{"id":351262,"date":"2022-03-11T17:05:55","date_gmt":"2022-03-11T17:05:55","guid":{"rendered":"https:\/\/xplora.bg\/services\/social-media\/facebook\/facebook-content\/"},"modified":"2022-12-05T11:52:11","modified_gmt":"2022-12-05T11:52:11","slug":"facebook-content","status":"publish","type":"page","link":"https:\/\/xplora.bg\/en\/services\/social-media\/facebook\/facebook-content\/","title":{"rendered":"Facebook content"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;header&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; background_enable_video_mp4=&#8221;off&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#E1E1E1&#8243; background_enable_image=&#8221;off&#8221; z_index=&#8221;2&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;-1px||0px||false|false&#8221; custom_padding=&#8221;30vh||0px||false|false&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;first-column&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_enable_video_mp4=&#8221;off&#8221; custom_padding=&#8221;|||17%|false|false&#8221; custom_padding_tablet=&#8221;0px||||false|false&#8221; custom_padding_phone=&#8221;0px|0vw||20vw|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_video_mp4_phone=&#8221;off&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_one&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;off|phone&#8221; custom_css_main_element_phone=&#8221;width:20% !important;&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;content&#8221; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; width=&#8221;60vw&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;80vw&#8221; width_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiY3VzdG9tX21ldGFfdGl0bGUiLCJzZXR0aW5ncyI6eyJiZWZvcmUiOiI8aDE+IiwiYWZ0ZXIiOiI8L2gxPiIsImVuYWJsZV9odG1sIjoib2ZmIn19@[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;content&#8221; _module_preset=&#8221;1f17b175-395c-4739-9425-4281b200cfd0&#8243; width=&#8221;60vw&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||20vh||false|false&#8221; custom_margin_tablet=&#8221;0px|10vw|15vh||false|false&#8221; custom_margin_phone=&#8221;||5vh||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; content__hover_enabled=&#8221;off|desktop&#8221; content__hover=&#8221;<\/p>\n<p>Facebook is the largest social network with more than 2.7 billion monthly users in the world. Facebook app is one of the most popular mobile applications in both the Play store and the App store.<\/p>\n<p>In digital environments, Facebook is recognizable as the channel with one of the most accurate targeting. Its micro-targeting allows you to reach the users you want by age, location, countless different interests they have, specific social media behavior and demographics.<\/p>\n<p>In Bulgaria, with Facebook targeted advertising, you can reach over 4 million user profiles of people between 13 and 65+ years of age. That&#8217;s why Facebook advertising is one of the must-have channels in your digital strategy if you want to build a successful online presence.<\/p>\n<p>&#8220;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9leGNlcnB0Iiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJ3b3JkcyI6IiIsInJlYWRfbW9yZV9sYWJlbCI6IiJ9fQ==@[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;on|on|off&#8221; admin_label=&#8221;Blue square&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#E1E1E1&#8243; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;11&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||0vh||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; pac_drh_column_numbers_tablet=&#8221;pac_drh_tab_col_two&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_two&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;|5vw|||false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; custom_css_main_element=&#8221;margin-top: auto !important;||margin-bottom: auto !important;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;135deg&#8221; background_color_gradient_stops=&#8221;#faa41b -30-30%|#ec028a 40%&#8221; background_color_gradient_start=&#8221;#faa41b&#8221; background_color_gradient_start_position=&#8221;-30%&#8221; background_color_gradient_end=&#8221;#ec028a&#8221; background_color_gradient_end_position=&#8221;40%&#8221; width=&#8221;10vw&#8221; min_height=&#8221;10vw&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|15vw||10vw|false|false&#8221; custom_css_main_element=&#8221;margin-top: auto !important;||margin-bottom: auto !important;&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_5,1_5,1_5,1_5,1_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; z_index=&#8221;11&#8243; width=&#8221;85%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;-10vh||-10vh||false|false&#8221; custom_margin_tablet=&#8221;-10vh||-5vh||false|false&#8221; custom_margin_phone=&#8221;0vh||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;7vh||7vh||true|false&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_two&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;100px&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_number_counter title=&#8221;Ongoing Projects&#8221; number=&#8221;180+&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;4a63faaf-0d76-4213-98a8-f02f1235da42&#8243; custom_css_number_counter_title=&#8221;padding-top:1vh;&#8221; global_module=&#8221;352647&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_number_counter title=&#8221;Current Clients&#8221; number=&#8221;110+&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;4a63faaf-0d76-4213-98a8-f02f1235da42&#8243; custom_css_number_counter_title=&#8221;padding-top:1vh;&#8221; global_module=&#8221;352650&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_number_counter title=&#8221;Team Members&#8221; number=&#8221;65+&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;4a63faaf-0d76-4213-98a8-f02f1235da42&#8243; custom_css_number_counter_title=&#8221;padding-top:1vh;&#8221; global_module=&#8221;352653&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_number_counter title=&#8221;% human&#8221; number=&#8221;100&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;4a63faaf-0d76-4213-98a8-f02f1235da42&#8243; custom_css_number_counter_title=&#8221;padding-top:1vh;&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Services&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;145deg&#8221; background_color_gradient_stops=&#8221;#faa41b 15%|#ec028a 85%&#8221; background_color_gradient_start=&#8221;#faa41b&#8221; background_color_gradient_start_position=&#8221;15%&#8221; background_color_gradient_end=&#8221;#ec028a&#8221; background_color_gradient_end_position=&#8221;85%&#8221; background_enable_video_mp4=&#8221;off&#8221; custom_margin=&#8221;||10vh|10vw|false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; box_shadow_style=&#8221;preset2&#8243; box_shadow_horizontal=&#8221;-40px&#8221; box_shadow_vertical=&#8221;40px&#8221; box_shadow_blur=&#8221;30px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.2)&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;What experience do we have on Facebook?