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global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ custom_padding_last_edited=”on|tablet” admin_label=”Why Facebook advertising?” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_color_gradient_direction=”145deg” z_index=”9″ width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” max_width=”none” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”right” custom_margin=”||0vh||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”10vh||||false|false” custom_padding_tablet=”0px|5vw||0px|false|false” custom_padding_phone=”0px|||4vw|false|false” pac_drh_column_numbers_phone=”pac_drh_phone_col_two” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|15vw||7vw|false|false” custom_padding_tablet=”|0vw||7vw|false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”3461ad60-125b-4690-8180-24c8309e04ac” custom_margin=”10vh||0px||false|false” custom_margin_tablet=”0vh||0px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”||0px|0px||” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text module_class=”pa-bullet-list-1 ” _builder_version=”4.17.4″ _module_preset=”3461ad60-125b-4690-8180-24c8309e04ac” custom_margin=”1vh||5vh||false|false” custom_padding=”||0px|||” header_2_font_size_tablet=”” header_2_font_size_phone=”” header_2_font_size_last_edited=”on|desktop” global_colors_info=”{}”]LinkedIn is the largest professional network in the world with over 820 million users. There is a positive trend for increasing the audience of LinkedIn in Bulgaria on a monthly basis, and currently the profiles of Bulgarians are over 980 thousand.
\nThe platform has established itself as a key channel in terms of B2B communication. The presence of brands on LinkedIn is no longer recommended, it is mandatory – not only in terms of building employer branding and corporate image, but also in the implementation of strategies to achieve business goals of the brand. The social network provides specific opportunities to reach the target audience, which are not available on other platforms, which makes it an integral part of the strategy of B2B and part of B2C companies that offer high-end products.<\/p>\n
The steps in building a successful strategy are:<\/p>\n
<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” custom_padding_last_edited=”on|phone” admin_label=”What is Facebook remarketing” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_color_gradient_direction=”145deg” z_index=”9″ width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” max_width=”100%” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”right” custom_margin=”||0vh||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”0px|||4vw|false|false” pac_drh_column_numbers_phone=”pac_drh_phone_col_one” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||7vw|false|false” custom_padding_tablet=”|5vw|||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” custom_css_main_element=”margin-top: auto !important;||margin-bottom: auto !important;” global_colors_info=”{}”][et_pb_image src=”https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/\u041a\u0430\u043a\u0432\u0438-\u0446\u0435\u043b\u0438-\u043c\u043e\u0436\u0435\u0442\u0435-\u0434\u0430-\u043f\u043e\u0441\u0442\u0438\u0433\u0430\u0442\u0435-\u0432\u044a\u0432-Facebook-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.png” title_text=”What goals can you achieve in Facebook campaigns” _builder_version=”4.16″ _module_preset=”default” width_tablet=”” width_phone=”70vw” width_last_edited=”on|phone” custom_margin=”auto||auto|-17vw|false|false” custom_margin_tablet=”auto|10vw|auto|-17vw|false|false” custom_margin_phone=”|0vw||-21vw|false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|15vw||10vw|false|false” custom_padding_tablet=”|5vw||7vw|false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” custom_css_main_element=”margin-top: auto !important;||margin-bottom: auto !important;” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”3461ad60-125b-4690-8180-24c8309e04ac” custom_margin=”5vh||0px||false|false” custom_padding=”||0px|0px||” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”4356f2af-e622-4822-9ff3-b9e69d0f8c10″ custom_margin=”1vh||5vh||false|false” custom_padding=”||0px|||” global_colors_info=”{}”]To guide the user on the path to making a decision to perform a specific business action (purchase, sign up for a Demo, send an inquiry, download an eBook, sign up for a webinar, etc.), we can use ad-linked campaigns with the different phases of the consumer funnel.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”1″ custom_padding_last_edited=”on|tablet” admin_label=”Why Facebook advertising?” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_color_gradient_direction=”145deg” z_index=”9″ width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” max_width=”none” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”right” custom_margin=”||0vh||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||0px||false|false” custom_padding_tablet=”0px|5vw||0px|false|false” custom_padding_phone=”0px|||4vw|false|false” pac_drh_column_numbers_phone=”pac_drh_phone_col_two” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|15vw||7vw|false|false” custom_padding_tablet=”|0vw||7vw|false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”3461ad60-125b-4690-8180-24c8309e04ac” width=”70vw” custom_margin=”5vh||0px||false|false” custom_padding=”||0px|0px||” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”3461ad60-125b-4690-8180-24c8309e04ac” custom_margin=”1vh||5vh||false|false” custom_padding=”||0px|||” global_colors_info=”{}”]In the Awareness phase<\/strong> , when we aim for more people to learn about the business or the new product \/ service, we use a Brand awareness<\/strong> campaign that aims to reach a large audience.[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”3461ad60-125b-4690-8180-24c8309e04ac” width=”70vw” custom_margin=”5vh||0px||false|false” custom_padding=”||0px|0px||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text module_class=”pa-bullet-list-1 ” _builder_version=”4.16″ _module_preset=”3461ad60-125b-4690-8180-24c8309e04ac” custom_margin=”1vh||5vh||false|false” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n At the next stage \u2013 the Consideration phase<\/strong>, when the audience is still considering, we focus on convincing them of the qualities of the product \/ service. By using engaging formats (posts, videos) that emphasize the benefits, we generate traffic to the website where they can read more information. We can choose from three types of campaigns:<\/p>\n <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”3461ad60-125b-4690-8180-24c8309e04ac” width=”70vw” custom_margin=”5vh||0px||false|false” custom_padding=”||0px|0px||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text module_class=”pa-bullet-list-1 ” _builder_version=”4.16″ _module_preset=”3461ad60-125b-4690-8180-24c8309e04ac” custom_margin=”1vh||5vh||false|false” custom_padding=”||0px|||” global_colors_info=”{}”]The final and key stage of the consumer path is the Conversions phase<\/strong> , when we aim people to perform the action that is important for the business. Here we can choose from the following types of campaigns:<\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Services” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_direction=”145deg” background_color_gradient_stops=”#faa41b 15%|#ec028a 85%” background_color_gradient_start=”#faa41b” background_color_gradient_start_position=”15%” background_color_gradient_end=”#ec028a” background_color_gradient_end_position=”85%” background_enable_video_mp4=”off” width=”90vw” module_alignment=”left” custom_margin=”20vh||10vh||false|false” custom_padding=”0px||0px||true|false” box_shadow_style=”preset2″ box_shadow_horizontal=”40px” box_shadow_vertical=”40px” box_shadow_blur=”30px” box_shadow_color=”rgba(0,0,0,0.2)” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” custom_padding_last_edited=”on|phone” admin_label=”What services does Facebook advertising include?” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_color_gradient_direction=”145deg” z_index=”9″ width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” max_width=”100%” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”right” custom_margin=”||0vh||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” custom_padding_tablet=”0px||0px|7vw|false|false” custom_padding_phone=”0px|||4vw|false|false” pac_drh_enable_stacking=”pac_drh_stack_row pac_drh_stack_tab_mob” pac_drh_column_numbers_tablet=”pac_drh_tab_col_one” pac_drh_column_numbers_phone=”pac_drh_phone_col_one” collapsed=”on” global_colors_info=”{}” custom_css_main_element_last_edited=”off|tablet”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|5vw||17vw|false|false” custom_padding_tablet=”|5vw|0px|0vw|false|false” custom_padding_phone=”|||7vw|false|false” custom_padding_last_edited=”on|phone” pac_drh_add_staking_order_tab=”pac_drh_order_tab_two” pac_drh_add_staking_order_mob=”pac_drh_order_mob_two” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”margin-bottom: -5vh !important;||margin-left:0 !important;” custom_css_main_element_phone=”margin-bottom: -5vh !important;||margin-left:0 !important;”][et_pb_text _builder_version=”4.16″ _module_preset=”3461ad60-125b-4690-8180-24c8309e04ac” custom_margin=”5vh||0px||false|false” custom_padding=”||0px|0px||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_accordion _builder_version=”4.16″ _module_preset=”08b3549f-86b3-4264-ad74-99ceeef76b98″ width_tablet=”” width_phone=”80%” width_last_edited=”on|phone” global_colors_info=”{}”][et_pb_accordion_item title=”The budget” open=”on” _builder_version=”4.16″ _module_preset=”604e4127-44d3-4347-9b59-e5b3af0481e1″ global_colors_info=”{}”]Budget is the framework that largely determines the mix of campaign types and the number of ad formats that will be used to achieve the end goal.