About us
Xplora is a marketing and digital agency focused on providing an impressive return on digital marketing investment for its clients in Bulgaria and around the world.
We have built a reputation for making our clients successful in achieving their business and marketing goals.
We fulfill and our responsibility is to create and share good practices that develop the field of digital marketing.
If you want to check the storydoing approach of Xplora - we have made a special page for you 🙂
Ongoing Projects
Current Clients
Team Members
% human
human digital
Since then, apart from a slogan, the culture at Xplora has been built on these three HUMAN DIGITAL approaches :
why xplora exists
In the summer of 2015, Joro, Sasho and Vankata met in Zaimov Park, just below Xplora’s future office, to agree on a vision for an integrated digital marketing agency that each of them believes in. The three have experience in working together – they have seen 2 and 200, they are familiar with good and bad practices in the management of companies and teams, as well as in digital marketing.
They joined forces to create the vision for HUMAN DIGITAL – an agency that speaks to real people, achieves significant marketing goals and gives full access to data and pricing to its customers. And a working atmosphere in which there is a feeling of family closeness in the team and friendly relations with clients and partners. The three of them liked the idea that digital marketing is a constant research and so the integrated digital marketing agency Xplora with the slogan HUMAN DIGITAL was born.
A few years later, the agency is already an example of culture and contribution to the digital marketing ecosystem – through shared good practices, teaching and showing how the right approach allows:
- to develop a cohesive team of over 50 professionals;
- to have over 100 active clients;
- to build a reputation that makes our customers and team successful.
Joro Malchev has over 24 years of business experience, management and marketing experience - he was a journalist, management consultant, chief operating officer, director of business development, member of boards of directors. Joro leads Xplora's strategic development as well as strategic planning for customers. He lives with #ExtremeResponsibility and #BeForExample - more on his blog - https://malchev.net.
Vankata has over 10 years of experience in managing digital, web and marketing projects. At Xplora, he is responsible for properly analyzing a company's business processes, creating a specific scope of a project, prioritizing and structuring a task within the agency so that it can reach the team in the right way and the corresponding flawless implementation of the project.
Sasho has experience in digital performance channels for over 8 years and over 12 years of experience with web projects. Over the years he has strategically planned and implemented hundreds of successful digital campaigns for some of the biggest brands in Bulgaria and Europe. He ignited his passion for digital marketing first through Google Adwords, but later he specialized in social media marketing, email marketing, SEO, web projects ш you can think of the multi-armed Shiva. ????
MEMBERSHIPS, CERTIFICATES AND AWARDS
We have certificates for competencies of the agency and the team.
For us, the prizes are not an end in themselves, as we have received prizes not with videos specially created for the competition, but as we do our case studies – with as much information and details as possible. We have received recognition for digital sales, effective use of data, mobile marketing, service campaigns, new product campaigns and more.
Google Premier Partner
Only agencies that achieve excellent results for their clients and meet a number of high criteria can be Google Premier Partner - the highest level in Google Partners. As early as 2016, Xplora was recognized as one of the agencies that most develops its customers in the Google ecosystem - growing not only through new accounts, but also by adding new ad formats, best practices and scaling of advertising budgets.
8 Google Certified specialists
Currently, the agency has 8 Google specialists certified for advertising in Google Search, Google Display, YouTube, Shopping, Apps and Google Analytics. Google ecosystem advertising certification is one of the key requirements for agencies to become part of Google Partners. And for us as an agency - among the key factors in selecting new members for the Google team. The certificates are a sign of a lot of knowledge and potential for providing high quality digital services.
Mailchimp Partner
Companies that have Mailchimp Partner Badge must meet a series of requirements. Among the conditions are how many active paid campaigns have developed in the account and whether the company's team is certified by the Mailchimp academy. This partnership status allows us to take advantage of various advantages over other agencies with email marketing services. With this additional knowledge and skills we add more value to our customers.
Golden Effie for Services
Xplora is the digital agency for Gold Credit's award-winning "Good Loans, Good Friends" campaign in the "Goods and Services" category.
The Effie Awards are for the effectiveness of marketing communication.
Silver Effie for product
Xplora is the digital agency for the RICEUP Silver Award-winning campaign! EAT SMART in the category "Goods" - for excellent results in establishing the product on the market.