&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;9&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||0vh||false|false&#8221; custom_margin_tablet=&#8221;||||false|false&#8221; custom_margin_phone=&#8221;5vh||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;10vh||||false|false&#8221; custom_padding_phone=&#8221;5vh|||11vw|false|false&#8221; pac_drh_enable_stacking=&#8221;pac_drh_stack_row pac_drh_stack_tab_mob&#8221; pac_drh_column_numbers_tablet=&#8221;pac_drh_tab_col_one&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||7vw|false|false&#8221; custom_padding_tablet=&#8221;|5vw|||false|false&#8221; custom_padding_phone=&#8221;|||0px|false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; custom_css_main_element=&#8221;margin-top: auto !important;||margin-bottom: auto !important;&#8221; pac_drh_add_staking_order_tab=&#8221;pac_drh_order_tab_two&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_two&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/\u043a\u0430\u043a\u044a\u0432-\u043e\u043f\u0438\u0442-\u0438\u043c\u0430\u043c\u0435.png&#8221; title_text=&#8221;what experience we have&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;60vw&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;auto||auto|-17vw|false|false&#8221; custom_margin_tablet=&#8221;auto|10vw|auto|-19vw|false|false&#8221; custom_margin_phone=&#8221;|5vw||-21vw|false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|15vw||10vw|false|false&#8221; custom_padding_tablet=&#8221;|5vw||7vw|false|false&#8221; custom_padding_phone=&#8221;|||0vw|false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; custom_css_main_element=&#8221;margin-top: auto !important;||margin-bottom: auto !important;&#8221; pac_drh_add_staking_order_tab=&#8221;pac_drh_order_tab_one&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_one&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; custom_margin=&#8221;10vh||0px||false|false&#8221; custom_padding=&#8221;||0px|0px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>What experience do we have on Facebook?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; custom_margin=&#8221;1vh||5vh||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Ever since the launch of the agency, creating content on Facebook has been a big focus for the Xplora team. This is because we strongly believe in its power to catch the eye, hold the attention and win the sympathy of the brand\u2019s audience. Our key element to success lies in the good combination of tried and tested content and testing of new formats, themes and approaches. In this way we manage to be relevant and interesting for the audience in a very dynamic environment and discover new ways to strengthen the relationship between consumers and the brand.<\/p>\n<p>We maintain business pages of companies in the FMCG, Retail, Finance and B2B sectors, and we develop an individual strategy for each company. For many of our customers, this is the main channel of communication, generating relevant traffic and creating motivation to test a product.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;success stories&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;9&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;none&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||0vh||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|15vw||7vw|false|false&#8221; custom_padding_tablet=&#8221;|||7vw|false|false&#8221; custom_padding_phone=&#8221;0px|||11vw|false|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|||0px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; header_3_font=&#8221;|300||on|||||&#8221; header_3_text_color=&#8221;#000000&#8243; width_tablet=&#8221;&#8221; width_phone=&#8221;70vw&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5vh||false|false&#8221; custom_margin_tablet=&#8221;||||false|false&#8221; custom_margin_phone=&#8221;|5vw|||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Specific examples<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;||||on|||#FFFFFF|&#8221; link_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n\n            <section class=\"splide buttonblue\" aria-label=\"\" id=\"first\">\n                <div class=\"splide__track\">\n                        <ul class=\"splide__list\">\n        \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"536\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2018\/08\/ZooMall_Case_Study_carousel-1024x536.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">How did we achieve an impressive reach on Facebook through mini activation?<\/div>\n            <p class=\"post_excerpt\">What was the goal?\r\nTo realize 60,000 Reach on Facebook to a main target audience through mini-activation, which will promote the ZooMall brand in a fun and intriguing way. For this purpose, we chose to implement a mini-game in the feed of the page with an optimal budget.<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/content-marketing-en\/zoomall-en\/\" class=\"read_more read_more\">Read more<\/a><span class=\"post_date \">04.04.2022<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"536\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2020\/02\/Prestige_Case_Study_carousel-1024x536.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">Culinary competition with \"Homeland\"<\/div>\n            <p class=\"post_excerpt\">A video campaign realized with the help of PRESTIGE 96 and their loyal audience\r\nYou know that the topic of sweets is a sensitive topic - for men and women, for young and old. In the Xplora office, however, the jam is respected and the truth is that we have no problem with it. Not only is our afternoon breakfast guaranteed, but the imagination of every hidden talent in cooking allows itself to run wild with the products of Prestige 96.