{"id":351389,"date":"2022-03-14T14:40:02","date_gmt":"2022-03-14T14:40:02","guid":{"rendered":"https:\/\/xplora.bg\/services\/email-marketing\/"},"modified":"2022-12-12T08:12:07","modified_gmt":"2022-12-12T08:12:07","slug":"email-marketing","status":"publish","type":"page","link":"https:\/\/xplora.bg\/en\/services\/email-marketing\/","title":{"rendered":"Email marketing"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;header&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; background_enable_video_mp4=&#8221;off&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#E1E1E1&#8243; background_enable_image=&#8221;off&#8221; z_index=&#8221;2&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;-1px||0px||false|false&#8221; custom_padding=&#8221;30vh||0px||false|false&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;first-column&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_enable_video_mp4=&#8221;off&#8221; custom_padding=&#8221;|||17%|false|false&#8221; custom_padding_tablet=&#8221;0px||||false|false&#8221; custom_padding_phone=&#8221;0px|0vw||20vw|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_video_mp4_phone=&#8221;off&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_one&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;off|phone&#8221; custom_css_main_element_phone=&#8221;width:20% !important;&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;content&#8221; _module_preset=&#8221;1f17b175-395c-4739-9425-4281b200cfd0&#8243; width=&#8221;70vw&#8221; width_tablet=&#8221;60vw&#8221; width_phone=&#8221;70vw&#8221; width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;||5vh||false|false&#8221; custom_margin_tablet=&#8221;||15vh||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiY3VzdG9tX21ldGFfdGl0bGUiLCJzZXR0aW5ncyI6eyJiZWZvcmUiOiI8aDE+IiwiYWZ0ZXIiOiI8L2gxPiIsImVuYWJsZV9odG1sIjoib2ZmIn19@[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;on|on|off&#8221; admin_label=&#8221;Blue square&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#E1E1E1&#8243; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;11&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||0vh||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; pac_drh_column_numbers_tablet=&#8221;pac_drh_tab_col_two&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_two&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;|5vw|||false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; custom_css_main_element=&#8221;margin-top: auto !important;||margin-bottom: auto !important;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;135deg&#8221; background_color_gradient_stops=&#8221;#8bc43f -30-30%|#0065b3 40%&#8221; background_color_gradient_start=&#8221;#8bc43f&#8221; background_color_gradient_start_position=&#8221;-30%&#8221; background_color_gradient_end=&#8221;#0065b3&#8243; background_color_gradient_end_position=&#8221;40%&#8221; width=&#8221;10vw&#8221; min_height=&#8221;10vw&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|15vw||10vw|false|false&#8221; custom_css_main_element=&#8221;margin-top: auto !important;||margin-bottom: auto !important;&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_5,1_5,1_5,1_5,1_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; z_index=&#8221;11&#8243; width=&#8221;85%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;-10vh||-10vh||false|false&#8221; custom_margin_tablet=&#8221;-10vh||-5vh||false|false&#8221; custom_margin_phone=&#8221;0vh||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;7vh||7vh||true|false&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_two&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;100px&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_number_counter title=&#8221;Ongoing Projects&#8221; number=&#8221;180+&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;4a63faaf-0d76-4213-98a8-f02f1235da42&#8243; custom_css_number_counter_title=&#8221;padding-top:1vh;&#8221; global_module=&#8221;334634&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_number_counter title=&#8221;Current Clients&#8221; number=&#8221;110+&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;4a63faaf-0d76-4213-98a8-f02f1235da42&#8243; custom_css_number_counter_title=&#8221;padding-top:1vh;&#8221; global_module=&#8221;334644&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_number_counter title=&#8221;Team Members&#8221; number=&#8221;65+&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;4a63faaf-0d76-4213-98a8-f02f1235da42&#8243; custom_css_number_counter_title=&#8221;padding-top:1vh;&#8221; global_module=&#8221;334645&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_number_counter title=&#8221;% human&#8221; number=&#8221;100&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;4a63faaf-0d76-4213-98a8-f02f1235da42&#8243; custom_css_number_counter_title=&#8221;padding-top:1vh;&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;Services&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;145deg&#8221; background_color_gradient_stops=&#8221;#8bc43f 15%|#0065b3 85%&#8221; background_color_gradient_start=&#8221;#8bc43f&#8221; background_color_gradient_start_position=&#8221;15%&#8221; background_color_gradient_end=&#8221;#0065b3&#8243; background_color_gradient_end_position=&#8221;85%&#8221; background_enable_video_mp4=&#8221;off&#8221; custom_margin=&#8221;|||10vw|true|false&#8221; custom_padding=&#8221;||10vh||false|false&#8221; custom_padding_tablet=&#8221;10vh||10vh||true|false&#8221; custom_padding_phone=&#8221;&#8221; box_shadow_style=&#8221;preset2&#8243; box_shadow_horizontal=&#8221;-40px&#8221; box_shadow_vertical=&#8221;40px&#8221; box_shadow_blur=&#8221;30px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.2)&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;Why Facebook advertising?&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;9&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;none&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||0vh||false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;10vh||||false|false&#8221; custom_padding_tablet=&#8221;0px|5vw||0px|false|false&#8221; custom_padding_phone=&#8221;0px|||4vw|false|false&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_two&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|15vw||7vw|false|false&#8221; custom_padding_tablet=&#8221;|0vw||7vw|false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; custom_margin=&#8221;10vh||0px||false|false&#8221; custom_margin_tablet=&#8221;0vh||0px||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;||0px|0px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Why Email Marketing Strategy?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; custom_margin=&#8221;1vh||5vh||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The role of email marketing is to send a message that motivates the user to act at the right time.<\/p>\n<p>Email marketing is one of the channels with the highest return on investment (ROI). The reason lies in the sense of more personal attitude that communication in this channel brings to users. Through its email communication with consumers, the brand builds closer relationships with them as it guides them along their consumer path.<br \/>One of the most valuable for marketers specifics of email marketing as a channel is the fact that the user himself &#8220;allows&#8221; us in his personal space, subscribing to our email content. By building an email marketing strategy, we make sure that each subscriber receives important and interesting information about the phase of the user path in which he is.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;1f17b175-395c-4739-9425-4281b200cfd0&#8243; text_font=&#8221;|800||on|||||&#8221; custom_margin=&#8221;1vh||5vh||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]In order to get the best results from this channel, we need to take care of several key factors:[\/et_pb_text][et_pb_text module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; custom_margin=&#8221;1vh||5vh||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Create, maintain &#8220;clean&#8221; email lists and regularly create campaigns to recruit new users<\/li>\n<li>Determine the appropriate frequency of email campaigns<\/li>\n<li>Segment the entries in the newsletter<\/li>\n<li>To send relevant content for different segments, meeting the requirements and goals of the brand<\/li>\n<li>Analyze data from individual email campaigns and improve their content according to user needs<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; custom_margin=&#8221;1vh||5vh||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>What is the role of content in email marketing campaigns?