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Facebook is the largest social network with more than 2.7 billion monthly users in the world. Facebook app is one of the most popular mobile applications in both the Play store and the App store.<\/p>\n
In digital environments, Facebook is recognizable as the channel with one of the most accurate targeting. Its micro-targeting allows you to reach the users you want by age, location, countless different interests they have, specific social media behavior and demographics.<\/p>\n
In Bulgaria, with Facebook targeted advertising, you can reach over 4 million user profiles of people between 13 and 65+ years of age. That’s why Facebook advertising is one of the must-have channels in your digital strategy if you want to build a successful online presence.<\/p>\n
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[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|5vw|||false|false” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ use_custom_gutter=”on” custom_padding_last_edited=”on|phone” admin_label=”Why Facebook content?” _builder_version=”4.16″ _module_preset=”default” width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|tablet” max_width=”none” custom_margin_tablet=”0px||0px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”|17vw|0px|7vw|false|false” custom_padding_tablet=”|0vw||0vw|false|false” custom_padding_phone=”|||0vw|false|false” module_alignment_tablet=”center” module_alignment_phone=”” module_alignment_last_edited=”on|tablet” pac_drh_column_numbers_tablet=”pac_drh_tab_col_one” pac_drh_column_numbers_phone=”pac_drh_phone_col_one” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image=”https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/TikTok_1.png” _builder_version=”4.16″ _module_preset=”12741955-a5da-4eff-bef4-0dafe83dc1da” global_colors_info=”{}”]differentiate themselves from the conventional content they create for profiles on other platforms and rely on a more creative message[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image=”https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/TikTok_2.png” _builder_version=”4.16″ _module_preset=”12741955-a5da-4eff-bef4-0dafe83dc1da” custom_margin_tablet=”||5vh||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”]are ready to test different approaches and options until they come to the right content formula[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image=”https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/TikTok_3.png” _builder_version=”4.16″ _module_preset=”12741955-a5da-4eff-bef4-0dafe83dc1da” custom_margin_tablet=”||5vh||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”||0px|||” global_colors_info=”{}”]can spend a lot of time getting to know the audience, its specifics and preferences[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image=”https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/TikTok_4.png” _builder_version=”4.16″ _module_preset=”12741955-a5da-4eff-bef4-0dafe83dc1da” custom_margin_tablet=”||5vh||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”]create unique for the platform motivators for communication with the brand[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image=”https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/TikTok_5.png” _builder_version=”4.16″ _module_preset=”12741955-a5da-4eff-bef4-0dafe83dc1da” custom_margin_tablet=”||5vh||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”]align their goals with those that can be achieved in TikTok (where awareness and engagement have a very high focus)[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ custom_padding_last_edited=”on|tablet” admin_label=”Why Facebook content?” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_color_gradient_direction=”145deg” z_index=”9″ width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” max_width=”none” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” 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[\/et_pb_text][et_pb_text module_class=”pa-bullet-list-1″ _builder_version=”4.16″ _module_preset=”3461ad60-125b-4690-8180-24c8309e04ac” width=”60vw” width_tablet=”100%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”1vh||5vh||false|false” custom_margin_tablet=”” custom_margin_phone=”1vh||0vh||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px|||” header_2_font_size_tablet=”” header_2_font_size_phone=”” header_2_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|5vw|||false|false” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ custom_padding_last_edited=”on|tablet” admin_label=”Why Facebook content?” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_color_gradient_direction=”145deg” z_index=”9″ width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” max_width=”none” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”right” custom_margin=”||0vh||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” custom_padding_tablet=”|5vw|0px|0px|false|false” custom_padding_phone=”0px|||4vw|false|false” pac_drh_column_numbers_phone=”pac_drh_phone_col_two” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|5vw||7vw|false|false” custom_padding_tablet=”|0vw||7vw|false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text module_class=”pa-bullet-list-1″ _builder_version=”4.16″ _module_preset=”a6908920-5e1c-4657-a82d-dc39db9729dc” width=”80vw” width_tablet=”100%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”1vh||5vh||false|false” custom_margin_tablet=”” custom_margin_phone=”1vh||0vh||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px|||” header_2_font_size_tablet=”” header_2_font_size_phone=”” header_2_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|5vw|||false|false” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” custom_padding_last_edited=”on|phone” admin_label=”What experience do we have on Facebook?” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_color_gradient_direction=”145deg” z_index=”9″ width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” max_width=”100%” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”right” custom_margin=”0px||0vh||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”5vh||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||||false|false” custom_padding_tablet=”10vh||||false|false” custom_padding_phone=”5vh|||11vw|false|false” pac_drh_enable_stacking=”pac_drh_stack_row pac_drh_stack_tab_mob” pac_drh_column_numbers_tablet=”pac_drh_tab_col_one” pac_drh_column_numbers_phone=”pac_drh_phone_col_one” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||7vw|false|false” custom_padding_tablet=”|5vw|||false|false” custom_padding_phone=”|||0px|false|false” custom_padding_last_edited=”on|tablet” custom_css_main_element=”margin-top: auto !important;||margin-bottom: auto !important;” pac_drh_add_staking_order_tab=”pac_drh_order_tab_two” pac_drh_add_staking_order_mob=”pac_drh_order_mob_two” global_colors_info=”{}”][et_pb_image src=”https:\/\/xplora.bg\/wp-content\/uploads\/2021\/10\/\u041a\u0410\u041a\u0412\u0418-\u0421\u0422\u042a\u041f\u041a\u0418-\u0412\u041a\u041b\u042e\u0427\u0412\u0410-\u0421\u042a\u0417\u0414\u0410\u0412\u0410\u041d\u0415\u0422\u041e-\u041d\u0410-\u0421\u0422\u0420\u0410\u0422\u0415\u0413\u0418\u0418-\u041a\u0410\u041c\u041f\u0410\u041d\u0418\u0418-\u0418-\u0421\u042a\u0414\u042a\u0420\u0416\u0410\u041d\u0418\u0415-\u0412-TIKTOK.png” title_text=”WHAT STEPS INCLUDE THE CREATION OF STRATEGIES, CAMPAIGNS AND CONTENT IN TIKTOK” _builder_version=”4.16″ _module_preset=”default” width_tablet=”60vw” width_phone=”” width_last_edited=”on|tablet” custom_margin=”auto||auto||false|false” custom_margin_tablet=”auto|10vw|auto|-19vw|false|false” custom_margin_phone=”|5vw||-21vw|false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|15vw||10vw|false|false” custom_padding_tablet=”|5vw||7vw|false|false” custom_padding_phone=”|||0vw|false|false” custom_padding_last_edited=”on|tablet” custom_css_main_element=”margin-top: auto !important;||margin-bottom: auto !important;” pac_drh_add_staking_order_tab=”pac_drh_order_tab_one” pac_drh_add_staking_order_mob=”pac_drh_order_mob_one” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”3461ad60-125b-4690-8180-24c8309e04ac” custom_margin=”1vh||5vh||false|false” custom_padding=”||0px|||” header_2_font_size_tablet=”” header_2_font_size_phone=”” header_2_font_size_last_edited=”on|desktop” global_colors_info=”{}”]When planning the brand’s activities in TikTok, the greatest focus should be on these steps, which will help to create the greatest clarity in the strategy. If the brand has a lot of assumptions about the behavior and reaction of the audience to its presence on the social network, it is good to spend a lot of time getting to know it. Collaboration with one of the TikTok creators to present the product or service in an interesting way can also be tested and the results tracked.<\/p>\n
In a case where the audience and its reaction can be easily predicted, the brand can plan more time and effort in the content it will create. Discussing every detail – from the type of publication, through the topic, to the style of the videos – would give a clear idea of the expected results and create the conditions for their proper tracking, reporting and optimization.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”1″ custom_padding_last_edited=”on|tablet” disabled_on=”on|on|on” admin_label=”success stories” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_color_gradient_direction=”145deg” z_index=”9″ width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” max_width=”none” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”right” custom_margin=”||0vh||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”|15vw||7vw|false|false” custom_padding_tablet=”|||7vw|false|false” custom_padding_phone=”5vh|||11vw|false|false” disabled=”on” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”||||false|false” custom_padding_tablet=”” custom_padding_phone=”|||0px|false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”3461ad60-125b-4690-8180-24c8309e04ac” header_3_font=”|300||on|||||” header_3_text_color=”#000000″ width_tablet=”” width_phone=”70vw” width_last_edited=”on|phone” custom_margin=”||5vh||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”|5vw|||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_blog_extras blog_layout=”slider” slider_layout=”vertical_grid” include_posts=”336985,336968 ” excerpt_length=”250″ use_read_more_button=”on” read_more_text=”Read more” show_author=”off” show_categories=”off” show_comments=”off” content_color=”#000000″ slides_per_view=”3″ space_between_slides=”40px” autoplay=”off” slides_per_view_tablet=”1″ slides_per_view_phone=”1″ slides_per_view_last_edited=”on|phone” space_between_slides_tablet=”80px” space_between_slides_phone=”10px” space_between_slides_last_edited=”on|phone” _builder_version=”4.17.4″ _module_preset=”default” header_level=”h3″ header_font=”|||on|||||” header_text_color=”#000000″ header_font_size=”1.5rem” body_font=”|300|||||||” body_text_color=”#000000″ body_font_size=”1rem” meta_text_color=”#000000″ meta_font_size=”1rem” background_color=”#FFFFFF” custom_read_more=”on” read_more_text_size=”1rem” read_more_text_color=”#FFFFFF” read_more_bg_color=”#EC028A” read_more_border_width=”0px” read_more_border_radius=”50px” read_more_use_icon=”off” width=”70vw” max_width_tablet=”600px” max_width_phone=”” max_width_last_edited=”on|tablet” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”|0px||0px|false|true” custom_margin_last_edited=”off|desktop” custom_padding_phone=”|0px||0px|false|true” custom_padding_last_edited=”off|desktop” saved_tabs=”all” global_colors_info=”{}” read_more_bg_color__hover_enabled=”on|hover” read_more_bg_color__hover=”#000000″ read_more_bg_enable_color__hover=”on” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”margin-left:0 !important;” custom_css_main_element_tablet=”margin-left:0 !important;”][\/et_pb_blog_extras][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
TikTok is a social platform that focuses on the ability of the user to express themselves in the most unique way possible in order to gain status among those around as \u201ccool\u201d and \u201coriginal\u201d. So far, everything is known, given the fact that this is the way Facebook, Instagram, etc. work, but TikTok incorporates another factor that distinguishes it from others. Namely, the transformation of the status into something much more definite \u2013 a recognition of talent. <\/p>\n
This is the ladder that brands must climb in order to gain the attention of Generation Z and keep it in at least one video. Therefore, companies that decide to start positioning in this channel need to have a well-thought-out strategy for creating content and running campaigns. <\/p>\n","protected":false},"author":1,"featured_media":348088,"parent":351212,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"class_list":["post-351399","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/pages\/351399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/comments?post=351399"}],"version-history":[{"count":0,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/pages\/351399\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/pages\/351212"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/media\/348088"}],"wp:attachment":[{"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/media?parent=351399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}