<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/b2c-and-fmcg-en\/prestige-96-en\/\" class=\"read_more read_more\">Read more<\/a><span class=\"post_date \">04.04.2022<\/span>\n                <\/li>\n            \n                    <\/ul>\n                <\/div>\n            <\/section>\n        \n            <script>\n                document.addEventListener( \"DOMContentLoaded\", function () {\n                    new Splide(\"#first\", {\n                        perPage: 3,\n                        perMove: 1,\n                        autoHeight: 1,\n                        arrows: 0,\n                        rewind: 0,\n                        lazyLoad: 0,\n                        gap: \"5rem\",\n\t\t\t\t\t\tinterval: \"4000\",\n                        autoplay: 1,\n                        start: 0,\n                        focus: 0\n                    }).mount();\n                });\n            <\/script>\n        \n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;Why Facebook content?&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;9&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;none&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||0vh||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;|5vw|0px|0px|false|false&#8221; custom_padding_phone=&#8221;0px|||4vw|false|false&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_two&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|5vw||7vw|false|false&#8221; custom_padding_tablet=&#8221;|0vw||7vw|false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; custom_margin=&#8221;5vh||0px||false|false&#8221; custom_padding=&#8221;||0px|0px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Why Facebook content?<\/h2>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; width=&#8221;60vw&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;1vh||5vh||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;1vh||0vh||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px|||&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Facebook is the first of the giant platforms to establish itself in the digital world through the content it creates and the added value it brings to users. There are a number of reasons why for so many years it has remained the preferred way to spend free time with the audience, namely because:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>the platform and its formats are very intuitive and easy to use<\/li>\n<li>has a wide range of different functionalities for presenting information and engaging the audience&#8217;s attention with it<\/li>\n<li>users know how to get the most out of the content with minimal effort<\/li>\n<li>changes and innovations in the functionalities of the social network are introduced, which are entirely in favor of a better and interesting experience of the audience<\/li>\n<li>allows for the creation of a test communication to validate an assumption of a potential consumer response based on this communication<\/li>\n<li>the brand shows its readiness for an open and honest conversation, predisposing the audience to the same<\/li>\n<li>is constantly being improved to make it easier to create, share and track content<\/li>\n<li>allows free access to the content of competing brands in order to track their communication and interaction with consumers<\/li>\n<li>allows for active monitoring of the audience and its reactions in different situations<\/li>\n<\/ul>\n<p style=\"text-transform: uppercase;\"><strong>In recent years, the following trends and directions of development of content on Facebook have been observed:<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|5vw|||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_5,1_5,1_5,1_5,1_5&#8243; use_custom_gutter=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Why Facebook content?&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;none&#8221; custom_margin_tablet=&#8221;0px||0px||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;|17vw|0px|7vw|false|false&#8221; custom_padding_tablet=&#8221;|0vw||0vw|false|false&#8221; custom_padding_phone=&#8221;|||0vw|false|false&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; pac_drh_column_numbers_tablet=&#8221;pac_drh_tab_col_one&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/Icon_1-1.png&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;12741955-a5da-4eff-bef4-0dafe83dc1da&#8221; global_colors_info=&#8221;{}&#8221;]Previews that take up most of the user&#8217;s screen[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/Icon_2.png&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;12741955-a5da-4eff-bef4-0dafe83dc1da&#8221; custom_margin_tablet=&#8221;||5vh||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]Publications with longer texts that tell a story[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/Icon_3.png&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;12741955-a5da-4eff-bef4-0dafe83dc1da&#8221; custom_margin_tablet=&#8221;||5vh||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]Short videos that present synthesized information[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/Icon_4.png&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;12741955-a5da-4eff-bef4-0dafe83dc1da&#8221; custom_margin_tablet=&#8221;||5vh||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]Longer videos that add a lot of value to users[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/Icon_5.png&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;12741955-a5da-4eff-bef4-0dafe83dc1da&#8221; custom_margin_tablet=&#8221;||5vh||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]User-generated content shared by the brand[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_5,1_5,1_5,1_5,1_5&#8243; use_custom_gutter=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Why Facebook content?