<\/span>[\/et_pb_text][et_pb_image src=”https:\/\/xplora.bg\/wp-content\/uploads\/2019\/08\/1-1.png” title_text=”1 (1)” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”\u041f\u043e\u0434\u0445\u043e\u0434” module_class=”pa-bullet-list-1″ _builder_version=”4.16″ _module_preset=”dc69030d-3318-4fff-bb82-29d41dbd0428″ global_colors_info=”{}”]<\/p>\n The segmented targeting helped us track the funnels more easily and showed us which target and which channel worked best. For example, thanks to segmentation, we found that although we had the most clicks from the “pregnant women” target, their subscriptions were among the lowest.<\/span><\/p>\n Also, thanks to the aforementioned approach, we subsequently had the opportunity to exclude certain audiences and leave only the best converters in order to provide as many participants as possible.<\/span><\/p>\n In the last days of the event we replaced the banner content and their messages with ones that create the so-called. “Sense of urgency” of the user, mentioning ” limited places<\/strong> ” or that ” there are only 5 days until the end of the recording<\/strong> “. <\/span><\/p>\n A special Facebook page was created to bring together people who are interested in the forum and give them information about the event, speakers, sponsors. We also used it as a place where people could ask their questions and get a quick and adequate answer. <\/span>[\/et_pb_text][et_pb_text admin_label=”\u041f\u043e\u0434\u0445\u043e\u0434” module_class=”pa-bullet-list-1″ _builder_version=”4.16″ _module_preset=”dc69030d-3318-4fff-bb82-29d41dbd0428″ global_colors_info=”{}”]<\/p>\n At the end of the two-month advertising campaign “Pregnancy and Child Health Forum” gathered nearly 2,000 participants, including:<\/span><\/span>[\/et_pb_text][et_pb_image src=”https:\/\/xplora.bg\/wp-content\/uploads\/2019\/08\/2.png” title_text=”2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”\u041f\u043e\u0434\u0445\u043e\u0434” module_class=”pa-bullet-list-1″ _builder_version=”4.16″ _module_preset=”dc69030d-3318-4fff-bb82-29d41dbd0428″ global_colors_info=”{}”]This sets a record number of visits well over previous years. For comparison – the first event in 2013 was attended by 200 guests.<\/span><\/p>\n The quick feedback provided by the advertisement and the constant monitoring of the registrations suggested that the hall would be full. This helped Investor to find as many brands as possible to sponsor the forum and attend the event with their stand. Their total number was 28, which is significantly more than in previous years, and among them stood out names such as Lidl, Philips Avent, Mutsy, NUK and Henkel.<\/span><\/p>\n In order to show how valuable the audience is, in addition to children’s playground and catering, for the convenience of those present were built:<\/span><\/p>\n This year was also marked by the presence of even more interesting lecturers, as well as important partnerships with some of the largest hospitals in Sofia – Alexandrovska and Mother’s Home. From a performance point of view, the results are as follows – an average high cost per click of \u20ac 0.04, and reaching 1000 people cost us \u20ac 0.94<\/strong> . Given the strategy we set as the basis of our approach, we had the opportunity to test different audiences, and this gave us information about which channel presented itself and how. Subsequently, we optimized all costs to the maximum. We can also boast that we have managed to show that Google and Facebook are great platforms that can be most effective for performance advertising with the right strategy and execution.<\/span><\/span><\/p>\n [\/et_pb_text][et_pb_text admin_label=”\u041f\u043e\u0434\u0445\u043e\u0434” module_class=”pa-bullet-list-1″ _builder_version=”4.16″ _module_preset=”dc69030d-3318-4fff-bb82-29d41dbd0428″ custom_padding=”0vh||||false|false” global_colors_info=”{}”]<\/p>\n If this case study with concrete results has intrigued you – you probably want to know more about our approach. We offer you to meet to discuss whether and how your business can be influenced by a well-established digital marketing strategy and well-implemented communication, taking into account your business and marketing goals. When we work together, we will create a concept tailored to your current and future digital assets, and last but not least, we will commit to concrete results. We will be committed to the realization of digital assets and advertising and you will receive detailed reports on consumer behavior and advertising communication costs. If you like this approach, you can send us an inquiry through our intuitive inquiry form<\/a> , in which you choose with a few clicks exactly how we can be useful to you. Then we are on the move ????