{"id":370997,"date":"2025-11-06T10:57:23","date_gmt":"2025-11-06T10:57:23","guid":{"rendered":"https:\/\/xplora.bg\/projects\/%project_category%\/how-sameday-enhanced-their-brand-image-through-strategic-video-content\/"},"modified":"2026-07-27T07:08:52","modified_gmt":"2026-07-27T07:08:52","slug":"how-sameday-enhanced-their-brand-image-through-strategic-video-content","status":"publish","type":"project","link":"https:\/\/xplora.bg\/en\/projects\/case-studies\/content-marketing\/how-sameday-enhanced-their-brand-image-through-strategic-video-content\/","title":{"rendered":"HOW SAMEDAY ENHANCED ITS BRAND IMAGE THROUGH STRATEGIC VIDEO CONTENT"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;header&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;cf5f917f-0b26-49c1-adba-56cc9ee7e3a2&#8243; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; 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width=&#8221;90vw&#8221; width_tablet=&#8221;80vw&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;90vw&#8221; max_width_tablet=&#8221;80vw&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;|||-15vw|false|false&#8221; custom_margin_tablet=&#8221;|||0vw|false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;|5vw|||false|false&#8221; pac_drh_enable_stacking=&#8221;pac_drh_stack_row pac_drh_stack_tab_mob&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;margin-top:auto;||margin-bottom:auto;&#8221; pac_drh_add_staking_order_tab=&#8221;pac_drh_order_tab_two&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_two&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiY3VzdG9tX21ldGFfY3NfaW1hZ2UiLCJzZXR0aW5ncyI6eyJiZWZvcmUiOiIiLCJhZnRlciI6IiIsImVuYWJsZV9odG1sIjoib2ZmIn19@&#8221; _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;src&#8221; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;|||-20vw|false|false&#8221; custom_margin_phone=&#8221;|||-20vw|false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; custom_css_main_element=&#8221;margin-left:0 !important;&#8221; pac_drh_add_staking_order_tab=&#8221;pac_drh_order_tab_one&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_one&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;\u0417\u0430\u0433\u043b\u0430\u0432\u0438\u0435&#8221; _builder_version=&#8221;4.27.2&#8243; _dynamic_attributes=&#8221;content&#8221; _module_preset=&#8221;3461ad60-125b-4690-8180-24c8309e04ac&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;4vw&#8221; custom_margin=&#8221;||||false|false&#8221; header_font_size_phone=&#8221;8vw&#8221; global_colors_info=&#8221;{}&#8221;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;Contents&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(0,0,0,0)&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;|0px||0px|false|true&#8221; custom_padding=&#8221;0px|0px||0px|false|true&#8221; custom_padding_tablet=&#8221;0vh|0vw||0vw|false|false&#8221; custom_padding_phone=&#8221;0vh||||false|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|||0px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;\u041a\u043b\u0438\u0435\u043d\u0442 &#8211; \u043a\u043e\u0439 \u0435 \u0442\u043e\u0439, \u0441 \u043a\u0430\u043a\u0432\u043e \u0441\u0435 \u0437\u0430\u043d\u0438\u043c\u0430\u0432\u0430?<br \/>\n&#8221; module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;dc69030d-3318-4fff-bb82-29d41dbd0428&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>How did a courier company manage to elevate its brand through the power of video? With a strong focus on creativity and strategic execution, Sameday achieved significant growth in brand recognition and customer trust. In this case study, you will learn about the challenges we faced, the solutions we implemented, and the results we achieved. Finally, you will discover key lessons that can also be applied to your business.<\/p>\n<h2>THE CLIENT<\/h2>\n<p>Sameday is a courier services company originating from Romania, with a strong ambition to establish itself on the Bulgarian market as well. The company delivers orders in two ways \u2014 through courier delivery and self-pickup via the well-known easybox lockers.<\/p>\n<p>The brand\u2019s key value propositions are:<\/p>\n<ul>\n<li>Easy and convenient service<\/li>\n<li>Time-saving solutions<\/li>\n<li>Convenient locations<\/li>\n<li>Card payment option<\/li>\n<li>24\/7 availability<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;\u041a\u0430\u043a\u0432\u043e \u0431\u0435\u0448\u0435 \u0437\u0430\u0434\u0430\u043d\u0438\u0435\u0442\u043e \u043e\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u0430?<br \/>\n&#8221; module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;dc69030d-3318-4fff-bb82-29d41dbd0428&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>WHAT WAS THE ASSIGNMENT?<\/h2>\n<p>Our task was to challenge and change people\u2019s perception that picking up an order from an easybox locker is complicated.<\/p>\n<p>To achieve this, we created a brand video that demonstrated, in an accessible and relatable way, just how easy it is to pick up and return a package using an easybox locker.