Blog
How to choose a digital advertising agency for your business?
After much research on whether to hire a marketing specialist or a digital agency for your business needs, you've now made the decision to hire a digital agency - congratulations! And this is where the many questions start, especially if you don't have much experience…
8 min. reading time
What is Novelty and how to implement it in your next content marketing strategy
From English Novelty means "novelty", the advantage of being new, original, unusual. The Novelty approach to content marketing aims to set a brand apart from its competition by relying on unusual visuals, copywriting, formats and overall original content creation. Often much of the inspiration comes…
8 min. reading time
How to manage our marketing budget intelligently
When we talk about marketing and advertising, very often the topic "budget" is at the center of the most important discussions. "Is this budget enough? Do we need more budget? And can we achieve these results with a smaller budget?" It's important to clarify that…
6 min. reading time
What is the messy middle in consumer decisions in online environments?
In the new digital world, we are all adapting to the new normal. We travel online, we communicate online, but most of all we shop online. All of this is changing the way we make decisions - both in the real world and in the…
7 min. reading time
How to plan the length of your digital advertising campaign?
Aim of the campaign Budget and channels to be used. Where are we leading and for what purpose? What do we want users to do? How long is the user path and what action does it end with? Do we have a base of users…
6 min. reading time