Blog
Google Ads Demand Gen: Upgrading and Evolving Beyond Discovery Ads
Find out about the latest features of Demand Gen campaigns in Google Ads and how they can improve your advertising results.
Google Shopping is Launching in Bulgaria: How to Prepare Your E-Commerce Business for 2026
🚀 Google Shopping is coming to Bulgaria in 2026! 🛍️ Find out how you can increase your online store sales and stay ahead of the competition 📈
Looker Studio Rebrands Back to Data Studio | 3 Crucial Updates
🔄 Big news! Data Studio is back! 🚀 Find out what the new AI features are and how this affects your reports! 📊
Top 9 Most Effective Off-Page SEO Strategies
Introduction to Off-Page SEO Off-page SEO refers to all the activities performed outside of your website to improve its visibility and authority in the eyes of search engines. While on-page SEO focuses on optimizing your website’s content and structure,...
Why is Twitter the right advertising channel for international business?
If you’re looking for new channels to promote your business internationally and haven’t thought about Twitter yet, it might be time to do so. Twitter is definitely not the most used social network in Bulgaria, but let’s look more globally: It is...
3 tips to make every working parent on your team happy
Have you ever wondered what is the difference between a satisfied and a dissatisfied employee? It stands out most in his work results, his loyalty and effectiveness as part of the team… and his smile when he comes to work. Working parents are some of the people we...
The small details in digital events
Our agency team often acts as organizer, partner, curator, presenter, moderator of online and hybrid events. We are sure that if you apply these tips, you will be even more successful in organizing online events. The pandemic has not only accelerated the pace of...
Sales and marketing hand in hand
In this article we will present you the advantages of joint training of sales and marketing teams in digital marketing with 100% focus on the specific company – starting situation, consumer behavior, digital channels, tools, consumer paths, KPIs, next steps....
Taking care of your Google My Business account under COVID-19
COVID-19 has affected us all, forcing changes in the way we work and play; in the way businesses operate and market their products and services. At a time when the Internet is among the main sources of information for the majority of the population and outlets are...
Top 5 most common agency briefing mistakes
What is the starting point of each project the agency works on? We’ll give you a hint – this is the foundation on which the building of this project will begin. And now the answer – the correctly formulated assignment or the so-called in our circle briff or breff...
Quora – another channel for B2B marketing
When we hear B2B we all think of LinkedIn, right? We give you ideas and reasons why you should include advertising on Quora as part of your B2B communication channels. What is Quora? It is a Q&A based platform that ranks 357th among the most visited sites in...
The five phases of a modern user journey
Part One of Marketing 4.0 is another confirmation that Kotler’s books are foundational for anyone working or interested in marketing. With each successive edition, the marketing concept is upgraded to reflect the actual development of marketing. With each...