we mean not only a purchase, but also other important goals for us, which depend on the specifics of the brand. This could be filling out a contact form on the site, downloading some kind of catalog, buying or adding to cart, or even visiting a physical store.<\/p>\n<p>Here it is very important what kind of audience we will target when targeting ads and what will be our value proposition. That&#8217;s why the Conversion phase often relies on Remarketing or Retargeting audiences, which in most cases demonstrate the best Conversion Rate.<\/p>\n<p style=\"text-transform: uppercase;\"><strong>The campaigns we can choose from in this step are:<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_6,1_6,1_6,1_6,1_6,1_6&#8243; use_custom_gutter=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Why Facebook advertising?&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;none&#8221; custom_margin_tablet=&#8221;0px||0px||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;|17vw|0px|7vw|false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|||11vw|false|false&#8221; pac_drh_column_numbers_tablet=&#8221;pac_drh_tab_col_one&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Conversions &#8221; image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/Conversions.png&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;12741955-a5da-4eff-bef4-0dafe83dc1da&#8221; custom_margin_tablet=&#8221;||5vh||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]campaigns optimized for a specific valuable action &#8211; conversion[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Sales Catalog&#8221; image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/Catalogue-sales.png&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;12741955-a5da-4eff-bef4-0dafe83dc1da&#8221; custom_margin_tablet=&#8221;||5vh||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]campaigns that are most often used by online stores and are based on offering products from the brand&#8217;s product catalog[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Store Traffic&#8221; image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/Store-traffic.png&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;12741955-a5da-4eff-bef4-0dafe83dc1da&#8221; custom_margin_tablet=&#8221;||5vh||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]campaigns that target traffic to the physical location of the brand &#8211; shop, restaurant or others.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Services&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;145deg&#8221; background_color_gradient_stops=&#8221;#faa41b 15%|#ec028a 85%&#8221; background_color_gradient_start=&#8221;#faa41b&#8221; background_color_gradient_start_position=&#8221;15%&#8221; background_color_gradient_end=&#8221;#ec028a&#8221; background_color_gradient_end_position=&#8221;85%&#8221; background_enable_video_mp4=&#8221;off&#8221; width=&#8221;90vw&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;20vh||10vh||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; box_shadow_style=&#8221;preset2&#8243; box_shadow_horizontal=&#8221;40px&#8221; box_shadow_vertical=&#8221;40px&#8221; box_shadow_blur=&#8221;30px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.2)&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;What services does Facebook advertising include?&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;9&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||0vh||false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;0px||0px|7vw|false|false&#8221; custom_padding_phone=&#8221;0px|||4vw|false|false&#8221; pac_drh_enable_stacking=&#8221;pac_drh_stack_row pac_drh_stack_tab_mob&#8221; pac_drh_column_numbers_tablet=&#8221;pac_drh_tab_col_one&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;off|tablet&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|5vw||17vw|false|false&#8221; custom_padding_tablet=&#8221;|5vw|0px|0vw|false|false&#8221; custom_padding_phone=&#8221;|||7vw|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; pac_drh_add_staking_order_tab=&#8221;pac_drh_order_tab_two&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_two&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;margin-bottom: -5vh !important;||margin-left:0 !important;&#8221; custom_css_main_element_phone=&#8221;margin-bottom: -5vh !important;||margin-left:0 !important;&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; custom_margin=&#8221;5vh||0px||false|false&#8221; custom_padding=&#8221;||0px|0px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>What are the key elements of (successful) Facebook campaigns?<\/h2>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;4356f2af-e622-4822-9ff3-b9e69d0f8c10&#8243; custom_margin=&#8221;1vh||5vh||false|false&#8221; custom_margin_tablet=&#8221;1vh||0vh||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>For our Facebook campaigns to be successful, it is important that they are well prepared in two main aspects \u2013 technical and creative. To the technical part we can include important details such as campaign goal, budget and period, targeting and positioning.The creative side includes the things which hellp us to attract the attention of our target users \u2013 advertising formats, key vision and messages.<\/p>\n<p>Since we have already looked in detail at the goals we can set for our Facebook campaigns, we will now turn briefly to the other elements that we can identify as key to success:<\/p>\n<p>[\/et_pb_text][et_pb_accordion _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;08b3549f-86b3-4264-ad74-99ceeef76b98&#8243; width_tablet=&#8221;&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_accordion_item title=&#8221;The budget&#8221; open=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;604e4127-44d3-4347-9b59-e5b3af0481e1&#8243; global_colors_info=&#8221;{}&#8221;]The budget is a key detail that must be in line with our main goals. Depending on what they are, we can plan a mix of different campaigns to achieve the desired results.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Targeting&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;604e4127-44d3-4347-9b59-e5b3af0481e1&#8243; custom_css_toggle_icon=&#8221;content: %22%924c%22;||color: #000 !important;&#8221; global_colors_info=&#8221;{}&#8221;]Targeting, which, by the way, is one of the main benefits of Facebook advertising, is perhaps the most important key element in planning our campaigns. Reaching the right audience guarantees us good results and, accordingly, successful implementation of the set goals.