The Effie Awards are for the effectiveness of marketing communication.
Silver Effie for Corporate Communications
Xplora is the digital agency for Groupama Insurance's silver award-winning "Here's Something Smart" campaign in the "corporate communications" category.
The Effie Awards are for the effectiveness of marketing communication.
IAB Mixx Silver for Effective Use of Data
It is not easy to sell heat pumps even online. We received an award, together with our client Viessmann, for the efficient use of data for the development of an entire segment in the online environment and, of course, for excellent results.
Here is the video for the digital campaign.
IAB Mixx Silver for Digital Sales
Selling Aladin Foods products online in competition with food delivery companies that have a much higher LTV (Lifetime Value) per customer is not easy. We have achieved excellent results in the Google ecosystem. There are no strong creative elements or costs for digital assets, but the goal is clear - to achieve excellent business and marketing results, which will be upgraded every month. Here is the video for the digital campaign.
Top Digital Strategy Company
Xplora received the award for 2023 for Leading Bulgarian Agency for Digital Strategy - the recognition is from Clutch, a leading global platform, and is based on real and verified references from Bulgarian and international clients, and specific recommendations from them.
Top Content Marketing Company
Xplora received the award for 2023 for Leading Bulgarian Content Marketing Agency - the recognition is from Clutch, a leading global platform, and is based on real and verified references from Bulgarian and international clients, and specific recommendations from them.
Top Pay-per-Click Company
Xplora received the award for 2023 for Leading Bulgarian PPC Agency - the recognition is from Clutch, a leading global platform, and is based on real and verified references from Bulgarian and international clients, and specific recommendations from them.
Top Digital Marketing Company for Consumer Products and Services
Xplora received the award for 2023 for Leading Bulgarian Agency for Consumer Goods and Services - the recognition is from Clutch, a leading global platform, and is based on real and verified references from Bulgarian and international clients, and specific recommendations from them.
Top B2B Company in Bulgaria
Xplora received the award for 2022 for Leading Bulgarian Business-to-Business Marketing Agency - the recognition is from The Manifest, a leading global platform for assessment and recommendation of marketing agencies and web agencies.
our current customers
- we talk to real consumers who perform important actions for the brand;
- we explain in an understandable way and we are 100% transparent with data, budgets and pricing;
- we create friendly relationships with our clients’ teams and make them successful.
success stories
From a digital marketing agency, you would seek knowledge first. It would be even better if she has skills and experience with companies and organizations like yours, namely – sector, business and marketing goals, phase and goals of digital marketing. But you would actually hire a digital marketing agency because of the results they have achieved and hope to achieve for you. We present interviews with business owners, marketing directors and managers – where they came from, what were the challenges, what was WOW for them, how digital marketing helps them to be successful.
careers at xplora
- bring real value to customers;
- set an example of good practice in digital marketing and society;
- develop their potential in digital marketing, but also upgrade as individuals;
- are part of a developing team;
- have support through daily personal mentoring, interesting projects, regular and specific feedback, annual and quarterly development plan.
We work hard, but we have no less fun.
Xplora teaches
We teach at several universities, we have Xplora Academy – a specialized company for courses and trainings, and Xplora conducts specialized trainings for clients and custom trainings for medium and large companies.
Xplora academy
Xplora Academy specializes in digital marketing courses – online, offline and hybrid, as well as targeted consulting for small and medium businesses.
causes and volunteering
Pay it forward
Georgi Malchev is the co-founder of the Pay It Forward Foundation which supports municipal hospices for elderly people throughout Bulgaria. Over the years Xplora's team has been actively involved in the workshops and numerous activities.
REACH FOR CHANGE
The team of Reach for Change turned to us for advice and specific support for advertising, It is an honor and a privilege for us to help their amazing team.
PULS Foundation
We are always impressed by Julia and the whole team of the foundation for what they are doing to support victims of domestic violence. Every moment and every penny of support is worth it. The ladies from our team appreciated the bouquets of textile tulips, made by mothers in need and supporting the foundation.
"There is a way" Foundation
"Weave Warmth" is a charity campaign that touches us deeply - helping the homeless. In addition to marketing support and participation in the initiatives of the foundation, we have chosen the Christmas gifts for our team to be in favor of the causes of "Weave Warmth".