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Facebook is the largest social network with more than 2.7 billion monthly users in the world. Facebook app is one of the most popular mobile applications in both the Play store and the App store.<\/p>\n
In digital environments, Facebook is recognizable as the channel with one of the most accurate targeting. Its micro-targeting allows you to reach the users you want by age, location, countless different interests they have, specific social media behavior and demographics.<\/p>\n
In Bulgaria, with Facebook targeted advertising, you can reach over 4 million user profiles of people between 13 and 65+ years of age. That’s why Facebook advertising is one of the must-have channels in your digital strategy if you want to build a successful online presence.<\/p>\n
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We often have to go through Phase 0 with customers if their digital marketing is not structured and ready for scaling. What does it mean not to be ready? This means that there is a need for properly installed analytical tools, as well as additional tools for validating user paths. It also signifies that it requires microtests for specific applicable channels for your company\u2019s digital marketing.<\/p>\n
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[\/et_pb_text][et_pb_text module_class=”pa-bullet-list-1″ _builder_version=”4.16″ _module_preset=”4356f2af-e622-4822-9ff3-b9e69d0f8c10″ custom_margin=”1vh||5vh||false|false” custom_margin_tablet=”1vh||0vh||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”||0px|||” global_colors_info=”{}”]One of the most sought after digital marketing services by Xplora customers is strategy development. Why is that? Because the strategy will allow the achievement of significant business and marketing goals.[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM0MDM0MSJ9fQ==@” button_text=”LEARN MORE” _builder_version=”4.16″ _dynamic_attributes=”button_url” _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”||||false|false” custom_padding_tablet=”|5vw|0px||false|false” custom_padding_phone=”|0px||7vw|false|false” custom_padding_last_edited=”on|phone” custom_css_main_element=”margin-bottom:0 !important;||margin-top:auto !important;” pac_drh_add_staking_order_mob=”pac_drh_order_mob_two” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”width:40%;||margin-top:auto !important;||margin-bottom:auto !important;” custom_css_main_element_phone=”width:40%;||margin-top:auto !important;||margin-bottom:auto !important;”][et_pb_image src=”https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438.png” title_text=”strategies” align=”center” disabled_on=”off|off|off” _builder_version=”4.16″ _module_preset=”default” custom_margin=”|-5vw|0px||false|false” custom_margin_tablet=”” custom_margin_phone=”5vh||0px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” custom_padding_last_edited=”on|phone” admin_label=”Linkedin” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_color_gradient_direction=”145deg” z_index=”9″ width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” max_width=”100%” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”right” custom_margin=”||0vh||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” custom_padding_tablet=”” custom_padding_phone=”0px|||4vw|false|false” pac_drh_enable_stacking=”pac_drh_stack_row pac_drh_stack_mob_only” pac_drh_column_numbers_tablet=”pac_drh_tab_col_two” pac_drh_column_numbers_phone=”pac_drh_phone_col_one” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||7vw|false|false” custom_padding_tablet=”|5vw|||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” custom_css_main_element=”margin-top: auto !important;||margin-bottom: auto !important;” pac_drh_add_staking_order_mob=”pac_drh_order_mob_two” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”margin-top: auto !important;||margin-bottom: auto !important;||width:40%;||flex-basis:auto;” custom_css_main_element_phone=”margin-top: auto !important;||margin-bottom: auto !important;||width:40%;||flex-basis:auto;”][et_pb_image src=”https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/\u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.png” title_text=”digital campaigns” disabled_on=”off|off|off” _builder_version=”4.16″ _module_preset=”default” custom_margin=”auto||auto|-7vw|false|false” custom_margin_tablet=”5vh||auto|-10vw|false|false” custom_margin_phone=”5vh|5vw|||false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|15vw||10vw|false|false” custom_padding_tablet=”|5vw||0vw|false|false” custom_padding_phone=”|||7vw|false|false” custom_padding_last_edited=”on|tablet” custom_css_main_element=”margin-top: auto !important;||margin-bottom: auto !important;” pac_drh_add_staking_order_mob=”pac_drh_order_mob_one” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”width:60%;” custom_css_main_element_phone=”width:60%;”][et_pb_text _builder_version=”4.16″ _module_preset=”3461ad60-125b-4690-8180-24c8309e04ac” custom_margin=”5vh||0px||false|false” custom_padding=”||0px|0px||” global_colors_info=”{}”]<\/p>\n
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Each campaign is specific – it requires thinking about where to start, what are the goals and how they can be achieved. The campaign itself should be planned in detail as a concept, creative and content approach, channels, formats, etc. Xplora is an integrated digital marketing agency and that is why the campaigns we implement are so successful – we achieve optimal results, using the relevant channels in a coordinated and complementary to non-digital channels when needed.<\/p>\n