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;The formats&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;604e4127-44d3-4347-9b59-e5b3af0481e1&#8243; global_colors_info=&#8221;{}&#8221;]Formats are an element that depends directly on the goal we have set, as well as the information we want to provide. For example, Awareness campaigns include banner and video formats that can clearly present the main message and convey more information to users in a short time.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Key vision&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;604e4127-44d3-4347-9b59-e5b3af0481e1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The key vision contains the main elements, carriers the idea of the campaign \u2013 photos in the same style, logo, typography, other graphic and visual elements. Its task is to build awareness and create consumer associations for the brand and its main products or services on a subconscious level. This is one of the elements of marketing communication, whose function is to ensure consistency in publications over time.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Key messages&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;604e4127-44d3-4347-9b59-e5b3af0481e1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The key messages contain the basic information that the brand wants its users to hear, understand and remember. They are in a short format and present the main function of the product or service communicated in the campaign, what they give to the consumer and how they differ from their competitors.<\/p>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||0px|5vw|false|false&#8221; custom_padding_phone=&#8221;|0px||7vw|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;margin-top:auto;||margin-bottom:auto;&#8221; pac_drh_add_staking_order_tab=&#8221;pac_drh_order_tab_one&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_one&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/\u041a\u043e\u0438-\u0441\u0430-\u043a\u043b\u044e\u0447\u043e\u0432\u0438\u0442\u0435-\u0435\u043b\u0435\u043c\u0435\u043d\u0442\u0438-\u043d\u0430-\u0443\u0441\u043f\u0435\u0448\u043d\u0438\u0442\u0435-Facebook-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.png&#8221; title_text=&#8221;What are the key elements of (successful) Facebook campaigns&#8221; align=&#8221;right&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;70vw&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;|-10vw|||false|false&#8221; custom_padding=&#8221;|||10vw|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Why Facebook strategy? &#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;9&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||0vh||false|false&#8221; custom_margin_tablet=&#8221;||||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;0px||||false|false&#8221; custom_padding_phone=&#8221;0px|||11vw|false|false&#8221; pac_drh_enable_stacking=&#8221;pac_drh_stack_row pac_drh_stack_tab_mob&#8221; pac_drh_column_numbers_tablet=&#8221;pac_drh_tab_col_one&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||7vw|false|false&#8221; custom_padding_tablet=&#8221;|5vw|||false|false&#8221; custom_padding_phone=&#8221;|||0px|false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; custom_css_main_element=&#8221;margin-top: auto !important;||margin-bottom: auto !important;&#8221; pac_drh_add_staking_order_tab=&#8221;pac_drh_order_tab_one&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_one&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/\u041a\u0430\u043a-\u0441\u044a\u0437\u0434\u0430\u0432\u0430\u043c\u0435-\u0441\u044a\u0434\u044a\u0440\u0436\u0430\u043d\u0438\u0435-\u0437\u0430-Facebook-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.png&#8221; title_text=&#8221;How we create content for Facebook campaigns&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;70vw&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;auto||auto|-7vw|false|false&#8221; custom_margin_tablet=&#8221;7vh|10vw|auto|-7vw|false|false&#8221; custom_margin_phone=&#8221;|5vw||-11vw|false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|15vw||10vw|false|false&#8221; custom_padding_tablet=&#8221;|5vw||7vw|false|false&#8221; custom_padding_phone=&#8221;|||0vw|false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; custom_css_main_element=&#8221;margin-top: auto !important;||margin-bottom: auto !important;&#8221; pac_drh_add_staking_order_tab=&#8221;pac_drh_order_tab_two&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_two&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; custom_margin=&#8221;10vh||0px||false|false&#8221; custom_padding=&#8221;||0px|0px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>How do we create content for Facebook campaigns?<\/h2>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; custom_margin=&#8221;1vh||5vh||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Our experience shows that consumers go through a large number of interactions with the brand before making a final decision. Therefore, in addition to providing advertising communication for each part of the consumer funnel, the strategy also includes content in the form of publications that bring added value. Through them:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>we provide information to explain the overall idea behind the campaign;<\/li>\n<li>we answer questions that consumers ask themselves before buying a product or service;<\/li>\n<li>we emphasize on the main benefits it brings and the pain that our product or service solves;<\/li>\n<li>we show satisfied customers through their reviews and success stories.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why Facebook strategy?As we know, Facebook has become a major part of digital marketing communication for almost every brand. Advertising on the social network is widely available, as it opens up a number of opportunities for business and we can say that it is offered at a good price, i.e. almost everyone can afford it [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":348075,"parent":351132,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"class_list":["post-351252","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/pages\/351252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/comments?post=351252"}],"version-history":[{"count":0,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/pages\/351252\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/pages\/351132"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/media\/348075"}],"wp:attachment":[{"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/media?parent=351252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}