[\/et_pb_accordion_item][et_pb_accordion_item title=”Targeting” _builder_version=”4.16″ _module_preset=”604e4127-44d3-4347-9b59-e5b3af0481e1″ custom_css_toggle_icon=”content: %22%924c%22;||color: #000 !important;” global_colors_info=”{}”]Targeting tools offer a variety of options that differ from other social networks. They can be combined in a specific way that makes ad targeting extremely precise. In order to properly define the target audience, it is important to know well its professional and demographic characteristics.[\/et_pb_accordion_item][et_pb_accordion_item title=”The formats” _builder_version=”4.16″ _module_preset=”604e4127-44d3-4347-9b59-e5b3af0481e1″ global_colors_info=”{}”]The formats are chosen according to the type of campaign and the goal we want to achieve with it. Combining different formats in one campaign, which work well together and each of them meets the needs of the target at a particular point in its path, has a positive effect on the end results. For example, in an awareness campaign we can start communicating with the user with a blog article, at the next stage show him a short video and end with a lead generation campaign or conversation ad in a personal message. And this is just one of the many possible options.[\/et_pb_accordion_item][et_pb_accordion_item title=”Key vision” _builder_version=”4.16″ _module_preset=”604e4127-44d3-4347-9b59-e5b3af0481e1″ global_colors_info=”{}”]<\/p>\n The key messages suggest a clear and precise statement of why it is important for the user to learn what we want to tell them. On LinkedIn, it is recommended that messages be personalized to the target we reach, as the level of personalization of the text depends on the stage of the user, as well as the refinement in targeting that we can afford.<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Key messages” _builder_version=”4.16″ _module_preset=”604e4127-44d3-4347-9b59-e5b3af0481e1″ global_colors_info=”{}”]The key messages suggest a clear and precise statement of why it is important for the user to learn what we want to tell him. On LinkedIn, it is recommended that messages be personalized to the target we reach, as the level of personalization of the text depends on the stage of the user, as well as the refinement in targeting that we can afford.[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”||||false|false” custom_padding_tablet=”||0px|5vw|false|false” custom_padding_phone=”|0px||7vw|false|false” custom_padding_last_edited=”on|phone” custom_css_main_element=”margin-top:auto;||margin-bottom:auto;” pac_drh_add_staking_order_tab=”pac_drh_order_tab_one” pac_drh_add_staking_order_mob=”pac_drh_order_mob_one” global_colors_info=”{}”][et_pb_image src=”https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/\u041a\u043e\u0438-\u0441\u0430-\u043a\u043b\u044e\u0447\u043e\u0432\u0438\u0442\u0435-\u0435\u043b\u0435\u043c\u0435\u043d\u0442\u0438-\u043d\u0430-\u0443\u0441\u043f\u0435\u0448\u043d\u0438\u0442\u0435-Facebook-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.png” title_text=”What are the key elements of (successful) Facebook campaigns” align=”right” _builder_version=”4.16″ _module_preset=”default” width_tablet=”70vw” width_phone=”” width_last_edited=”on|tablet” custom_margin=”|-10vw|||false|false” custom_padding=”|||10vw|false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” custom_padding_last_edited=”on|phone” admin_label=”Why Facebook strategy? ” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_color_gradient_direction=”145deg” z_index=”9″ width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” max_width=”100%” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”right” custom_margin=”||0vh||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px|||11vw|false|false” pac_drh_enable_stacking=”pac_drh_stack_row pac_drh_stack_tab_mob” pac_drh_column_numbers_tablet=”pac_drh_tab_col_one” pac_drh_column_numbers_phone=”pac_drh_phone_col_one” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||7vw|false|false” custom_padding_tablet=”|5vw|||false|false” custom_padding_phone=”|||0px|false|false” custom_padding_last_edited=”on|tablet” custom_css_main_element=”margin-top: auto !important;||margin-bottom: auto !important;” pac_drh_add_staking_order_tab=”pac_drh_order_tab_one” pac_drh_add_staking_order_mob=”pac_drh_order_mob_one” global_colors_info=”{}”][et_pb_image src=”https:\/\/xplora.bg\/wp-content\/uploads\/2021\/09\/\u041a\u0430\u043a-\u0441\u044a\u0437\u0434\u0430\u0432\u0430\u043c\u0435-\u0441\u044a\u0434\u044a\u0440\u0436\u0430\u043d\u0438\u0435-\u0437\u0430-Facebook-\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.png” title_text=”How