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;\u041a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0430\u0442\u0430 \u0438\u0434\u0435\u044f<br \/>\n&#8221; module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;dc69030d-3318-4fff-bb82-29d41dbd0428&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>THE CREATIVE IDEA<\/h2>\n<p>The main reason we chose video as the primary format was its ability to communicate significantly more information than a static post within just a few seconds.<\/p>\n<p>The first step in the production process was creating the script and recording a voice-over that clearly explained every stage of picking up and returning an order.<\/p>\n<p>The voice-over tone was friendly, positive, and aligned with the brand\u2019s existing communication style. At the same time, we wanted to provide clear and specific instructions on how to use the easybox lockers.<\/p>\n<p>The filming took place at two key locations, allowing us to realistically showcase how easy, fast, and convenient the service truly is.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;\u041f\u043e\u0434\u0445\u043e\u0434 \u0437\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u0442\u0430<br \/>\n&#8221; module_class=&#8221;pa-bullet-list-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;dc69030d-3318-4fff-bb82-29d41dbd0428&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>CAMPAIGN APPROACH<\/h2>\n<p>After clarifying every detail with the client, we moved into execution. The video content was created specifically for Meta channels \u2014 Facebook and Instagram \u2014 and was published on each platform.<\/p>\n<p>To promote the videos, we launched Video Views campaigns across both social networks.<\/p>\n<ul>\n<li><strong>Interest<\/strong> targeting focused on e-commerce websites<\/li>\n<li><strong>Behavioral<\/strong> targeting based on recent purchase intent<\/li>\n<li><strong>Remarketing<\/strong> audiences built from previous engagement with the brand<\/li>\n<li><strong>Lookalike<\/strong> audiences based on remarketing segments<\/li>\n<\/ul>\n<h2>THE RESULTS<\/h2>\n<p>The campaign delivered the following results:<\/p>\n<ul>\n<li>Nearly 120,000 impressions<\/li>\n<li>Around 52,000 people reached<\/li>\n<li>Nearly 105,000 video plays<\/li>\n<\/ul>\n<p>As a result of the strong performance of the video production, several months after the campaign launch, Sameday headquarters contacted us with a request to create an English adaptation of the video for future use.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;59cafe43-3129-4c20-9535-c222b6cd632d&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Contents&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;12df3daa-ee7c-4514-99a9-e41cd7b471aa&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|||5vw|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_video src=&#8221;https:\/\/www.youtube.com\/watch?v=LS0RSJHEvak&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;b2850611-b73f-4c26-ab35-4f9fc8dbc112&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Case studies&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; z_index=&#8221;1&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; min_height=&#8221;60vh&#8221; min_height_tablet=&#8221;&#8221; min_height_phone=&#8221;&#8221; min_height_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; pac_drh_column_numbers_tablet=&#8221;pac_drh_tab_col_one&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; saved_tabs=&#8221;all&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;second-column&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;10&#8243; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||0px|0vw|false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_two&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;ce12ef05-ebcf-49c6-b245-261aed6e2944&#8243; background_enable_color=&#8221;off&#8221; width=&#8221;60vw&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;10vh||5vh||false|false&#8221; custom_margin_tablet=&#8221;0px||5vh||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||true|false&#8221; custom_padding_tablet=&#8221;0px|17vw|0px|0px|true|false&#8221; custom_padding_phone=&#8221;|10vw|||true|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>superHUMAN PORTFOLIO<\/h2>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;case-studies&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;||||on|||#FFFFFF|&#8221; link_text_color=&#8221;#FFFFFF&#8221; width=&#8221;70vw&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;85vw&#8221; width_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;margin-left: -7vw!important;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|desktop&#8221; custom_css_main_element_phone=&#8221;margin-left: 0!important;||&#8221; custom_css_main_element_tablet=&#8221;margin-left: -7vw!important;&#8221;]<\/p>\n\n            <section class=\"splide button pink\" aria-label=\"\" id=\"first\">\n                <div class=\"splide__track\">\n                        <ul class=\"splide__list\">\n        \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2026\/03\/Xplora_CaseStudy_thumbnail_lepka_1-1-1024x576.jpg\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">Speaking About HIV Without