<\/h2>\n<p>Email marketing content aims to enrich brand communication by providing additional useful information to the user. The campaigns in this channel are characterized by a high conversion rate, for the achievement of which the content plays a key role. The reasons for this are the following:<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_5,1_5,1_5,1_5,1_5&#8243; use_custom_gutter=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Why Facebook advertising?&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;none&#8221; custom_padding=&#8221;|17vw|0px|7vw|false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|||11vw|false|false&#8221; pac_drh_column_numbers_tablet=&#8221;pac_drh_tab_col_one&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/Email_icon_1.png&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;12741955-a5da-4eff-bef4-0dafe83dc1da&#8221; global_colors_info=&#8221;{}&#8221;]The channel itself suggests more focused attention from the user, due to the lack of other brands at the time of contact with the content[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/Email_icon_2.png&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;12741955-a5da-4eff-bef4-0dafe83dc1da&#8221; custom_margin_tablet=&#8221;||5vh||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]Proper tone of voice can shorten the distance between the brand and the consumer[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/Email_icon_3-1.png&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;12741955-a5da-4eff-bef4-0dafe83dc1da&#8221; custom_margin_tablet=&#8221;||5vh||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]Proper visual content in an email makes the user easily and quickly understand the information[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/Email_icon_4.png&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;12741955-a5da-4eff-bef4-0dafe83dc1da&#8221; custom_margin_tablet=&#8221;||5vh||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]Choosing the right CTA buttons and navigators in the email campaign successfully directs user attention through the content and motivates easily measurable actions[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/Email_icon_5.png&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;12741955-a5da-4eff-bef4-0dafe83dc1da&#8221; custom_margin_tablet=&#8221;||5vh||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]The format allows the deployment of storytelling techniques that help the user remember the content and key messages that the brand conveys.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;Why Facebook advertising?&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;9&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;none&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||0vh||false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;10vh||||false|false&#8221; custom_padding_tablet=&#8221;0px|5vw||0px|false|false&#8221; custom_padding_phone=&#8221;0px|||4vw|false|false&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_two&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|15vw||7vw|false|false&#8221; custom_padding_tablet=&#8221;|0vw||7vw|false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;1f17b175-395c-4739-9425-4281b200cfd0&#8243; text_font=&#8221;|800||on|||||&#8221; custom_margin=&#8221;1vh||5vh||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]In recent years, there have been several trends that frame the development of visualizations in the email marketing channel. Yeah, they&#8217;re like that:[\/et_pb_text][et_pb_text module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; custom_margin=&#8221;1vh||5vh||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Build fully customized mailing templates<\/li>\n<li>Add visual elements &#8211; emoticons, pictures, videos, gifs<\/li>\n<li>Creating automation<\/li>\n<li>Using visual elements such as CTA in order to focus on the right places the user&#8217;s attention<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;What services does Facebook advertising include?&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;9&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||0vh||false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;0px||0px|7vw|false|false&#8221; custom_padding_phone=&#8221;0px|||4vw|false|false&#8221; pac_drh_enable_stacking=&#8221;pac_drh_stack_row pac_drh_stack_tab_mob&#8221; pac_drh_column_numbers_tablet=&#8221;pac_drh_tab_col_one&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;off|tablet&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|5vw||7vw|false|false&#8221; custom_padding_tablet=&#8221;|5vw|0px|0vw|false|false&#8221; custom_padding_phone=&#8221;|||7vw|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; pac_drh_add_staking_order_tab=&#8221;pac_drh_order_tab_two&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_two&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;margin-bottom: -5vh !important;||margin-left:0 !important;&#8221; custom_css_main_element_phone=&#8221;margin-bottom: -5vh !important;||margin-left:0 !important;&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; width=&#8221;60vw&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;5vh||0px||false|false&#8221; custom_padding=&#8221;||0px|0px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>What experience do we have with Email Marketing Campaigns?<\/h2>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;4356f2af-e622-4822-9ff3-b9e69d0f8c10&#8243; custom_margin=&#8221;1vh||5vh||false|false&#8221; custom_margin_tablet=&#8221;1vh||0vh||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>For some of our clients, we create and maintain email marketing accounts, often in addition to other advertising channels. In this way we create a 360-degree composition of communication with the audience, which allows the marketer to send the right messages to the user depending on the interaction of different channels. In order to realize this complete circle of brand communication, we perform comprehensive planning and creation of email marketing strategy, its implementation, analysis and improvement.<\/p>\n<p>We maintain email marketing channels for communication of brands from the FMCG, Retail, Finance and B2B sectors, and we develop an individual strategy and tactics for each company.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||0px|5vw|false|false&#8221; custom_padding_phone=&#8221;|0px||7vw|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;margin-top:auto;||margin-bottom:auto;&#8221; pac_drh_add_staking_order_tab=&#8221;pac_drh_order_tab_one&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_one&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/08\/\u043d\u0430\u0448\u0438\u0442\u0435-\u0442\u0435\u043a\u0443\u0449\u0438-\u043a\u043b\u0438\u0435\u043d\u0442\u0438-1.webp&#8221; title_text=&#8221;our current customers&#8221; align=&#8221;right&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;70vw&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;|||10vw|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Services&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;145deg&#8221; background_color_gradient_stops=&#8221;#8bc43f 15%|#0065b3 85%&#8221; background_color_gradient_start=&#8221;#8bc43f&#8221; background_color_gradient_start_position=&#8221;15%&#8221; background_color_gradient_end=&#8221;#0065b3&#8243; background_color_gradient_end_position=&#8221;85%&#8221; background_enable_video_mp4=&#8221;off&#8221; width=&#8221;80vw&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;20vh||10vh||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;10vh||10vh||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; box_shadow_style=&#8221;preset2&#8243; box_shadow_horizontal=&#8221;40px&#8221; box_shadow_vertical=&#8221;40px&#8221; box_shadow_blur=&#8221;30px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.2)&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;What services does Facebook advertising include?