{"id":370995,"date":"2025-11-06T09:37:21","date_gmt":"2025-11-06T09:37:21","guid":{"rendered":"https:\/\/xplora.bg\/projects\/%project_category%\/450-growth-in-online-sales-through-strategic-performance-marketing\/"},"modified":"2026-07-23T13:14:09","modified_gmt":"2026-07-23T13:14:09","slug":"450-growth-in-online-sales-through-strategic-performance-marketing","status":"publish","type":"project","link":"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/performance-marketing-and-advertising-en\/450-growth-in-online-sales-through-strategic-performance-marketing\/","title":{"rendered":"450% GROWTH IN ONLINE SALES THROUGH STRATEGIC PERFORMANCE MARKETING"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;header&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;cf5f917f-0b26-49c1-adba-56cc9ee7e3a2&#8243; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; 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_builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|||0px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;\u041a\u0420\u0410\u0422\u041a\u041e \u041f\u0420\u0415\u0414\u0421\u0422\u0410\u0412\u042f\u041d\u0415 \u041d\u0410 \u041a\u041b\u0418\u0415\u041d\u0422\u0410&#8221; module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;dc69030d-3318-4fff-bb82-29d41dbd0428&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>How did a brand offering bold interior design solutions transform its online presence into a primary sales driver? With a strategic performance marketing approach, KARE achieved significant growth in online orders and revenue. In this case study, you will discover the steps we took to optimize the brand\u2019s digital strategy, the channels and formats we used, and how we segmented the audience for maximum effectiveness. Finally, you will find key takeaways from the campaign and how they can be applied to your business.<\/p>\n<h2>CLIENT OVERVIEW<\/h2>\n<p>KARE is a brand with a long history, offering bold furnishing solutions in a higher, yet still accessible, price range. Originating in Germany, the brand now operates over 100 physical stores across multiple countries. It stands out with its artistic product range and offers a wide variety of furniture and accessories characterized by distinctive design.<\/p>\n<p>In Bulgaria, the brand has been present for over 10 years, with an online store, physical showrooms in Sofia and Plovdiv, and two shop-in-shop locations in Burgas and Varna.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;\u041a\u0410\u041a\u042a\u0412 \u0411\u0415\u0428\u0415 \u041f\u0420\u041e\u0411\u041b\u0415\u041c\u042a\u0422?&#8221; module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;dc69030d-3318-4fff-bb82-29d41dbd0428&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>WHAT WAS THE PROBLEM?<\/h2>\n<p>For a long time, KARE operated with a website that had limited capabilities \u2014 a critical asset for any e-commerce business, especially in the furniture sector. Effective online product presentation is essential due to the higher value of the products and the fact that not every customer can experience them in person.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;\u041a\u0410\u041a\u0412\u041e \u0411\u0415\u0428\u0415 \u0417\u0410\u0414\u0410\u041d\u0418\u0415\u0422\u041e \u041a\u042a\u041c \u041d\u0410\u0421?&#8221; module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;dc69030d-3318-4fff-bb82-29d41dbd0428&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>WHAT WAS OUR ASSIGNMENT?<\/h2>\n<p>A few years into our collaboration, KARE shared the news that a new website was being developed, based on our recommendations and best practices. With its launch, the need arose to upgrade the brand\u2019s overall digital strategy to improve positioning and drive traffic to the new platform.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;\u041a\u0410\u041a\u0412\u0418 \u0411\u042f\u0425\u0410 \u041f\u0420\u0415\u0414\u0418\u0417\u0412\u0418\u041a\u0410\u0422\u0415\u041b\u0421\u0422\u0412\u0410\u0422\u0410?&#8221; module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;dc69030d-3318-4fff-bb82-29d41dbd0428&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>WHAT WERE THE CHALLENGES?<\/h2>\n<p>Our task was to enhance communication and optimize results across all marketing channels and the new platform. The primary goal was to develop an integrated marketing approach that would allow us to effectively present the wide range of product categories and identify the right audience for each.<\/p>\n<p>We also aimed to optimize the user journey and improve conversion rates, with the ultimate goal of driving purchases through the website.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;\u041a\u0410\u041a \u0420\u0415\u0428\u0418\u0425\u041c\u0415 \u0414\u0410 \u041f\u041e\u0414\u0425\u041e\u0414\u0418\u041c?&#8221; module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;dc69030d-3318-4fff-bb82-29d41dbd0428&#8243; text_line_height=&#8221;26px&#8221; ol_line_height=&#8221;1.2em&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>OUR APPROACH<\/h2>\n<p>We focused on performance-driven channels, incorporating new campaign types and formats within the Google ecosystem and Meta platforms. This allowed us to reach the most relevant audiences and engage them with appropriate creatives and messaging.