Logo, business cards, brand palette
What process do you go through when creating logos?
The logo should “speak” about the company or the brand, the type of customers, the value proposition, as well as show professionalism. The logo must be able to live in all channels in which the company will be presented.
The process we are going through is:
Getting to know the customer, his business and the purpose of the logo through a questionnaire
Competition research and relevant good examples
Create color options
Choice of logo, corrections and refinement of details
Forming several proposals