{"id":370989,"date":"2025-11-06T08:39:55","date_gmt":"2025-11-06T08:39:55","guid":{"rendered":"https:\/\/xplora.bg\/projects\/%project_category%\/developing-an-integrated-digital-strategy-for-estafet-through-a-comprehensive-approach-involving-the-sales-and-technical-teams\/"},"modified":"2025-12-01T14:02:44","modified_gmt":"2025-12-01T14:02:44","slug":"developing-an-integrated-digital-strategy-for-estafet-through-a-comprehensive-approach-involving-the-sales-and-technical-teams","status":"publish","type":"project","link":"https:\/\/xplora.bg\/en\/projects\/case-studies\/branding\/developing-an-integrated-digital-strategy-for-estafet-through-a-comprehensive-approach-involving-the-sales-and-technical-teams\/","title":{"rendered":"Developing an integrated digital strategy for Estafet through a comprehensive approach involving the sales and technical teams"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;header&#8221; _builder_version=&#8221;4.16&#8243; 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The Client&#8221; module_id=&#8221;brand&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;|0px||0px|false|true&#8221; custom_padding=&#8221;0px|0px||0px|false|true&#8221; custom_padding_tablet=&#8221;0vh|0vw||0vw|false|false&#8221; custom_padding_phone=&#8221;0vh||||false|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|||0px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;\u0422\u0435\u043a\u0441\u0442&#8221; module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;dc69030d-3318-4fff-bb82-29d41dbd0428&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>How did an established technology company with over two decades of experience manage to refresh its digital presence and reach new audiences? Through a strategic approach that included a brand refresh, new website development, and integrated marketing communication, Estafet achieved significant results. In this case study, you will discover how the collaborative work between the marketing, sales, and technical teams led to a successful brand transformation. Finally, you will find the key lessons from this transformation and how they can be applied to your business.<\/p>\n<h2>ESTAFET \u2013 WHO THEY ARE AND WHAT THEY DO<\/h2>\n<p>Estafet is a British company with over 20 years of technological expertise in the FinTech, BioTech, and Data Tech industries. For years, the brand has consulted and assisted enterprise organizations in achieving digital transformation, growth, and protection from various cyber risks by integrating new cloud functionalities into their roadmap.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;2. 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The brand now works with both large enterprise companies and startups in specific sectors of the UK market.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;3. Our Approach\/Our Common Steps &#8221; module_id=&#8221;zadanie&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;|0px||0px|false|true&#8221; custom_padding=&#8221;0px|0px||0px|false|true&#8221; custom_padding_tablet=&#8221;0vh|0vw||0vw|false|false&#8221; custom_padding_phone=&#8221;0vh||||false|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|||0px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;\u0422\u0435\u043a\u0441\u0442&#8221; module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;dc69030d-3318-4fff-bb82-29d41dbd0428&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>WHAT WERE THEIR GOALS?<\/h2>\n<p>In 2022, the brand commissioned Xplora to create a new image for its digital positioning. It all began with establishing a framework, and the objectives for execution were as follows:<\/p>\n<ul>\n<li>Developing an integrated digital marketing strategy for Estafet\u2019s new positioning.<\/li>\n<li>Developing an approach to reach business decision-makers within their specific target group.<\/li>\n<li>Positioning Estafet not only as a brand that works with enterprise companies but also as one with extensive experience supporting the development of startups, without excluding work with the former.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;4. Results&#8221; module_id=&#8221;targeting&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;|0px||0px|false|true&#8221; custom_padding=&#8221;0px|0px||0px|false|true&#8221; custom_padding_tablet=&#8221;0vh|0vw||0vw|false|false&#8221; custom_padding_phone=&#8221;0vh||||false|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|||0px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;\u0422\u0435\u043a\u0441\u0442&#8221; module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;dc69030d-3318-4fff-bb82-29d41dbd0428&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>WHAT MOTIVATED THEM TO WORK WITH XPLORA?<\/h2>\n<p>The nature of Estafet\u2019s work has always been closely linked to the collaboration between the company\u2019s technical team and its clients\u2019 employees. Therefore, it was important for Estafet to choose a business partner with a team that would work with the same dynamism and in strong alignment with its marketing, sales, and technical departments.<\/p>\n<p>In our collaborative work, we quickly established a unified approach that allowed all involved parties to consistently deliver the right messages to the company\u2019s niche target audience.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;4. Results&#8221; module_id=&#8221;targeting&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;|0px||0px|false|true&#8221; custom_padding=&#8221;0px|0px||0px|false|true&#8221; custom_padding_tablet=&#8221;0vh|0vw||0vw|false|false&#8221; custom_padding_phone=&#8221;0vh||||false|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|||0px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;\u0422\u0435\u043a\u0441\u0442&#8221; module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;dc69030d-3318-4fff-bb82-29d41dbd0428&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>WHAT APPROACH DID WE CHOOSE<\/h2>\n<ol>\n<li>\n        <strong style=\"display:inline-block; margin:20px 0 10px;\">Strategic Approach<br \/>\n        <\/strong><br \/>\n        &#8211; We developed a content mix strategy for brand-specific communication lines and B2B customer journey funnels.