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;\u041a\u0410\u041a\u0412\u0418 \u041a\u0410\u041d\u0410\u041b\u0418 \u0424\u041e\u0420\u041c\u0410\u0422\u0418, \u0410\u0423\u0414\u0418\u0422\u041e\u0420\u0418\u0418 \u0418 \u041f\u041e\u0421\u041b\u0410\u041d\u0418\u042f \u0418\u0417\u041f\u041e\u041b\u0417\u0412\u0410\u0425\u041c\u0415?&#8221; module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;dc69030d-3318-4fff-bb82-29d41dbd0428&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>CHANNELS, FORMATS, AUDIENCES, AND MESSAGING<\/h2>\n<p>Our primary focus was on Google Performance Max campaigns, carefully structured according to the brand\u2019s specifics. Key elements included:<\/p>\n<ul>\n<li>Segmenting campaigns by key product categories<\/li>\n<li>Incorporating custom audiences based on relevant search queries<\/li>\n<li>Using remarketing lists based on specific user actions on the website<\/li>\n<li>Utilizing the maximum number of creatives per campaign to enable algorithms to identify the most effective combinations<\/li>\n<li>Using product videos that highlight furniture quality and distinctive design<\/li>\n<li>Implementing micro-conversions such as \u201cadd to cart\u201d and \u201cinitiate checkout\u201d to accelerate data collection and improve optimization<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>In parallel, we set up a product catalog within the META ecosystem, which allowed us to:<\/p>\n<ul>\n<li>Launch dynamic remarketing campaigns<\/li>\n<li>Promote different product sets to broader audiences<\/li>\n<li>Build and scale audiences of users who showed interest in similar products, successfully reaching new segments<\/li>\n<\/ul>\n<p>Within the overall communication mix, we continued running standard search and social media campaigns. At the same time, KARE enriched its website and social media presence with more engaging and diverse content, which we actively promoted through paid media.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;\u041a\u0410\u041a\u0412\u0418 \u0420\u0415\u0417\u0423\u041b\u0422\u0410\u0422\u0418 \u041f\u041e\u0421\u0422\u0418\u0413\u041d\u0410\u0425\u041c\u0415?&#8221; module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;dc69030d-3318-4fff-bb82-29d41dbd0428&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>WHAT RESULTS DID WE ACHIEVE?<\/h2>\n<p>Within the first three months after launching the campaigns, we achieved significant growth in both traffic metrics and completed orders, as well as in overall online store revenue.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/xplora.bg\/wp-content\/uploads\/2026\/07\/image.png&#8221; title_text=&#8221;image&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;60%&#8221; max_width_tablet=&#8221;40%&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text admin_label=&#8221;\u041a\u0410\u041a\u0412\u0418 \u0420\u0415\u0417\u0423\u041b\u0422\u0410\u0422\u0418 \u041f\u041e\u0421\u0422\u0418\u0413\u041d\u0410\u0425\u041c\u0415?&#8221; module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;dc69030d-3318-4fff-bb82-29d41dbd0428&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><em>\u00a0*Compared to the same period in the previous year.<\/em><\/p>\n<h2>CONCLUSION<\/h2>\n<p>It is important to revisit the well-known 4 Ps of marketing (Product, Price, Place, and Promotion) and ensure they are properly aligned to create an effective marketing strategy.<\/p>\n<p>In this case, \u201cPlace\u201d \u2014 the environment where users are directed \u2014 was a key factor. Improving the brand\u2019s digital presence and optimizing the channel mix led directly to increased online store revenue.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;59cafe43-3129-4c20-9535-c222b6cd632d&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Contents&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;12df3daa-ee7c-4514-99a9-e41cd7b471aa&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|||5vw|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_video src=&#8221;https:\/\/youtu.be\/Ao-X3BpAGrY&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;b2850611-b73f-4c26-ab35-4f9fc8dbc112&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Case studies&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; z_index=&#8221;1&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; min_height=&#8221;60vh&#8221; min_height_tablet=&#8221;&#8221; min_height_phone=&#8221;&#8221; min_height_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; pac_drh_column_numbers_tablet=&#8221;pac_drh_tab_col_one&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; saved_tabs=&#8221;all&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;second-column&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;10&#8243; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||0px|0vw|false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_two&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;ce12ef05-ebcf-49c6-b245-261aed6e2944&#8243; background_enable_color=&#8221;off&#8221; width=&#8221;60vw&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;10vh||5vh||false|false&#8221; custom_margin_tablet=&#8221;0px||5vh||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||true|false&#8221; custom_padding_tablet=&#8221;0px|17vw|0px|0px|true|false&#8221; custom_padding_phone=&#8221;|10vw|||true|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>superHUMAN