Human Digital AGENCY
WE DEFINE, REACH, ENGAGE AND BOND WITH YOUR AUDIENCES
Xplora is a marketing and digital agency focused on providing an impressive return on digital marketing investment for its clients.
We have built a reputation for making our local, regional and international clients successful in achieving their business and marketing goals.
Its our responsibility is to create and share good practices that develop the field of digital marketing in Bulgaria.
Ongoing Projects
Current Clients
Team Members
% human
WHAT ARE WE DOING…
Performance marketing and advertising
Xplora has performance marketing DNA – this means that whatever we do we strive for a real impact on specific consumer behaviour. Therefore, we plan in detail the consumer journey and we look for the specific actions that are closest to the most relevant conversion for the respective business or brand.
social media
We have a reputation for successfully developing our clients’ social media channels. How do we achieve it? When we talk to real people, we offer them content and interactions tailored to the channel and to the current state of the respective user group.
Creative Visual Content
We need to present the optimal visual elements to the users in order to get real value when going through the user journey we have planned for them. All solutions are subjected to the agreed business and marketing goals – key visual, website, landing page, videos, banners, interactive elements, lead submission forms etc.
Strategy and planning
Digital marketing is now marketing in the digital age. Subsequently, we have a responsibility to cover all aspects of marketing. From building on trends, analyzing real needs and actual consumer behaviour, monitoring competition, through testing and validation of audiences, products and services, to sales and management of engaged audiences. We have a reputation for detailed planning and flawless execution.
CLIENTS ABOUT US
superHUMAN PORTFOLIO
Toyota Hybrid – I know why
Our customer Toyota Balkans turned to us to achieve one of the most important goals of the company for 2016 - 100% increase in sales of the company's range of hybrid cars.
Direct response and lead generation campaign for IUVO GROUP OŰ Estonia
Our client IUVO GROUP OŰ Estonia turned to us with a great challenge - presenting a new investment opportunity for Bulgaria - peer-to-peer.
THE TASK
The aim of the campaign was to present the platform to the most relevant audience, to gather a sufficient number of leads from interested target users and to create expectations for the next phase.
When investing in Google advertising carries a ROI of the advertising budget for an year and a half ahead
The business model of our agency is to have long-term relationships with clients – we go into the details of business and marketing needs, and then we start with services that will add the most value in a short time. If we do well, we know we will have a long-term business with this client and together we will develop and upgrade its digital ecosystem.
Summer campaign for consumers on the Black Sea coast
Our client Valmark came to us with the challenge to increase the visibility and sales of Beliema from Idelin in the summer - one of the strongest seasons for the product. Our strategy was to provide quality content plus segmented targeting to reach the right users at the right time.
Successful B2B marketing practices that combine the use of social media with the power of Google
In 2016 we started working with our client Fintrade - a non-banking, financial institution specializing in business lending. As with any B2B client, here, at the beginning of our work together, we had serious challenges, which were to research the market, define the right target audiences and choose the right digital channels to reach them.
How did we achieve impressive reach on Facebook through mini activation?
What was the goal?
To realize 60,000 Reach on Facebook to a main target audience through mini-activation, which will promote the ZooMall brand in a fun and intriguing way. For this purpose, we chose to implement a mini-game in the feed of the page with an optimal budget.
When a change in the original concept may be your best ally
Or how timely analysis of the results reminded us again that there are no universal solutions to work in every channel, and what we did with this information
Last summer, our client Fintrade launched a new communication platform - "Ally". The development of an entirely new landing page and the replacement of existing messages and vision with new ones led to a decline in results. Conversion rate in their main communication channels Google Search and Facebook reported a decline of over 50% in the first days of the campaign.
Medix Alvina Deluxe Perfume
We have all come across the clichés used in advertisements for detergents:
- Housewives who love to wash dishes;
- Children who are constantly dirty;
- Softeners that they bring to a parallel reality;
The Medix Alvina Deluxe Perfume campaign was aimed at escaping them.
In the lines below you can find out what approach we decided to bet on, how we implemented it and what it led to.
FORUM PREGNANCY AND CHILD HEALTH
We present you our case study in connection with one of the largest Investor events.
The fifth consecutive "Pregnancy and Child Health Forum" is one of the largest and most recognizable forums of this nature, which this year managed to gather nearly 2,000 guests in two days.
How we won silver for Effective Use of Data from the IAB Mixx Awards
It's time to present our case study for Viessmann and tell you how we managed to promote heat pumps as a product in Bulgaria. See what approaches we used to reach over 27,000 users and how we distributed the work over time.
Xplora in Clutch
Clutch is a place where you can read verified detailed opinions from a specific client of the integrated digital marketing agency Xplora. You will find the business and marketing goals, the approach to choosing a digital agency, the scope, the time of working together and of course – the results.