Fear: A National Anti-AIDS Campaign with Over 14 Million Impressions<\/div>\n            <p class=\"post_excerpt\">In this Case Study for the National Anti-AIDS campaign you will learn more about \u27a4 The assignment and key challenges \u2705 Our approach: upgraded strategy and expanded channel mix \u2705 Results + More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/branding-en\/speaking-about-hiv-without-fear-a-national-anti-aids-campaign-with-over-14-million-impressions\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">22.06.2026<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2025\/11\/Xplora_CaseStudy_Elea_thumbnail_lepka_EN-1024x576.jpg\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">How ELEA Doubled its engagement and reached 1.2m+ users through digital Marketing<\/div>\n            <p class=\"post_excerpt\">In this Case Study of our client Elea, you will learn more about \u27a4 What the assignment was \u2705 What approach we chose \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/performance-marketing-and-advertising-en\/how-elea-doubled-its-engagement-and-reached-1-2m-users-through-digital-marketing\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2025\/11\/Xplora_CaseStudy_EKOPAK_thumbnail_lepka_EN-1024x576.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">HOW ECOPACK ACTIVATED OVER 500 VENUES THROUGH THE ECOSTARS CAMPAIGN<\/div>\n            <p class=\"post_excerpt\">In this Case Study of our client ECOPACK, you'll learn more about \u27a4 The Assignment \u2705 Our Chosen Approach \u2705 The Results We Achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/performance-marketing-and-advertising-en\/how-ecopack-activated-over-500-venues-in-a-campaign\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2025\/11\/Xplora_CaseStudy_Sameday_thumbnail_lepka_EN-1024x576.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">HOW SAMEDAY ENHANCED ITS BRAND IMAGE THROUGH STRATEGIC VIDEO CONTENT<\/div>\n            <p class=\"post_excerpt\">In this Case Study for our client Sameday, you will learn more about \u27a4 What the assignment was \u2705 The idea \u2705 The approach \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies\/content-marketing\/how-sameday-enhanced-their-brand-image-through-strategic-video-content\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2024\/07\/Xplora_CaseStudy_PSBF_thumbnail-1024x576.jpg\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">Combining New Technologies in a Well-Known Black Friday Campaign<\/div>\n            <p class=\"post_excerpt\">In this Case Study of our client Photosynthesis, you will learn more about \u27a4 What was the assignment \u2705 The steps we went through \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/performance-marketing-and-advertising-en\/combining-new-technologies-in-a-well-known-black-friday-campaign\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2025\/11\/Xplora_CaseStudy_KARE_thumbnail_lepka_EN-1024x576.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">450% GROWTH IN ONLINE SALES THROUGH STRATEGIC PERFORMANCE MARKETING<\/div>\n            <p class=\"post_excerpt\">In this Case Study for our client KARE, you will learn more about \u27a4 The brief \u2705 The steps we took \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/performance-marketing-and-advertising-en\/450-growth-in-online-sales-through-strategic-performance-marketing\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2025\/11\/Xplora_CaseStudy_WashNGo_thumbnail_lepka_EN-1024x576.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">Building a brand through engaging content: the successful Wash&amp;Go Campaign<\/div>\n            <p class=\"post_excerpt\">In this Case Study of our client Wash&amp;Go, you will learn more about \u27a4 What was the assignment \u2705 What approach did we choose \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/content-marketing-en\/building-a-brand-through-engaging-content-the-successful-washgo-campaign\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2024\/04\/Xplora_CaseStudy_Queens_thumbnail-1024x576.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">For Successful Marketing Campaigns that Start with Queen's<\/div>\n            <p class=\"post_excerpt\">In this Case Study of our client Queen's, you'll learn more about \u27a4 What the challenge was \u2705 The steps we went through \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/content-marketing-en\/for-successful-marketing-campaigns-that-start-with-queens-first\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2024\/01\/Xplora_CaseStudy_WWF_thumbnail-1024x576.