What you need to know if you are searching for a digital marketing agency for your global marketing needs

Well, to kick this off, we need to ask ourselves “What is important for a company to know when searching for a digital marketing partner located in a different country?”. Let’s say you are a company situated in the UK, US, Germany etc. and you want to benefit from the expertise of a leading digital marketing agency in a cost efficient EU member state. Here we will present to you the case of a...

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Sep 2, 2022

за успешен маркетинг валидиране на маркетинг предположенията

Condition for successful marketing – validation of marketing assumptions

Everything in marketing is assumptions Until you validate them with real user behavior Successful marketing means the right people doing the things they want to do in a profitable way for the company. And that means that marketing, and in our digital age, digital marketing, is rife with marketing assumptions. This is a topic that Zhoro Malchev, managing partner at Xplora, spoke about at a...

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Jun 2, 2022

Management of customer expectations

Listening comprehension is a basic exercise in many foreign language textbooks. For us, project managers, this component has become a prerequisite for managing customer expectations and the success of any campaign. There is no formula to guarantee the success of any project, but there are some important rules in customer relationships that can take us a few steps closer to the goal or at...

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Feb 25, 2022

22 digital tools to use in 2022 [PART 2]

Behind every successful digital marketer are the tools to back it up :). Here we will present you the second part of the article with the remaining 11 tools to use in 2022. If you haven't read [PART 1] yet, you can find it here Here they are: Google Tag Manager (Server-side tagging) Data studio Poptin OneSignal SEO meta in 1 click RankMath Google Optimize Social Searcher Zapier Tweetdeck...

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Feb 1, 2022

5 + 5 design trends for 2022 that will inspire you

The New Year has begun and we are entering it with full force, having prepared for you 5 trends in graphic design that will inspire you. But since we like the design not to be only beautiful, but also functional, we’ve decided to present you 5 more trends affecting UX design. 5 trends in Graphic Design Last year, 2021, many artists turned inward, went out into nature and indulged in pastel...

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Jan 18, 2022

22 digital tools to use in 2022 [PART 1]

Behind every successful digital marketer are the tools to back it up :). In this article, we'll introduce you to 22 digital tools that help marketers manage, analyze and improve the results of their digital campaigns. You'll discover tools that cover different aspects of digital marketing, such as data analytics, SEO, B2B, creative creation, campaign management, UX and more. You'll find the...

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Jan 13, 2022

How to choose a digital advertising agency for your business?

After much research on whether to hire a marketing specialist or a digital agency for your business needs, you've now made the decision to hire a digital agency - congratulations! And this is where the many questions start, especially if you don't have much experience in the sea of digital channels the market has to offer. In the following lines, we have tried to structure the most important...

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Oct 18, 2021

Xplora April 1200x628 Novelty blogPost nologo

What is Novelty and how to implement it in your next content marketing strategy

From English Novelty means "novelty", the advantage of being new, original, unusual. The Novelty approach to content marketing aims to set a brand apart from its competition by relying on unusual visuals, copywriting, formats and overall original content creation. Often much of the inspiration comes from the various trends – what will be trendy in graphic design, what are the preferred...

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Jun 24, 2021

How to manage our marketing budget intelligently

When we talk about marketing and advertising, very often the topic "budget" is at the center of the most important discussions. "Is this budget enough? Do we need more budget? And can we achieve these results with a smaller budget?" It's important to clarify that we are responsible for every £1 of investment and need to be as efficient as possible in managing marketing budgets. That is why in...

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Apr 27, 2021

Е MESSY MIDDLE В РЕШЕНИЯТА НА ПОТРЕБИТЕЛИТЕ В ОНЛАЙН СРЕДА

What is the messy middle in consumer decisions in online environments?

In the new digital world, we are all adapting to the new normal. We travel online, we communicate online, but most of all we shop online. All of this is changing the way we make decisions - both in the real world and in the digital world. We know how much harder it is to choose a product when we have a lot of choices, right? For example, when we face the endless produce counter in the...

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Dec 21, 2020

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What you need to know if you are searching for a digital marketing agency for your global marketing needs

Condition for successful marketing – validation of marketing assumptions

Management of customer expectations

5 + 5 design trends for 2022 that will inspire you

How to choose a digital advertising agency for your business?

What is Novelty and how to implement it in your next content marketing strategy

How to manage our marketing budget intelligently

What is the messy middle in consumer decisions in online environments?