{"id":370993,"date":"2025-11-06T09:23:13","date_gmt":"2025-11-06T09:23:13","guid":{"rendered":"https:\/\/xplora.bg\/projects\/%project_category%\/for-successful-marketing-campaigns-that-start-with-queens-first\/"},"modified":"2026-03-02T09:23:05","modified_gmt":"2026-03-02T09:23:05","slug":"for-successful-marketing-campaigns-that-start-with-queens-first","status":"publish","type":"project","link":"https:\/\/xplora.bg\/en\/projects\/case-studies\/content-marketing\/for-successful-marketing-campaigns-that-start-with-queens-first\/","title":{"rendered":"For Successful Marketing Campaigns that Start with Queen&#8217;s"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;header&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;cf5f917f-0b26-49c1-adba-56cc9ee7e3a2&#8243; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; 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_module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|||0px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Text&#8221; module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;dc69030d-3318-4fff-bb82-29d41dbd0428&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>How did an established juice brand manage to retain its audience\u2019s attention and build on its previous success? With fresh creative concepts and a strategic approach, Queen\u2019s once again proved to be an integral part of its consumers\u2019 daily lives. In this case study, you will discover how we created content that reflects moments shared with loved ones, how we organized a giveaway that generated high engagement and user-generated content, and what key takeaways you can apply to your own business.<\/p>\n<h2>WHO IS QUEEN\u2019S? \u2013 ABOUT THE CLIENT<\/h2>\n<p>Queen\u2019s, part of the Maspex Wadowice Group, represents one of the largest food and beverage companies in Central and Eastern Europe.<\/p>\n<p>The brand\u2019s core values are high quality, health consciousness, optimism, and friendship. Its key product advantages include:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>A natural and healthy lifestyle<\/li>\n<li>Great fruit taste<\/li>\n<li>Optimism and friendship<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Text&#8221; module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;dc69030d-3318-4fff-bb82-29d41dbd0428&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>WHAT WAS THE CHALLENGE?<\/h2>\n<p>Each campaign for the brand transports consumers into the comfort of their home environment or into shared moments with loved ones. We had already delivered a highly successful campaign under the slogan \u201cBut First Queen\u2019s,\u201d and this time the challenge was to build upon that success.<\/p>\n<p>Our goal was to position the brand as a trusted companion in both the bold dreams and daily tasks of every consumer. While the first campaign focused on the individual and personal growth, the second campaign shifted the focus to shared moments.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Text&#8221; module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;dc69030d-3318-4fff-bb82-29d41dbd0428&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>THE CREATIVE IDEA<\/h2>\n<p>We created content that highlights everyday moments when we need energy and a good mood:<\/p>\n<p><em>A walk with your pet, made even more enjoyable when you start the day with a smile and Queen\u2019s juice.<\/em><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2024\/04\/Queens_Breakfast_2023_post_01.png&#8221; title_text=&#8221;Queens_Breakfast_2023_post_01&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;40%&#8221; max_width_tablet=&#8221;40%&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;Text&#8221; module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;dc69030d-3318-4fff-bb82-29d41dbd0428&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><em>Sunday brunch with girlfriends and the sweet conversations you share.<\/em><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2024\/04\/Queens_Breakfast_2023_post_02.png&#8221; title_text=&#8221;Queens_Breakfast_2023_post_02&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;40%&#8221; max_width_tablet=&#8221;40%&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;Text&#8221; module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;dc69030d-3318-4fff-bb82-29d41dbd0428&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><em>Work tasks that feel easier when you create the right atmosphere and begin with a positive mindset.<\/em><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2024\/04\/Queens_Breakfast_2023_post_03.png&#8221; title_text=&#8221;Queens_Breakfast_2023_post_03&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;40%&#8221; max_width_tablet=&#8221;40%&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;Text&#8221; module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;dc69030d-3318-4fff-bb82-29d41dbd0428&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>What do these moments have in common? In each situation, the brand plays a central role, accompanying consumers in their daily lives.