&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;none&#8221; custom_padding=&#8221;|17vw|0px|7vw|false|false&#8221; custom_padding_tablet=&#8221;|0vw||0vw|false|false&#8221; custom_padding_phone=&#8221;|||0vw|false|false&#8221; pac_drh_column_numbers_tablet=&#8221;pac_drh_tab_col_one&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/Icon_6-1.png&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;12741955-a5da-4eff-bef4-0dafe83dc1da&#8221; global_colors_info=&#8221;{}&#8221;]Consumer reviews and testimonials shared by the brand[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/Icon_7-1.png&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;12741955-a5da-4eff-bef4-0dafe83dc1da&#8221; global_colors_info=&#8221;{}&#8221;]Formats that require additional interaction from the user and show the degree of his interest[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;What services does Facebook content creation involve?&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;9&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;none&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||0vh||false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|15vw|||false|false&#8221; custom_padding_tablet=&#8221;0px|||0px|false|false&#8221; custom_padding_phone=&#8221;0px|||4vw|false|false&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_two&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|5vw||7vw|false|false&#8221; custom_padding_tablet=&#8221;|0vw||7vw|false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;a6908920-5e1c-4657-a82d-dc39db9729dc&#8221; header_2_font_size=&#8221;2vw&#8221; custom_margin=&#8221;5vh||0px||false|false&#8221; custom_padding=&#8221;||0px|0px||&#8221; header_2_font_size_tablet=&#8221;2.5vw&#8221; header_2_font_size_phone=&#8221;5vw&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>What services does Facebook content creation involve?<\/h2>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;a6908920-5e1c-4657-a82d-dc39db9729dc&#8221; custom_margin=&#8221;5vh||0px||false|false&#8221; custom_padding=&#8221;||0px|0px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Content strategy<\/li>\n<li>Posting plan<\/li>\n<li>Report and reports<\/li>\n<li>Tracking competing brands<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;a6908920-5e1c-4657-a82d-dc39db9729dc&#8221; custom_margin=&#8221;5vh||0px||false|false&#8221; custom_padding=&#8221;||0px|0px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>What are the steps involved in creating content on Facebook?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;a6908920-5e1c-4657-a82d-dc39db9729dc&#8221; custom_margin=&#8221;5vh||0px||false|false&#8221; custom_padding=&#8221;||0px|0px||&#8221; global_colors_info=&#8221;{}&#8221;]To ensure high quality content, the service is divided into several separate steps:[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Steps 1-3 Desktop&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; pac_drh_column_numbers_tablet=&#8221;pac_drh_tab_col_one&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;step-1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;50px|14vw|50px||true|false&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;off|desktop&#8221;][et_pb_code _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.step-1 {<!-- [et_pb_line_break_holder] -->\t-webkit-animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->\t        animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  \/* ----------------------------------------------<!-- [et_pb_line_break_holder] --> * Generated by Animista on 2021-7-7 10:17:28<!-- [et_pb_line_break_holder] --> * Licensed under FreeBSD License.<!-- [et_pb_line_break_holder] --> * See http:\/\/animista.net\/license for more info. <!-- [et_pb_line_break_holder] --> * w: http:\/\/animista.net, t: @cssanimista<!-- [et_pb_line_break_holder] --> * ---------------------------------------------- *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/**<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> * animation scale-up-center<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> *\/<!-- [et_pb_line_break_holder] -->@-webkit-keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][dnxte_step_flow dnxte_use_image=&#8221;on&#8221; dnxte_badge_image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/07\/1.png&#8221; dnxte_stepflow_alignment=&#8221;center&#8221; dnxte_stepflow_description=&#8221;<\/p>\n<p>Research and analysis of business, product, competitors and customers<\/p>\n<p>&#8221; dnxte_direction_style=&#8221;solid&#8221; dnxte_direction_color=&#8221;#FFFFFF&#8221; dnxte_direction_offsettop=&#8221;68px&#8221; dnxte_direction_offsetleft=&#8221;100%&#8221; dnxte_badge_bg_color=&#8221;RGBA(0,0,0,0)&#8221; dnxte_circle_size=&#8221;50px&#8221; dnxte_circle_bg_color=&#8221;#ffffff&#8221; dnxte_circle_color=&#8221;#0065B3&#8243; dnxte_image_size=&#8221;40px&#8221; dnxte_badge_padding=&#8221;||||true|true&#8221; dnxte_badge_margin=&#8221;||||false|false&#8221; dnxte_circle_padding=&#8221;3vh|3vh|3vh|3vh|true|true&#8221; dnxte_direction_angle_tablet=&#8221;90&#8243; dnxte_direction_angle_phone=&#8221;&#8221; dnxte_direction_angle_last_edited=&#8221;on|tablet&#8221; dnxte_direction_offsettop_tablet=&#8221;15vh&#8221; dnxte_direction_offsettop_phone=&#8221;&#8221; dnxte_direction_offsettop_last_edited=&#8221;on|tablet&#8221; dnxte_direction_offsetleft_tablet=&#8221;45%&#8221; dnxte_direction_offsetleft_phone=&#8221;50px&#8221; dnxte_direction_offsetleft_last_edited=&#8221;on|desktop&#8221; dnxte_circle_margin_tablet=&#8221;||||false|false&#8221; dnxte_circle_margin_last_edited=&#8221;off|tablet&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|||on|||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;1.3vw&#8221; header_line_height=&#8221;1.1em&#8221; body_font=&#8221;|300|||||||&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;1vw&#8221; body_line_height=&#8221;1.1em&#8221; width_tablet=&#8221;50%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;2.5vw&#8221; header_font_size_phone=&#8221;5vw&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;2vw&#8221; body_font_size_phone=&#8221;4vw&#8221; body_font_size_last_edited=&#8221;on|desktop&#8221; badge_font_size_tablet=&#8221;2vw&#8221; badge_font_size_phone=&#8221;4vw&#8221; badge_font_size_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; border_radii_badge_style=&#8221;on||||&#8221; border_style_all_badge_style=&#8221;none&#8221; border_color_all_circle_style=&#8221;#ededed&#8221; global_colors_info=&#8221;{}&#8221; dnxte_direction_angle__hover_enabled=&#8221;off|desktop&#8221;][\/dnxte_step_flow][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;step-2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;50px|14vw|50px||true|false&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;off|desktop&#8221;][dnxte_step_flow