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Strategy development

Strategy development

Top 5 most common agency briefing mistakes

What is the starting point of each project the agency works on? We’ll give you a hint – this is the foundation on which the building of this project will begin. And now the answer – the correctly formulated assignment or the so-called in our circle briff or breff (both…

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Strategy development

The five phases of a modern user journey

Part One of Marketing 4.0 is another confirmation that Kotler's books are foundational for anyone working or interested in marketing. With each successive edition, the marketing concept is upgraded to reflect the actual development of marketing. With each successive…

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