<br \/>\n        &#8211; We refreshed Estafet&#8217;s visual representation in the communication mix, including: website, case studies, social media management, and campaign activations. Through the new branding, we simultaneously preserved the company&#8217;s history while highlighting its natural evolutionary development.<br \/>\n        &#8211; We built a new website and continued its maintenance, transforming it into a current asset for the brand.<br \/>\n        &#8211; We initiated a process of conducting photoshoots of the Estafet team, as well as filming a series of video interviews with the company&#8217;s directors.<br \/>\n        &#8211; We defined the right messages to target decision-makers.<br \/>\n        &#8211; We planned the entire approach for developing the brand&#8217;s digital presence within a long-term framework.\n    <\/li>\n<li>\n        <strong style=\"font-size:19.968px; display:inline-block; margin:20px 0 10px;\">Collaborative Approach<br \/>\n        <\/strong><br \/>\n        &#8211; We held monthly operational and strategic meetings to build a bridge between strategy and execution.<br \/>\n        &#8211; We jointly drafted new relevant articles and revised older case studies.<br \/>\n        &#8211; We developed a plan to assist in creating content for the sales department to use in specialized Facebook and LinkedIn groups, as well as in their direct communication channels.<br \/>\n        &#8211; We determined how materials used by the sales and technical departments for offline purposes could be integrated into the digital space.\n    <\/li>\n<\/ol>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;5. In Conclusion&#8221; module_id=&#8221;results&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;|0px||0px|false|true&#8221; custom_padding=&#8221;0px|0px||0px|false|true&#8221; custom_padding_tablet=&#8221;0vh|0vw||0vw|false|false&#8221; custom_padding_phone=&#8221;0vh||||false|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|||0px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;\u0422\u0435\u043a\u0441\u0442&#8221; module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;dc69030d-3318-4fff-bb82-29d41dbd0428&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>CHALLENGES<\/h2>\n<p>The challenges we faced were related to:<\/p>\n<ul>\n<li>Establishing an integrated approach across all teams.<\/li>\n<li>Developing an accessible tone of voice for the new marketing communication, aligned with the brand\u2019s characteristic technical language and complex terminology.<\/li>\n<li>Adapting for digital channels the sales resources prepared by Estafet\u2019s technical team, while preserving the brand\u2019s expertise in the messaging.<\/li>\n<\/ul>\n<h2>RESULTS<\/h2>\n<p>Through our collaborative work with Estafet, we demonstrated to UK startups that we understand their pain points and challenges by offering specific solutions. We achieved this by:<\/p>\n<ul>\n<li>Refreshing Estafet\u2019s visual identity and developing a strategic approach for the brand\u2019s new digital positioning, supporting its business transformation.<\/li>\n<li>Creating a strategic framework and action plan for ongoing activities and long-term campaign content..<\/li>\n<li>Helping Estafet receive positive feedback and testimonials from its employees regarding the work done.<\/li>\n<li>Elevating marketing to a strategic-level topic, encouraging integration with other departments to support the company\u2019s overall performance.<\/li>\n<li>Bonus: Interest in job applications from potential employees increased.<\/li>\n<\/ul>\n<p>After building an integrated digital strategy with Estafet, we continue our successful partnership at a consulting level. We advise the brand on how to position itself with additional activities in both offline and online environments.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;59cafe43-3129-4c20-9535-c222b6cd632d&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Contents&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;12df3daa-ee7c-4514-99a9-e41cd7b471aa&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|||5vw|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_video src=&#8221;https:\/\/www.youtube.com\/watch?v=2ZQCG1SSgL4&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;b2850611-b73f-4c26-ab35-4f9fc8dbc112&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Case studies&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; z_index=&#8221;1&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; min_height=&#8221;60vh&#8221; min_height_tablet=&#8221;&#8221; min_height_phone=&#8221;&#8221; min_height_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; pac_drh_column_numbers_tablet=&#8221;pac_drh_tab_col_one&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; saved_tabs=&#8221;all&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;second-column&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;10&#8243; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||0px|0vw|false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_two&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;ce12ef05-ebcf-49c6-b245-261aed6e2944&#8243; background_enable_color=&#8221;off&#8221; width=&#8221;60vw&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;10vh||5vh||false|false&#8221; custom_margin_tablet=&#8221;0px||5vh||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||true|false&#8221; custom_padding_tablet=&#8221;0px|17vw|0px|0px|true|false&#8221; custom_padding_phone=&#8221;|10vw|||true|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>superHUMAN PORTFOLIO<\/h2>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;case-studies&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;||||on|||#FFFFFF|&#8221; link_text_color=&#8221;#FFFFFF&#8221; width=&#8221;70vw&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;85vw&#8221; width_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;margin-left: -7vw!important;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|desktop&#8221; custom_css_main_element_phone=&#8221;margin-left: 0!important;||&#8221; custom_css_main_element_tablet=&#8221;margin-left: -7vw!important;&#8221;]<\/p>\n\n            <section class=\"splide button pink\" aria-label=\"\" id=\"first\">\n                <div class=\"splide__track\">\n                        <ul class=\"splide__list\">\n        \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2026\/03\/Xplora_CaseStudy_thumbnail_lepka_1-1-1024x576.jpg\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">Speaking About HIV Without Fear: A National Anti-AIDS Campaign with Over 14 Million Impressions<\/div>\n            <p class=\"post_excerpt\">In this Case Study for the National Anti-AIDS campaign you will learn more about \u27a4 The assignment and key challenges \u2705 Our approach: upgraded strategy and expanded channel mix \u2705 Results + More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/branding-en\/speaking-about-hiv-without-fear-a-national-anti-aids-campaign-with-over-14-million-impressions\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">22.06.2026<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2025\/11\/Xplora_CaseStudy_Elea_thumbnail_lepka_EN-1024x576.jpg\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">How ELEA Doubled its engagement and reached 1.2m+ users through digital Marketing<\/div>\n            <p class=\"post_excerpt\">In this Case Study of our client Elea, you will learn more about \u27a4 What the assignment was \u2705 What approach we chose \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/performance-marketing-and-advertising-en\/how-elea-doubled-its-engagement-and-reached-1-2m-users-through-digital-marketing\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2025\/11\/Xplora_CaseStudy_EKOPAK_thumbnail_lepka_EN-1024x576.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">HOW ECOPACK ACTIVATED OVER 500 VENUES THROUGH THE ECOSTARS CAMPAIGN<\/div>\n            <p class=\"post_excerpt\">In this Case Study of our client ECOPACK, you'll learn more about \u27a4 The Assignment \u2705 Our Chosen Approach \u2705 The Results We Achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/performance-marketing-and-advertising-en\/how-ecopack-activated-over-500-venues-in-a-campaign\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2025\/11\/Xplora_CaseStudy_Sameday_thumbnail_lepka_EN-1024x576.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">HOW SAMEDAY ENHANCED ITS BRAND IMAGE THROUGH STRATEGIC VIDEO CONTENT<\/div>\n            <p class=\"post_excerpt\">In this Case Study for our client Sameday, you will learn more about \u27a4 What the assignment was \u2705 The idea \u2705 The approach \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies\/content-marketing\/how-sameday-enhanced-their-brand-image-through-strategic-video-content\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2024\/07\/Xplora_CaseStudy_PSBF_thumbnail-1024x576.jpg\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">Combining New Technologies in a Well-Known Black Friday Campaign<\/div>\n            <p class=\"post_excerpt\">In this Case Study of our client Photosynthesis, you will learn more about \u27a4 What was the assignment \u2705 The steps we went through \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/performance-marketing-and-advertising-en\/combining-new-technologies-in-a-well-known-black-friday-campaign\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2025\/11\/Xplora_CaseStudy_KARE_thumbnail_lepka_EN-1024x576.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">450% GROWTH IN ONLINE SALES THROUGH STRATEGIC PERFORMANCE MARKETING<\/div>\n            <p class=\"post_excerpt\">In this Case Study for our client KARE, you will learn more about \u27a4 The brief \u2705 The steps we took \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/performance-marketing-and-advertising-en\/450-growth-in-online-sales-through-strategic-performance-marketing\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2025\/11\/Xplora_CaseStudy_WashNGo_thumbnail_lepka_EN-1024x576.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">Building a brand through engaging content: the successful Wash&amp;Go Campaign<\/div>\n            <p class=\"post_excerpt\">In this Case Study of our client Wash&amp;Go, you will learn more about \u27a4 What was the assignment \u2705 What approach did we choose \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/content-marketing-en\/building-a-brand-through-engaging-content-the-successful-washgo-campaign\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2024\/04\/Xplora_CaseStudy_Queens_thumbnail-1024x576.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">For Successful Marketing Campaigns that Start with Queen's<\/div>\n            <p class=\"post_excerpt\">In this Case Study of our client Queen's, you'll learn more about \u27a4 What the challenge was \u2705 The steps we went through \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/content-marketing-en\/for-successful-marketing-campaigns-that-start-with-queens-first\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2024\/01\/Xplora_CaseStudy_WWF_thumbnail-1024x576.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">CAUSE-DRIVEN CAMPAIGNS: HOW WE MOTIVATED YOUNG PEOPLE TO BECOME \u201cCLIMATE HEROES\u201d<\/div>\n            <p class=\"post_excerpt\">In this Case Study of our client WWF, you'll learn more about \u27a4 What the assignment was \u2705 The steps we went through \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies\/content-marketing\/cause-driven-campaigns-or-how-we-managed-to-motivate-young-people-to-become-climate-heroes\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                    <\/ul>\n                <\/div>\n            <\/section>\n        \n            <script>\n                document.addEventListener( \"DOMContentLoaded\", function () {\n                    new Splide(\"#first\", {\n                        perPage: 3,\n                        perMove: 1,\n                        autoHeight: 1,\n                        arrows: 0,\n                        rewind: 0,\n                        lazyLoad: 0,\n                        gap: \"5rem\",\n\t\t\t\t\t\tinterval: \"4000\",\n                        autoplay: 1,\n                        start: 0,\n                        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