we create content for Facebook campaigns” _builder_version=”4.16″ _module_preset=”default” width_tablet=”70vw” width_phone=”” width_last_edited=”on|tablet” custom_margin=”auto||auto|-7vw|false|false” custom_margin_tablet=”7vh|10vw|auto|-7vw|false|false” custom_margin_phone=”|5vw||-11vw|false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|15vw||10vw|false|false” custom_padding_tablet=”|5vw||7vw|false|false” custom_padding_phone=”|||0vw|false|false” custom_padding_last_edited=”on|tablet” custom_css_main_element=”margin-top: auto !important;||margin-bottom: auto !important;” pac_drh_add_staking_order_tab=”pac_drh_order_tab_two” pac_drh_add_staking_order_mob=”pac_drh_order_mob_two” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”3461ad60-125b-4690-8180-24c8309e04ac” custom_margin=”10vh||0px||false|false” custom_padding=”||0px|0px||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text module_class=”pa-bullet-list-1″ _builder_version=”4.16″ _module_preset=”3461ad60-125b-4690-8180-24c8309e04ac” custom_margin=”1vh||5vh||false|false” custom_padding=”||0px|||” header_2_font_size_tablet=”” header_2_font_size_phone=”” header_2_font_size_last_edited=”on|desktop” global_colors_info=”{}”]LinkedIn content planned for campaigns should guide the user forward in a natural way. Given the specifics of the social network and the motives of the audience to enter it, it is important to follow the following principles:<\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”1″ custom_padding_last_edited=”on|tablet” admin_label=”Why Facebook advertising?” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” background_color_gradient_direction=”145deg” z_index=”9″ width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” max_width=”none” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”right” custom_margin=”||0vh||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||0px||false|false” custom_padding_tablet=”0px|5vw||0px|false|false” custom_padding_phone=”0px|||4vw|false|false” pac_drh_column_numbers_phone=”pac_drh_phone_col_two” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|15vw||7vw|false|false” custom_padding_tablet=”|0vw||7vw|false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”3461ad60-125b-4690-8180-24c8309e04ac” custom_margin=”1vh||5vh||false|false” custom_padding=”||0px|||” global_colors_info=”{}”]Our team is constantly monitoring the latest developments in advertising on LinkedIn to offer the best solutions for building a successful strategy, so we are officially certified in two areas: LinkedIn Marketing Fundamentals and LinkedIn Marketing Strategy.[\/et_pb_text][dnxte_coverflowslider_parent dnxte_coverflow_loop=”on” dnxte_coverflow_centered_slides=”on” dnxte_coverflow_spacebetween=”50″ dnxte_coverflow_slide_depth=”362″ dnxte_coverflow_arrow_color=”#000000″ dnxte_coverflow_arrow_background_color=”#ffffff” 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coverflowslider_text_padding=”20px|30px|0px|30px|false|true” coverflowslider_content_padding=”10px|9px|30px|30px|false|false” _builder_version=”4.16″ _module_preset=”default” header_font=”Playfair Display|700|||||||” header_text_color=”#000000″ header_font_size=”26px” content_font=”Nunito||||||||” content_text_color=”#494949″ content_font_size=”18px” content_line_height=”1.6em” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][\/dnxte_coverflowslider_child][\/dnxte_coverflowslider_parent][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Why LinkedIn Strategies?LinkedIn is the largest professional network in the world with over 820 million users. There is a positive trend for increasing the audience of LinkedIn in Bulgaria on a monthly basis, and currently the profiles of Bulgarians are over 980 thousand. The platform has established itself as a key channel in terms of […]<\/p>\n","protected":false},"author":1,"featured_media":348084,"parent":351203,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"class_list":["post-351402","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/pages\/351402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/comments?post=351402"}],"version-history":[{"count":0,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/pages\/351402\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/pages\/351203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/media\/348084"}],"wp:attachment":[{"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/media?parent=351402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Consideration phase<\/h3>\n
\n
Conversion phase<\/h3>\n
\n
What are the key elements of (successful) LinkedIn campaigns?<\/h2>\n
How do we create content for LinkedIn campaigns?<\/h2>\n
\n