PORTFOLIO<\/h2>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;case-studies&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;||||on|||#FFFFFF|&#8221; link_text_color=&#8221;#FFFFFF&#8221; width=&#8221;70vw&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;85vw&#8221; width_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;margin-left: -7vw!important;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|desktop&#8221; custom_css_main_element_phone=&#8221;margin-left: 0!important;||&#8221; custom_css_main_element_tablet=&#8221;margin-left: -7vw!important;&#8221;]<\/p>\n\n            <section class=\"splide button pink\" aria-label=\"\" id=\"first\">\n                <div class=\"splide__track\">\n                        <ul class=\"splide__list\">\n        \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2026\/03\/Xplora_CaseStudy_thumbnail_lepka_1-1-1024x576.jpg\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">Speaking About HIV Without Fear: A National Anti-AIDS Campaign with Over 14 Million Impressions<\/div>\n            <p class=\"post_excerpt\">In this Case Study for the National Anti-AIDS campaign you will learn more about \u27a4 The assignment and key challenges \u2705 Our approach: upgraded strategy and expanded channel mix \u2705 Results + More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/branding-en\/speaking-about-hiv-without-fear-a-national-anti-aids-campaign-with-over-14-million-impressions\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">22.06.2026<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2025\/11\/Xplora_CaseStudy_Elea_thumbnail_lepka_EN-1024x576.jpg\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">How ELEA Doubled its engagement and reached 1.2m+ users through digital Marketing<\/div>\n            <p class=\"post_excerpt\">In this Case Study of our client Elea, you will learn more about \u27a4 What the assignment was \u2705 What approach we chose \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/performance-marketing-and-advertising-en\/how-elea-doubled-its-engagement-and-reached-1-2m-users-through-digital-marketing\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2025\/11\/Xplora_CaseStudy_EKOPAK_thumbnail_lepka_EN-1024x576.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">HOW ECOPACK ACTIVATED OVER 500 VENUES THROUGH THE ECOSTARS CAMPAIGN<\/div>\n            <p class=\"post_excerpt\">In this Case Study of our client ECOPACK, you'll learn more about \u27a4 The Assignment \u2705 Our Chosen Approach \u2705 The Results We Achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/performance-marketing-and-advertising-en\/how-ecopack-activated-over-500-venues-in-a-campaign\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2025\/11\/Xplora_CaseStudy_Sameday_thumbnail_lepka_EN-1024x576.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">HOW SAMEDAY ENHANCED ITS BRAND IMAGE THROUGH STRATEGIC VIDEO CONTENT<\/div>\n            <p class=\"post_excerpt\">In this Case Study for our client Sameday, you will learn more about \u27a4 What the assignment was \u2705 The idea \u2705 The approach \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies\/content-marketing\/how-sameday-enhanced-their-brand-image-through-strategic-video-content\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2024\/07\/Xplora_CaseStudy_PSBF_thumbnail-1024x576.jpg\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">Combining New Technologies in a Well-Known Black Friday Campaign<\/div>\n            <p class=\"post_excerpt\">In this Case Study of our client Photosynthesis, you will learn more about \u27a4 What was the assignment \u2705 The steps we went through \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/performance-marketing-and-advertising-en\/combining-new-technologies-in-a-well-known-black-friday-campaign\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2025\/11\/Xplora_CaseStudy_KARE_thumbnail_lepka_EN-1024x576.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">450% GROWTH IN ONLINE SALES THROUGH STRATEGIC PERFORMANCE MARKETING<\/div>\n            <p class=\"post_excerpt\">In this Case Study for our client KARE, you will learn more about \u27a4 The brief \u2705 The steps we took \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/performance-marketing-and-advertising-en\/450-growth-in-online-sales-through-strategic-performance-marketing\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2025\/11\/Xplora_CaseStudy_WashNGo_thumbnail_lepka_EN-1024x576.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">Building a brand through engaging content: the successful Wash&amp;Go Campaign<\/div>\n            <p class=\"post_excerpt\">In this Case Study of our client Wash&amp;Go, you will learn more about \u27a4 What was the assignment \u2705 What approach did we choose \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/content-marketing-en\/building-a-brand-through-engaging-content-the-successful-washgo-campaign\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2024\/04\/Xplora_CaseStudy_Queens_thumbnail-1024x576.