Blog
Important: Scammers are impersonating Xplora BG
If you have landed on this page because someone contacted you on behalf of Xplora BG, offered you remote work, asked you to register on a platform or to transfer money – stop before you take the next step. The name and reputation of Xplora BG are being used without...
TikTok Ads: What’s Banned and Why?
Do you know which 10 categories cannot be advertised on TikTok? Find out how to avoid bans and achieve success with your ads!
Pinterest: A Place for Inspiration and a Uniquely Different Customer Journey
This article is for you if you operate in international markets and want to engage users at the stage where they are actively looking for inspiration and ideas. Even if you are not currently advertising in some of the available ad markets on the platform, we assure...
Pinterest 2026: How to Turn Inspiration into Actual Purchases
Pinterest is no longer just a mood board, but a powerful visual search engine. Learn how new AI tools, visual filters, and partnerships are changing shopping in 2026.
Google Ads Demand Gen: Upgrading and Evolving Beyond Discovery Ads
Find out about the latest features of Demand Gen campaigns in Google Ads and how they can improve your advertising results.
Google Shopping is Launching in Bulgaria: How to Prepare Your E-Commerce Business for 2026
🚀 Google Shopping is coming to Bulgaria in 2026! 🛍️ Find out how you can increase your online store sales and stay ahead of the competition 📈
Looker Studio Rebrands Back to Data Studio | 3 Crucial Updates
🔄 Big news! Data Studio is back! 🚀 Find out what the new AI features are and how this affects your reports! 📊
Top 9 Most Effective Off-Page SEO Strategies
Introduction to Off-Page SEO Off-page SEO refers to all the activities performed outside of your website to improve its visibility and authority in the eyes of search engines. While on-page SEO focuses on optimizing your website’s content and structure,...
Why is Twitter the right advertising channel for international business?
If you’re looking for new channels to promote your business internationally and haven’t thought about Twitter yet, it might be time to do so. Twitter is definitely not the most used social network in Bulgaria, but let’s look more globally: It is...
3 tips to make every working parent on your team happy
Have you ever wondered what is the difference between a satisfied and a dissatisfied employee? It stands out most in his work results, his loyalty and effectiveness as part of the team… and his smile when he comes to work. Working parents are some of the people we...
The small details in digital events
Our agency team often acts as organizer, partner, curator, presenter, moderator of online and hybrid events. We are sure that if you apply these tips, you will be even more successful in organizing online events. The pandemic has not only accelerated the pace of...
Sales and marketing hand in hand
In this article we will present you the advantages of joint training of sales and marketing teams in digital marketing with 100% focus on the specific company – starting situation, consumer behavior, digital channels, tools, consumer paths, KPIs, next steps....