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[\/et_pb_text][et_pb_text module_class=”pa-bullet-list-1″ _builder_version=”4.16″ _module_preset=”4356f2af-e622-4822-9ff3-b9e69d0f8c10″ custom_margin=”1vh||5vh||false|false” custom_margin_tablet=”1vh||0vh||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”||0px|||” global_colors_info=”{}”]Performance marketing is in Xplora’s DNA. 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[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”4356f2af-e622-4822-9ff3-b9e69d0f8c10″ custom_margin=”1vh||5vh||false|false” custom_padding=”||0px|||” global_colors_info=”{}”]We have vast experience in digital creative – our specialty. When we create a creative solution, it is always in line with the brand, as well as the agreed strategy for achieving business and marketing goals. The creative solution itself is planned, and the implementation – tailored to each channel and format in which it will “live”.[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM0MTg0OCJ9fQ==@” button_text=”LEARN MORE” _builder_version=”4.16″ _dynamic_attributes=”button_url” _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” custom_padding_last_edited=”on|phone” disabled_on=”on|on|off” admin_label=”Other social networks” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_color_gradient_direction=”145deg” z_index=”9″ width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” max_width=”100%” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”right” custom_margin=”||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||10vh||false|false” custom_padding_tablet=”0px||0px|7vw|false|false” custom_padding_phone=”0px||5vh|4vw|false|false” pac_drh_enable_stacking=”pac_drh_stack_row pac_drh_stack_mob_only” pac_drh_column_numbers_tablet=”pac_drh_tab_col_two” pac_drh_column_numbers_phone=”pac_drh_phone_col_one” collapsed=”off” global_colors_info=”{}” custom_css_main_element_last_edited=”off|tablet”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|5vw||7vw|false|false” custom_padding_tablet=”|5vw|0px|0vw|false|false” custom_padding_phone=”|||7vw|false|false” custom_padding_last_edited=”on|phone” pac_drh_add_staking_order_mob=”pac_drh_order_mob_one” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”width:60%;” custom_css_main_element_phone=”width:60%;”][et_pb_text _builder_version=”4.16″ _module_preset=”3461ad60-125b-4690-8180-24c8309e04ac” custom_margin=”5vh||0px||false|false” custom_padding=”||0px|0px||” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text module_class=”pa-bullet-list-1″ _builder_version=”4.16″ _module_preset=”4356f2af-e622-4822-9ff3-b9e69d0f8c10″ custom_margin=”1vh||5vh||false|false” custom_margin_tablet=”1vh||0vh||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”||0px|||” global_colors_info=”{}”]Each digital asset has its meaning as part of the consumer path for specific target users at a specific stage in their relationship with a company. Because Xplora is an integrated digital marketing agency, we have extensive experience in creating strategies, planning, implementing, analyzing and upgrading digital assets.[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMzOTk1MiJ9fQ==@” button_text=”LEARN MORE” _builder_version=”4.16″ _dynamic_attributes=”button_url” _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”||||false|false” custom_padding_tablet=”|5vw|0px||false|false” custom_padding_phone=”|0px||7vw|false|false” custom_padding_last_edited=”on|phone” custom_css_main_element=”margin-bottom:0 !important;||margin-top:auto !important;” pac_drh_add_staking_order_mob=”pac_drh_order_mob_two” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”width:40%;||margin-top:auto !important;||margin-bottom:auto !important;” custom_css_main_element_phone=”width:40%;||margin-top:auto !important;||margin-bottom:auto !important;”][et_pb_image src=”https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/\u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438-\u0430\u043a\u0442\u0438\u0432\u0438.png” title_text=”digital assets” align=”center” disabled_on=”off|off|off” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||0px||false|false” custom_margin_tablet=”|-5vw|||false|false” custom_margin_phone=”5vh|0vw|0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px|||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
Phase 0 – settings, tests and validationWe often have to go through Phase 0 with customers if their digital marketing is not structured and ready for scaling. What does it mean not to be ready? This means that there is a need for properly installed analytical tools, as well as additional tools for validating user […]<\/p>\n","protected":false},"author":1,"featured_media":348154,"parent":351037,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"class_list":["post-351340","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/pages\/351340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/comments?post=351340"}],"version-history":[{"count":0,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/pages\/351340\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/pages\/351037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/media\/348154"}],"wp:attachment":[{"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/media?parent=351340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}