dnxte_use_image=&#8221;on&#8221; dnxte_badge_image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/07\/2.png&#8221; dnxte_stepflow_alignment=&#8221;center&#8221; dnxte_stepflow_description=&#8221;<\/p>\n<p>Defining basic communication lines, topics and content formats<\/p>\n<p>&#8221; dnxte_direction_style=&#8221;solid&#8221; dnxte_direction_color=&#8221;#FFFFFF&#8221; dnxte_direction_offsettop=&#8221;68px&#8221; dnxte_direction_offsetleft=&#8221;100%&#8221; dnxte_badge_bg_color=&#8221;RGBA(0,0,0,0)&#8221; dnxte_circle_size=&#8221;50px&#8221; dnxte_circle_bg_color=&#8221;#ffffff&#8221; dnxte_circle_color=&#8221;#0065B3&#8243; dnxte_image_size=&#8221;40px&#8221; dnxte_badge_padding=&#8221;||||true|true&#8221; dnxte_badge_margin=&#8221;||||false|false&#8221; dnxte_circle_margin=&#8221;||||false|false&#8221; dnxte_circle_padding=&#8221;3vh|3vh|3vh|3vh|true|true&#8221; dnxte_direction_angle_tablet=&#8221;90&#8243; dnxte_direction_angle_phone=&#8221;&#8221; dnxte_direction_angle_last_edited=&#8221;on|tablet&#8221; dnxte_direction_offsettop_tablet=&#8221;15vh&#8221; dnxte_direction_offsettop_phone=&#8221;&#8221; dnxte_direction_offsettop_last_edited=&#8221;on|tablet&#8221; dnxte_direction_offsetleft_tablet=&#8221;45%&#8221; dnxte_direction_offsetleft_phone=&#8221;50px&#8221; dnxte_direction_offsetleft_last_edited=&#8221;on|tablet&#8221; dnxte_circle_margin_tablet=&#8221;10vh||||false|false&#8221; dnxte_circle_margin_phone=&#8221;&#8221; dnxte_circle_margin_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|||on|||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;1.3vw&#8221; header_line_height=&#8221;1.1em&#8221; body_font=&#8221;|300|||||||&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;1vw&#8221; body_line_height=&#8221;1.1em&#8221; width_tablet=&#8221;50%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;2.5vw&#8221; header_font_size_phone=&#8221;5vw&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;2vw&#8221; body_font_size_phone=&#8221;4vw&#8221; body_font_size_last_edited=&#8221;on|desktop&#8221; badge_font_size_tablet=&#8221;2vw&#8221; badge_font_size_phone=&#8221;4vw&#8221; badge_font_size_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; border_radii_badge_style=&#8221;on||||&#8221; border_style_all_badge_style=&#8221;none&#8221; border_color_all_circle_style=&#8221;#ededed&#8221; global_colors_info=&#8221;{}&#8221; dnxte_direction_angle__hover_enabled=&#8221;off|desktop&#8221;][\/dnxte_step_flow][et_pb_code _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.step-2 {<!-- [et_pb_line_break_holder] -->\t-webkit-animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->\t        animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->    -webkit-animation-delay: 1s;<!-- [et_pb_line_break_holder] -->  animation-delay: 1s;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  \/* ----------------------------------------------<!-- [et_pb_line_break_holder] --> * Generated by Animista on 2021-7-7 10:17:28<!-- [et_pb_line_break_holder] --> * Licensed under FreeBSD License.<!-- [et_pb_line_break_holder] --> * See http:\/\/animista.net\/license for more info. <!-- [et_pb_line_break_holder] --> * w: http:\/\/animista.net, t: @cssanimista<!-- [et_pb_line_break_holder] --> * ---------------------------------------------- *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/**<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> * animation scale-up-center<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> *\/<!-- [et_pb_line_break_holder] -->@-webkit-keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;step-3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;50px|14vw|50px||true|false&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;off|desktop&#8221;][dnxte_step_flow dnxte_use_image=&#8221;on&#8221; dnxte_badge_image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/07\/3.png&#8221; dnxte_stepflow_alignment=&#8221;center&#8221; dnxte_stepflow_description=&#8221;<\/p>\n<p>The creation of a monthly posting plan<\/p>\n<p>&#8221; dnxte_direction_style=&#8221;solid&#8221; dnxte_direction_color=&#8221;#FFFFFF&#8221; dnxte_direction_angle=&#8221;90&#8243; dnxte_direction_offsettop=&#8221;230%&#8221; dnxte_direction_offsetleft=&#8221;40%&#8221; dnxte_badge_bg_color=&#8221;RGBA(0,0,0,0)&#8221; dnxte_circle_size=&#8221;50px&#8221; dnxte_circle_bg_color=&#8221;#ffffff&#8221; dnxte_circle_color=&#8221;#0065B3&#8243; dnxte_image_size=&#8221;40px&#8221; dnxte_badge_padding=&#8221;||||true|true&#8221; dnxte_badge_margin=&#8221;||||false|false&#8221; dnxte_circle_padding=&#8221;3vh|3vh|3vh|3vh|true|true&#8221; dnxte_direction_offsettop_tablet=&#8221;15vh&#8221; dnxte_direction_offsettop_phone=&#8221;&#8221; dnxte_direction_offsettop_last_edited=&#8221;on|tablet&#8221; dnxte_direction_offsetleft_tablet=&#8221;45%&#8221; dnxte_direction_offsetleft_phone=&#8221;50px&#8221; dnxte_direction_offsetleft_last_edited=&#8221;on|tablet&#8221; dnxte_circle_margin_tablet=&#8221;10vh||||false|false&#8221; dnxte_circle_margin_phone=&#8221;&#8221; dnxte_circle_margin_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|||on|||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;1.3vw&#8221; header_line_height=&#8221;1.1em&#8221; body_font=&#8221;|300|||||||&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;1vw&#8221; body_line_height=&#8221;1.1em&#8221; width_tablet=&#8221;50%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;2.5vw&#8221; header_font_size_phone=&#8221;5vw&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;2vw&#8221; body_font_size_phone=&#8221;4vw&#8221; body_font_size_last_edited=&#8221;on|desktop&#8221; badge_font_size_tablet=&#8221;2vw&#8221; badge_font_size_phone=&#8221;4vw&#8221; badge_font_size_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; border_radii_badge_style=&#8221;on|0%|0%|0%|0%&#8221; border_style_all_badge_style=&#8221;none&#8221; border_color_all_circle_style=&#8221;#ededed&#8221; global_colors_info=&#8221;{}&#8221; dnxte_direction_angle__hover_enabled=&#8221;off|desktop&#8221;][\/dnxte_step_flow][et_pb_code _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.step-3 {<!