<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.16″ _module_preset=”59cafe43-3129-4c20-9535-c222b6cd632d” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” admin_label=”Case studies” _builder_version=”4.18.0″ _module_preset=”default” z_index=”1″ width=”100%” max_width=”100%” min_height=”60vh” min_height_tablet=”” min_height_phone=”” min_height_last_edited=”on|tablet” custom_margin=”||0px||false|false” custom_padding=”0px||0px||false|false” pac_drh_column_numbers_tablet=”pac_drh_tab_col_one” pac_drh_column_numbers_phone=”pac_drh_phone_col_one” global_module=”360113″ saved_tabs=”all” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ module_class=”second-column” disabled_on=”off|off|off” _builder_version=”4.16″ _module_preset=”default” background_color_gradient_direction=”145deg” z_index=”10″ custom_padding=”||||false|false” custom_padding_tablet=”||0px|0vw|false|false” custom_padding_phone=”” custom_padding_last_edited=”on|desktop” pac_drh_add_staking_order_mob=”pac_drh_order_mob_two” global_colors_info=”{}”][et_pb_text admin_label=”Text” _builder_version=”4.16″ _module_preset=”ce12ef05-ebcf-49c6-b245-261aed6e2944″ background_enable_color=”off” width=”60vw” width_tablet=”100%” width_phone=”” width_last_edited=”on|tablet” custom_margin=”10vh||5vh||false|false” custom_margin_tablet=”0px||5vh||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”||||true|false” custom_padding_tablet=”0px|17vw|0px|0px|true|false” custom_padding_phone=”|10vw|||true|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text module_id=”case-studies” _builder_version=”4.18.0″ _module_preset=”default” link_font=”||||on|||#FFFFFF|” link_text_color=”#FFFFFF” width=”85vw” custom_css_main_element=”margin-left: -12vw!important;” global_colors_info=”{}” custom_css_before_last_edited=”off|phone” custom_css_before__hover_enabled=”off|desktop” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”margin-left: 0vw!important;” custom_css_main_element_tablet=”margin-left: -12vw!important;”]<\/p>\n\n In this Case Study for the National Anti-AIDS campaign you will learn more about \u27a4 The assignment and key challenges \u2705 Our approach: upgraded strategy and expanded channel mix \u2705 Results + More<\/p>Read more<\/a>22.06.2026<\/span>\n <\/li>\n \n In this Case Study of our client Elea, you will learn more about \u27a4 What the assignment was \u2705 What approach we chose \u2705 The results we achieved \u271a More<\/p>Read more<\/a>06.11.2025<\/span>\n <\/li>\n \n In this Case Study of our client ECOPACK, you'll learn more about \u27a4 The Assignment \u2705 Our Chosen Approach \u2705 The Results We Achieved \u271a More<\/p>Read more<\/a>06.11.2025<\/span>\n <\/li>\n \n In this Case Study for our client Sameday, you will learn more about \u27a4 What the assignment was \u2705 The idea \u2705 The approach \u2705 The results we achieved \u271a More<\/p>Read more<\/a>06.11.2025<\/span>\n <\/li>\n \n In this Case Study of our client Photosynthesis, you will learn more about \u27a4 What was the assignment \u2705 The steps we went through \u2705 The results we achieved \u271a More<\/p>Read more<\/a>06.11.2025<\/span>\n <\/li>\n \n In this Case Study for our client KARE, you will learn more about \u27a4 The brief \u2705 The steps we took \u2705 The results we achieved \u271a More<\/p>Read more<\/a>06.11.2025<\/span>\n <\/li>\n \n In this Case Study of our client Wash&Go, you will learn more about \u27a4 What was the assignment \u2705 What approach did we choose \u2705 The results we achieved \u271a More<\/p>Read more<\/a>06.11.2025<\/span>\n <\/li>\n \n In this Case Study of our client Queen's, you'll learn more about \u27a4 What the challenge was \u2705 The steps we went through \u2705 The results we achieved \u271a More<\/p>Read more<\/a>06.11.2025<\/span>\n <\/li>\n \n In this Case Study of our client WWF, you'll learn more about \u27a4 What the assignment was \u2705 The steps we went through \u2705 The results we achieved \u271a More<\/p>Read more<\/a>06.11.2025<\/span>\n <\/li>\n \n <\/ul>\n <\/div>\n <\/section>\n \n \n
\nOur strategy included serious segmentation of audiences and their division into various relevant sub-targets such as:<\/span><\/p>\n\n
RESULTS<\/h2>\n
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\nA strong exhibition was prepared for the sponsors themselves so that they could present their strengths. They themselves had the opportunity to carry out commercial activities and to position themselves in terms of image through two big raffles. Due to the large scope of the media group, the partners also received strong coverage.<\/span><\/span>[\/et_pb_text][et_pb_image src=”https:\/\/xplora.bg\/wp-content\/uploads\/2019\/08\/3.png” title_text=”3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”\u041f\u043e\u0434\u0445\u043e\u0434” module_class=”pa-bullet-list-1″ _builder_version=”4.16″ _module_preset=”dc69030d-3318-4fff-bb82-29d41dbd0428″ global_colors_info=”{}”]<\/p>\nsuperHUMAN PORTFOLIO<\/h2>\n
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