Blog
Black Friday - 5 тактики, с които да привлечеш, задържиш и конвертираш интереса
Black Friday отдавна не е просто един ден с големи намаления. Опитът от работата с десетки брандове ни показва, че Черният петък е ключов момент за продажби, но често и възможност за брандинг и ангажираност. Вече сме свикнали все повече брандове да започват своите кампании…
5 min. reading time
Important: Scammers are impersonating Xplora BG
If you have landed on this page because someone contacted you on behalf of Xplora BG, offered you remote work, asked you to register on a platform or to transfer money – stop before you take the next step. The name and reputation of Xplora…
6 min. reading time
TikTok Ads: What's Banned and Why?
Do you know which 10 categories cannot be advertised on TikTok? Find out how to avoid bans and achieve success with your ads!
4 min. reading time
Pinterest: A Place for Inspiration and a Uniquely Different Customer Journey
This article is for you if you operate in international markets and want to engage users at the stage where they are actively looking for inspiration and ideas. Even if you are not currently advertising in some of the available ad markets on the platform,…
4 min. reading time
Pinterest 2026: How to Turn Inspiration into Actual Purchases
Pinterest is no longer just a mood board, but a powerful visual search engine. Learn how new AI tools, visual filters, and partnerships are changing shopping in 2026.
4 min. reading time
Google Ads Demand Gen: Upgrading and Evolving Beyond Discovery Ads
Find out about the latest features of Demand Gen campaigns in Google Ads and how they can improve your advertising results.
4 min. reading time
Google Shopping is Launching in Bulgaria: How to Prepare Your E-Commerce Business for 2026
🚀 Google Shopping is coming to Bulgaria in 2026! 🛍️ Find out how you can increase your online store sales and stay ahead of the competition 📈
5 min. reading time
Looker Studio Rebrands Back to Data Studio | 3 Crucial Updates
🔄 Big news! Data Studio is back! 🚀 Find out what the new AI features are and how this affects your reports! 📊
3 min. reading time
Top 9 Most Effective Off-Page SEO Strategies
Introduction to Off-Page SEO Off-page SEO refers to all the activities performed outside of your website to improve its visibility and authority in the eyes of search engines. While on-page SEO focuses on optimizing your website's content and structure, off-page SEO strategies aim to enhance…
5 min. reading time
Why is Twitter the right advertising channel for international business?
If you're looking for new channels to promote your business internationally and haven't thought about Twitter yet, it might be time to do so. Twitter is definitely not the most used social network in Bulgaria, but let's look more globally: It is most prevalent in…
3 min. reading time
3 tips to make every working parent on your team happy
Have you ever wondered what is the difference between a satisfied and a dissatisfied employee? It stands out most in his work results, his loyalty and effectiveness as part of the team… and his smile when he comes to work. Working parents are some of…
5 min. reading time
The small details in digital events
Our agency team often acts as organizer, partner, curator, presenter, moderator of online and hybrid events. We are sure that if you apply these tips, you will be even more successful in organizing online events. The pandemic has not only accelerated the pace of technology…
9 min. reading time