&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;9&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||0vh||false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;||5vh||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;0px||0px|7vw|false|false&#8221; custom_padding_phone=&#8221;0px|||4vw|false|false&#8221; pac_drh_enable_stacking=&#8221;pac_drh_stack_row pac_drh_stack_tab_mob&#8221; pac_drh_column_numbers_tablet=&#8221;pac_drh_tab_col_one&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;off|tablet&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|5vw||17vw|false|false&#8221; custom_padding_tablet=&#8221;|5vw|0px|0vw|false|false&#8221; custom_padding_phone=&#8221;|||7vw|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; pac_drh_add_staking_order_tab=&#8221;pac_drh_order_tab_one&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_one&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; custom_margin=&#8221;5vh||0px||false|false&#8221; custom_padding=&#8221;||0px|0px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Specific examples<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||0px|5vw|false|false&#8221; custom_padding_phone=&#8221;|0px||7vw|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;margin-top:auto;||margin-bottom:auto;&#8221; pac_drh_add_staking_order_tab=&#8221;pac_drh_order_tab_one&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_one&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;What services does Facebook advertising include?&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;9&#8243; width=&#8221;90vw&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;90vw&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||0vh||false|false&#8221; custom_margin_tablet=&#8221;0px|-5vw|||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|||7vw|false|false&#8221; custom_padding_tablet=&#8221;0px||0px|7vw|false|false&#8221; custom_padding_phone=&#8221;0px|||4vw|false|false&#8221; pac_drh_enable_stacking=&#8221;pac_drh_stack_row pac_drh_stack_tab_mob&#8221; pac_drh_column_numbers_tablet=&#8221;pac_drh_tab_col_one&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;off|tablet&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||0px|0vw|false|false&#8221; custom_padding_phone=&#8221;|||7vw|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; pac_drh_add_staking_order_tab=&#8221;pac_drh_order_tab_two&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_two&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;margin-bottom: -5vh !important;||margin-left:0 !important;&#8221; custom_css_main_element_phone=&#8221;margin-bottom: -5vh !important;||margin-left:0 !important;&#8221;][dnxte_image_scroll dnxtnis_image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/Email_Examples_Gastronom1.png&#8221; use_overlay=&#8221;off&#8221; dnxtnis_btn_show_hide=&#8221;off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; hover_transition_duration=&#8221;7000ms&#8221; hover_transition_speed_curve=&#8221;ease-in&#8221; global_colors_info=&#8221;{}&#8221;][\/dnxte_image_scroll][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||0px|0vw|false|false&#8221; custom_padding_phone=&#8221;|||7vw|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; pac_drh_add_staking_order_tab=&#8221;pac_drh_order_tab_two&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_two&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;margin-bottom: -5vh !important;||margin-left:0 !important;&#8221; custom_css_main_element_phone=&#8221;margin-bottom: -5vh !important;||margin-left:0 !important;&#8221;][dnxte_image_scroll dnxtnis_image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/Email_Examples_Nik.png&#8221; use_overlay=&#8221;off&#8221; dnxtnis_btn_show_hide=&#8221;off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; hover_transition_duration=&#8221;7000ms&#8221; hover_transition_speed_curve=&#8221;ease-in&#8221; global_colors_info=&#8221;{}&#8221;][\/dnxte_image_scroll][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; custom_padding_tablet=&#8221;|||0px|false|false&#8221; custom_padding_phone=&#8221;|||7vw|false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; pac_drh_add_staking_order_tab=&#8221;pac_drh_order_tab_two&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_two&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;margin-bottom: -5vh !important;||margin-left:0 !important;&#8221; custom_css_main_element_phone=&#8221;margin-bottom: -5vh !important;||margin-left:0 !important;&#8221;][dnxte_image_scroll dnxtnis_image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/Email_Examples_Carp4less-1.png&#8221; use_overlay=&#8221;off&#8221; dnxtnis_btn_show_hide=&#8221;off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; hover_transition_duration=&#8221;7000ms&#8221; hover_transition_speed_curve=&#8221;ease-in&#8221; global_colors_info=&#8221;{}&#8221;][\/dnxte_image_scroll][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;What services does Facebook advertising include?&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;9&#8243; width=&#8221;90vw&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;90vw&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||0vh||false|false&#8221; custom_margin_tablet=&#8221;0px|-5vw|||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|||7vw|false|false&#8221; custom_padding_tablet=&#8221;0px||0px|7vw|false|false&#8221; custom_padding_phone=&#8221;0px|||4vw|false|false&#8221; pac_drh_enable_stacking=&#8221;pac_drh_stack_row pac_drh_stack_tab_mob&#8221; pac_drh_column_numbers_tablet=&#8221;pac_drh_tab_col_one&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;off|tablet&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||0px|0vw|false|false&#8221; custom_padding_phone=&#8221;|||7vw|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; pac_drh_add_staking_order_tab=&#8221;pac_drh_order_tab_two&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_two&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;margin-bottom: -5vh !important;||margin-left:0 !important;&#8221; custom_css_main_element_phone=&#8221;margin-bottom: -5vh !important;||margin-left:0 !important;&#8221;][dnxte_image_scroll dnxtnis_image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/Email_Examples_metamorphoza.png&#8221; use_overlay=&#8221;off&#8221; dnxtnis_btn_show_hide=&#8221;off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; hover_transition_duration=&#8221;7000ms&#8221; hover_transition_speed_curve=&#8221;ease-in&#8221; global_colors_info=&#8221;{}&#8221;][\/dnxte_image_scroll][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||0px|0vw|false|false&#8221; custom_padding_phone=&#8221;|||7vw|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; pac_drh_add_staking_order_tab=&#8221;pac_drh_order_tab_two&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_two&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;margin-bottom: -5vh !important;||margin-left:0 !important;&#8221; custom_css_main_element_phone=&#8221;margin-bottom: -5vh !important;||margin-left:0 !important;&#8221;][dnxte_image_scroll dnxtnis_image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/Email_Examples_Gastronom_2.png&#8221; use_overlay=&#8221;off&#8221; dnxtnis_btn_show_hide=&#8221;off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; hover_transition_duration=&#8221;7000ms&#8221; hover_transition_speed_curve=&#8221;ease-in&#8221; global_colors_info=&#8221;{}&#8221;][\/dnxte_image_scroll][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; custom_padding_tablet=&#8221;|||0px|false|false&#8221; custom_padding_phone=&#8221;|||7vw|false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; pac_drh_add_staking_order_tab=&#8221;pac_drh_order_tab_two&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_two&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;margin-bottom: -5vh !important;||margin-left:0 !important;&#8221; custom_css_main_element_phone=&#8221;margin-bottom: -5vh !important;||margin-left:0 !important;&#8221;][dnxte_image_scroll dnxtnis_image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/Email_Examples_Xplora.png&#8221; use_overlay=&#8221;off&#8221; dnxtnis_btn_show_hide=&#8221;off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; hover_transition_duration=&#8221;7000ms&#8221; hover_transition_speed_curve=&#8221;ease-in&#8221; global_colors_info=&#8221;{}&#8221;][\/dnxte_image_scroll][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Services&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;145deg&#8221; background_color_gradient_stops=&#8221;#8bc43f 15%|#0065b3 85%&#8221; background_color_gradient_start=&#8221;#8bc43f&#8221; background_color_gradient_start_position=&#8221;15%&#8221; background_color_gradient_end=&#8221;#0065b3&#8243; background_color_gradient_end_position=&#8221;85%&#8221; background_enable_video_mp4=&#8221;off&#8221; custom_margin=&#8221;|||10vw|true|false&#8221; custom_padding=&#8221;0px||10vh||false|false&#8221; box_shadow_style=&#8221;preset2&#8243; box_shadow_horizontal=&#8221;-40px&#8221; box_shadow_vertical=&#8221;40px&#8221; box_shadow_blur=&#8221;30px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.2)&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;What services does Facebook advertising include?&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;9&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||0vh||false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;0px||0px|7vw|false|false&#8221; custom_padding_phone=&#8221;0px|||4vw|false|false&#8221; pac_drh_enable_stacking=&#8221;pac_drh_stack_row pac_drh_stack_tab_mob&#8221; pac_drh_column_numbers_tablet=&#8221;pac_drh_tab_col_one&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;off|tablet&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|5vw||7vw|false|false&#8221; custom_padding_tablet=&#8221;|5vw|0px|0vw|false|false&#8221; custom_padding_phone=&#8221;|||7vw|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; pac_drh_add_staking_order_tab=&#8221;pac_drh_order_tab_two&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_two&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;margin-bottom: -5vh !important;||margin-left:0 !important;&#8221; custom_css_main_element_phone=&#8221;margin-bottom: -5vh !important;||margin-left:0 !important;&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; width=&#8221;60vw&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;5vh||0px||false|false&#8221; custom_padding=&#8221;||0px|0px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>What services does the creation of an email marketing package involve?<\/h2>\n<p>[\/et_pb_text][et_pb_accordion _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;08b3549f-86b3-4264-ad74-99ceeef76b98&#8243; width_tablet=&#8221;&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_accordion_item title=&#8221;View and analyze email marketing profile&#8221; open=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;604e4127-44d3-4347-9b59-e5b3af0481e1&#8243; global_colors_info=&#8221;{}&#8221;]Determining the current state of the client&#8217;s profile in relation to business objectives[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Build an email marketing strategy&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;604e4127-44d3-4347-9b59-e5b3af0481e1&#8243; custom_css_toggle_icon=&#8221;content: %22%924c%22;||color: #000 !important;&#8221; global_colors_info=&#8221;{}&#8221;]Defining key goals, segmenting the audience, determining the right tone of voice, communication pillars and visual identity of the content.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Implement an email marketing strategy&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;604e4127-44d3-4347-9b59-e5b3af0481e1&#8243; global_colors_info=&#8221;{}&#8221;]Creating a profile and setting up registration forms and confirmation emails; Creating campaigns that meet the defined objectives of the strategy; maintaining &#8220;clean&#8221; lists[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Analysis and report&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;604e4127-44d3-4347-9b59-e5b3af0481e1&#8243; global_colors_info=&#8221;{}&#8221;]Analysis of past campaigns and results achieved. Draw the main conclusions from the campaigns and determine the next steps to improve the metrics in the campaigns.[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||0px|5vw|false|false&#8221; custom_padding_phone=&#8221;|0px||7vw|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;margin-top:auto;||margin-bottom:auto;&#8221; pac_drh_add_staking_order_tab=&#8221;pac_drh_order_tab_one&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_one&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/\u041a\u0430\u043a\u0432\u0438-\u0443\u0441\u043b\u0443\u0433\u0438-\u0432\u043a\u043b\u044e\u0447\u0432\u0430-\u0441\u044a\u0437\u0434\u0430\u0432\u0430\u043d\u0435\u0442\u043e-\u043d\u0430-email-marketing-\u043f\u0430\u043a\u0435\u0442\u0430-1.png&#8221; title_text=&#8221;What services does the creation of the email marketing package involve?&#8221; align=&#8221;right&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;70vw&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;|||10vw|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;What services does Facebook advertising include?&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;9&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||0vh||false|false&#8221; custom_margin_tablet=&#8221;5vh||5vh||true|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|17vw|||false|false&#8221; custom_padding_tablet=&#8221;0px||0px|7vw|false|false&#8221; custom_padding_phone=&#8221;0px|||4vw|false|false&#8221; pac_drh_enable_stacking=&#8221;pac_drh_stack_row pac_drh_stack_tab_mob&#8221; pac_drh_column_numbers_tablet=&#8221;pac_drh_tab_col_one&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;off|tablet&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|5vw||7vw|false|false&#8221; custom_padding_tablet=&#8221;|5vw|0px|0vw|false|false&#8221; custom_padding_phone=&#8221;|||7vw|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; pac_drh_add_staking_order_tab=&#8221;pac_drh_order_tab_two&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_two&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;margin-bottom: -5vh !important;||margin-left:0 !important;&#8221; custom_css_main_element_phone=&#8221;margin-bottom: -5vh !important;||margin-left:0 !important;&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; custom_margin=&#8221;5vh||0px||false|false&#8221; custom_padding=&#8221;||0px|0px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>What are the steps involved in creating and managing Email Marketing Campaigns?<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Steps 1-3 &#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; pac_drh_column_numbers_tablet=&#8221;pac_drh_tab_col_one&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;step-1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;50px|14vw|50px||true|false&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;off|desktop&#8221;][et_pb_code _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.step-1 {<!-- [et_pb_line_break_holder] -->\t-webkit-animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->\t        animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  \/* ----------------------------------------------<!-- [et_pb_line_break_holder] --> * Generated by Animista on 2021-7-7 10:17:28<!-- [et_pb_line_break_holder] --> * Licensed under FreeBSD License.<!-- [et_pb_line_break_holder] --> * See http:\/\/animista.net\/license for more info. <!-- [et_pb_line_break_holder] --> * w: http:\/\/animista.net, t: @cssanimista<!-- [et_pb_line_break_holder] --> * ---------------------------------------------- *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/**<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> * animation scale-up-center<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> *\/<!