{"id":351368,"date":"2022-03-14T13:48:36","date_gmt":"2022-03-14T13:48:36","guid":{"rendered":"https:\/\/xplora.bg\/services\/planning\/"},"modified":"2022-11-01T07:12:40","modified_gmt":"2022-11-01T07:12:40","slug":"planning","status":"publish","type":"page","link":"https:\/\/xplora.bg\/en\/services\/planning\/","title":{"rendered":"Planning"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;header&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; background_enable_video_mp4=&#8221;off&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#E1E1E1&#8243; background_enable_image=&#8221;off&#8221; 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admin_label=&#8221;body&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;c0eaf51c-4872-4090-9bfb-16d6fe81a846&#8243; background_color_gradient_stops=&#8221;#8bc43f 0%|#0065b3 100%&#8221; background_color_gradient_start=&#8221;#8bc43f&#8221; background_color_gradient_end=&#8221;#0065b3&#8243; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;off|tablet&#8221; admin_label=&#8221;We are a huge company, can you take us too?&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;1&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;90vw&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;90vw&#8221; max_width_phone=&#8221;&#8221; 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custom_padding_phone=&#8221;0vh|7vw||7vw|false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; background_last_edited=&#8221;off|desktop&#8221; background_enable_video_mp4_phone=&#8221;off&#8221; pac_drh_add_staking_order_tab=&#8221;pac_drh_order_tab_one&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_one&#8221; box_shadow_horizontal_tablet=&#8221;-20px&#8221; box_shadow_horizontal_phone=&#8221;&#8221; box_shadow_horizontal_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_phone=&#8221;width:20% !important;&#8221; custom_css_main_element_tablet=&#8221;margin-top:0 !important;&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;439d141d-1e89-4ef6-82eb-15b61221eae1&#8243; width=&#8221;40vw&#8221; width_tablet=&#8221;70vw&#8221; width_phone=&#8221;auto&#8221; width_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>How do you plan?<\/h2>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;text1&#8243; module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;be6edb42-7db7-496d-8ba7-debec31a7c5c&#8221; global_colors_info=&#8221;{}&#8221;]We plan by cascading marketing goals to the level of channel, mix content, advertising formats. When it comes to more complex strategies and campaigns, we plan individual phases, which we then develop in great detail.<\/p>\n<p>We almost always have ongoing communication &#8211; because users do not think about campaigns and the beginning and end of campaigns. That is why we always pay enough attention to the planning of constant communication &#8211; what, to what audiences, with what budgets.[\/et_pb_text][et_pb_button button_text=&#8221;SEE THE ANSWER&#8221; button_alignment=&#8221;left&#8221; admin_label=&#8221;Button&#8221; module_class=&#8221;text1_button closed&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;f834a7f8-0936-4391-bddb-fedd37c28973&#8243; custom_margin=&#8221;5vh||10vh||false|false&#8221; custom_margin_tablet=&#8221;||5vh||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;|1vw||1vw|false|true&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_code _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<script type=\"text\/javascript\"><!-- [et_pb_line_break_holder] --> jQuery(document).ready(function() {<!-- [et_pb_line_break_holder] -->\/\/ Hide the div<!-- [et_pb_line_break_holder] -->jQuery('#text1').hide();<!-- [et_pb_line_break_holder] -->jQuery('.text1_button').click(function(e){<!-- [et_pb_line_break_holder] -->e.preventDefault();jQuery(\"#text1\").slideToggle();<!-- [et_pb_line_break_holder] -->jQuery('.text1_button').toggleClass('opened closed');<!-- [et_pb_line_break_holder] -->jQuery('.text1_button').html(jQuery('.text1_button').html() == '\u0412\u0418\u0416 \u041e\u0422\u0413\u041e\u0412\u041e\u0420\u0410' ? 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The longer answer includes in which channel what content and when advertising will appear. What is the planned budget. And of course &#8211; the expected results. So we all know what to expect, what the analysis of real results will include and what adjustments and improvements we will agree on together.[\/et_pb_text][et_pb_button button_text=&#8221;SEE THE ANSWER&#8221; button_alignment=&#8221;left&#8221; admin_label=&#8221;Button&#8221; module_class=&#8221;text5_button closed&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;f834a7f8-0936-4391-bddb-fedd37c28973&#8243; custom_margin=&#8221;5vh||10vh||false|false&#8221; custom_margin_tablet=&#8221;||5vh||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;|1vw||1vw|false|true&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_code _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<script type=\"text\/javascript\"><!-- [et_pb_line_break_holder] --> jQuery(document).ready(function() {<!-- [et_pb_line_break_holder] -->\/\/ Hide the div<!-- [et_pb_line_break_holder] -->jQuery('#text5').hide();<!-- [et_pb_line_break_holder] -->jQuery('.text5_button').click(function(e){<!-- [et_pb_line_break_holder] -->e.preventDefault();jQuery(\"#text5\").slideToggle();<!-- [et_pb_line_break_holder] -->jQuery('.text5_button').toggleClass('opened closed');<!-- [et_pb_line_break_holder] -->jQuery('.text5_button').html(jQuery('.text5_button').html() == '\u0412\u0418\u0416 \u041e\u0422\u0413\u041e\u0412\u041e\u0420\u0410' ? 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So it&#8217;s best to see and hear <a href=\"https:\/\/xplora.bg\/en\/about-us\/#uspeshni-istorii\" target=\"_blank\" rel=\"noopener\">what many of our customers&#8217; owners, managers and marketing teams share<\/a> .[\/et_pb_text][et_pb_button button_text=&#8221;SEE THE ANSWER&#8221; button_alignment=&#8221;left&#8221; admin_label=&#8221;Button&#8221; module_class=&#8221;text2_button closed&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;f834a7f8-0936-4391-bddb-fedd37c28973&#8243; custom_margin=&#8221;5vh||10vh||false|false&#8221; custom_margin_tablet=&#8221;||5vh||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;|1vw||1vw|false|true&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_code _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<script type=\"text\/javascript\"><!-- [et_pb_line_break_holder] --> jQuery(document).ready(function() {<!-- [et_pb_line_break_holder] -->\/\/ Hide the div<!-- [et_pb_line_break_holder] -->jQuery('#text2').hide();<!-- [et_pb_line_break_holder] -->jQuery('.text2_button').click(function(e){<!-- [et_pb_line_break_holder] -->e.preventDefault();jQuery(\"#text2\").slideToggle();<!-- [et_pb_line_break_holder] -->jQuery('.text2_button').toggleClass('opened closed');<!-- [et_pb_line_break_holder] -->jQuery('.text2_button').html(jQuery('.text2_button').html() == '\u0412\u0418\u0416 \u041e\u0422\u0413\u041e\u0412\u041e\u0420\u0410' ? 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Realizing what has been planned  &#8211; obligatory in order to make sense of it. And analyzing what you have done excellently, what can be improved, what can be supplemented or stopped &#8211; is a good practice in any planning. However, many companies do that without tracking the results, sometimes because they do not know exactly what to track or do not have quality data &#8211; current, accurate and adequate.<\/p>\n","protected":false},"author":1,"featured_media":348113,"parent":351037,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"class_list":["post-351368","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/pages\/351368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/comments?post=351368"}],"version-history":[{"count":0,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/pages\/351368\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/pages\/351037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/media\/348113"}],"wp:attachment":[{"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/media?parent=351368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}