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">For Successful Marketing Campaigns that Start with Queen's<\/div>\n            <p class=\"post_excerpt\">In this Case Study of our client Queen's, you'll learn more about \u27a4 What the challenge was \u2705 The steps we went through \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/content-marketing-en\/for-successful-marketing-campaigns-that-start-with-queens-first\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2024\/01\/Xplora_CaseStudy_WWF_thumbnail-1024x576.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">CAUSE-DRIVEN CAMPAIGNS: HOW WE MOTIVATED YOUNG PEOPLE TO BECOME \u201cCLIMATE HEROES\u201d<\/div>\n            <p class=\"post_excerpt\">In this Case Study of our client WWF, you'll learn more about \u27a4 What the assignment was \u2705 The steps we went through \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies\/content-marketing\/cause-driven-campaigns-or-how-we-managed-to-motivate-young-people-to-become-climate-heroes\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                    <\/ul>\n                <\/div>\n            <\/section>\n        \n            <script>\n                document.addEventListener( \"DOMContentLoaded\", function () {\n                    new Splide(\"#first\", {\n                        perPage: 3,\n                        perMove: 1,\n                        autoHeight: 1,\n                        arrows: 0,\n                        rewind: 0,\n                        lazyLoad: 0,\n                        gap: \"5rem\",\n\t\t\t\t\t\tinterval: \"4000\",\n                        autoplay: 1,\n                        start: 0,\n                        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_module_preset=&#8221;1f17b175-395c-4739-9425-4281b200cfd0&#8243; custom_margin=&#8221;|||-35vw|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>If you want to watch fresh videos and case studies from us, <a href=\"http:\/\/www.youtube.com\/channel\/UCWYJD5TWR_aYA8sBdIivq0w?sub_confirmation=1\" rel=\"nofollow noopener\" target=\"_blank\">sign up for our YouTube channel<\/a> \ud83d\ude42<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;59cafe43-3129-4c20-9535-c222b6cd632d&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Case studies&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; z_index=&#8221;1&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; min_height=&#8221;60vh&#8221; min_height_tablet=&#8221;&#8221; min_height_phone=&#8221;&#8221; min_height_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; pac_drh_column_numbers_tablet=&#8221;pac_drh_tab_col_one&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; saved_tabs=&#8221;all&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;second-column&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;10&#8243; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||0px|0vw|false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_two&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;ce12ef05-ebcf-49c6-b245-261aed6e2944&#8243; background_enable_color=&#8221;off&#8221; width=&#8221;60vw&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;10vh||5vh||false|false&#8221; custom_margin_tablet=&#8221;0px||5vh||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||true|false&#8221; custom_padding_tablet=&#8221;0px|17vw|0px|0px|true|false&#8221; custom_padding_phone=&#8221;|10vw|||true|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>superHUMAN PORTFOLIO<\/h2>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;case-studies&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;||||on|||#FFFFFF|&#8221; link_text_color=&#8221;#FFFFFF&#8221; width=&#8221;70vw&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;85vw&#8221; width_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;margin-left: -7vw!important;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|desktop&#8221; custom_css_main_element_phone=&#8221;margin-left: 0!important;||&#8221; custom_css_main_element_tablet=&#8221;margin-left: -7vw!important;&#8221;]<\/p>\n\n            <section class=\"splide button pink\" aria-label=\"\" id=\"first\">\n                <div class=\"splide__track\">\n                        <ul class=\"splide__list\">\n        \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2026\/03\/Xplora_CaseStudy_thumbnail_lepka_1-1-1024x576.jpg\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">Speaking About HIV Without Fear: A National Anti-AIDS Campaign with Over 14 Million Impressions<\/div>\n            <p class=\"post_excerpt\">In this Case Study for the National Anti-AIDS campaign you will learn more about \u27a4 The assignment and key challenges \u2705 Our approach: upgraded strategy and expanded channel mix \u2705 Results + More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/branding-en\/speaking-about-hiv-without-fear-a-national-anti-aids-campaign-with-over-14-million-impressions\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">22.06.2026<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2025\/11\/Xplora_CaseStudy_Elea_thumbnail_lepka_EN-1024x576.jpg\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">How ELEA Doubled its engagement and reached 1.2m+ users through digital Marketing<\/div>\n            <p class=\"post_excerpt\">In this Case Study of our client Elea, you will learn more about \u27a4 What the assignment was \u2705 What approach we chose \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/performance-marketing-and-advertising-en\/how-elea-doubled-its-engagement-and-reached-1-2m-users-through-digital-marketing\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2025\/11\/Xplora_CaseStudy_EKOPAK_thumbnail_lepka_EN-1024x576.