-- [et_pb_line_break_holder] -->\t-webkit-animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->\t        animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->    -webkit-animation-delay: 2s;<!-- [et_pb_line_break_holder] -->  animation-delay: 2s;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  \/* ----------------------------------------------<!-- [et_pb_line_break_holder] --> * Generated by Animista on 2021-7-7 10:17:28<!-- [et_pb_line_break_holder] --> * Licensed under FreeBSD License.<!-- [et_pb_line_break_holder] --> * See http:\/\/animista.net\/license for more info. <!-- [et_pb_line_break_holder] --> * w: http:\/\/animista.net, t: @cssanimista<!-- [et_pb_line_break_holder] --> * ---------------------------------------------- *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/**<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> * animation scale-up-center<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> *\/<!-- [et_pb_line_break_holder] -->@-webkit-keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Steps 4-6 desktop&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;10vh||||false|false&#8221; custom_margin_tablet=&#8221;0vh||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px||||false|false&#8221; pac_drh_enable_stacking=&#8221;pac_drh_stack_row pac_drh_stack_tab_mob&#8221; pac_drh_column_numbers_tablet=&#8221;pac_drh_tab_col_one&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;step-6-desktop&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;50px|14vw|50px||true|false&#8221; pac_drh_add_staking_order_tab=&#8221;pac_drh_order_tab_three&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_three&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;off|desktop&#8221;][et_pb_code _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.step-6-desktop {<!-- [et_pb_line_break_holder] -->\t-webkit-animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->\t        animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->    -webkit-animation-delay: 6s;<!-- [et_pb_line_break_holder] -->  animation-delay: 6s;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  \/* ----------------------------------------------<!-- [et_pb_line_break_holder] --> * Generated by Animista on 2021-7-7 10:17:28<!-- [et_pb_line_break_holder] --> * Licensed under FreeBSD License.<!-- [et_pb_line_break_holder] --> * See http:\/\/animista.net\/license for more info. <!-- [et_pb_line_break_holder] --> * w: http:\/\/animista.net, t: @cssanimista<!-- [et_pb_line_break_holder] --> * ---------------------------------------------- *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/**<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> * animation scale-up-center<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> *\/<!-- [et_pb_line_break_holder] -->@-webkit-keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;step-5-desktop&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;50px|14vw|50px||true|false&#8221; pac_drh_add_staking_order_tab=&#8221;pac_drh_order_tab_two&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_two&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;off|desktop&#8221;][dnxte_step_flow dnxte_use_image=&#8221;on&#8221; dnxte_badge_image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/07\/5.png&#8221; dnxte_stepflow_alignment=&#8221;center&#8221; dnxte_stepflow_description=&#8221;<\/p>\n<p>Optimization of the offered content on a monthly basis according to the achieved results<\/p>\n<p>&#8221; dnxte_use_direction=&#8221;off&#8221; dnxte_badge_bg_color=&#8221;#0065B3&#8243; dnxte_circle_size=&#8221;50px&#8221; dnxte_circle_bg_color=&#8221;#ffffff&#8221; dnxte_circle_color=&#8221;#0065B3&#8243; dnxte_image_size=&#8221;40px&#8221; dnxte_badge_padding=&#8221;10px|10px|10px|10px|true|true&#8221; dnxte_badge_margin=&#8221;||||false|false&#8221; dnxte_circle_padding=&#8221;3vh|3vh|3vh|3vh|true|true&#8221; dnxte_direction_angle_tablet=&#8221;90&#8243; dnxte_direction_angle_phone=&#8221;&#8221; dnxte_direction_angle_last_edited=&#8221;on|tablet&#8221; dnxte_direction_offsettop_tablet=&#8221;15vh&#8221; dnxte_direction_offsettop_phone=&#8221;20vh&#8221; dnxte_direction_offsettop_last_edited=&#8221;on|tablet&#8221; dnxte_direction_offsetleft_tablet=&#8221;45%&#8221; dnxte_direction_offsetleft_phone=&#8221;50px&#8221; dnxte_direction_offsetleft_last_edited=&#8221;on|tablet&#8221; dnxte_circle_margin_tablet=&#8221;7vh||||false|false&#8221; dnxte_circle_margin_phone=&#8221;&#8221; dnxte_circle_margin_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|||on|||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;1.3vw&#8221; header_line_height=&#8221;1.1em&#8221; body_font=&#8221;|300|||||||&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;1vw&#8221; body_line_height=&#8221;1.1em&#8221; width_tablet=&#8221;50%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;2.5vw&#8221; header_font_size_phone=&#8221;5vw&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;2vw&#8221; body_font_size_phone=&#8221;4vw&#8221; body_font_size_last_edited=&#8221;on|desktop&#8221; badge_font_size_tablet=&#8221;2vw&#8221; badge_font_size_phone=&#8221;4vw&#8221; badge_font_size_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; border_radii_badge_style=&#8221;on|50%|50%|50%|50%&#8221; border_color_all_circle_style=&#8221;#ededed&#8221; global_colors_info=&#8221;{}&#8221; dnxte_direction_angle__hover_enabled=&#8221;off|desktop&#8221; dnxte_circle_margin__hover_enabled=&#8221;off|desktop&#8221;][\/dnxte_step_flow][et_pb_code _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.step-5-desktop {<!-- [et_pb_line_break_holder] -->\t-webkit-animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->\t        animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->    -webkit-animation-delay: 5s;<!-- [et_pb_line_break_holder] -->  animation-delay: 5s;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  \/* ----------------------------------------------<!-- [et_pb_line_break_holder] --> * Generated by Animista on 2021-7-7 10:17:28<!-- [et_pb_line_break_holder] --> * Licensed under FreeBSD License.<!-- [et_pb_line_break_holder] --> * See http:\/\/animista.net\/license for more info. <!-- [et_pb_line_break_holder] --> * w: http:\/\/animista.net, t: @cssanimista<!-- [et_pb_line_break_holder] --> * ---------------------------------------------- *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/**<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> * animation scale-up-center<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> *\/<!