Services
Digital marketing covers a lot of ground, and the key is making sure every service serves one clear strategy. That's what delivers a truly integrated approach — and strong returns. How? Through real synergies across services, fast scaling of the client's digital marketing, and smart use of resources.
Our core services are digital marketing strategy and planning, performance marketing on Google and across social platforms, content marketing, social media marketing, visual and digital assets, email marketing, and training.
We've put together detailed write-ups that go deep into scope, processes, and real examples. To see how the services work as one integrated whole — rather than in disconnected pieces with fuzzy results — take a look at our detailed case studies and decide with full context.
SOME OF OUR CURRENT CLIENTS:
BRANDS WE'VE WORKED WITH FOR OVER 3 YEARS:
Integrated digital marketing
To get meaningful business and marketing results — and to compound them month after month — you have to take an integrated approach. That means strategy, planning, and the right content in the right channels, reinforced by targeted advertising that's actively managed every single day. Plus deep analysis, direct access to the data, and recommendations we're prepared to stand behind.
Digital strategy and planning
This is one of our most requested services — and demand is only growing in the age of AI. A strategy is only as good as the foundations it's built on: user behavior, competitors, trends, resource capacity. Once everyone has shaken hands on all the fundamentals, we move into detailed planning.
Performance marketing and advertising
Performance marketing is in Xplora's DNA — delivering real results by generating the right clicks and conversions from the right people at the right moment, so they actually convert. No wasted budget targeting the wrong people, and no overpaying for the right ones. That takes detailed planning and proactive management — not just leaning on the algorithms.
Social media
Social media is drowning in content — some of it meaningful, but more and more of it hollow AI-generated noise. Meanwhile, paid keeps getting more expensive. We offer a different world: one built on the pillars of your competitive advantages. Every piece of content is aimed at a specific audience at a specific stage of their relationship with your brand. Content people actually remember and recognize. Ads that visibly work — with full visibility into how every ad set and creative is performing, and how it's being optimized toward results that actually matter to your business.
Digital and visual assets
You know how some visuals just land. You know how you instantly recognize certain brands. And you know how much being noticed and remembered actually matters. We add another layer — making sure the algorithms and the ads work in your favor too. Let us show you a world where design is a real game changer.
Influencer marketing
You know that some companies grow beautifully through influencer marketing. Others throw crazy money at it and wonder why hundreds of thousands of views never translate into meaningful business results. For it to actually work for you, you have to start with the big picture — the right strategy and the right paths forward. Let us show you how strategy, phasing, planning, influencer selection, the day-to-day work, and building on relationships and results all fit together.
Employer branding
Your employer brand — along with hiring and retaining the right people — is critical. Develop it, present it, and build on it the right way, and you'll see more and more of exactly the right people applying for internships, standard roles, and highly specialized positions. We build the strategy, create the content, run the targeted campaigns — and also deliver training sessions that HR directors and managers consistently rate very highly. See for yourself.
Premium, native, and programmatic advertising
For certain marketing goals, placing your content and ads on specific, established sites is critical — that's where premium, native, and programmatic come in. We have deep experience, and plenty of examples of how folding these formats into an integrated campaign delivers impressive results.
Account management
We are very proud that they give us an example of customer relationship management. Most of our clients are long-term and for them we achieve increasingly important business and marketing goals. And most of our new clients are from recommendations and always one of the reasons is excellent client service, account management or as they say with us, in the digital agency for integrated digital marketing Xplora - Project Management.
GDPR
GDPR is a European regulation that sets a number of requirements around how personal data is processed. And as everyone knows, marketing feeds on signals — signals in context — which very often means personal data is part of the picture.
The process
We often receive praise for our processes from marketing professionals and from the managers and business owners we work with. Why is that? Because these are people who know how important it is to have a flawless process that allows you to achieve optimal results. And how difficult it is to create, maintain and upgrade such a process.
We know that an organization involves people and processes, so we work for both. This is how we approach the processes and why we are often recommended not only for marketing strategy, but also for flawless implementation of the planned, for analysis and consolidation of conclusions and for subsequent upgrading of business and marketing goals of our customers.
STAGES
There are good practices in digital marketing and we are glad to have the opportunity to share them often with the industry. Many of our clients say how impressed they are with the positive result of these stages - when changing a digital agency, large-scale campaigns or scaling digital marketing.