<\/p>\n<p>To make the audience part of these moments, we organized a giveaway offering a prize designed to fit naturally into everyday routines.<\/p>\n<p>We chose a metal mug \u2014 practical and easy to carry anywhere. We developed three different designs, each featuring a distinct message linked to a specific life moment. This allowed every consumer to identify with the situation that resonated most strongly and participate for the prize that reflected their values. In this way, we not only generated high engagement but also strengthened the emotional connection between the audience and the brand.<\/p>\n<p>The results followed quickly. Within the first hour, the giveaway generated over 120 organic comments. After paid promotion, it accumulated more than 1,000 comments, 1,400 likes, and 197 shares.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2024\/04\/8gggg.png&#8221; title_text=&#8221;8gggg&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;40%&#8221; max_width_tablet=&#8221;40%&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;Text&#8221; module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;dc69030d-3318-4fff-bb82-29d41dbd0428&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Although it was not a primary objective, we achieved something additional \u2014 some users shared their favorite morning moments with Queen\u2019s in the comments. This allowed us to generate valuable UGC content, which we later leveraged.<\/p>\n<p>We focused not only on creativity but also on ensuring that the campaign reached the right consumers, in the right way, at the right time.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;\u041a\u0410\u041d\u0410\u041b\u0418\u0422\u0415, \u041d\u0410 \u041a\u041e\u0418\u0422\u041e \u0417\u0410\u041b\u041e\u0416\u0418\u0425\u041c\u0415&#8221; module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;dc69030d-3318-4fff-bb82-29d41dbd0428&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>CHANNELS WE RELIED ON<\/h2>\n<ul>\n<li>Facebook<\/li>\n<li>YouTube<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;\u041f\u041b\u0410\u041d\u0418\u0420\u0410\u041d\u0415, \u0424\u041e\u0420\u041c\u0410\u0422\u0418, \u0422\u0410\u0419\u041c\u0418\u041d\u0413&#8221; module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;dc69030d-3318-4fff-bb82-29d41dbd0428&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>PLANNING, FORMATS, AND TIMING<\/h2>\n<p>The campaign included the following formats:<\/p>\n<p>&nbsp;<\/p>\n<h3>BANNERS<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-366884 size-full\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2024\/04\/2024-04-25-06_32_25-Window.png\" alt=\"\" width=\"314\" height=\"312\" srcset=\"https:\/\/xplora.bg\/wp-content\/uploads\/2024\/04\/2024-04-25-06_32_25-Window.png 314w, https:\/\/xplora.bg\/wp-content\/uploads\/2024\/04\/2024-04-25-06_32_25-Window-300x298.png 300w, https:\/\/xplora.bg\/wp-content\/uploads\/2024\/04\/2024-04-25-06_32_25-Window-150x150.png 150w\" sizes=\"(max-width: 314px) 100vw, 314px\" \/><\/p>\n<h3><\/h3>\n<h3>SEQUENTIAL VIDEOS (SEQUENCE VIDEO)<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-366887 size-full\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2024\/04\/2024-04-25-06_33_40-Window.png\" alt=\"\" width=\"316\" height=\"559\" srcset=\"https:\/\/xplora.bg\/wp-content\/uploads\/2024\/04\/2024-04-25-06_33_40-Window.png 316w, https:\/\/xplora.bg\/wp-content\/uploads\/2024\/04\/2024-04-25-06_33_40-Window-170x300.png 170w\" sizes=\"(max-width: 316px) 100vw, 316px\" \/><\/p>\n<h3><\/h3>\n<h3>STORIES<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-366890 size-full\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2024\/04\/2024-04-25-06_36_37-Window.png\" alt=\"\" width=\"330\" height=\"594\" srcset=\"https:\/\/xplora.bg\/wp-content\/uploads\/2024\/04\/2024-04-25-06_36_37-Window.png 330w, https:\/\/xplora.bg\/wp-content\/uploads\/2024\/04\/2024-04-25-06_36_37-Window-167x300.png 167w\" sizes=\"(max-width: 330px) 100vw, 330px\" \/><\/p>\n<h3><\/h3>\n<h3>REELS<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-366893 size-full\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2024\/04\/2024-04-25-06_38_11-Window.png\" alt=\"\" width=\"295\" height=\"546\" srcset=\"https:\/\/xplora.bg\/wp-content\/uploads\/2024\/04\/2024-04-25-06_38_11-Window.png 295w, https:\/\/xplora.bg\/wp-content\/uploads\/2024\/04\/2024-04-25-06_38_11-Window-162x300.png 162w\" sizes=\"(max-width: 295px) 100vw, 295px\" \/><\/p>\n<h3><\/h3>\n<h3>PROMOTION OF THE NCP GAME<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-366896 alignnone size-full\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2024\/04\/2024-04-25-06_39_09-Window.png\" alt=\"\" width=\"333\" height=\"537\" srcset=\"https:\/\/xplora.bg\/wp-content\/uploads\/2024\/04\/2024-04-25-06_39_09-Window.png 333w, https:\/\/xplora.bg\/wp-content\/uploads\/2024\/04\/2024-04-25-06_39_09-Window-186x300.png 186w\" sizes=\"(max-width: 333px) 100vw, 333px\" \/><\/p>\n<p>Through the Facebook game, users participated in a raffle for 50 coffee machines. During the campaign period, we generated over 4.2K engagements.