Types of industries
Еvery industry is already involved in digital marketing since we live in the digital age. User paths include consuming content on websites, social networks, forums. The pathways in digital marketing for B2B, but also in financial and educational services, investment goods, etc., include many research interactions in order to reduce risk and optimize the final cost of resources. On the other side are fast moving consumer goods, where the lower value and level of perceived and real risk reduces the importance of research at the expense of attracting, acting and developing loyalty.
See the best practices we apply in industries, as well as detailed examples of successful digital marketing for FMCG, B2B, IT and Tech companies, financial services, educational services and more.