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">CAUSE-DRIVEN CAMPAIGNS: HOW WE MOTIVATED YOUNG PEOPLE TO BECOME \u201cCLIMATE HEROES\u201d<\/div>\n            <p class=\"post_excerpt\">In this Case Study of our client WWF, you'll learn more about \u27a4 What the assignment was \u2705 The steps we went through \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies\/content-marketing\/cause-driven-campaigns-or-how-we-managed-to-motivate-young-people-to-become-climate-heroes\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                    <\/ul>\n                <\/div>\n            <\/section>\n        \n            <script>\n                document.addEventListener( \"DOMContentLoaded\", function () {\n                    new Splide(\"#first\", {\n                        perPage: 3,\n                        perMove: 1,\n                        autoHeight: 1,\n                        arrows: 0,\n                        rewind: 0,\n                        lazyLoad: 0,\n                        gap: \"5rem\",\n\t\t\t\t\t\tinterval: \"4000\",\n                        autoplay: 1,\n                        start: 0,\n                        focus: 0\n                    }).mount();\n                });\n            <\/script>\n        \n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;first-column&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; background_enable_video_mp4=&#8221;off&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;0px||0px||true|false&#8221; custom_padding_phone=&#8221;50%|0vw||20vw|false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; background_last_edited=&#8221;off|phone&#8221; background_enable_video_mp4_phone=&#8221;off&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_one&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;off|phone&#8221; custom_css_main_element_phone=&#8221;width:20% !important;&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;1f17b175-395c-4739-9425-4281b200cfd0&#8243; custom_margin=&#8221;|||-35vw|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>If you want to watch fresh videos and case studies from us, <a href=\"http:\/\/www.youtube.com\/channel\/UCWYJD5TWR_aYA8sBdIivq0w?sub_confirmation=1\" rel=\"nofollow noopener\" target=\"_blank\">sign up for our YouTube channel<\/a> \ud83d\ude42<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;59cafe43-3129-4c20-9535-c222b6cd632d&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Case studies&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; z_index=&#8221;1&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; min_height=&#8221;60vh&#8221; min_height_tablet=&#8221;&#8221; min_height_phone=&#8221;&#8221; min_height_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; pac_drh_column_numbers_tablet=&#8221;pac_drh_tab_col_one&#8221; pac_drh_column_numbers_phone=&#8221;pac_drh_phone_col_one&#8221; saved_tabs=&#8221;all&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;second-column&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color_gradient_direction=&#8221;145deg&#8221; z_index=&#8221;10&#8243; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||0px|0vw|false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; pac_drh_add_staking_order_mob=&#8221;pac_drh_order_mob_two&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;ce12ef05-ebcf-49c6-b245-261aed6e2944&#8243; background_enable_color=&#8221;off&#8221; width=&#8221;60vw&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;10vh||5vh||false|false&#8221; custom_margin_tablet=&#8221;0px||5vh||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||true|false&#8221; custom_padding_tablet=&#8221;0px|17vw|0px|0px|true|false&#8221; custom_padding_phone=&#8221;|10vw|||true|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>superHUMAN PORTFOLIO<\/h2>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;case-studies&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;||||on|||#FFFFFF|&#8221; link_text_color=&#8221;#FFFFFF&#8221; width=&#8221;70vw&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;85vw&#8221; width_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;margin-left: -7vw!important;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|desktop&#8221; custom_css_main_element_phone=&#8221;margin-left: 0!important;||&#8221; custom_css_main_element_tablet=&#8221;margin-left: -7vw!important;&#8221;]<\/p>\n\n            <section class=\"splide button pink\" aria-label=\"\" id=\"first\">\n                <div class=\"splide__track\">\n                        <ul class=\"splide__list\">\n        \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2026\/03\/Xplora_CaseStudy_thumbnail_lepka_1-1-1024x576.jpg\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">Speaking About HIV Without Fear: A National Anti-AIDS Campaign with Over 14 Million Impressions<\/div>\n            <p class=\"post_excerpt\">In this Case Study for the National Anti-AIDS campaign you will learn more about \u27a4 The assignment and key challenges \u2705 Our approach: upgraded strategy and expanded channel mix \u2705 Results + More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/branding-en\/speaking-about-hiv-without-fear-a-national-anti-aids-campaign-with-over-14-million-impressions\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">22.06.2026<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2025\/11\/Xplora_CaseStudy_Elea_thumbnail_lepka_EN-1024x576.jpg\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">How ELEA Doubled its engagement and reached 1.2m+ users through digital Marketing<\/div>\n            <p class=\"post_excerpt\">In this Case Study of our client Elea, you will learn more about \u27a4 What the assignment was \u2705 What approach we chose \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/performance-marketing-and-advertising-en\/how-elea-doubled-its-engagement-and-reached-1-2m-users-through-digital-marketing\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2025\/11\/Xplora_CaseStudy_EKOPAK_thumbnail_lepka_EN-1024x576.