Human Digital AGENCY
WE DEFINE, REACH, ENGAGE AND BOND WITH YOUR AUDIENCES
Xplora is a marketing and digital agency focused on providing an impressive return on digital marketing investment for its clients.
We have built a reputation for making our local, regional and international clients successful in achieving their business and marketing goals.
Its our responsibility is to create and share good practices that develop the field of digital marketing in Bulgaria.
WHAT ARE WE DOING…
Performance marketing and advertising
Xplora has performance marketing DNA – this means that whatever we do we strive for a real impact on specific consumer behaviour. Therefore, we plan in detail the consumer journey and we look for the specific actions that are closest to the most relevant conversion for the respective business or brand.
We have a reputation for successfully developing our clients’ social media channels. How do we achieve it? When we talk to real people, we offer them content and interactions tailored to the channel and to the current state of the respective user group.
Creative Visual Content
We need to present the optimal visual elements to the users in order to get real value when going through the user journey we have planned for them. All solutions are subjected to the agreed business and marketing goals – key visual, website, landing page, videos, banners, interactive elements, lead submission forms etc.
Strategy and planning
Digital marketing is now marketing in the digital age. Subsequently, we have a responsibility to cover all aspects of marketing. From building on trends, analyzing real needs and actual consumer behaviour, monitoring competition, through testing and validation of audiences, products and services, to sales and management of engaged audiences. We have a reputation for detailed planning and flawless execution.
CLIENTS ABOUT US
“When I work with Xplora, everything happens trouble-free and as planned. Even before we started with the agency, we knew what we wanted to achieve as a digital presence, but when the company does it alone, things don’t go very well. When you find the right agency, things seem to start happening on their own. ”
Marketing Communications for Bulgaria, Albania, Northern Macedonia and Kosovo, Schneider Electric
“Xplora is our reliable partner in every digital challenge we face. Their unwavering desire to deliver the best solution with the most effective means, accuracy and professionalism – all this makes me feel safe when we work together. “
Marketing Manager Whirpool Bulgaria
“What Xplora has helped us understand is that we don’t really have to work sporadically and on a campaign basis, but really be consistent in communication and consistent in our messages. What helped us was the extremely well-structured information we received, the expedient response in the internal organization, if you will, with all the emails, and meetings we did. ”
Marketing Manager for the Southern Balkans, Wienerberger
“First of all – Xplora is very easy to work with, as they fully understand us. When we have a problem or an idea that we want to implement, as they say, we understand each other in half a word. Second, that is also fundamental and one of the wow things in our work together, is that things happen very quickly. (…) The third main thing that impresses us in our work together is that there is clear planning of both the goals we set and the way in which these goals will be achieved. This makes it very easy for us because we have a clear idea of how we will develop throughout the year and everyone is working on the points that concern him. “
Sales Service and Marketing, Viessmann Bulgaria
“The strength of PRESTIGE is that we produce and offer irresistibly delicious products of excellent quality. We are happy that the Xplora team is our long-time trusted partner and supporter in this journey. It is important for us that together, at a high level of expertise and creativity, we develop our company and brands digitally in an even faster and more adaptable way so that PRESTIGE remains in the hearts of consumers and is a symbol of the latest digital trends. ”
Executive Director, Prestige 96
“For 3 years now, we have trusted Xplora to take care of our company’s core brand, Queen’s. In addition to maintaining the brand’s social networks, they stand out with creative digital campaigns and innovative approaches. For me, they are also the agency that does extremely good media planning and provides the most detailed reports. I am grateful to them for growing and evolving together in the digital world. ”
Marketing Manager of Timbark Bulgaria EOOD
“We have been working with Xplora for years. It is no exaggeration to say that they are the best digital marketing agency in Bulgaria. Together we created some of the most successful campaigns in the history of our company, and probably in Bulgaria as a whole. If you don’t try them, you miss a lot. ”
CEO of cakes and bakery Nedelya
“We chose to work with Xplora for several non-bank financial companies in the MFG Group. To our delight, they showed very quickly that they understand our business models and our customers so that we can achieve our goals in the digital space! Their commitment helps us constantly. to optimize our communication in the digital space and get closer to our users. Great team! “
Head of Brands Management, Financial Group Management
“In the face of Xplora, we found a professional partner to help us achieve our goals in digital communication. Thanks to Xplora we understand our customers better and reach them faster and more efficiently. The team of the agency is always on the line with great ideas, professional solutions, tracking and optimizing projects. All this makes me calm that our presence in the digital space is in safe hands. “
Microsoft Marketing Manager for Bulgaria, Macedonia and Kosovo
“Xplora is our digital partner that manages a comprehensive portfolio of brands. Their team achieved significant optimization in most of our campaigns a few months after the start of our partnership. I highly appreciate their results-focused approach and attention to detail. They always react quickly and are very committed to projects. With Xplora we do more than campaigns, we CONNECT with users. Thanks!”