-- [et_pb_line_break_holder] -->@-webkit-keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;step-4-desktop&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;50px|14vw|50px||true|false&#8221; pac_drh_add_staking_order_tab=&#8221;pac_drh_order_tab_one&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_one&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;off|desktop&#8221;][dnxte_step_flow dnxte_use_image=&#8221;on&#8221; dnxte_badge_image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/07\/4.png&#8221; dnxte_stepflow_alignment=&#8221;center&#8221; dnxte_stepflow_description=&#8221;<\/p>\n<p>Monitoring and analysis of user behavior according to the presented content<\/p>\n<p>&#8221; dnxte_direction_style=&#8221;solid&#8221; dnxte_direction_color=&#8221;#FFFFFF&#8221; dnxte_direction_angle=&#8221;180&#8243; dnxte_direction_offsettop=&#8221;68px&#8221; dnxte_direction_offsetleft=&#8221;-30%&#8221; dnxte_badge_bg_color=&#8221;#0065B3&#8243; dnxte_circle_size=&#8221;50px&#8221; dnxte_circle_bg_color=&#8221;#ffffff&#8221; dnxte_circle_color=&#8221;#0065B3&#8243; dnxte_image_size=&#8221;40px&#8221; dnxte_badge_padding=&#8221;10px|10px|10px|10px|true|true&#8221; dnxte_badge_margin=&#8221;||||false|false&#8221; dnxte_circle_padding=&#8221;3vh|3vh|3vh|3vh|true|true&#8221; dnxte_direction_angle_tablet=&#8221;90&#8243; dnxte_direction_angle_phone=&#8221;&#8221; dnxte_direction_angle_last_edited=&#8221;on|tablet&#8221; dnxte_direction_offsettop_tablet=&#8221;17vh&#8221; dnxte_direction_offsettop_phone=&#8221;&#8221; dnxte_direction_offsettop_last_edited=&#8221;on|tablet&#8221; dnxte_direction_offsetleft_tablet=&#8221;45%&#8221; dnxte_direction_offsetleft_phone=&#8221;50px&#8221; dnxte_direction_offsetleft_last_edited=&#8221;on|tablet&#8221; dnxte_circle_margin_tablet=&#8221;7vh||||false|false&#8221; dnxte_circle_margin_phone=&#8221;&#8221; dnxte_circle_margin_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|||on|||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;1.3vw&#8221; header_line_height=&#8221;1.1em&#8221; body_font=&#8221;|300|||||||&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;1vw&#8221; body_line_height=&#8221;1.1em&#8221; width_tablet=&#8221;50%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;2.5vw&#8221; header_font_size_phone=&#8221;5vw&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;2vw&#8221; body_font_size_phone=&#8221;4vw&#8221; body_font_size_last_edited=&#8221;on|desktop&#8221; badge_font_size_tablet=&#8221;2vw&#8221; badge_font_size_phone=&#8221;4vw&#8221; badge_font_size_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; border_radii_badge_style=&#8221;on|50%|50%|50%|50%&#8221; border_color_all_circle_style=&#8221;#ededed&#8221; global_colors_info=&#8221;{}&#8221; dnxte_direction_angle__hover_enabled=&#8221;off|desktop&#8221;][\/dnxte_step_flow][et_pb_code _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.step-4-desktop {<!-- [et_pb_line_break_holder] -->\t-webkit-animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->\t        animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->    -webkit-animation-delay: 4s;<!-- [et_pb_line_break_holder] -->  animation-delay: 4s;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  \/* ----------------------------------------------<!-- [et_pb_line_break_holder] --> * Generated by Animista on 2021-7-7 10:17:28<!-- [et_pb_line_break_holder] --> * Licensed under FreeBSD License.<!-- [et_pb_line_break_holder] --> * See http:\/\/animista.net\/license for more info. <!-- [et_pb_line_break_holder] --> * w: http:\/\/animista.net, t: @cssanimista<!-- [et_pb_line_break_holder] --> * ---------------------------------------------- *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/**<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> * animation scale-up-center<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> *\/<!-- [et_pb_line_break_holder] -->@-webkit-keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;What goals can you achieve through Facebook content?&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;9&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||0vh||false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;0px||0px|7vw|false|false&#8221; custom_padding_phone=&#8221;0px|||4vw|false|false&#8221; pac_drh_enable_stacking=&#8221;pac_drh_stack_row pac_drh_stack_tab_mob&#8221; pac_drh_column_numbers_tablet=&#8221;pac_drh_tab_col_one&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;off|tablet&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|5vw||7vw|false|false&#8221; custom_padding_tablet=&#8221;|5vw|0px|0vw|false|false&#8221; custom_padding_phone=&#8221;|||7vw|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; pac_drh_add_staking_order_tab=&#8221;pac_drh_order_tab_two&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_two&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;margin-bottom: -5vh !important;||margin-left:0 !important;&#8221; custom_css_main_element_phone=&#8221;margin-bottom: -5vh !important;||margin-left:0 !important;&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; width=&#8221;60vw&#8221; custom_margin=&#8221;5vh||0px||false|false&#8221; custom_padding=&#8221;||0px|0px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>What goals can you achieve through Facebook content?<\/h2>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;4356f2af-e622-4822-9ff3-b9e69d0f8c10&#8243; custom_margin=&#8221;1vh||5vh||false|false&#8221; custom_margin_tablet=&#8221;1vh||0vh||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]The goals that a brand can set on Facebook are different and are determined on the basis of business strategy, and also show how far forward in the consumer path we can take the audience within the online communication.[\/et_pb_text][et_pb_accordion _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;08b3549f-86b3-4264-ad74-99ceeef76b98&#8243; width_tablet=&#8221;&#8221; width_phone=&#8221;85%&#8221; width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_accordion_item title=&#8221;Recognizability&#8221; open=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;604e4127-44d3-4347-9b59-e5b3af0481e1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Greater visibility of your business in front of potential customers and partners. Facebook is the place to show the added value that the brand offers you through active dialogue and quality information.