<\/p>\n<h3><\/h3>\n<h3>YOUTUBE \u2013 VIDEO AD SEQUENCING<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-366899 alignnone size-full\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2024\/04\/Queens-Breakfast-vol.5-Ad-Sequencing.png\" alt=\"\" width=\"1678\" height=\"341\" srcset=\"https:\/\/xplora.bg\/wp-content\/uploads\/2024\/04\/Queens-Breakfast-vol.5-Ad-Sequencing.png 1678w, https:\/\/xplora.bg\/wp-content\/uploads\/2024\/04\/Queens-Breakfast-vol.5-Ad-Sequencing-1280x260.png 1280w, https:\/\/xplora.bg\/wp-content\/uploads\/2024\/04\/Queens-Breakfast-vol.5-Ad-Sequencing-980x199.png 980w, https:\/\/xplora.bg\/wp-content\/uploads\/2024\/04\/Queens-Breakfast-vol.5-Ad-Sequencing-480x98.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1678px, 100vw\" \/><\/p>\n<p>To tell the story of both the characters and the brand, we relied on the Ad Sequencing format, similar to the previous Breakfast Vol. 4 campaign. This format allows us to deliver video ads in a specific order, similar to episodes in a series.<\/p>\n<p>We began the sequence with the TVC and then followed with additional videos created specifically for the campaign. The advantage of this format is that videos are shown in a predetermined order. Each subsequent video is displayed only to users who have watched the previous one. By the end of the sequence, we are confident that we have reached the most engaged segment of the audience.<\/p>\n<p>This format is particularly effective for storytelling and conveying emotion.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Text&#8221; module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;dc69030d-3318-4fff-bb82-29d41dbd0428&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>TARGETING \/ AUDIENCES<\/h2>\n<p>Drawing on our long-term work with Queen\u2019s, we targeted the best-performing audiences while continuously adding new interest segments relevant to the campaign theme.<\/p>\n<p><strong>FACEBOOK<\/strong><\/p>\n<ul>\n<li>The strongest-performing audiences were those interested in beverages, along with remarketing audiences. This clearly indicated that we were attracting the right consumers.<\/li>\n<li>We also included audiences interested in pets and time management, as well as lookalike audiences based on users who had engaged with the Queen\u2019s page or website.<\/li>\n<\/ul>\n<p><strong>YOUTUBE<\/strong><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>We targeted users based on interests and habits, as well as those demonstrating recent purchase intent. Since one of the campaign\u2019s objectives was to focus on life moments, we also leveraged targeting based on significant life events such as starting a new job or getting a pet. In Google Ads, these segments fall under \u201cLife Events,\u201d \u201cIn-Market,\u201d and \u201cAffinity\u201d audiences.<\/li>\n<li>Additionally, we relied on proven product-related audiences, including keyword-based targeting, placements on relevant websites, and remarketing audiences built through our long-term collaboration with Queen\u2019s \u2014 for example, users who had watched previous videos from the \u201cBreakfast\u201d campaign.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Text&#8221; module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;dc69030d-3318-4fff-bb82-29d41dbd0428&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>WHAT DID WE ACHIEVE? \u2013 RESULTS<\/h2>\n<p>Thanks to the variety of formats implemented, we achieved high brand recognition, successfully building on the previous campaign. Over a 30-day period, we reported the following results:<\/p>\n<h3>FACEBOOK<\/h3>\n<ul>\n<li>1,177,607 users reached<\/li>\n<li>6,449,240 impressions<\/li>\n<li>Average frequency of 5.4 over 30 days<\/li>\n<li>Over 134,000 content engagements<\/li>\n<li>2,310,644 video plays<\/li>\n<\/ul>\n<h3>YOUTUBE<\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>Nearly 1.7 million ad impressions<\/li>\n<li>Very low average cost per video view (CPV) of approximately $0.006<\/li>\n<li>9,522 ad clicks \u2014 a strong result for a YouTube campaign<\/li>\n<li>View rate of nearly 52%<\/li>\n<\/ul>\n<p>We also achieved additional engagement metrics that are uncommon in many campaigns:<\/p>\n<ul>\n<li>13,538 Earned Views (when a viewer chooses to watch the same video again or another video on the channel)<\/li>\n<li>61-80 Earned Subscribers<\/li>\n<li>1,011 Earned Likes<\/li>\n<li>61 Earned Playlist Additions (when a viewer saves the video to a playlist)<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;59cafe43-3129-4c20-9535-c222b6cd632d&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Contents&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;12df3daa-ee7c-4514-99a9-e41cd7b471aa&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|||5vw|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_video