{"id":351435,"date":"2022-03-16T09:19:28","date_gmt":"2022-03-16T09:19:28","guid":{"rendered":"https:\/\/xplora.bg\/services\/integrated-digital-marketing\/creative\/"},"modified":"2022-11-01T07:25:15","modified_gmt":"2022-11-01T07:25:15","slug":"creative","status":"publish","type":"page","link":"https:\/\/xplora.bg\/en\/services\/integrated-digital-marketing\/creative\/","title":{"rendered":"Creative"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;header&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; background_enable_video_mp4=&#8221;off&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#E1E1E1&#8243; background_enable_image=&#8221;off&#8221; z_index=&#8221;2&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;-1px||0px||false|false&#8221; custom_padding=&#8221;30vh|7vw|0px||false|false&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;first-column&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_enable_video_mp4=&#8221;off&#8221; custom_padding=&#8221;|||17%|false|false&#8221; custom_padding_tablet=&#8221;0px|10vw|||false|false&#8221; custom_padding_phone=&#8221;0px|0vw||17vw|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_video_mp4_phone=&#8221;off&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_one&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;off|phone&#8221; custom_css_main_element_phone=&#8221;width:20% !important;&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;content&#8221; _module_preset=&#8221;1f17b175-395c-4739-9425-4281b200cfd0&#8243; custom_margin=&#8221;3vh||3vh||false|false&#8221; global_colors_info=&#8221;{}&#8221;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiY3VzdG9tX21ldGFfdGl0bGUiLCJzZXR0aW5ncyI6eyJiZWZvcmUiOiI8aDE+IiwiYWZ0ZXIiOiI8L2gxPiIsImVuYWJsZV9odG1sIjoib2ZmIn19@[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;content&#8221; _module_preset=&#8221;1f17b175-395c-4739-9425-4281b200cfd0&#8243; width=&#8221;60vw&#8221; width_tablet=&#8221;70vw&#8221; width_phone=&#8221;auto&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||30vh||false|false&#8221; custom_margin_tablet=&#8221;0px||10vh||false|false&#8221; custom_margin_phone=&#8221;||15vh||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9leGNlcnB0Iiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJ3b3JkcyI6IiIsInJlYWRfbW9yZV9sYWJlbCI6IiJ9fQ==@[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;body&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;c0eaf51c-4872-4090-9bfb-16d6fe81a846&#8243; background_color_gradient_stops=&#8221;#8bc43f 0%|#0065b3 100%&#8221; background_color_gradient_start=&#8221;#8bc43f&#8221; background_color_gradient_end=&#8221;#0065b3&#8243; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;off|tablet&#8221; admin_label=&#8221;We are a huge company, can you take us too?&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;1&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;90vw&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;90vw&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;||0px||false|false&#8221; custom_margin_last_edited=&#8221;off|tablet&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; custom_padding_tablet=&#8221;||0px||false|false&#8221; module_alignment_tablet=&#8221;right&#8221; module_alignment_phone=&#8221;&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; pac_drh_column_numbers_tablet=&#8221;pac_drh_tab_col_one&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_color_gradient_direction=&#8221;145deg&#8221; background_enable_video_mp4=&#8221;off&#8221; custom_padding=&#8221;|5vw||7vw|false|false&#8221; custom_padding_tablet=&#8221;5vh|17vw||7vw|false|false&#8221; custom_padding_phone=&#8221;0vh|7vw||7vw|false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; background_last_edited=&#8221;off|desktop&#8221; background_enable_video_mp4_phone=&#8221;off&#8221; pac_drh_add_staking_order_tab=&#8221;pac_drh_order_tab_one&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_one&#8221; box_shadow_horizontal_tablet=&#8221;-20px&#8221; box_shadow_horizontal_phone=&#8221;&#8221; box_shadow_horizontal_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_phone=&#8221;width:20% !important;&#8221; custom_css_main_element_tablet=&#8221;margin-top:0 !important;&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;439d141d-1e89-4ef6-82eb-15b61221eae1&#8243; width=&#8221;40vw&#8221; width_tablet=&#8221;70vw&#8221; width_phone=&#8221;auto&#8221; width_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Which of your creative solutions are you proud of?