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">HOW ECOPACK ACTIVATED OVER 500 VENUES THROUGH THE ECOSTARS CAMPAIGN<\/div>\n            <p class=\"post_excerpt\">In this Case Study of our client ECOPACK, you'll learn more about \u27a4 The Assignment \u2705 Our Chosen Approach \u2705 The Results We Achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/performance-marketing-and-advertising-en\/how-ecopack-activated-over-500-venues-in-a-campaign\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2025\/11\/Xplora_CaseStudy_Sameday_thumbnail_lepka_EN-1024x576.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">HOW SAMEDAY ENHANCED ITS BRAND IMAGE THROUGH STRATEGIC VIDEO CONTENT<\/div>\n            <p class=\"post_excerpt\">In this Case Study for our client Sameday, you will learn more about \u27a4 What the assignment was \u2705 The idea \u2705 The approach \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies\/content-marketing\/how-sameday-enhanced-their-brand-image-through-strategic-video-content\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2024\/07\/Xplora_CaseStudy_PSBF_thumbnail-1024x576.jpg\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">Combining New Technologies in a Well-Known Black Friday Campaign<\/div>\n            <p class=\"post_excerpt\">In this Case Study of our client Photosynthesis, you will learn more about \u27a4 What was the assignment \u2705 The steps we went through \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/performance-marketing-and-advertising-en\/combining-new-technologies-in-a-well-known-black-friday-campaign\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2025\/11\/Xplora_CaseStudy_KARE_thumbnail_lepka_EN-1024x576.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">450% GROWTH IN ONLINE SALES THROUGH STRATEGIC PERFORMANCE MARKETING<\/div>\n            <p class=\"post_excerpt\">In this Case Study for our client KARE, you will learn more about \u27a4 The brief \u2705 The steps we took \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/performance-marketing-and-advertising-en\/450-growth-in-online-sales-through-strategic-performance-marketing\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2025\/11\/Xplora_CaseStudy_WashNGo_thumbnail_lepka_EN-1024x576.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">Building a brand through engaging content: the successful Wash&amp;Go Campaign<\/div>\n            <p class=\"post_excerpt\">In this Case Study of our client Wash&amp;Go, you will learn more about \u27a4 What was the assignment \u2705 What approach did we choose \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/content-marketing-en\/building-a-brand-through-engaging-content-the-successful-washgo-campaign\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2024\/04\/Xplora_CaseStudy_Queens_thumbnail-1024x576.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">For Successful Marketing Campaigns that Start with Queen's<\/div>\n            <p class=\"post_excerpt\">In this Case Study of our client Queen's, you'll learn more about \u27a4 What the challenge was \u2705 The steps we went through \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/content-marketing-en\/for-successful-marketing-campaigns-that-start-with-queens-first\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2024\/01\/Xplora_CaseStudy_WWF_thumbnail-1024x576.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">CAUSE-DRIVEN CAMPAIGNS: HOW WE MOTIVATED YOUNG PEOPLE TO BECOME \u201cCLIMATE HEROES\u201d<\/div>\n            <p class=\"post_excerpt\">In this Case Study of our client WWF, you'll learn more about \u27a4 What the assignment was \u2705 The steps we went through \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies\/content-marketing\/cause-driven-campaigns-or-how-we-managed-to-motivate-young-people-to-become-climate-heroes\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                    <\/ul>\n                <\/div>\n            <\/section>\n        \n            <script>\n                document.addEventListener( \"DOMContentLoaded\", function () {\n                    new Splide(\"#first\", {\n                 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background_last_edited=&#8221;off|phone&#8221; background_enable_video_mp4_phone=&#8221;off&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_one&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;off|phone&#8221; custom_css_main_element_phone=&#8221;width:20% !important;&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;1f17b175-395c-4739-9425-4281b200cfd0&#8243; custom_margin=&#8221;|||-35vw|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>If you want to watch fresh videos and case studies from us, <a href=\"http:\/\/www.youtube.com\/channel\/UCWYJD5TWR_aYA8sBdIivq0w?sub_confirmation=1\" rel=\"nofollow noopener\" target=\"_blank\">sign up for our YouTube channel<\/a> \ud83d\ude42<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this Case Study for our client KARE, you will learn more about \u27a4 The brief \u2705 The 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