Marketing Manager, Valmark Bulgaria
“In order for digital marketing to reflect business and have sufficient ROI, you need people who know what, how and why people do online and know how to use digital tools effectively. Xplora is our choice in this challenge. ”
Executive Chairman, Founder and Chief Shareholder, Capital AG
“Xplora has been our partner in digital communication with customers for almost 6 years. We have trusted the company entirely to manage BLD’s online presence and to promote our messages to our target audience digitally. Together we create media planning, and they often guide and advise us on the right formats and guidelines for visual materials to use. As a result of this long-term partnership, we enjoy a very good and focused communication environment and thus achieve our target for inquiries and sales. ”
Sales and Marketing Director of BLD
“Thanks to the statistics, which are absolutely clear and visible, we were able to learn in detail what are the motives of consumers to be our customers, what are our strengths, what are our weaknesses and where we need to improve. I think this is something that gives an awful lot of value to all the work together, and we can build a lot on that. ”
Marketing and Supply Manager at Aladin Foods
“There was really no time for me to feel unstable in these waters, and you always thought on an equal footing with me. You thought equally with us about the brand. You didn’t just apply rules that are feasible in a digital environment, but in fact you specified absolutely every move according to the goals we had. (…) It’s very rare to find a partner as a quality, because usually the clients, in fact the agencies, neglect more or less what the client wants, and in fact we are the ones who know our brand. ”
Event Manager at Forbes Bulgaria
“And what we laid as a foundation in the beginning and what everyone needs to do is to first build their strategy for their business, the goals they want to achieve with digital marketing, to fill in the brief that you send, but not just to fill it, but to think things through, to set goals, to plan, to think campaign and always follow this path… And in fact this is something that you helped us with – to see this direction of movement and follow it , to make things much more thoughtful. ”
Marketing Director at the Metropolitan Hotel
“WOW” is that you always support me a lot in the “hot moments”. I know that I can always count on a professional opinion, which is sometimes required extremely quickly as a reaction. I know that you always stand by our side as a producer and you will always defend our interests. I know you will always tell me things as they are, even if I don’t always want to hear them, but I hear them later. So the most valuable thing for me is that I can count on Xplora when I need you. ”
Marketing Manager at Medix
“I’m looking for dedication, discipline, heart. That’s what I get from the whole Xplora team.”
Head of Marketing at TESY
“Almost all the conversations with agencies I’ve had have started with the question of what the budget is. Establishing contact with the Xplora agency did not revolve around the budget. The attitude that the Xplora agency showed was the wow factor for us. You have taken enough time to analyze our product, we will explain it to you, but thanks to this joint time we have taken, the attitude you have towards us and our product gives us the opportunity to trust that when we want something done, it’s made by people who know the product and work with us. ”
CEO of Tombou Bulgaria
Our client IUVO GROUP OŰ Estonia turned to us with a great challenge - presenting a new investment opportunity for Bulgaria - peer-to-peer.
The aim of the campaign was to present the platform to the most relevant audience, to gather a sufficient number of leads from interested target users and to create expectations for the next phase.
When investing in Google advertising carries a ROI of the advertising budget for an year and a half ahead
The business model of our agency is to have long-term relationships with clients – we go into the details of business and marketing needs, and then we start with services that will add the most value in a short time. If we do well, we know we will have a long-term business with this client and together we will develop and upgrade its digital ecosystem.
Our client Valmark came to us with the challenge to increase the visibility and sales of Beliema from Idelin in the summer - one of the strongest seasons for the product. Our strategy was to provide quality content plus segmented targeting to reach the right users at the right time.
In 2016 we started working with our client Fintrade - a non-banking, financial institution specializing in business lending. As with any B2B client, here, at the beginning of our work together, we had serious challenges, which were to research the market, define the right target audiences and choose the right digital channels to reach them.
What was the goal?
To realize 60,000 Reach on Facebook to a main target audience through mini-activation, which will promote the ZooMall brand in a fun and intriguing way. For this purpose, we chose to implement a mini-game in the feed of the page with an optimal budget.
Or how timely analysis of the results reminded us again that there are no universal solutions to work in every channel, and what we did with this information
Last summer, our client Fintrade launched a new communication platform - "Ally". The development of an entirely new landing page and the replacement of existing messages and vision with new ones led to a decline in results. Conversion rate in their main communication channels Google Search and Facebook reported a decline of over 50% in the first days of the campaign.
We have all come across the clichés used in advertisements for detergents:
- Housewives who love to wash dishes;
- Children who are constantly dirty;
- Softeners that they bring to a parallel reality;
The Medix Alvina Deluxe Perfume campaign was aimed at escaping them.
In the lines below you can find out what approach we decided to bet on, how we implemented it and what it led to.
We present you our case study in connection with one of the largest Investor events.
The fifth consecutive "Pregnancy and Child Health Forum" is one of the largest and most recognizable forums of this nature, which this year managed to gather nearly 2,000 guests in two days.
It's time to present our case study for Viessmann and tell you how we managed to promote heat pumps as a product in Bulgaria. See what approaches we used to reach over 27,000 users and how we distributed the work over time.
Xplora in Clutch
Clutch is a place where you can read verified detailed opinions from a specific client of the integrated digital marketing agency Xplora. You will find the business and marketing goals, the approach to choosing a digital agency, the scope, the time of working together and of course – the results.