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We’ve built and rolled out more than 110 strategies, and take our word for it \u2014 it matters to know where you’re starting from, who you’re competing against and what actually works for them, what behavior patterns your customers follow, what to realistically expect from each channel, and ultimately what resources you’ll need. That’s exactly what gives you a thoughtful, properly built, and cascaded digital marketing strategy at the right level. In this article<\/a> on our blog by Zhoro Malchev \u2014 managing partner at Xplora, with more than 28 years of business and marketing experience \u2014 you’ll discover why we always start with a master strategy first (and what that involves), along with our Pro tips. You’ll like this one because it’s the second part \u2014 the first covers the most common mistakes that Zhoro and our team have identified over the years, again with Pro tips. <\/p>\n Our team has experience<\/a> across many sectors \u2014 from FMCG (waffles, beverages, coffee, pet supplies, small appliances), through major household investment purchases (cars, real estate, heat pumps, baby strollers, air conditioners, and others), to insurance, financial, educational, and entertainment services.<\/p>\n We encourage you to see exactly how we’ve helped and what clients say about our long-term work together. And here you can see specifically how we approach strategy for a given digital channel \u2014 on Instagram<\/a>, on Google<\/a>, or on LinkedIn<\/a>. <\/p>\n [\/et_pb_text][et_pb_text module_id=”text5″ module_class=”pa-bullet-list-1″ _builder_version=”4.27.4″ _module_preset=”71c066f6-e608-4bcf-a0e1-429a071f7070″ link_font=”||||on|||#0065B3|” link_text_color=”#0065B3″ width=”40vw” width_tablet=”” width_phone=”” width_last_edited=”on|tablet” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n We’ve built and rolled out more than 110 strategies, and take our word for it \u2014 it matters to know where you’re starting from, who you’re competing against and what actually works for them, what behavior patterns your customers follow, what to realistically expect from each channel, and ultimately what resources you’ll need. That’s exactly what gives you a thoughtful, properly built, and cascaded digital marketing strategy at the right level. In this article<\/a> on our blog by Zhoro Malchev \u2014 managing partner at Xplora, with more than 28 years of business and marketing experience \u2014 you’ll discover why we always start with a master strategy first (and what that involves), along with our Pro tips. You’ll like this one because it’s the second part \u2014 the first covers the most common mistakes that Zhoro and our team have identified over the years, again with Pro tips.<\/p>\n Our team has experience<\/a> across many sectors \u2014 from FMCG (waffles, beverages, coffee, pet supplies, small appliances), through major household investment purchases (cars, real estate, heat pumps, baby strollers, air conditioners, and others), to insurance, financial, educational, and entertainment services.<\/p>\n We encourage you to see exactly how we’ve helped and what clients say about our long-term work together. And here you can see specifically how we approach strategy for a given digital channel \u2014 on Instagram<\/a>, on Google<\/a>, or on LinkedIn<\/a><\/p>\n [\/et_pb_text][et_pb_code _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]