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">HOW ECOPACK ACTIVATED OVER 500 VENUES THROUGH THE ECOSTARS CAMPAIGN<\/div>\n            <p class=\"post_excerpt\">In this Case Study of our client ECOPACK, you'll learn more about \u27a4 The Assignment \u2705 Our Chosen Approach \u2705 The Results We Achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/performance-marketing-and-advertising-en\/how-ecopack-activated-over-500-venues-in-a-campaign\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2025\/11\/Xplora_CaseStudy_Sameday_thumbnail_lepka_EN-1024x576.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">HOW SAMEDAY ENHANCED ITS BRAND IMAGE THROUGH STRATEGIC VIDEO CONTENT<\/div>\n            <p class=\"post_excerpt\">In this Case Study for our client Sameday, you will learn more about \u27a4 What the assignment was \u2705 The idea \u2705 The approach \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies\/content-marketing\/how-sameday-enhanced-their-brand-image-through-strategic-video-content\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2024\/07\/Xplora_CaseStudy_PSBF_thumbnail-1024x576.jpg\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">Combining New Technologies in a Well-Known Black Friday Campaign<\/div>\n            <p class=\"post_excerpt\">In this Case Study of our client Photosynthesis, you will learn more about \u27a4 What was the assignment \u2705 The steps we went through \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/performance-marketing-and-advertising-en\/combining-new-technologies-in-a-well-known-black-friday-campaign\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2025\/11\/Xplora_CaseStudy_KARE_thumbnail_lepka_EN-1024x576.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">450% GROWTH IN ONLINE SALES THROUGH STRATEGIC PERFORMANCE MARKETING<\/div>\n            <p class=\"post_excerpt\">In this Case Study for our client KARE, you will learn more about \u27a4 The brief \u2705 The steps we took \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/performance-marketing-and-advertising-en\/450-growth-in-online-sales-through-strategic-performance-marketing\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2025\/11\/Xplora_CaseStudy_WashNGo_thumbnail_lepka_EN-1024x576.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">Building a brand through engaging content: the successful Wash&amp;Go Campaign<\/div>\n            <p class=\"post_excerpt\">In this Case Study of our client Wash&amp;Go, you will learn more about \u27a4 What was the assignment \u2705 What approach did we choose \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/content-marketing-en\/building-a-brand-through-engaging-content-the-successful-washgo-campaign\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2024\/04\/Xplora_CaseStudy_Queens_thumbnail-1024x576.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">For Successful Marketing Campaigns that Start with Queen's<\/div>\n            <p class=\"post_excerpt\">In this Case Study of our client Queen's, you'll learn more about \u27a4 What the challenge was \u2705 The steps we went through \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies-en\/content-marketing-en\/for-successful-marketing-campaigns-that-start-with-queens-first\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                <li class=\"splide__slide\">\n                    <div class=\"splide__slide__container\">\n                        <img loading=\"lazy\" width=\"1024\" height=\"576\" decoding=\"async\" src=\"https:\/\/xplora.bg\/wp-content\/uploads\/2024\/01\/Xplora_CaseStudy_WWF_thumbnail-1024x576.png\" class=\"post_image\" alt=\"\">\n                    <\/div>\n                    <div class=\"post_title\">CAUSE-DRIVEN CAMPAIGNS: HOW WE MOTIVATED YOUNG PEOPLE TO BECOME \u201cCLIMATE HEROES\u201d<\/div>\n            <p class=\"post_excerpt\">In this Case Study of our client WWF, you'll learn more about \u27a4 What the assignment was \u2705 The steps we went through \u2705 The results we achieved \u271a More<\/p><a href=\"https:\/\/xplora.bg\/en\/projects\/case-studies\/content-marketing\/cause-driven-campaigns-or-how-we-managed-to-motivate-young-people-to-become-climate-heroes\/\" class=\"read_more read_more\">\u041f\u0440\u043e\u0447\u0435\u0442\u0438 \u043f\u043e\u0432\u0435\u0447\u0435<\/a><span class=\"post_date \">06.11.2025<\/span>\n                <\/li>\n            \n                    <\/ul>\n                <\/div>\n            <\/section>\n        \n            <script>\n                document.addEventListener( \"DOMContentLoaded\", function () {\n                    new Splide(\"#first\", {\n                        perPage: 3,\n                        perMove: 1,\n                        autoHeight: 1,\n                        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