-- [et_pb_line_break_holder] -->@-webkit-keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/style>\n<p>[\/et_pb_code][dnxte_step_flow dnxte_use_image=&#8221;on&#8221; dnxte_badge_image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/07\/1.png&#8221; dnxte_stepflow_alignment=&#8221;center&#8221; dnxte_stepflow_description=&#8221;<\/p>\n<p>Defining measurable campaign goals<br \/>\n&#8221; dnxte_direction_style=&#8221;solid&#8221; dnxte_direction_color=&#8221;#FFFFFF&#8221; dnxte_direction_offsettop=&#8221;68px&#8221; dnxte_direction_offsetleft=&#8221;100%&#8221; dnxte_badge_bg_color=&#8221;RGBA(0,0,0,0)&#8221; dnxte_circle_size=&#8221;50px&#8221; dnxte_circle_bg_color=&#8221;#ffffff&#8221; dnxte_circle_color=&#8221;#0065B3&#8243; dnxte_image_size=&#8221;40px&#8221; dnxte_badge_padding=&#8221;||||true|true&#8221; dnxte_badge_margin=&#8221;||||false|false&#8221; dnxte_circle_padding=&#8221;3vh|3vh|3vh|3vh|true|true&#8221; dnxte_direction_angle_tablet=&#8221;90&#8243; dnxte_direction_angle_phone=&#8221;&#8221; dnxte_direction_angle_last_edited=&#8221;on|tablet&#8221; dnxte_direction_offsettop_tablet=&#8221;15vh&#8221; dnxte_direction_offsettop_phone=&#8221;&#8221; dnxte_direction_offsettop_last_edited=&#8221;on|tablet&#8221; dnxte_direction_offsetleft_tablet=&#8221;45%&#8221; dnxte_direction_offsetleft_phone=&#8221;50px&#8221; dnxte_direction_offsetleft_last_edited=&#8221;on|desktop&#8221; dnxte_circle_margin_tablet=&#8221;||||false|false&#8221; dnxte_circle_margin_last_edited=&#8221;off|tablet&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|||on|||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;1.3vw&#8221; header_line_height=&#8221;1.1em&#8221; body_font=&#8221;|300|||||||&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;1vw&#8221; body_line_height=&#8221;1.1em&#8221; width_tablet=&#8221;50%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;2.5vw&#8221; header_font_size_phone=&#8221;5vw&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;2vw&#8221; body_font_size_phone=&#8221;4vw&#8221; body_font_size_last_edited=&#8221;on|desktop&#8221; badge_font_size_tablet=&#8221;2vw&#8221; badge_font_size_phone=&#8221;4vw&#8221; badge_font_size_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; border_radii_badge_style=&#8221;on||||&#8221; border_style_all_badge_style=&#8221;none&#8221; border_color_all_circle_style=&#8221;#ededed&#8221; global_colors_info=&#8221;{}&#8221; dnxte_direction_angle__hover_enabled=&#8221;off|desktop&#8221;][\/dnxte_step_flow][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;step-2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;50px|14vw|50px||true|false&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;off|desktop&#8221;][dnxte_step_flow dnxte_use_image=&#8221;on&#8221; dnxte_badge_image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/07\/2.png&#8221; dnxte_stepflow_alignment=&#8221;center&#8221; dnxte_stepflow_description=&#8221;<\/p>\n<p>Creating content that meets the requirements of the campaign and the tone of the brand&#8217;s voice<br \/>\n&#8221; dnxte_direction_style=&#8221;solid&#8221; dnxte_direction_color=&#8221;#FFFFFF&#8221; dnxte_direction_offsettop=&#8221;68px&#8221; dnxte_direction_offsetleft=&#8221;100%&#8221; dnxte_badge_bg_color=&#8221;RGBA(0,0,0,0)&#8221; dnxte_circle_size=&#8221;50px&#8221; dnxte_circle_bg_color=&#8221;#ffffff&#8221; dnxte_circle_color=&#8221;#0065B3&#8243; dnxte_image_size=&#8221;40px&#8221; dnxte_badge_padding=&#8221;||||true|true&#8221; dnxte_badge_margin=&#8221;||||false|false&#8221; dnxte_circle_margin=&#8221;||||false|false&#8221; dnxte_circle_padding=&#8221;3vh|3vh|3vh|3vh|true|true&#8221; dnxte_direction_angle_tablet=&#8221;90&#8243; dnxte_direction_angle_phone=&#8221;&#8221; dnxte_direction_angle_last_edited=&#8221;on|tablet&#8221; dnxte_direction_offsettop_tablet=&#8221;15vh&#8221; dnxte_direction_offsettop_phone=&#8221;&#8221; dnxte_direction_offsettop_last_edited=&#8221;on|tablet&#8221; dnxte_direction_offsetleft_tablet=&#8221;45%&#8221; dnxte_direction_offsetleft_phone=&#8221;50px&#8221; dnxte_direction_offsetleft_last_edited=&#8221;on|tablet&#8221; dnxte_circle_margin_tablet=&#8221;10vh||||false|false&#8221; dnxte_circle_margin_phone=&#8221;&#8221; dnxte_circle_margin_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|||on|||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;1.3vw&#8221; header_line_height=&#8221;1.1em&#8221; body_font=&#8221;|300|||||||&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;1vw&#8221; body_line_height=&#8221;1.1em&#8221; width_tablet=&#8221;50%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;2.5vw&#8221; header_font_size_phone=&#8221;5vw&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;2vw&#8221; body_font_size_phone=&#8221;4vw&#8221; body_font_size_last_edited=&#8221;on|desktop&#8221; badge_font_size_tablet=&#8221;2vw&#8221; badge_font_size_phone=&#8221;4vw&#8221; badge_font_size_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; border_radii_badge_style=&#8221;on||||&#8221; border_style_all_badge_style=&#8221;none&#8221; border_color_all_circle_style=&#8221;#ededed&#8221; global_colors_info=&#8221;{}&#8221; dnxte_direction_angle__hover_enabled=&#8221;off|desktop&#8221;][\/dnxte_step_flow][et_pb_code _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.step-2 {<!-- [et_pb_line_break_holder] -->\t-webkit-animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->\t        animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->    -webkit-animation-delay: 1s;<!-- [et_pb_line_break_holder] -->  animation-delay: 1s;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  \/* ----------------------------------------------<!-- [et_pb_line_break_holder] --> * Generated by Animista on 2021-7-7 10:17:28<!-- [et_pb_line_break_holder] --> * Licensed under FreeBSD License.<!-- [et_pb_line_break_holder] --> * See http:\/\/animista.net\/license for more info. <!-- [et_pb_line_break_holder] --> * w: http:\/\/animista.net, t: @cssanimista<!-- [et_pb_line_break_holder] --> * ---------------------------------------------- *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/**<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> * animation scale-up-center<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> *\/<!-- [et_pb_line_break_holder] -->@-webkit-keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;step-3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;50px|14vw|50px||true|false&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;off|desktop&#8221;][dnxte_step_flow dnxte_use_image=&#8221;on&#8221; dnxte_badge_image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/07\/3.png&#8221; dnxte_stepflow_alignment=&#8221;center&#8221; dnxte_stepflow_description=&#8221;<\/p>\n<p>Template design<br \/>\n&#8221; dnxte_direction_style=&#8221;solid&#8221; dnxte_direction_color=&#8221;#FFFFFF&#8221; dnxte_direction_angle=&#8221;90&#8243; dnxte_direction_offsettop=&#8221;230%&#8221; dnxte_direction_offsetleft=&#8221;40%&#8221; dnxte_badge_bg_color=&#8221;RGBA(0,0,0,0)&#8221; dnxte_circle_size=&#8221;50px&#8221; dnxte_circle_bg_color=&#8221;#ffffff&#8221; dnxte_circle_color=&#8221;#0065B3&#8243; dnxte_image_size=&#8221;40px&#8221; dnxte_badge_padding=&#8221;||||true|true&#8221; dnxte_badge_margin=&#8221;||||false|false&#8221; dnxte_circle_padding=&#8221;3vh|3vh|3vh|3vh|true|true&#8221; dnxte_direction_offsettop_tablet=&#8221;15vh&#8221; dnxte_direction_offsettop_phone=&#8221;&#8221; dnxte_direction_offsettop_last_edited=&#8221;on|tablet&#8221; dnxte_direction_offsetleft_tablet=&#8221;45%&#8221; dnxte_direction_offsetleft_phone=&#8221;50px&#8221; dnxte_direction_offsetleft_last_edited=&#8221;on|tablet&#8221; dnxte_circle_margin_tablet=&#8221;10vh||||false|false&#8221; dnxte_circle_margin_phone=&#8221;&#8221; dnxte_circle_margin_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|||on|||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;1.3vw&#8221; header_line_height=&#8221;1.1em&#8221; body_font=&#8221;|300|||||||&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;1vw&#8221; body_line_height=&#8221;1.1em&#8221; width_tablet=&#8221;50%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;2.5vw&#8221; header_font_size_phone=&#8221;5vw&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;2vw&#8221; body_font_size_phone=&#8221;4vw&#8221; body_font_size_last_edited=&#8221;on|desktop&#8221; badge_font_size_tablet=&#8221;2vw&#8221; badge_font_size_phone=&#8221;4vw&#8221; badge_font_size_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; border_radii_badge_style=&#8221;on|0%|0%|0%|0%&#8221; border_style_all_badge_style=&#8221;none&#8221; border_color_all_circle_style=&#8221;#ededed&#8221; global_colors_info=&#8221;{}&#8221; dnxte_direction_angle__hover_enabled=&#8221;off|desktop&#8221;][\/dnxte_step_flow][et_pb_code _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.step-3 {<!