Feedback and upgrade
How are we getting better at digital marketing? By analyzing what has been achieved, we are consolidating the conclusions and agreeing on how to upgrade next month. If there is a secret to digital marketing, it is that if we do the right things the right way, everything accumulates - the so-called momentum. The speed of movement and scaling to more significant business and marketing goals increases every month, but always from a higher base.
That is why we as an agency believe in and develop long-term relationships with clients. And most of our new clients are from recommendations from current clients, which someone asked after seeing results they achieve. The secret is that everything happens together - with the client's team and the team of the digital agency.
What does feedback involve?
The short answer - all important. The detailed answer is that on a biweekly and monthly basis we give feedback on how digital campaigns and assets are presented. There are no surprises, but planned steps of thinking, discussing, consolidating the conclusions and agreeing on the next steps.
What does upgrade mean?
First of all, to upgrade means to have a solid foundation. Only if you have a solid foundation in your digital marketing will you be able to upgrade. Imagine having an excellent LinkedIn ad, but directing users to a site that doesn't have analytics tools, has too many "shallow" user paths, users don't self-segment, you don't have clear early value predictors, and so on. In this way, you will always run the risk that your efforts will not lead to a significant business result.
It never makes sense to do complicated and, as Seth Godin, marketing guru, says, "fancy" things like technology or expensive marketing if you don't have traction.
Here is what Joro Malchev, managing partner at Xplora, wrote in the afterword to the Bulgarian edition of Seth Godin's book This is Marketing: "Because there is a change in the situation. And the change is in the WANTED DIRECTION. And this traction both shows movement and suggests what and in what direction the next movement would be. The fact is that traction is a word that does not have a direct translation in this sense, because it includes progress, progress, results.
From his experience as a partner in start-up companies, as well as in preparing and starting new business lines in companies, and as a mentor in accelerators for start-up companies - traction is one of the most difficult things to achieve. But if they have traction, then the conversation is of a completely different nature, because it can be seen that something is already working. And then the topics become: who, when, what and how.