<\/h2>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;text1&#8243; module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;be6edb42-7db7-496d-8ba7-debec31a7c5c&#8221; global_colors_info=&#8221;{}&#8221;]Here are just some of the creative solutions we are very proud of:[\/et_pb_text][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;||||on|||#FFFFFF|&#8221; link_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]\n            <section class=\"splide buttonblue\" aria-label=\"\" id=\"first\">\n                <div class=\"splide__track\">\n                        <ul class=\"splide__list\">\n        \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2026\/03\/Xplora_CaseStudy_thumbnail_lepka_1-1-1024x576.jpg\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">Speaking About HIV Without Fear: A National Anti-AIDS Campaign with Over 14 Million Impressions<\/div>\n            <p class=\"post_excerpt\">In this Case Study for the National Anti-AIDS campaign you will learn more about \u27a4 The assignment and key challenges \u2705 Our approach: upgraded strategy and expanded channel mix \u2705 Results + More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/branding-en\/speaking-about-hiv-without-fear-a-national-anti-aids-campaign-with-over-14-million-impressions\/\" class=\"read_more read_more\">Read more<\/a><span class=\"post_date \">22.06.2026<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2025\/11\/Xplora_CaseStudy_Elea_thumbnail_lepka_EN-1024x576.jpg\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">How ELEA Doubled its engagement and reached 1.2m+ users through digital Marketing<\/div>\n            <p class=\"post_excerpt\">In this Case Study of our client Elea, you will learn more about \u27a4 What the assignment was \u2705 What approach we chose \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/performance-marketing-and-advertising-en\/how-elea-doubled-its-engagement-and-reached-1-2m-users-through-digital-marketing\/\" class=\"read_more read_more\">Read more<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2025\/11\/Xplora_CaseStudy_EKOPAK_thumbnail_lepka_EN-1024x576.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">HOW ECOPACK ACTIVATED OVER 500 VENUES THROUGH THE ECOSTARS CAMPAIGN<\/div>\n            <p class=\"post_excerpt\">In this Case Study of our client ECOPACK, you'll learn more about \u27a4 The Assignment \u2705 Our Chosen Approach \u2705 The Results We Achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/performance-marketing-and-advertising-en\/how-ecopack-activated-over-500-venues-in-a-campaign\/\" class=\"read_more read_more\">Read more<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2025\/11\/Xplora_CaseStudy_Sameday_thumbnail_lepka_EN-1024x576.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">HOW SAMEDAY ENHANCED ITS BRAND IMAGE THROUGH STRATEGIC VIDEO CONTENT<\/div>\n            <p class=\"post_excerpt\">In this Case Study for our client Sameday, you will learn more about \u27a4 What the assignment was \u2705 The idea \u2705 The approach \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/content-marketing-en\/how-sameday-enhanced-their-brand-image-through-strategic-video-content\/\" class=\"read_more read_more\">Read more<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2024\/07\/Xplora_CaseStudy_PSBF_thumbnail-1024x576.jpg\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">Combining New Technologies in a Well-Known Black Friday Campaign<\/div>\n            <p class=\"post_excerpt\">In this Case Study of our client Photosynthesis, you will learn more about \u27a4 What was the assignment \u2705 The steps we went through \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/performance-marketing-and-advertising-en\/combining-new-technologies-in-a-well-known-black-friday-campaign\/\" class=\"read_more read_more\">Read more<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2025\/11\/Xplora_CaseStudy_KARE_thumbnail_lepka_EN-1024x576.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">450% GROWTH IN ONLINE SALES THROUGH STRATEGIC PERFORMANCE MARKETING<\/div>\n            <p class=\"post_excerpt\">In this Case Study for our client KARE, you will learn more about \u27a4 The brief \u2705 The steps we took \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/performance-marketing-and-advertising-en\/450-growth-in-online-sales-through-strategic-performance-marketing\/\" class=\"read_more read_more\">Read more<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2025\/11\/Xplora_CaseStudy_WashNGo_thumbnail_lepka_EN-1024x576.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">Building a brand through engaging content: the successful Wash&amp;Go Campaign<\/div>\n            <p class=\"post_excerpt\">In this Case Study of our client Wash&amp;Go, you will learn more about \u27a4 What was the assignment \u2705 What approach did we choose \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/content-marketing-en\/building-a-brand-through-engaging-content-the-successful-washgo-campaign\/\" class=\"read_more read_more\">Read more<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2024\/04\/Xplora_CaseStudy_Queens_thumbnail-1024x576.