When investing in Google advertising carries an ROI of the advertising budget for the year and a half ahead
This allows a large part of our business to be through customer recommendations. This is the case with ACERA, as our joint work began in early May 2016. We decided to share the results we achieved together with you, because we know that we are all in the business environment – managers, managers, employees, agencies, for to achieve results.
WHAT WAS THE CHALLENGE?
The ACERA team contacted us in order to build a strategy for digital presence and online sales. The company works in the sector of construction exterior, making vertical plans and paving. It is developing excellently, placing a huge emphasis on large corporate clients and communication is mostly offline. For us, this means lost potential for more sales and business development.
Our task required detailed market analysis and the creation of user paths. Of course, we had a limited advertising budget, which we had to manage optimally.
HOW DID WE ACHIEVE THE OBJECTIVES?
We’ve run two Google AdWords campaigns, Concrete and Clinker. We supported them with a remarketing campaign through the Google Display Network and remarketing on Google Search, thus making the user path with effective communication.
We carefully selected the keywords, taking them into account the activities of competitors. In just two months, we managed to attract several new “big” clients for ACERA. During the first month we optimized the digital paths, did micro-tests, directed targeted traffic. This allowed us to optimize both the results and the spending of the budget. Thanks to this optimization, we were able to reduce the cost-per-click (CPC) by increasing the Quality Score of the pages and using all permitted techniques to create attractive and noticeable text ads on Google Search.
Through proper keyword targeting and constant monitoring of the analytical tools we had installed and configured, we were able to reach key in-market audiences that we could successfully lead in the already well-trodden user paths.
Thanks to the timely identification of barriers that appeared to consumers, we were able to optimize so that these barriers are not an obstacle for our target to find exactly what they are looking for and make their inquiry without problems.
The results achieved are impressive:
- 12,000% ROI (return on advertising investment) or advertising budget for the next year and a half.
- 85% of new customers found out about ACERA through Google.
For ACERA
ASERA is a young and fast-growing company specializing in the field of construction exterior, vertical planning and paving, reconstruction and installation activities. The company offers complete solutions – consultation for the most appropriate flooring, delivery and installation and commissioning of the site. Correctness, quality and individual approach are the basis of the high efficiency of each project. The company receives grant funding in the amount of BGN 153,807.60 under the Operational Program “Human Resources Development” for the project “Employment for unemployed and inactive people in ASERA Ltd.”, which started in August 2016 (http://acera-bg.com/bg )
About Xplora BG
Explora is a marketing and digital agency focused on providing an impressive return on investment (ROI) from digital marketing to its clients. The skills and experience of our team are the reason for achieving high results in terms of strategy, management, marketing, digital marketing, project management. We believe in the deep “consumer insight” (who, what, when, where and why does something), which is the basis for building a complete digital system for 35 clients and over 45 projects in the last year. (https://xplora.bg/)
Ако това case study с конкретни резултати те е заинтригувало – вероятно искаш да разбереш още за подхода ни. Предлагаме ти да се срещнем, за да обсъдим дали и как твоят бизнес може да се повлияе от добре изградена дигитална маркетинг стратегия и отлично реализирана комуникация, отчитащи твоите бизнес и маркетинг цели. Когато вече работим заедно, ще създадем концепция, съобразена с текущите и бъдещите ви дигитални активи и не на последно място – ще поемем ангажимент за конкретни резултати. Ще се ангажираме с реализацията на дигиталните активи и реклама и ще получаваш детайлни отчети за поведението на потребителите и за разходите по рекламната комуникация. Ако този подход ти допада, можеш да ни отправиш запитване чрез интуитивната ни форма за запитвания, в която избираш с няколко клика как точно можем да сме ти полезни. След което ние сме на ход ????
Можеш да видиш case study-то и във видеото, което направихме по случая:
superHUMAN PORTFOLIO
"Boni is the largest pig producer with 7 pig farms, a slaughterhouse, 2 meat processing plants and 2 own brands. Their production covers everything from A to Z and in the last 30 years they have firmly established themselves in the FMCG market. Gedeon Richter is a specialty pharmaceutical company with a focus on women's health that has combined tradition and innovation in pharmaceutical manufacturing for more than 120 years. With its widely recognised expertise and comprehensive product range, Gedeon Richter is a major player in the field of women's health. After we successfully showed you in our previous case study how we optimized the advertising on the dunar funnel of our long-time partner Aladin Foods and increased ROAS to a 4-digit value, it's the turn of consumer engagement. Undoubtedly, the most important part in planning the campaign was the selection of influencers. With the TAT team, we selected content creators who possess enviable skills in jar opening and cooking in the kitchen. Spoko Waffles is one of the boldest clients we have worked with. Over the years that we’ve been creating content for them, we’ve been able to gain their trust and they’ve given us space to be creative. Together we built the brand’s Instagram account, creating fun content that was just right for their audience. The specificity of the product allows us to unleash our culinary imagination constantly. Everyone knows that love passes through the stomach. With Kozarev products and the stories told in our culinary photography, smell the authentic taste of an irresistible dinner, delight the palate with lunch or a healthy snack. Our customer Toyota Balkans turned to us to achieve one of the most important goals of the company for 2016 - 100% increase in sales of the company's range of hybrid cars. Our client IUVO GROUP OŰ Estonia turned to us with a great challenge - presenting a new investment opportunity for Bulgaria - peer-to-peer.
THE TASK
The aim of the campaign was to present the platform to the most relevant audience, to gather a sufficient number of leads from interested target users and to create expectations for the next phase. The business model of our agency is to have long-term relationships with clients - we go into the details of business and marketing needs, and then we start with services that will add the most value in a short time. If we do well, we know we will have a long-term business with this client and together we will develop and upgrade its digital ecosystem.
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