-- [et_pb_line_break_holder] -->\t-webkit-animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->\t        animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->    -webkit-animation-delay: 2s;<!-- [et_pb_line_break_holder] -->  animation-delay: 2s;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  \/* ----------------------------------------------<!-- [et_pb_line_break_holder] --> * Generated by Animista on 2021-7-7 10:17:28<!-- [et_pb_line_break_holder] --> * Licensed under FreeBSD License.<!-- [et_pb_line_break_holder] --> * See http:\/\/animista.net\/license for more info. <!-- [et_pb_line_break_holder] --> * w: http:\/\/animista.net, t: @cssanimista<!-- [et_pb_line_break_holder] --> * ---------------------------------------------- *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/**<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> * animation scale-up-center<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> *\/<!-- [et_pb_line_break_holder] -->@-webkit-keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Steps 4-6 &#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;10vh||||false|false&#8221; custom_margin_tablet=&#8221;0vh||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px||||false|false&#8221; pac_drh_enable_stacking=&#8221;pac_drh_stack_row pac_drh_stack_tab_mob&#8221; pac_drh_column_numbers_tablet=&#8221;pac_drh_tab_col_one&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;step-6-desktop&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;50px|14vw|50px||true|false&#8221; pac_drh_add_staking_order_tab=&#8221;pac_drh_order_tab_three&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_three&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;off|desktop&#8221;][dnxte_step_flow dnxte_use_image=&#8221;on&#8221; dnxte_badge_image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/07\/6.png&#8221; dnxte_stepflow_alignment=&#8221;center&#8221; dnxte_stepflow_description=&#8221;<\/p>\n<p>Campaign analysis<br \/>\n&#8221; dnxte_use_direction=&#8221;off&#8221; dnxte_badge_bg_color=&#8221;#0065B3&#8243; dnxte_circle_size=&#8221;50px&#8221; dnxte_circle_bg_color=&#8221;#ffffff&#8221; dnxte_circle_color=&#8221;#0065B3&#8243; dnxte_image_size=&#8221;40px&#8221; dnxte_badge_padding=&#8221;10px|10px|10px|10px|true|true&#8221; dnxte_badge_margin=&#8221;||||false|false&#8221; dnxte_circle_padding=&#8221;3vh|3vh|3vh|3vh|true|true&#8221; dnxte_circle_margin_tablet=&#8221;4vh||||false|false&#8221; dnxte_circle_margin_phone=&#8221;12vh||||false|false&#8221; dnxte_circle_margin_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;6&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|||on|||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;1.3vw&#8221; header_line_height=&#8221;1.1em&#8221; body_font=&#8221;|300|||||||&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;1vw&#8221; body_line_height=&#8221;1.1em&#8221; width_tablet=&#8221;50%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;2.5vw&#8221; header_font_size_phone=&#8221;5vw&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;2vw&#8221; body_font_size_phone=&#8221;4vw&#8221; body_font_size_last_edited=&#8221;on|desktop&#8221; badge_font_size_tablet=&#8221;2vw&#8221; badge_font_size_phone=&#8221;4vw&#8221; badge_font_size_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; border_radii_badge_style=&#8221;on|50%|50%|50%|50%&#8221; border_color_all_circle_style=&#8221;#ededed&#8221; global_colors_info=&#8221;{}&#8221; dnxte_direction_angle__hover_enabled=&#8221;off|desktop&#8221;][\/dnxte_step_flow][et_pb_code _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.step-6-desktop {<!-- [et_pb_line_break_holder] -->\t-webkit-animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->\t        animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->    -webkit-animation-delay: 6s;<!-- [et_pb_line_break_holder] -->  animation-delay: 6s;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  \/* ----------------------------------------------<!-- [et_pb_line_break_holder] --> * Generated by Animista on 2021-7-7 10:17:28<!-- [et_pb_line_break_holder] --> * Licensed under FreeBSD License.<!-- [et_pb_line_break_holder] --> * See http:\/\/animista.net\/license for more info. <!-- [et_pb_line_break_holder] --> * w: http:\/\/animista.net, t: @cssanimista<!-- [et_pb_line_break_holder] --> * ---------------------------------------------- *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/**<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> * animation scale-up-center<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> *\/<!-- [et_pb_line_break_holder] -->@-webkit-keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;step-5-desktop&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;50px|14vw|50px||true|false&#8221; pac_drh_add_staking_order_tab=&#8221;pac_drh_order_tab_two&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_two&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;off|desktop&#8221;][dnxte_step_flow dnxte_use_image=&#8221;on&#8221; dnxte_badge_image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/07\/5.png&#8221; dnxte_stepflow_alignment=&#8221;center&#8221; dnxte_stepflow_description=&#8221;<\/p>\n<p>Choosing the right time to send and start the campaign<br \/>\n&#8221; dnxte_direction_style=&#8221;solid&#8221; dnxte_direction_color=&#8221;#FFFFFF&#8221; dnxte_direction_angle=&#8221;180&#8243; dnxte_direction_offsettop=&#8221;68px&#8221; dnxte_direction_offsetleft=&#8221;-30%&#8221; dnxte_badge_bg_color=&#8221;#0065B3&#8243; dnxte_circle_size=&#8221;50px&#8221; dnxte_circle_bg_color=&#8221;#ffffff&#8221; dnxte_circle_color=&#8221;#0065B3&#8243; dnxte_image_size=&#8221;40px&#8221; dnxte_badge_padding=&#8221;10px|10px|10px|10px|true|true&#8221; dnxte_badge_margin=&#8221;||||false|false&#8221; dnxte_circle_padding=&#8221;3vh|3vh|3vh|3vh|true|true&#8221; dnxte_direction_angle_tablet=&#8221;90&#8243; dnxte_direction_angle_phone=&#8221;&#8221; dnxte_direction_angle_last_edited=&#8221;on|tablet&#8221; dnxte_direction_offsettop_tablet=&#8221;10vh&#8221; dnxte_direction_offsettop_phone=&#8221;20vh&#8221; dnxte_direction_offsettop_last_edited=&#8221;on|tablet&#8221; dnxte_direction_offsetleft_tablet=&#8221;45%&#8221; dnxte_direction_offsetleft_phone=&#8221;50px&#8221; dnxte_direction_offsetleft_last_edited=&#8221;on|tablet&#8221; dnxte_circle_margin_tablet=&#8221;7vh||||false|false&#8221; dnxte_circle_margin_phone=&#8221;&#8221; dnxte_circle_margin_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;5&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|||on|||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;1.3vw&#8221; header_line_height=&#8221;1.1em&#8221; body_font=&#8221;|300|||||||&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;1vw&#8221; body_line_height=&#8221;1.1em&#8221; width_tablet=&#8221;50%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;2.5vw&#8221; header_font_size_phone=&#8221;5vw&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;2vw&#8221; body_font_size_phone=&#8221;4vw&#8221; body_font_size_last_edited=&#8221;on|desktop&#8221; badge_font_size_tablet=&#8221;2vw&#8221; badge_font_size_phone=&#8221;4vw&#8221; badge_font_size_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; border_radii_badge_style=&#8221;on|50%|50%|50%|50%&#8221; border_color_all_circle_style=&#8221;#ededed&#8221; global_colors_info=&#8221;{}&#8221; dnxte_direction_angle__hover_enabled=&#8221;off|desktop&#8221; dnxte_circle_margin__hover_enabled=&#8221;off|desktop&#8221;][\/dnxte_step_flow][et_pb_code _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.step-5-desktop {<!