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">For Successful Marketing Campaigns that Start with Queen's<\/div>\n            <p class=\"post_excerpt\">In this Case Study of our client Queen's, you'll learn more about \u27a4 What the challenge was \u2705 The steps we went through \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/content-marketing-en\/for-successful-marketing-campaigns-that-start-with-queens-first\/\" class=\"read_more read_more\">Read more<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2024\/01\/Xplora_CaseStudy_WWF_thumbnail-1024x576.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">CAUSE-DRIVEN CAMPAIGNS: HOW WE MOTIVATED YOUNG PEOPLE TO BECOME \u201cCLIMATE HEROES\u201d<\/div>\n            <p class=\"post_excerpt\">In this Case Study of our client WWF, you'll learn more about \u27a4 What the assignment was \u2705 The steps we went through \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/content-marketing-en\/cause-driven-campaigns-or-how-we-managed-to-motivate-young-people-to-become-climate-heroes\/\" class=\"read_more read_more\">Read more<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                    <\/ul>\n                <\/div>\n            <\/section>\n        \n            <script>\n                document.addEventListener( \"DOMContentLoaded\", function () {\n                    new Splide(\"#first\", {\n                        perPage: 3,\n                        perMove: 1,\n                        autoHeight: 1,\n                        arrows: 0,\n                        rewind: 0,\n                        lazyLoad: 0,\n                        gap: 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The whole creative process takes into account what the strategy is and what are the valuable interactions for our client\u2019s business.<\/p>\n<p>The HUMAN DIGITAL culture and the approach we apply allow us to emphasize on the valuable interactions of consumers and not get carried away by interesting but expensive creative concepts that would take time and resources from the most valuable for the business interactions with consumers. Seth Godin, the marketing guru, has written that the most important thing is to have traction in marketing \u2013 valuable consumer behavior in the direction desired by our business, which behavior shows the next step. He added: \u201cAlways choose what will give you traction (movement, progress), at the expense of fancy or expensive marketing solutions.\u201d<\/p>\n<p>[\/et_pb_text][et_pb_button button_text=&#8221;SEE THE ANSWER&#8221; button_alignment=&#8221;left&#8221; admin_label=&#8221;Button&#8221; module_class=&#8221;text5_button closed&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;f834a7f8-0936-4391-bddb-fedd37c28973&#8243; custom_margin=&#8221;5vh||10vh||false|false&#8221; custom_margin_tablet=&#8221;||5vh||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;|1vw||1vw|false|true&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_code _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<script type=\"text\/javascript\"><!-- [et_pb_line_break_holder] --> jQuery(document).ready(function() {<!-- [et_pb_line_break_holder] -->\/\/ Hide the div<!-- [et_pb_line_break_holder] -->jQuery('#text5').hide();<!-- [et_pb_line_break_holder] -->jQuery('.text5_button').click(function(e){<!-- [et_pb_line_break_holder] -->e.preventDefault();jQuery(\"#text5\").slideToggle();<!-- [et_pb_line_break_holder] -->jQuery('.text5_button').toggleClass('opened closed');<!-- [et_pb_line_break_holder] -->jQuery('.text5_button').html(jQuery('.text5_button').html() == '\u0412\u0418\u0416 \u041e\u0422\u0413\u041e\u0412\u041e\u0420\u0410' ? 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These professionals give meaning not only to the creative part, but also to the real behavior of consumers and the entry of each idea. Thus, they carry the real business value &#8211; the long-term change of consumers in the desired direction by consumers in a profitable way for the company or brand.<\/p>\n<p>Here is a metaphor that illustrates why we chose not to have specialized copywriters, but a Content Marketing &amp; Creative team. We would not like to go to a hairdresser and have only one master who can make top hairstyles, but who does not even have time to get to know us as people and understand what is best for us. 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