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Commitment&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;604e4127-44d3-4347-9b59-e5b3af0481e1&#8243; custom_css_toggle_icon=&#8221;content: %22%924c%22;||color: #000 !important;&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>More active consumer involvement. This is one of the main forces of social networking, expressed in the mechanics of the algorithm to encourage the content of businesses and individuals who create conversation.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Creating a community&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;604e4127-44d3-4347-9b59-e5b3af0481e1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Opportunity to create a community around the brand. This is due to the developed successful mechanisms for encouraging consumer activity.<\/p>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||0px|5vw|false|false&#8221; custom_padding_phone=&#8221;|0px||7vw|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;margin-bottom:0 !important;||margin-top:auto !important;&#8221; pac_drh_add_staking_order_tab=&#8221;pac_drh_order_tab_one&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_one&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/\u041a\u0410\u041a\u0412\u0418-\u0426\u0415\u041b\u0418-\u041c\u041e\u0416\u0415\u0428-\u0414\u0410-\u041f\u041e\u0421\u0422\u0418\u0413\u041d\u0415\u0428-\u0427\u0420\u0415\u0417-\u0421\u042a\u0414\u042a\u0420\u0416\u0410\u041d\u0418\u0415-\u0412\u042a\u0412-FACEBOOK-1.png&#8221; title_text=&#8221;WHAT GOALS CAN YOU ACHIEVE THROUGH FACEBOOK CONTENT&#8221; align=&#8221;right&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;60vw&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;25vh||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;success stories&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;9&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;none&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||0vh||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|15vw||7vw|false|false&#8221; custom_padding_tablet=&#8221;|||7vw|false|false&#8221; custom_padding_phone=&#8221;5vh|||11vw|false|false&#8221; disabled=&#8221;on&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|||0px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; header_3_font=&#8221;|300||on|||||&#8221; header_3_text_color=&#8221;#000000&#8243; width_tablet=&#8221;&#8221; width_phone=&#8221;70vw&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||5vh||false|false&#8221; custom_margin_tablet=&#8221;||||false|false&#8221; custom_margin_phone=&#8221;|5vw|||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>USEFUL ARTICLES<\/h2>\n<p>[\/et_pb_text][et_pb_blog_extras blog_layout=&#8221;slider&#8221; slider_layout=&#8221;vertical_grid&#8221; include_posts=&#8221;336774,338936,336930,336932,336888,336941&#8243; featured_image_size=&#8221;medium&#8221; excerpt_length=&#8221;250&#8243; use_read_more_button=&#8221;on&#8221; read_more_text=&#8221;\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043e\u0449\u0435&#8221; show_author=&#8221;off&#8221; show_categories=&#8221;off&#8221; show_comments=&#8221;off&#8221; content_color=&#8221;#000000&#8243; slides_per_view=&#8221;3&#8243; space_between_slides=&#8221;40px&#8221; slider_loop=&#8221;on&#8221; autoplay_speed=&#8221;1000&#8243; slides_per_view_tablet=&#8221;1&#8243; slides_per_view_phone=&#8221;1&#8243; slides_per_view_last_edited=&#8221;on|phone&#8221; space_between_slides_tablet=&#8221;80px&#8221; space_between_slides_phone=&#8221;10px&#8221; space_between_slides_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; header_font=&#8221;|||on|||||&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;1.5rem&#8221; body_font=&#8221;|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;1rem&#8221; meta_text_color=&#8221;#000000&#8243; meta_font_size=&#8221;1rem&#8221; background_color=&#8221;#FFFFFF&#8221; custom_read_more=&#8221;on&#8221; read_more_text_size=&#8221;1rem&#8221; read_more_text_color=&#8221;#FFFFFF&#8221; read_more_bg_color=&#8221;#EC028A&#8221; read_more_border_width=&#8221;0px&#8221; read_more_border_radius=&#8221;50px&#8221; read_more_use_icon=&#8221;off&#8221; width=&#8221;70vw&#8221; max_width_tablet=&#8221;600px&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;||||false|false&#8221; custom_margin_phone=&#8221;|0px||0px|false|true&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; custom_padding_phone=&#8221;|0px||0px|false|true&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; read_more_bg_color__hover_enabled=&#8221;on|hover&#8221; read_more_bg_color__hover=&#8221;#000000&#8243; read_more_bg_enable_color__hover=&#8221;on&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_phone=&#8221;margin-left:0 !important;&#8221; custom_css_main_element_tablet=&#8221;margin-left:0 !important;&#8221;][\/et_pb_blog_extras][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook brand content is the main point of contact between the company and its potential target within the user path. It is a habit for consumers to scroll through the posts on the social network and to consume new information on various topics &#8211; often affecting specific brands and their products and services. In this way, they can get acquainted with a new brand that would bring them value in everyday life, or deepen their relationship with an already familiar one, which they have been following since before. <\/p>\n","protected":false},"author":1,"featured_media":348075,"parent":351132,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"class_list":["post-351262","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/pages\/351262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/comments?post=351262"}],"version-history":[{"count":0,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/pages\/351262\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/pages\/351132"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/media\/348075"}],"wp:attachment":[{"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/media?parent=351262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}