-- [et_pb_line_break_holder] -->\t-webkit-animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->\t        animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->    -webkit-animation-delay: 5s;<!-- [et_pb_line_break_holder] -->  animation-delay: 5s;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  \/* ----------------------------------------------<!-- [et_pb_line_break_holder] --> * Generated by Animista on 2021-7-7 10:17:28<!-- [et_pb_line_break_holder] --> * Licensed under FreeBSD License.<!-- [et_pb_line_break_holder] --> * See http:\/\/animista.net\/license for more info. <!-- [et_pb_line_break_holder] --> * w: http:\/\/animista.net, t: @cssanimista<!-- [et_pb_line_break_holder] --> * ---------------------------------------------- *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/**<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> * animation scale-up-center<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> *\/<!-- [et_pb_line_break_holder] -->@-webkit-keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; module_class=&#8221;step-4-desktop&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;50px|14vw|50px||true|false&#8221; pac_drh_add_staking_order_tab=&#8221;pac_drh_order_tab_one&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_one&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;off|desktop&#8221;][dnxte_step_flow dnxte_use_image=&#8221;on&#8221; dnxte_badge_image=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/07\/4.png&#8221; dnxte_stepflow_alignment=&#8221;center&#8221; dnxte_stepflow_description=&#8221;<\/p>\n<p>Selection of an appropriate segment for the respective goals and content<br \/>\n&#8221; dnxte_direction_style=&#8221;solid&#8221; dnxte_direction_color=&#8221;#FFFFFF&#8221; dnxte_direction_angle=&#8221;180&#8243; dnxte_direction_offsettop=&#8221;68px&#8221; dnxte_direction_offsetleft=&#8221;-30%&#8221; dnxte_badge_bg_color=&#8221;#0065B3&#8243; dnxte_circle_size=&#8221;50px&#8221; dnxte_circle_bg_color=&#8221;#ffffff&#8221; dnxte_circle_color=&#8221;#0065B3&#8243; dnxte_image_size=&#8221;40px&#8221; dnxte_badge_padding=&#8221;10px|10px|10px|10px|true|true&#8221; dnxte_badge_margin=&#8221;||||false|false&#8221; dnxte_circle_padding=&#8221;3vh|3vh|3vh|3vh|true|true&#8221; dnxte_direction_angle_tablet=&#8221;90&#8243; dnxte_direction_angle_phone=&#8221;&#8221; dnxte_direction_angle_last_edited=&#8221;on|tablet&#8221; dnxte_direction_offsettop_tablet=&#8221;15vh&#8221; dnxte_direction_offsettop_phone=&#8221;&#8221; dnxte_direction_offsettop_last_edited=&#8221;on|tablet&#8221; dnxte_direction_offsetleft_tablet=&#8221;45%&#8221; dnxte_direction_offsetleft_phone=&#8221;50px&#8221; dnxte_direction_offsetleft_last_edited=&#8221;on|tablet&#8221; dnxte_circle_margin_tablet=&#8221;7vh||||false|false&#8221; dnxte_circle_margin_phone=&#8221;&#8221; dnxte_circle_margin_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|||on|||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;1.3vw&#8221; header_line_height=&#8221;1.1em&#8221; body_font=&#8221;|300|||||||&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;1vw&#8221; body_line_height=&#8221;1.1em&#8221; width_tablet=&#8221;50%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;2.5vw&#8221; header_font_size_phone=&#8221;5vw&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; body_font_size_tablet=&#8221;2vw&#8221; body_font_size_phone=&#8221;4vw&#8221; body_font_size_last_edited=&#8221;on|desktop&#8221; badge_font_size_tablet=&#8221;2vw&#8221; badge_font_size_phone=&#8221;4vw&#8221; badge_font_size_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;right&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; border_radii_badge_style=&#8221;on|50%|50%|50%|50%&#8221; border_color_all_circle_style=&#8221;#ededed&#8221; global_colors_info=&#8221;{}&#8221; dnxte_direction_angle__hover_enabled=&#8221;off|desktop&#8221;][\/dnxte_step_flow][et_pb_code _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->.step-4-desktop {<!-- [et_pb_line_break_holder] -->\t-webkit-animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->\t        animation: scale-up-center 1s cubic-bezier(0.550, 0.085, 0.680, 0.530) both;<!-- [et_pb_line_break_holder] -->    -webkit-animation-delay: 4s;<!-- [et_pb_line_break_holder] -->  animation-delay: 4s;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  \/* ----------------------------------------------<!-- [et_pb_line_break_holder] --> * Generated by Animista on 2021-7-7 10:17:28<!-- [et_pb_line_break_holder] --> * Licensed under FreeBSD License.<!-- [et_pb_line_break_holder] --> * See http:\/\/animista.net\/license for more info. <!-- [et_pb_line_break_holder] --> * w: http:\/\/animista.net, t: @cssanimista<!-- [et_pb_line_break_holder] --> * ---------------------------------------------- *\/<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/**<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> * animation scale-up-center<!-- [et_pb_line_break_holder] --> * ----------------------------------------<!-- [et_pb_line_break_holder] --> *\/<!-- [et_pb_line_break_holder] -->@-webkit-keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@keyframes scale-up-center {<!-- [et_pb_line_break_holder] -->  0% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(0);<!-- [et_pb_line_break_holder] -->            transform: scale(0);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  100% {<!-- [et_pb_line_break_holder] -->    -webkit-transform: scale(1);<!-- [et_pb_line_break_holder] -->            transform: scale(1);<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;What is Facebook remarketing&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;9&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||0vh||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||0px||false|false&#8221; custom_padding_phone=&#8221;0px|||4vw|false|false&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||7vw|false|false&#8221; custom_padding_tablet=&#8221;|5vw|||false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; custom_css_main_element=&#8221;margin-top: auto !important;||margin-bottom: auto !important;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/\u041a\u0430\u043a\u0432\u0438-\u0446\u0435\u043b\u0438-\u043c\u043e\u0436\u0435\u0442\u0435-\u0434\u0430-\u043f\u043e\u0441\u0442\u0438\u0433\u0430\u0442\u0435-\u0432\u044a\u0432-Facebook-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.png&#8221; title_text=&#8221;What goals can you achieve in Facebook campaigns&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;70vw&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;auto||auto|-17vw|false|false&#8221; custom_margin_tablet=&#8221;auto|10vw|auto|-17vw|false|false&#8221; custom_margin_phone=&#8221;|0vw||-21vw|false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|15vw||10vw|false|false&#8221; custom_padding_tablet=&#8221;|5vw||7vw|false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; custom_css_main_element=&#8221;margin-top: auto !important;||margin-bottom: auto !important;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; custom_margin=&#8221;5vh||0px||false|false&#8221; custom_padding=&#8221;||0px|0px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>What goals can you achieve with email marketing campaigns?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;4356f2af-e622-4822-9ff3-b9e69d0f8c10&#8243; custom_margin=&#8221;1vh||5vh||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]Email marketing can participate in every phase of the consumer path and add value to the various stages of the consumer journey. Our task as marketers is to determine the phase in which each user is, to create and deliver relevant content that meets our goals.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;Why Facebook advertising?