CASE STUDY
Toyota
Toyota Началото

Toyota Hybrid – I know why

Our customer Toyota Balkans turned to us to achieve one of the most important goals of the company for 2016 – 100% increase in sales of the company’s range of hybrid cars.

The challenge

We made an in-depth analysis of target users by interests, behavior and triggers (reasons for unlocking behavior on the funnel to sell the service). On this basis we created two detailed buyer persons. And for these “real users” we have prepared a detailed strategy for reaching, engaging and converting.

During our research, we extracted many specific insights and found that people do not know hybrid technology well enough . In fact, they expect a different way to drive the car, they even think it’s charging on the net. Carrying out a campaign presenting the cars themselves as a range would not lead to the achievement of the set goals.

Approach and choice of channels

Based on the insight meetings mentioned above, we also chose the campaign slogan: Toyota hybrid – because I know . Consumers would make a conscious decision to buy a car after learning enough about it and being convinced of the benefits of hybrid technology.

We reached out to users using social media and the Google ecosystem by directing them to the company’s website. They came across a special page presenting the benefits of hybrid technology.

At the next stage, the audience could configure (choose specifics) exactly for the model they want. Then our approach included a very clear goal – to request a test drive.

As soon as we had enough converting target users, we started targeting users with a digital footprint similar to theirs. We also had a remarketing strategy for those who were on the Toyota Balkans website but for one reason or another did not reach the configurator page.

We developed creatives that matched the phase of the user’s path according to the way we consumed the content we presented to them and the propensity to convert by requesting a test drive.

Results

The goals of the campaign were met and it provided even above the pre-set 100% increase in sales of the range of hybrid cars. As of October 2016, every seventh new Toyota sold in Bulgaria is a hybrid.

1 1
These results are due to the right approach and targeting – the growth of total traffic on the Toyota site was 57.85%, ie. significantly below the percentage of sales growth. The correct targeting was confirmed by the low bounce rate of the “Because I know” section – only 12.67%. The total number of test drive requests until October 2016 is over 259% on an annual basis.
2 1

Ако това case study с конкретни резултати те е заинтригувало – вероятно искаш да разбереш още за подхода ни. Предлагаме ти да се срещнем, за да обсъдим дали и как твоят бизнес може да се повлияе от добре изградена дигитална маркетинг стратегия и отлично реализирана комуникация, отчитащи твоите бизнес и маркетинг цели. Когато вече работим заедно, ще създадем концепция, съобразена с текущите и бъдещите ви дигитални активи и не на последно място – ще поемем ангажимент за конкретни резултати. Ще се ангажираме с реализацията на дигиталните активи и реклама и ще получаваш детайлни отчети за поведението на потребителите и за разходите по рекламната комуникация. Ако този подход ти допада, можеш да ни отправиш запитване чрез интуитивната ни форма за запитвания, в която избираш с няколко клика как точно можем да сме ти полезни. След което ние сме на ход ????

Можеш да видиш case study-то и във видеото, което направихме по случая:

superHUMAN PORTFOLIO

  • Xplora CaseStudy BONI thumbnail
    The path to successful development of Bonnie's digital advertising presence - goals, processes, testing and results

    "Boni is the largest pig producer with 7 pig farms, a slaughterhouse, 2 meat processing plants and 2 own brands. Their production covers everything from A to Z and in the last 30 years they have firmly established themselves in the FMCG market.

    Read more
  • Xplora CaseStudy Gedeon thumbnail
    Campaigns with a cause or how we managed to engage ladies with educational content

    Gedeon Richter is a specialty pharmaceutical company with a focus on women's health that has combined tradition and innovation in pharmaceutical manufacturing for more than 120 years. With its widely recognised expertise and comprehensive product range, Gedeon Richter is a major player in the field of women's health.

    Read more
  • Xplora CaseStudy Aladin thumbnail 1
    Approach and strategy for the successful development of Aladin Foods TikTok profile

    After we successfully showed you in our previous case study how we optimized the advertising on the dunar funnel of our long-time partner Aladin Foods and increased ROAS to a 4-digit value, it's the turn of consumer engagement.

    Read more
  • Xplora CaseStudy TAT thumbnail
    TAT | #TATasty influencer recipes

    Undoubtedly, the most important part in planning the campaign was the selection of influencers. With the TAT team, we selected content creators who possess enviable skills in jar opening and cooking in the kitchen.

    Read more
  • Xplora CaseStudy Spoko thumbnail
    Changing generations - entering new platforms

    Spoko Waffles is one of the boldest clients we have worked with. Over the years that we’ve been creating content for them, we’ve been able to gain their trust and they’ve given us space to be creative. Together we built the brand’s Instagram account, creating fun content that was just right for their audience.

    Read more
  • Xplora CaseStudy Kozarev thumbnail
    How does culinary photography tell stories?

    The specificity of the product allows us to unleash our culinary imagination constantly. Everyone knows that love passes through the stomach. With Kozarev products and the stories told in our culinary photography, smell the authentic taste of an irresistible dinner, delight the palate with lunch or a healthy snack.

    Read more
  • Toyota Case Study carousel
    Toyota Hybrid - I know why

    Our customer Toyota Balkans turned to us to achieve one of the most important goals of the company for 2016 - 100% increase in sales of the company's range of hybrid cars.

    Read more
  • IUVO Case Study carousel
    Direct response and lead generation campaign for IUVO GROUP OŰ Estonia

    Our client IUVO GROUP OŰ Estonia turned to us with a great challenge - presenting a new investment opportunity for Bulgaria - peer-to-peer. THE TASK The aim of the campaign was to present the platform to the most relevant audience, to gather a sufficient number of leads from interested target users and to create expectations for the next phase.

    Read more
  • Acera Case Study carousel
    When investing in Google advertising carries an ROI of the advertising budget for the year and a half ahead

    The business model of our agency is to have long-term relationships with clients - we go into the details of business and marketing needs, and then we start with services that will add the most value in a short time. If we do well, we know we will have a long-term business with this client and together we will develop and upgrade its digital ecosystem.

    Read more

If you want to watch fresh videos and case studies from us, sign up for our YouTube channel 🙂