src=&#8221;https:\/\/www.youtube.com\/watch?v=e8MUZHfz9zo&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;b2850611-b73f-4c26-ab35-4f9fc8dbc112&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Case studies&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; z_index=&#8221;1&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; min_height=&#8221;60vh&#8221; min_height_tablet=&#8221;&#8221; min_height_phone=&#8221;&#8221; min_height_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; pac_drh_column_numbers_tablet=&#8221;pac_drh_tab_col_one&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; saved_tabs=&#8221;all&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;second-column&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;10&#8243; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||0px|0vw|false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_two&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;ce12ef05-ebcf-49c6-b245-261aed6e2944&#8243; background_enable_color=&#8221;off&#8221; width=&#8221;60vw&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;10vh||5vh||false|false&#8221; custom_margin_tablet=&#8221;0px||5vh||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||true|false&#8221; custom_padding_tablet=&#8221;0px|17vw|0px|0px|true|false&#8221; custom_padding_phone=&#8221;|10vw|||true|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>superHUMAN PORTFOLIO<\/h2>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;case-studies&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;||||on|||#FFFFFF|&#8221; link_text_color=&#8221;#FFFFFF&#8221; width=&#8221;70vw&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;85vw&#8221; width_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;margin-left: -7vw!important;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|desktop&#8221; custom_css_main_element_phone=&#8221;margin-left: 0!important;||&#8221; custom_css_main_element_tablet=&#8221;margin-left: -7vw!important;&#8221;]<\/p>\n\n            <section class=\"splide button pink\" aria-label=\"\" id=\"first\">\n                <div class=\"splide__track\">\n                        <ul class=\"splide__list\">\n        \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2026\/03\/Xplora_CaseStudy_thumbnail_lepka_1-1-1024x576.jpg\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">Speaking About HIV Without Fear: A National Anti-AIDS Campaign with Over 14 Million Impressions<\/div>\n            <p class=\"post_excerpt\">In this Case Study for the National Anti-AIDS campaign you will learn more about \u27a4 The assignment and key challenges \u2705 Our approach: upgraded strategy and expanded channel mix \u2705 Results + More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/branding-en\/speaking-about-hiv-without-fear-a-national-anti-aids-campaign-with-over-14-million-impressions\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">22.06.2026<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2025\/11\/Xplora_CaseStudy_Elea_thumbnail_lepka_EN-1024x576.jpg\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">How ELEA Doubled its engagement and reached 1.2m+ users through digital Marketing<\/div>\n            <p class=\"post_excerpt\">In this Case Study of our client Elea, you will learn more about \u27a4 What the assignment was \u2705 What approach we chose \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/performance-marketing-and-advertising-en\/how-elea-doubled-its-engagement-and-reached-1-2m-users-through-digital-marketing\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2025\/11\/Xplora_CaseStudy_EKOPAK_thumbnail_lepka_EN-1024x576.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">HOW ECOPACK ACTIVATED OVER 500 VENUES THROUGH THE ECOSTARS CAMPAIGN<\/div>\n            <p class=\"post_excerpt\">In this Case Study of our client ECOPACK, you'll learn more about \u27a4 The Assignment \u2705 Our Chosen Approach \u2705 The Results We Achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/performance-marketing-and-advertising-en\/how-ecopack-activated-over-500-venues-in-a-campaign\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2025\/11\/Xplora_CaseStudy_Sameday_thumbnail_lepka_EN-1024x576.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">HOW SAMEDAY ENHANCED ITS BRAND IMAGE THROUGH STRATEGIC VIDEO CONTENT<\/div>\n            <p class=\"post_excerpt\">In this Case Study for our client Sameday, you will learn more about \u27a4 What the assignment was \u2705 The idea \u2705 The approach \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies\/content-marketing\/how-sameday-enhanced-their-brand-image-through-strategic-video-content\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2024\/07\/Xplora_CaseStudy_PSBF_thumbnail-1024x576.jpg\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">Combining New Technologies in a Well-Known Black Friday Campaign<\/div>\n            <p class=\"post_excerpt\">In this Case Study of our client Photosynthesis, you will learn more about \u27a4 What was the assignment \u2705 The steps we went through \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/performance-marketing-and-advertising-en\/combining-new-technologies-in-a-well-known-black-friday-campaign\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2025\/11\/Xplora_CaseStudy_KARE_thumbnail_lepka_EN-1024x576.