&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;9&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;none&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||0vh||false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;0px|5vw||0px|false|false&#8221; custom_padding_phone=&#8221;0px|||4vw|false|false&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_two&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|15vw||7vw|false|false&#8221; custom_padding_tablet=&#8221;|0vw||7vw|false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; width=&#8221;70vw&#8221; custom_margin=&#8221;5vh||0px||false|false&#8221; custom_padding=&#8221;||0px|0px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Awareness phase<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; custom_margin=&#8221;1vh||5vh||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]When the user is in the Awareness phase, we use content that introduces them more to the brand and its benefits. Creating automation type Welcome Sequences is extremely suitable for this purpose, because we can tell in a series of emails more about the brand and its culture, product or service it offers, as well as the benefits.[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; width=&#8221;70vw&#8221; custom_margin=&#8221;5vh||0px||false|false&#8221; custom_padding=&#8221;||0px|0px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Consideration phase<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; custom_margin=&#8221;1vh||5vh||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]In the Consideration phase, we have the advantage of being able to have a more personal conversation with the user. In this phase we use templates to tell him in more detail about our products or services, what are the advantages of the brand and to dispel his concerns. Here, in addition to the advantages of the brand, we can also include consumer opinions with which to support what we have said.[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; width=&#8221;70vw&#8221; custom_margin=&#8221;5vh||0px||false|false&#8221; custom_padding=&#8221;||0px|0px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>purchase phase<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; custom_margin=&#8221;1vh||5vh||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]If we have done well so far, the consumer is already in the favorite phase of every business, namely the Purchase phase. In this phase we must make sure to offer the most relevant products, services and offers to the consumer. Here it is very important to make even more efforts and help the user to become our customer. Suitable campaigns for this purpose are promotional campaigns, ranking of top products and displaying customer reviews.[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; width=&#8221;70vw&#8221; custom_margin=&#8221;5vh||0px||false|false&#8221; custom_padding=&#8221;||0px|0px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>loyalty&nbsp;<\/h3>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; custom_margin=&#8221;1vh||5vh||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]For people who claim that email marketing is not a working channel, the phases usually end here. In fact, the next phase, Loyalty, allows the brand to maintain the relationship it has already built. In this phase we can:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>We inform the client about our new products and services<\/li>\n<li>We want his feedback<\/li>\n<li>We motivate for a friend&#8217;s recommendation<\/li>\n<li>We invite new orders by including it in a program for loyal customers<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text quote_border_color=&#8221;#8BC43F&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<blockquote><p>The role of email marketing is to further personalize the user&#8217;s experience of communicating with the brand, using relevant and personalized information about his engagement. All this happens in a common communication framework together with the other channels in order to make a smooth transition through each of the steps of the user path.<\/p><\/blockquote>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; background_enable_video_mp4=&#8221;off&#8221; z_index=&#8221;10&#8243; width=&#8221;90vw&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;0px||0vh||false|false&#8221; custom_margin_tablet=&#8221;-10vh||-10vh||true|false&#8221; custom_margin_phone=&#8221;-10vh||0vh||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; disabled=&#8221;on&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;Why Facebook advertising?&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;9&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;none&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;-10vh||0vh||false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;0px|5vw||0px|false|false&#8221; custom_padding_phone=&#8221;0px|||7vw|false|false&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_two&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|15vw||7vw|false|false&#8221; custom_padding_tablet=&#8221;|0vw||7vw|false|false&#8221; custom_padding_phone=&#8221;|||0vw|false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blog_extras include_categories=&#8221;58&#8243; blog_layout=&#8221;slider&#8221; slider_layout=&#8221;vertical_grid&#8221; excerpt_length=&#8221;250&#8243; use_read_more_button=&#8221;on&#8221; read_more_text=&#8221;Read more&#8221; show_author=&#8221;off&#8221; show_categories=&#8221;off&#8221; show_comments=&#8221;off&#8221; content_color=&#8221;#000000&#8243; slides_per_view=&#8221;3&#8243; space_between_slides=&#8221;40px&#8221; autoplay=&#8221;off&#8221; slides_per_view_tablet=&#8221;1&#8243; slides_per_view_phone=&#8221;1&#8243; slides_per_view_last_edited=&#8221;on|phone&#8221; space_between_slides_tablet=&#8221;80px&#8221; space_between_slides_phone=&#8221;10px&#8221; space_between_slides_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; header_font=&#8221;|||on|||||&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;1.5rem&#8221; body_font=&#8221;|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;1rem&#8221; meta_text_color=&#8221;#000000&#8243; meta_font_size=&#8221;1rem&#8221; background_color=&#8221;#FFFFFF&#8221; custom_read_more=&#8221;on&#8221; read_more_text_size=&#8221;1rem&#8221; read_more_text_color=&#8221;#FFFFFF&#8221; read_more_bg_color=&#8221;#0065B3&#8243; read_more_border_width=&#8221;0px&#8221; read_more_border_radius=&#8221;50px&#8221; read_more_use_icon=&#8221;off&#8221; width=&#8221;70vw&#8221; max_width_tablet=&#8221;600px&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;||||false|false&#8221; custom_margin_phone=&#8221;|0px||0px|false|true&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; custom_padding_phone=&#8221;|0px||0px|false|true&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; read_more_bg_color__hover_enabled=&#8221;on|hover&#8221; read_more_bg_color__hover=&#8221;#000000&#8243; read_more_bg_enable_color__hover=&#8221;on&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_phone=&#8221;margin-left:0 !important;&#8221; custom_css_main_element_tablet=&#8221;margin-left:0 !important;&#8221;][\/et_pb_blog_extras][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing communication allows companies to build, develop and deepen their relationship with consumers. For people, e-mail is a personal space in which they allow selected brands depending on the value they receive. This allows marketers to communicate more personally and directly, presenting consumers with a more personalized communication. In addition, email marketing allows the user to gain in-depth insight into the company&#8217;s values and feel a significant part of the community that is created around the brand. <\/p>\n","protected":false},"author":1,"featured_media":348168,"parent":351037,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"class_list":["post-351389","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/pages\/351389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/comments?post=351389"}],"version-history":[{"count":0,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/pages\/351389\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/pages\/351037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/media\/348168"}],"wp:attachment":[{"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/media?parent=351389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}