{"id":351393,"date":"2022-03-14T14:49:06","date_gmt":"2022-03-14T14:49:06","guid":{"rendered":"https:\/\/xplora.bg\/services\/training\/digital-marketing-courses\/"},"modified":"2022-12-14T12:22:22","modified_gmt":"2022-12-14T12:22:22","slug":"digital-marketing-courses","status":"publish","type":"page","link":"https:\/\/xplora.bg\/en\/services\/training\/digital-marketing-courses\/","title":{"rendered":"Digital marketing courses"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;header&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; background_enable_video_mp4=&#8221;off&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; 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background_enable_video_mp4=&#8221;off&#8221; custom_margin=&#8221;|||10vw|true|false&#8221; custom_padding=&#8221;0px||10vh||false|false&#8221; box_shadow_style=&#8221;preset2&#8243; box_shadow_horizontal=&#8221;-40px&#8221; box_shadow_vertical=&#8221;40px&#8221; box_shadow_blur=&#8221;30px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.2)&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;Why Facebook advertising?&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;9&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;none&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;||0vh||false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;10vh||||false|false&#8221; custom_padding_tablet=&#8221;0px|5vw||0px|false|false&#8221; custom_padding_phone=&#8221;0px|||4vw|false|false&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_two&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|15vw||7vw|false|false&#8221; custom_padding_tablet=&#8221;|0vw||7vw|false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;a6908920-5e1c-4657-a82d-dc39db9729dc&#8221; custom_margin=&#8221;1vh||5vh||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Our team <a href=\"https:\/\/xplora.bg\/en\/about-us\/xplora-teaches\/\">teaches<\/a> at several universities and, as you&#8217;ve probably seen, we share working good practices in marketing and digital marketing.<\/p>\n<p>We created <a href=\"https:\/\/xplora.academy\/cqlostna-programa-po-digitalen-marketing\" rel=\"nofollow noopener\" target=\"_blank\">Xplora Academy<\/a> with the idea that we want to share as much of our experience as possible, specifically through the strategic aspects of marketing, content and campaign planning, different types of channels and formats, visual asset creation and advertising campaign management, until the evaluation of the results.<\/p>\n<p>Here are the modules you will find in the program for 2021:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Basics of marketing<\/li>\n<li>Consumer path and marketing funnels<\/li>\n<li>Marketing 5.0 &#8211; automation, personalization, algorithms<\/li>\n<li>Consumer behavior<\/li>\n<li>Content marketing<\/li>\n<li>Google Advertising<\/li>\n<li>Social media marketing<\/li>\n<li>Advertising campaigns on Facebook and Instagram<\/li>\n<li>LinkedIn marketing<\/li>\n<li>Email marketing<\/li>\n<li>Search engine marketing<\/li>\n<li>Influencer marketing<\/li>\n<li>Digital marketing activities<\/li>\n<li>Analyzing the results of marketing activities<\/li>\n<li>B2B marketing<\/li>\n<li>Branding<\/li>\n<li>Planning and management of digital projects<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/xplora.academy\/cqlostna-programa-po-digitalen-marketing&#8221; button_text=&#8221;TO THE ENTIRE PROGRAM&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;5vh||5vh||true|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_text module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;a6908920-5e1c-4657-a82d-dc39db9729dc&#8221; custom_margin=&#8221;1vh||5vh||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>In this article for <a href=\"https:\/\/www.expert.bg\/technology\/it\/slojno-li-e-da-stanem-eksperti-po-digitalen-marketing-1637348.html\" rel=\"nofollow noopener\" target=\"_blank\">Expert.bg<\/a> Joro Malchev, managing partner at Xplora and Xplora Academy, tells more about the advantages of the overall digital marketing program of our academy.<\/p>\n<p>And <a href=\"https:\/\/forbesbulgaria.com\/2021\/09\/13\/%D0%BC%D0%B0%D1%80%D0%BA%D0%B5%D1%82%D0%B8%D0%BD%D0%B3-%D0%BD%D0%B0-%D1%87%D0%BE%D0%B2%D0%B5%D1%88%D0%BA%D0%B8-%D0%B5%D0%B7%D0%B8%D0%BA\/\" rel=\"nofollow noopener\" target=\"_blank\">here<\/a> the team of Forbes Bulgaria magazine describes the main advantages of the program \u2013 we are very glad that the name they have chosen for the article is \u201cMarketing in human language\u201d<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our team teaches at several universities and, as you&#8217;ve probably seen, we share working good practices in marketing and digital marketing. 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