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">450% GROWTH IN ONLINE SALES THROUGH STRATEGIC PERFORMANCE MARKETING<\/div>\n            <p class=\"post_excerpt\">In this Case Study for our client KARE, you will learn more about \u27a4 The brief \u2705 The steps we took \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/performance-marketing-and-advertising-en\/450-growth-in-online-sales-through-strategic-performance-marketing\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2025\/11\/Xplora_CaseStudy_WashNGo_thumbnail_lepka_EN-1024x576.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">Building a brand through engaging content: the successful Wash&amp;Go Campaign<\/div>\n            <p class=\"post_excerpt\">In this Case Study of our client Wash&amp;Go, you will learn more about \u27a4 What was the assignment \u2705 What approach did we choose \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/content-marketing-en\/building-a-brand-through-engaging-content-the-successful-washgo-campaign\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2024\/04\/Xplora_CaseStudy_Queens_thumbnail-1024x576.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">For Successful Marketing Campaigns that Start with Queen's<\/div>\n            <p class=\"post_excerpt\">In this Case Study of our client Queen's, you'll learn more about \u27a4 What the challenge was \u2705 The steps we went through \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies\/content-marketing\/for-successful-marketing-campaigns-that-start-with-queens-first\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2024\/01\/Xplora_CaseStudy_WWF_thumbnail-1024x576.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">CAUSE-DRIVEN CAMPAIGNS: HOW WE MOTIVATED YOUNG PEOPLE TO BECOME \u201cCLIMATE HEROES\u201d<\/div>\n            <p class=\"post_excerpt\">In this Case Study of our client WWF, you'll learn more about \u27a4 What the assignment was \u2705 The steps we went through \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/content-marketing-en\/cause-driven-campaigns-or-how-we-managed-to-motivate-young-people-to-become-climate-heroes\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                    <\/ul>\n                <\/div>\n            <\/section>\n        \n            <script>\n                document.addEventListener( \"DOMContentLoaded\", function () {\n                    new Splide(\"#first\", {\n                        perPage: 3,\n                        perMove: 1,\n                        autoHeight: 1,\n                        arrows: 0,\n                        rewind: 0,\n                        lazyLoad: 0,\n                        gap: \"5rem\",\n\t\t\t\t\t\tinterval: \"4000\",\n                        autoplay: 1,\n                        start: 0,\n                        focus: 0\n                    }).mount();\n                });\n            <\/script>\n        \n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;first-column&#8221; disabled_on=&#8221;on|on|off&#8221; 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href=\"http:\/\/www.youtube.com\/channel\/UCWYJD5TWR_aYA8sBdIivq0w?sub_confirmation=1\" rel=\"nofollow noopener\" target=\"_blank\">sign up for our YouTube channel<\/a> \ud83d\ude42<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this Case Study of our client Queen&#8217;s, you&#8217;ll learn more about \u27a4 What the challenge was \u2705 The steps we went through \u2705 The results we achieved \u271a More<\/p>\n","protected":false},"author":1,"featured_media":366904,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"project_category":[15,80,19,81,87,16],"project_tag":[],"class_list":["post-370993","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-case-studies","project_category-case-studies-en","project_category-content-marketing","project_category-content-marketing-en","project_category-visual-content-and-creative-en","project_category-visual-content-and-creative"],"acf":[],"_links":{"self":[{"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/project\/370993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/comments?post=370993"}],"version-history":[{"count":0,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/project\/370993\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/media\/366904"}],"wp:attachment":[{"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/media?parent=370993"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/project_category?post=370993"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/xplora.bg\/en\/wp-json\/wp\/v2\/project_tag?post=370993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}